INSEVIS

What INSEVIS does

INSEVIS Vertriebs GmbH is a German automation machinery manufacturer headquartered in Erlangen that designs and produces programmable logic controllers (PLCs), panel-based human-machine interfaces (HMIs), and compact industrial controllers. Founded in 2011, the company's central technical positioning is S7 compatibility: its controllers run the Siemens S7 command set and are programmable with standard Siemens tools, specifically TIA-Portal and the legacy Simatic Manager (S7-Classic) environment. This positions INSEVIS as a second-source supplier in an automation market historically dominated by Siemens, addressing customers that need a qualified alternative due to legacy obsolescence (notably the S7-300/315 series discontinued in October 2023), supply chain disruption, or pricing pressure.

The product portfolio comprises three controller lines — the Panel-SPS (integrated panel and PLC with onboard I/O across 4.3- to 15.6-inch display sizes), the Kompakt-SPS (ultra-compact controllers with multi-protocol support including CAN, Modbus, and dual Ethernet), and discrete Panel-HMI displays — supplemented by peripheral expansion modules (PM-DI16, PM-MIO84), a RemoteStage visualization software for retrofit applications, and an IIoT product line for Industry 4.0 connectivity. Pre-configured bundles such as the Retrofit-Cube (a CC303V controller with peripheral modules marketed as covering approximately 80% of retrofit use cases) and Starter-Kit packages offered at introductory pricing round out the SKU range. All products are assembled in customer-specific configurations and undergo 100% testing before shipment, with manufacturing covered by DIN EN ISO 9001:2015 certification maintained for 14 consecutive audit cycles without deviation.

INSEVIS runs a sales-led go-to-market with no public pricing: customers submit configuration requests through the website Anfrage form and receive custom quotes. Distribution is anchored by major automation trade shows — most visibly SPS-Messe Nürnberg (1,175 exhibitors and over 56,000 visitors in the 2025 cycle, where INSEVIS exhibited at Hall 7, Stand 131) and aaa-Chemnitz — and supplemented by a YouTube education library, a downloadable technical-documentation portal, and named system integration partners (Systeme Helmholz BeNeLux for Netherlands water-utility deployments; Ingenieurbüro Wolff for energy optimization projects). The end-customer base is enterprise-skewed and spans machine builders, mining and tunneling operators, water and wastewater utilities, lithography and laser-processing OEMs, medical-device assemblers, building-management integrators, and motorsport test facilities, with named deployments across Germany, Austria, the Netherlands, Italy, Kazakhstan, and Argentina.

Name

INSEVIS

Legal name

INSEVIS Vertriebs GmbH

Website

https://insevis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

INSEVIS Vertriebs GmbH designs and manufactures S7-compatible programmable logic controllers, panel HMIs, and compact industrial controllers from Erlangen, Germany. It serves industrial machine builders, infrastructure operators, and OEMs as a qualified second-source alternative to Siemens automation hardware.

Ownership category

akta.pro rank

Product category

Industrial Automation Controls

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Real-Time & Industrial Control Processors (RT MCUs/PLC-class SoCs) (HDAHAJAL)

Keywords

• S7-compatible PLCs
• Industrial automation controllers
• Panel HMIs
• Machine automation hardware
• IIoT products

Headquarters

HQ city

Erlangen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: INSEVIS generates revenue primarily through the sale of S7-compatible PLCs, panel HMIs, compact controllers, peripherals, and IIoT products. Products are configured to customer specifications and 100% tested before delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

INSEVIS designs, manufactures, and sells S7-compatible programmable logic controllers (PLCs), combined panel-PLC units (Panel-SPS), compact controllers (Kompakt-SPS), panel HMIs, I/O expansion peripherals, and IIoT products for industrial automation. Their products are software-compatible with Siemens S7-300, S7-1200, and S7-1500 systems and programmable via Siemens TIA-Portal and Simatic Manager tools, positioned as a cost-effective, reliable second-source alternative for machine builders and system integrators.

Product overview

INSEVIS offers a comprehensive S7-compatible automation product portfolio centered on Panel-SPS (integrated panel and PLC), Kompakt-SPS (compact controllers), and Panel-HMI (visualization panels). The ecosystem is extended through Peripherie expansion modules (PM-DI16, PM-MIO84) for onboard and decentral I/O extension, IIoT-Produkte for Industry 4.0 cloud connectivity, and Software including RemoteStage-Software for remote visualization and S7 libraries. Pre-configured solutions like the Retrofit-Cube (CC303V + PM-DI16 + PM-MIO84) and Starter-Kits provide ready-made packages targeting specific applications. All products are programmable with familiar Siemens tools (TIA-Portal, S7-Classic), offering German manufacturing quality as a cost-effective 2nd source alternative to Siemens for S7-300er retrofits and new installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel-SPS

Quantifiable outcome

• Customer AJF Group doubled revenue in 2022 during semiconductor crisis due to INSEVIS delivery capability
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Systeme Helmholz BeNeLuxcoreImplementation/ SI/ Consulting PartnerSysteme Helmholz BeNeLux is a system integration partner that deploys INSEVIS S7 controllers in water tank filling stations across the Netherlands. They combine INSEVIS Panel-SPS with cloud-based access control systems for automated water dispensing stations.
• IBWolff EngineeringcoreImplementation/ SI/ Consulting PartnerIngenieurbüro Wolff is an engineering consultancy that implements INSEVIS S7 controls for energy optimization projects including compressed air supply systems and compressor speed control via Profinet frequency converters.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• IDEC: Japanese automation vendor with a growing presence in compact PLCs (MicroSmart) and HMIs. IDEC competes in the global compact-PLC segment and represents an Asian peer for the same machine-builder customers INSEVIS targets in Europe.

Broad incumbents

• ABB (B&R): ABB's Machine Automation division (formerly B&R) offers compact PLCs, panel HMI, and motion control. It competes in compact machine-builder applications across Europe and represents a typical large-platform consolidator that could acquire a niche S7-compatible vendor.
• Eaton: Multi-national power management and automation vendor offering PLCs, HMI, and motor control. Eaton's XC-series compact PLCs and easyE4 controllers overlap with INSEVIS's compact-SPS positioning in mid-market machine building.
• Siemens: Global leader in industrial automation and the SIMATIC S7 PLC family (S7-300/1200/1500) and TIA-Portal. INSEVIS's products are explicitly S7-compatible with Siemens tools, so Siemens is the dominant incumbent whose installed base, IP, and pricing power shape INSEVIS's addressable market.
• Phoenix Contact: German automation vendor offering PLCs (PLCnext), HMIs, I/O, and industrial networking. Phoenix Contact competes in the same compact-controller and retrofit niches as INSEVIS, and is a logical strategic acquirer for the S7-compatibility franchise.
• Schneider Electric: Global automation vendor offering Modicon PLCs, Magelis HMIs, and EcoStruxure. Schneider competes for the same machine-builder and infrastructure customers and is a long-tail consolidator in industrial automation.

Direct peers

• Wago: German manufacturer of the WAGO I/O SYSTEM and PFC200 controllers, competing head-to-head in compact PLCs and field-level I/O. Wago is one of the closest mid-tier peers in size, geography, and customer profile to INSEVIS.
• Beckhoff Automation: German PC-based and PLC controller manufacturer offering TwinCAT, CX-series controllers, and panel PCs. Beckhoff is a direct competitor in compact industrial controllers and panel-integrated controllers for the German Mittelstand, with overlapping customer segments in machine building and IIoT.
• Vipa (Yaskawa): Vipa (now part of Yaskawa) historically specialized in Siemens-compatible controllers (S7-compatible CPUs and I/O), making it the most direct historical analog to INSEVIS. Its acquisition by Yaskawa demonstrates the typical exit path for an S7-compatibility specialist.

Regional players

• Pilz: German automation and safety specialist offering PNOZmulti and other PLC-class safety controllers. While more focused on functional safety, Pilz competes for the same German Mittelstand machine-builder customer base and trade-show presence as INSEVIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@insevis
• LinkedInlinkedin.com/company/insevis-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSEVIS