Americans for Financial Reform

What Americans for Financial Reform does

Americans for Financial Reform (AFR) is a nonpartisan, non-profit consumer advocacy organization founded in 2008 and headquartered in Washington, DC, that coordinates a broad coalition of labor unions, civil rights organizations, consumer groups, faith-based allies, and policy specialists to advance financial reform in the United States. The organization produces policy reports, fact sheets, congressional testimony, amicus briefs, and regulatory comment letters on issues including predatory lending, banking practices, crypto and fintech regulation, private equity, corporate governance, housing finance, and climate-related financial risk. AFR functions as a coalition convener rather than a technology company, with its primary outputs being advocacy materials, formal letters to Congress and federal regulators (CFPB, OCC, Federal Reserve, SEC, DOL), and issue-focused initiatives such as Private Equity Climate Risks, the Equitable & Just Insurance Initiative, Take on Wall Street, and Responsible Investing. It operates a wholly owned subsidiary, the Americans for Financial Reform Education Fund (AFREF), which handles policy research and education work.

The organization's business model is donation- and grant-funded. AFR does not sell products or services and does not have commercial pricing; revenue is sourced from foundations, labor unions, and individual contributors committed to financial reform. The only publicly disclosed institutional grant in the source data is approximately $450,000 from the Tipping Point Fund on Impact Investing in 2022 to support fiduciary-duty reform advocacy. The organization distributes its work through its website (ourfinancialsecurity.org), a Substack newsletter, social media channels, direct lobbying and testimony, and earned media. AFR does not maintain a parent company, is not publicly traded, and is not a technology vendor; its competitive position rests on coalition coordination, policy expertise, and brand authority rather than proprietary technology or commercial scale.

Name

Americans for Financial Reform

Legal name

Americans for Financial Reform

Website

https://ourfinancialsecurity.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Americans for Financial Reform is a nonpartisan, non-profit consumer advocacy organization founded in 2008 in Washington, DC, that coordinates labor, civil rights, and consumer coalitions to advance financial reform through policy reports, regulatory comments, and congressional advocacy.

Ownership category

akta.pro rank

Product category

Financial Reform Advocacy

akta.pro primary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

akta.pro secondary industry

Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG)

Keywords

• Financial reform advocacy
• Consumer protection policy
• Financial regulation coalition
• Nonprofit policy advocacy
• Congressional testimony research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Americans for Financial Reform operates as a non-profit advocacy organization funded through donations and grants from foundations, labor unions, and individuals committed to financial reform.

Distribution channels2 records

Marketing channels5 records

Core offering

Americans for Financial Reform is a nonprofit consumer advocacy coalition that produces policy research, reports, fact sheets, congressional testimony, regulatory comment letters, and amicus briefs on U.S. financial reform. The organization builds and coordinates coalitions of labor unions, civil rights groups, consumer advocates, and faith-based allies to influence federal financial policy on issues including consumer protection, housing, private equity, crypto and fintech, climate finance, corporate governance, and Wall Street regulation. Its outputs are freely distributed through its website, newsletter, media outreach, and direct engagement with Congress and federal regulators.

Product overview

Americans for Financial Reform is a policy advocacy organization, not a technology product company. The organization's offerings consist of policy research publications (reports, fact sheets, policy analysis), advocacy materials (letters to Congress, regulatory comments, testimony, amicus briefs), and issue-focused initiatives on financial reform topics. There are no software products, platforms, or modules in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Reports and Analysis
• Advocacy Resources (Letters, Testimony, Amicus Briefs)
• Issue-Specific Advocacy Initiatives

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• HEAL Food AllianceminorStrategic or Co-development Partner · 30 April 2026AFR, HEAL Food Alliance, National Family Farm Coalition, and National Community Reinvestment Coalition sent a letter to the House urging rejection of a Farm Bill that included attacks on fair lending and civil rights disclosure rules.
• National Family Farm CoalitionminorStrategic or Co-development Partner · 30 April 2026Joint letter opposing House Farm Bill with fair lending and civil rights disclosure concerns.
• National Community Reinvestment CoalitionminorStrategic or Co-development Partner · 30 April 2026Joint letter opposing House Farm Bill with fair lending and civil rights disclosure concerns.
• Demand ProgresscoreStrategic or Co-development Partner · 20 April 2026Consumer, community, and civil rights groups sent a letter to the CFPB opposing the agency's draft strategic plan, arguing it deliberately weakens the agency's ability to regulate financial companies.
• Community ChangecoreStrategic or Co-development Partner · 18 February 2026Four advocacy organizations including Community Change, National Women's Law Center, Open Markets Institute, and Americans for Financial Reform Education Fund released The Children Before Profits State Playbook, a policy toolkit addressing private equity's growing dominance in the U.S. child care sector.
• National Women's Law CentercoreStrategic or Co-development Partner · 18 February 2026Joint publication of policy toolkit on private equity in child care with four advocacy organizations.
• Open Markets InstitutecoreStrategic or Co-development Partner · 18 February 2026Joint publication of policy toolkit on private equity in child care with four advocacy organizations.
• Coalition of Advocacy GroupscoreStrategic or Co-development Partner · 19 July 2024A coalition of advocacy groups led by Americans for Financial Reform submitted comments to federal banking regulators urging them to block the proposed $35 billion Capital One-Discover merger.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Public Citizen: Broad progressive public-interest advocacy nonprofit with a financial reform and corporate accountability program overlapping AFR's Wall Street and consumer work.
• U.S. PIRG: Federation of state public-interest research groups advocating on consumer protection and banking/junk-fee issues that overlap AFR's consumer-finance agenda.

Direct peers

• National Consumer Law Center: Nonprofit focused on consumer financial protection and combating predatory lending, sharing AFR's consumer-finance advocacy focus and policymaker audience.
• Better Markets: Nonprofit dedicated to Wall Street reform, financial stability, and consumer protection through policy advocacy and regulatory engagement, directly overlapping AFR's core mission and target regulators.
• National Community Reinvestment Coalition: Coalition advocating for fair lending, community reinvestment, and access to capital; a named AFR partner working the same fair-lending and civil-rights finance issues.
• Consumer Federation of America: Coalition of consumer organizations conducting research and advocacy on financial and consumer issues, mirroring AFR's coalition-based advocacy model.
• Demand Progress: Advocacy organization campaigning on corporate power and financial regulation; a named AFR partner that co-signs financial-policy letters to regulators.
• Center for Responsible Lending: Advocacy nonprofit fighting predatory lending and promoting fair, inclusive financial products, closely aligned with AFR's consumer financial justice work.
• Open Markets Institute: Anti-monopoly research and advocacy nonprofit and core AFR partner focused on corporate concentration, including in finance and private equity.

Regional players

• Woodstock Institute: Chicago-based research and advocacy nonprofit focused on fair lending, wealth-building, and financial inclusion, comparable in mission but more regionally centered than national AFR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/realbankreform
• YouTubeyoutube.com/@AmericansforFinancialReform
• Facebookfacebook.com/AmericansforFinancialReform
• Instagraminstagram.com/americansforfinancialreform

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americans for Financial Reform