Lares

Name

Lares

Legal name

Lares SRL

Website

https://lares-srl.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYAFACABAD

Crop Scouting & Field Monitoring Services

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFACABAC

Yield Optimization & Crop Performance Consulting

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFACABAB

Nutrient Management Planning & Fertility Programs

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

Keywords

• Agricultural consulting
• Crop monitoring
• Field trials
• Crop protection
• Extensive crops

Headquarters

HQ city

Pergamino

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Agricultural Consulting Services: Comprehensive crop consulting including monitoring, technical advice, and permanent campaign analysis. Services encompass data capture, decision-making, and execution support for agricultural producers.
2. Field Trials and Efficacy Testing: Conducting efficacy trials for third parties (input companies) to generate knowledge about active ingredient behavior and establish input positioning. Part of the Red de Ensayos Lares network.
3. Training and Technical Capacitation: Technical update talks, training sessions, and workshops directed at producers, establishment managers, and professionals. Includes field days and Jornada events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lares provides comprehensive agricultural consulting services for extensive crops in Argentina, including crop monitoring, technical advisory, campaign analysis, and decision-support. It operates its own experimental field in Pergamino where it conducts third-party field trials (fungicide, herbicide, cultivar efficacy testing) and runs the annual Nexo Lares field expo series that connects producers, advisors, and agricultural input companies. The offering is supported by proprietary monitoring software (Lares 2.0, LaresINT, Lares MTech) that generates pest and disease alert maps and recommendation simulations for crop protection applications.

Product overview

Lares is an agricultural consulting firm offering a portfolio of monitoring, advisory, and technology services for extensive crops (cultivos extensivos). The core offerings include Lares 2.0 (field data collection software), LaresINT (intelligent recommendation simulator for crop protection applications), the Lares MTech monitoring system with alert maps, and experimental field services including trial networks and field days (Nexo Lares events). The company operates through its experimental field in Pergamino, Buenos Aires, providing direct monitoring, indirect monitoring, advisory services, training, and crop analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Nexo Lares: Annual cycle of field expositions and field days organized by Lares SRL for crop technology demonstration and knowledge exchange.
• Lares 2.0
• LaresINT
• Lares Mtech

Products and services

• Lares 2.0 Software for field data collection and crop monitoring with interactive maps, pest and disease alerts, and community data sharing capabilities for extensive crop management.
• LaresINT Intelligent simulation system that recommends crop protection chemical applications across different crops, functioning as a decision-support tool for spray applications.
• Lares MTech Crop monitoring system that collects field data and generates dynamic alert maps with weekly updates on pest and disease progression in soybean and other crops across Argentina.
• Monitoring and Advisory Services Advisory and consulting services for extensive crop management, including crop protection, monitoring, decision support, and sustainable agricultural practices delivered to agricultural producers.
• Ensayos (Field Trials) Field trials and efficacy testing services conducted at the Campo Experimental San Miguel in Pergamino and through the Red de Ensayos Lares network across multiple Argentine provinces, generating efficacy and positioning data for active ingredients and cultivars.
• Training and Capacitation Services Training sessions, technical update talks, field days, and workshops directed at producers, establishment managers, and agricultural professionals covering crop management and protection.
• Nexo Lares Expo Series Annual cycle of field expositions at Campo Experimental Lares that showcase crop technologies, trials, and innovations, connecting producers, advisors, and agricultural input companies.

Quantifiable outcome

• 189,000 hectares monitored in single campaign
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SyngentaminorGTM or Marketing Partner · 18 September 2014Syngenta organized field workshops at Lares experimental station focused on cereal disease identification and management, with joint technical sessions conducted by Syngenta technicians and Lares partners.
• ADAMA ArgentinaminorGTM or Marketing Partner · 17 July 2014Co-organization of Maleza Cero (Zero Weed) Workshop with ADAMA Argentina, featuring international expert Dr. Phil Westra from Colorado State University as special guest.
• INTA (Instituto Nacional de Tecnología Agropecuaria) PergaminocoreStrategic or Co-development PartnerOngoing research collaboration with INTA Pergamino including joint publications on crop nutrition, disease monitoring, and cultivar evaluation. Lares participates in INTA programs including the Red de Evaluación de Cultivares de Soja (RECSO) and contributes to technical guides developed with INTA specialists.
• AAPRESID (Asociación Argentina de Productores en Siembra Directa)coreStrategic or Co-development PartnerLares participates in AAPRESID's Agricultura Sustentable Certificada (ASC) program, providing advisory services within the certified sustainable agriculture framework and undergoing IRAM audits for diagnostic assessments.
• FMC (formerly Cheminova)minorGTM or Marketing PartnerParticipation in Agro Match events organized by FMC, with Lares presenting criteria for managing foliar diseases in soybean, application timing, and fungicide types.
• Red de Ensayos Lares NetworkcoreStrategic or Co-development PartnerCoordinated experimental network comprising input supplier companies and agricultural establishments across various Argentine provinces, conducting fungicide, herbicide, and cultivar trials under Lares technical coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auravant: Argentine-founded precision agriculture platform offering satellite-based crop monitoring, imagery analytics, and prescription tools for producers — directly overlapping with Lares' crop monitoring and pest/disease advisory value proposition in the same geography.
• Solapa: Argentine agtech that provides agronomic monitoring and decision-support tooling for row-crop producers, with comparable GTM through partnerships with input companies and producers in the Pampas.

Broad incumbents

• Granular (Corteva): Farm management and agronomy software business owned by Corteva, providing field-level data analytics — comparable in agronomic decision support but with much broader crop and geographic coverage than Lares.
• Taranis: Global precision agriculture company using AI-driven aerial imagery and field monitoring at scale — overlaps with Lares MTech and Lares 2.0 as a much better-capitalized global competitor in crop monitoring.
• Climate Corporation (Bayer): Bayer-owned digital agriculture platform offering field monitoring, agronomic recommendations and analytics at global scale — represents the enterprise-scale competitor Lares could face as advisory services digitize.

Regional players

• AAPRESID CREA network groups: Network of Argentine producer groups running field trials and technical exchange on extensive crops — comparable as an agronomy and knowledge-exchange ecosystem, though organized as a producer association rather than a paid consultancy.

Others

• INTA (Pergamino / Red de Cultivares): Argentina's national agricultural research institute, a strategic ally and co-trial partner of Lares that also runs independent cultivar evaluation and crop monitoring work — relevant as both ecosystem partner and adjacent research provider.
• Ecograf / Nufarm Argentina agronomy services: Agricultural input companies (Nufarm, Syngenta, ADAMA, FMC) operate parallel agronomy service arms with on-farm monitoring and trial networks — functioning as adjacent enablement that competes for the same producer attention and trial budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LaresSRL1
• YouTubeyoutube.com/channel/UCewrg6x8hn5VbuRyNt-tlIA
• Facebookfacebook.com/LaresSrl
• LinkedInar.linkedin.com/company/lares-s-r-l-
• Instagraminstagram.com/lares_srl/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lares