Better Markets
- Company typePrivate
- Founded2010
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Better Markets firmographics
Firmographics- Name
- Better Markets
- Legal name
- Better Markets
- Website
- https://bettermarkets.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Better Markets is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better Markets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Better Markets operates as a nonprofit organization funded primarily through donations from individuals and potentially foundations who support financial reform and investor protection advocacy.
Distribution channels3 records
Marketing channels6 records
Better Markets product offering
Product offeringCore offering
Better Markets is a nonprofit, non-partisan, independent organization that promotes the public interest in U.S. financial markets by filing formal comment letters at federal financial regulatory agencies, conducting policy analysis, making court filings, and engaging Congress, the White House, and the media to advocate for stronger investor protection and effective financial regulation on behalf of Main Street Americans.
Product overview
Better Markets is a nonprofit financial reform advocacy organization, not a technology product company. It does not offer a unified software platform but instead provides a suite of public interest content and advocacy tools: a Newsroom for press releases and media statements, an Analysis platform covering financial policy topics (banking, crypto, AI, climate/ESG, derivatives, securities), a Trump Deregulation Tracker for monitoring policy changes, a Better Take Action platform for public regulatory advocacy, and an Email Newsletter for communications. These offerings are content-driven advocacy resources rather than commercial software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Markets Newsroom
Quantifiable outcome
- 500+ comment letters filed at financial regulatory agencies
- +3 more outcomes
Companies that use Better Markets
Customer profileSegments3 records
Ideal customer profiles3 records
Better Markets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Markets partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Better Markets competitors and assessment
Company assessmentBroad incumbents
- Center for American Progress: Major progressive think tank and advocacy organization that conducts policy research and lobbies on financial regulation. Comparable in the policy-advocacy-and-research model, though much larger in scope, headcount, and budget than Better Markets.
- Consumer Reports: Large, established consumer-protection nonprofit with a much broader product-testing and policy portfolio. Comparable in the consumer-advocacy dimension and the nonprofit-donor revenue model, though substantially larger and more diversified than Better Markets.
Direct peers
- Roosevelt Institute: Progressive think tank focused on structural economic reform, including financial markets and banking policy. Similar nonprofit advocacy model with significant overlap on bank capital, financial stability, and anti-monopoly work.
- Public Citizen: Public interest advocacy nonprofit founded by Ralph Nader, focused on consumer protection, financial reform, and corporate accountability. Operates with a similar nonprofit advocacy model — comment letters, litigation, and media engagement — making it a direct functional peer to Better Markets despite broader issue scope.
- Demos: Progressive public policy organization focused on economic inequality, democracy, and financial regulation. Operates with a similar policy-research-plus-advocacy model, with overlapping interest in banking, consumer protection, and securities issues.
- Americans for Financial Reform: Coalition of consumer, labor, and progressive groups advocating for Wall Street accountability and strong financial regulation. Mission and tactics (regulatory comment letters, coalition advocacy) closely mirror Better Markets' core work.
- Open Markets Institute: Advocacy organization focused on monopoly power, financial concentration, and antitrust enforcement. Comparable in size, mission orientation, and advocacy-first operating model, with overlap on bank regulation and capital requirements.
- Center for Economic and Policy Research (CEPR): Progressive think tank producing economic policy research with a focus on inequality, banking, and financial markets. Similar nonprofit research-and-advocacy model with overlapping subject-matter coverage in financial regulation.
- U.S. PIRG: Federation of state Public Interest Research Groups focused on consumer protection and financial reform. Comparable nonprofit advocacy model with overlapping interest in consumer financial protection, regulatory comment work, and grassroots mobilization.
Emerging players
- Revolving Door Project: Smaller advocacy organization focused on government ethics, regulatory capture, and the financial-industry-to-government revolving door. Directly comparable on the regulatory-capture narrative that underpins much of Better Markets' work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Markets social profiles
Digital presenceBetter Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Markets leadership team
Management profileNumber of profiles
Profiles2 records
Better Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Markets
What does Better Markets do?
Better Markets is a nonprofit, non-partisan, independent organization that promotes the public interest in U.S. financial markets by filing formal comment letters at federal financial regulatory agencies, conducting policy analysis, making court filings, and engaging Congress, the White House, and the media to advocate for stronger investor protection and effective financial regulation on behalf of Main Street Americans.
Is Better Markets a public or private company?
Better Markets is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Better Markets founded?
Better Markets was founded in 2010. It employs 11 to 50 people.
Where is Better Markets based?
Better Markets is headquartered in Washington, United States, in the North America region.
How does Better Markets make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Better Markets's main competitors?
Broad incumbents on record are Center for American Progress and Consumer Reports. Direct peers are Roosevelt Institute, Public Citizen, Demos, Americans for Financial Reform, Open Markets Institute, Center for Economic and Policy Research (CEPR) and U.S. PIRG. Revolving Door Project is listed as an emerging player.
Does Better Markets have an API?
No public API is recorded for Better Markets.