ATA
ATA (Ata Silah San. A.Ş.) is a Turkish family-owned firearms manufacturer founded in 1997, producing shotguns and rifles (TURQUA, CY, NEO, VENZA, SP) for civilian hunters, sport shooters, and military/law enforcement customers, with a 90% export share across 75+ countries.
- Company typePrivate
- Founded1997
- HeadquartersÇekmeköy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ATA does
ATA (Ata Silah San. A.Ş.) is a Turkish firearms manufacturer founded in 1997 by master craftsman Celal Yollu and his sons Yavuz and Fatih Yollu. The company designs and produces shotguns and rifles across multiple product lines including TURQUA, CY, NEO, NEO X, VENZA, and SP, serving both civilian hunting/sport shooting markets and military/law enforcement segments. ATA's products have been adopted by the Turkish Armed Forces, providing a domestic defense anchor and international credibility for export tenders.
The company operates an 8,000 m² ISO 9001-certified manufacturing facility in Çekmeköy, Istanbul, with an annual production capacity of 150,000 units and a workforce of 501-1,000 employees. ATA's business model combines OEM and licensing relationships (notably with Beretta via Vursan, dating to 2002), a national distribution partnership with MKE for Turqua rifles, a domestic distribution partnership with Altunbaş Dış Ticaret, and a dealer network reaching 75+ countries. The company derives approximately 90% of revenue from exports. ATA has expanded beyond traditional shotguns into defense products including sniper rifles, ASR, ALR, and 1955 Mag-Fed platforms, indicating a deliberate pivot into higher-margin defense verticals alongside its consumer hunting base. It is a privately held, family-owned joint stock company (converted 2013-03-21).
ATA firmographics
Firmographics- Name
- ATA
- Legal name
- Ata Silah San. A.Ş.
- Website
- https://ataarms.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ATA (Ata Silah San. A.Ş.) is a Turkish family-owned firearms manufacturer founded in 1997, producing shotguns and rifles (TURQUA, CY, NEO, VENZA, SP) for civilian hunters, sport shooters, and military/law enforcement customers, with a 90% export share across 75+ countries.
- Ownership category
- akta.pro rank
ATA industry classification
Industry- Product category
- Firearms Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Military Weapons Integration & Stores Management (IMABAMAG)
Keywords
Where ATA is headquartered
LocationHeadquarters
- HQ city
- Çekmeköy
Offices3 records
Markets served
ATA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Firearms and Shotguns Sales: ATA generates revenue primarily through the sale of firearms, shotguns, and rifles. Product lines include SP (over-under shotguns), CY (gas-operated semi-auto shotguns), NEO/NEO X (kinetic semi-auto shotguns), VENZA (semi-auto rifles), and TURQUA (bolt-action rifles). Revenue is one-time hardware sales with no recurring revenue model indicated.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ATA product offering
Product offeringCore offering
ATA manufactures shotguns and rifles — including over-under shotguns (SP), gas-operated semi-auto shotguns (CY), kinetic semi-auto shotguns (NEO, NEO X), semi-auto rifles (VENZA), and bolt-action hunting rifles (TURQUA, TURQUA XT) — at its 8,000 m² facility in Çekmeköy, Istanbul. The company also produces pistols, sniper rifles, an air rifle, and a magazine-fed shotgun. Products are sold through authorized dealers, government-linked distributors (MKE, Altunbaş), and direct export channels serving 75+ countries with 150,000 units annual capacity.
Product overview
ATA is a firearms manufacturer offering multiple shotgun and rifle product lines under distinct sub-brands. The core portfolio consists of TURQUA (bolt-action hunting rifle — Turkey's first bolt-action rifled hunting shotgun), TURQUA XT (newer bolt-action variant), NEO X (semi-automatic shotgun), VENZA (semi-automatic shotgun), NEO (kinetic system semi-automatic shotgun), CY (gas-operated semi-automatic shotgun), and SP (over-and-under shotgun series). Additional products include pistols (Freelander, ATA 9, BA40), sniper rifles (ASR Multi Caliber, ALR), an air rifle (Airborne PCP), and a magazine-fed shotgun (1955 Mag-Fed). Products span hunting categories (big game, waterfowl, upland, dove), sporting and target shooting, and tactical and defense applications.
Differentiator
Problem solved
Functional benefit
Products and services
- TURQUA Bolt-Action Rifle
Companies that use ATA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ATA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ATA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Beretta GroupminorHistorical partnership: Vursan (predecessor brand of ATA, founded by Celal Yollu) entered into partnership with Beretta Group in 2000. After 2 years of partnership, Vursan was sold to Beretta in 2002. This was a precursor relationship before founding ATA brand in 1997.
- MKE (Makine ve Kimya Endüstrisi A.Ş.)coreMKE, a Turkish state-owned defense and aviation company, distributes ATA's Turqua bolt-action rifles through its Ankara and Istanbul Gümüşsuyu branches. This partnership provides access to government and institutional customers.
- Altunbaş Dış Ticaret A.Ş.coreNational distributor for smoothbore and air rifle products in Turkey. Handles all Turkey-wide distribution for these product categories.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ATA competitors and assessment
Company assessmentBroad incumbents
- Beretta Holding: Beretta is the global leader in hunting shotguns and the acquirer of founder Celal Yollu's prior company Vursan in 2002. Comparable as the dominant incumbent in the same product categories ATA competes in (over/under, semi-auto hunting shotguns), with significantly broader brand recognition, premium positioning, and global distribution.
- Weatherby Inc. Weatherby is a US-based hunting rifle and shotgun manufacturer focused on premium bolt-action rifles. Comparable to ATA's TURQUA line in the bolt-action hunting rifle segment, with strong US hunting market presence that ATA targets as an export geography.
- Franchi (Luigi Franchi S.p.A.): Franchi is an Italian hunting shotgun manufacturer owned by Beretta Holding. Comparable to ATA in hunting shotgun product lines (over/under and semi-auto), with established Western brand presence that ATA competes against in export markets.
- Tikka (Sako / Beretta): Tikka is a Finnish bolt-action rifle brand owned by Beretta/Sako, producing hunting and sporting rifles. Directly comparable to ATA's TURQUA bolt-action rifle line in product category, with deeper European retail presence and brand recognition.
- Česká zbrojovka (CZ): CZ is a Czech firearms manufacturer producing hunting rifles, sporting shotguns, and tactical firearms. Comparable to ATA in offering both bolt-action rifles (CZ 600) and shotguns, with broader European defense and civilian market presence.
- Benelli Armi: Benelli is an Italian semi-automatic shotgun specialist owned by Beretta Holding. Comparable to ATA's CY and NEO semi-automatic shotgun lines in product category, with deeper brand equity and broader distribution in European and North American hunting channels.
Regional players
- Stoeger Airguns: Stoeger Airguns (Benelli/Beretta) primarily serves the North American air rifle market with Turkish-manufactured products. Compares to ATA's air rifle offering (Airborne PCP) and Turkish manufacturing base, though Stoeger focuses on air rifles rather than firearms.
Direct peers
- Huglu (Huglu Hunting Firearms): Huglu is a Turkish shotgun manufacturer producing over/under and semi-automatic shotguns for the hunting and sporting markets. Directly comparable to ATA in product category (hunting shotguns), manufacturing geography, and OEM/private-label relationships with European brands.
- Yildiz Shotgun Industries: Yildiz is a Turkish shotgun manufacturer (subsidiary of Kral Arms) producing over/under, semi-auto, and pump shotguns. Directly comparable to ATA in terms of product category, Turkey-based manufacturing, and export-oriented GTM across hunting markets.
- Hatsan Arms: Hatsan is a Turkish firearms manufacturer producing shotguns, rifles, and air rifles for hunting and sporting markets. Closely comparable to ATA in terms of product mix (over/under, semi-auto, bolt-action), Turkey-based manufacturing, and export-driven sales model across similar geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ATA social profiles
Digital presenceATA compliance and trust
Trust signalCompliance1 record
ATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATA leadership team
Management profileNumber of profiles
Profiles3 records
ATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATA
What does ATA do?
ATA manufactures shotguns and rifles — including over-under shotguns (SP), gas-operated semi-auto shotguns (CY), kinetic semi-auto shotguns (NEO, NEO X), semi-auto rifles (VENZA), and bolt-action hunting rifles (TURQUA, TURQUA XT) — at its 8,000 m² facility in Çekmeköy, Istanbul. The company also produces pistols, sniper rifles, an air rifle, and a magazine-fed shotgun. Products are sold through authorized dealers, government-linked distributors (MKE, Altunbaş), and direct export channels serving 75+ countries with 150,000 units annual capacity.
Is ATA a public or private company?
ATA is a private company. It is classified as family owned and is currently operating.
When was ATA founded?
ATA was founded in 1997. It employs 501 to 1,000 people.
Where is ATA based?
ATA is headquartered in Çekmeköy.
How does ATA make money?
One revenue line is on record: firearms and Shotguns Sales.
Who are ATA's main competitors?
Broad incumbents on record are Beretta Holding, Weatherby Inc., Franchi (Luigi Franchi S.p.A.), Tikka (Sako / Beretta), Česká zbrojovka (CZ) and Benelli Armi. Stoeger Airguns is listed as a regional player. Direct peers are Huglu (Huglu Hunting Firearms), Yildiz Shotgun Industries and Hatsan Arms.
Does ATA have an API?
No public API is recorded for ATA.
What industry is ATA in?
ATA's product category is Firearms Manufacturing. Its primary akta.pro industry code is IMABAMAG, Military Weapons Integration & Stores Management. Its NAICS code is 332994 and its SIC code is 3480.