What Weatherby does

Weatherby, Inc. is a privately held American firearms manufacturer founded in 1945 by Roy Weatherby and headquartered at 1550 Yellowtail Drive in Sheridan, Wyoming. The company designs, manufactures, and sells premium and mid-range bolt-action rifles, semi-automatic and over-under shotguns, and proprietary ammunition to individual hunters, sport shooters, and competitive marksmen. Its rifle portfolio centers on three platforms — the flagship Mark V action (marketed as the strongest action on the market), the newer Model 307 2-lug cylindrical action built for aftermarket accessory compatibility, and the entry-level Vanguard — each offered across a deep SKU matrix including light-weight Backcountry, Camilla (women-specific), Dangerous Game, Live Wild (Remi Warren partnership), and Custom Shop variants. The shotgun lineup spans the Orion over-under series, the Sorix semi-auto with a proprietary SHIFT SYSTEM ambidextrous conversion, the inertia-driven 18i, and the redesigned Element II with oversized controls and Crio Plus chokes.

Underlying technology is rooted in proprietary cartridge design (.270 WBY MAG, 6.5 WBY RPM, 25 WBY RPM, 6.5-300 WBY MAG — the fastest commercially produced 6.5mm at 3,475 fps), advanced materials (Peak 44 carbon fiber stocks weighing 24 oz with 3D-Hex recoil pads, Cerakote finishes, titanium actions, BSF carbon fiber barrels), and recoil-management systems (Accubrake ST/DST, inertia recoil). The Custom Shop and Model 307 Builders Action enable bespoke builds starting at $749, while technology partnerships with Peak 44 (stocks), MDT (HNT26 chassis), Spartan Precision (adapters), Arrowhead Rifles (muzzleloader ignition), and Bottega Incisioni (engraving) extend the platform footprint.

Weatherby operates a hybrid go-to-market model: direct-to-consumer e-commerce via weatherby.com with FFL dealer-locator integration for legally mandated firearm transfer, complemented by exclusive retail partnerships with Bass Pro Shops, Cabela's, and Sportsman's Warehouse, an FFL dealer network across the United States, and international distribution (e.g., canadabrass.ca in Canada). Revenue is generated almost entirely through one-time hardware sales of firearms ($499 to $12,499), ammunition ($60 to $109 per box), and custom build services. The company employs 101–250 people, is privately held with no disclosed institutional investor, parent company, or public ticker, and is currently operating without material restructuring, leadership transitions, or M&A activity identified.

Name

Weatherby

Legal name

Weatherby, Inc.

Website

https://weatherby.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Weatherby is a privately held American firearms manufacturer founded in 1945 and headquartered in Sheridan, Wyoming, designing and selling premium bolt-action rifles (Mark V, Model 307, Vanguard), semi-automatic and over-under shotguns, and proprietary ammunition to individual hunters, sport shooters, and competitive marksmen via direct e-commerce, FFL dealers, and exclusive retail partnerships.

Ownership category

akta.pro rank

Product category

Hunting Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Bolt-action rifles
• Hunting shotguns
• Proprietary ammunition
• Firearms manufacturing
• Custom rifles

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Weatherby generates primary revenue through the sale of rifles (Mark V, Model 307, Vanguard series) and shotguns (Orion, Sorix, 18i, Element II). Products range from entry-level to premium custom shop offerings with prices from approximately $629 to over $12,000.
2. Ammunition Sales: Weatherby sells proprietary ammunition cartridges including .270 WBY MAG, 6.5 WBY RPM, 25 WBY RPM, 300 PRC, 28 Nosler, and other calibers. Ammunition prices range from approximately $69 to $109 per box.
3. Custom Shop Services: Weatherby's Custom Shop allows customers to build custom rifles with configurable options including Cerakote finishes, barrel fluting, stocks, triggers, and bottom metal, with services starting at $749 for builder actions.
4. Accessories and Merchandise: Sale of accessories including scopes, scope mounting, brakes, gun storage, bipods, gun parts, apparel, hats, and other lifestyle merchandise.
5. Brass and Reloading Components: Weatherby sells unprimed and once-fired brass for both proprietary Weatherby cartridges and standard cartridges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Weatherby manufactures and sells premium American-made hunting firearms including bolt-action rifles (Mark V, Model 307, Vanguard series) and shotguns (Orion, Sorix, 18i, Element II), along with proprietary magnum ammunition cartridges. The company also offers a Custom Shop for bespoke rifle builds, accessories such as carbon fiber stocks, and consumer financing through Credova.

Product overview

Weatherby is an American firearms company founded in 1945 (celebrating 80th anniversary in 2025) offering premium and mid-range rifles, shotguns, and ammunition. The rifle portfolio centers on three distinct bolt-action platforms: the flagship Mark V (marketed as the strongest action on the market with 9-ring chamber), the newer Model 307 (modern 2-lug cylindrical design for aftermarket compatibility), and the entry-level Vanguard. Each platform is offered across multiple product lines with varying features, finishes, and price points (e.g., Mark V Accumark, Apex, Backcountry series, Camilla for women, Carbon Compact, Dangerous Game Rifle, Deluxe, Frontier, Live Wild; Model 307 Adventure, Alpine series with MDT chassis and Peak 44 stock integration, HUSH Edition, MZY muzzleloader, Range, Builders Action; Vanguard Camilla, Sporter, Compact, Talon, Special Editions, Spike Camp, Synthetic). The shotgun lineup includes the Orion over-under series, Sorix semi-auto with proprietary SHIFT SYSTEM for ambidextrous operation, 18i inertia-driven semi-auto, Element II redesigned semi-auto with oversized controls and Crio Plus choke system, and legacy Element and SA-08 models. Weatherby produces proprietary ammunition cartridges (25 WBY RPM, 6.5 WBY RPM, 270 WBY Magnum, 6.5-300 WBY MAG) alongside standard calibers. Accessories include Peak 44 carbon fiber stocks, Cerakote finishes, MDT chassis systems, Spartan Precision adapters, Arrowhead Rifles ignition systems, and Credova financing. A Custom Shop enables bespoke rifle builds.

Differentiator

Problem solved

Functional benefit

Brands

• Mark V: Weatherby's flagship rifle platform featuring the Mark V action, marketed as the strongest action on the market.
• Model 307
• Vanguard
• Orion
• 18i
• Element
• Sorix
• Peak 44
• SHIFT SYSTEM

Products and services

• Mark V Rifles Premium bolt-action rifle platform with multiple variants (Accumark, Apex, Backcountry 2.0, Backcountry 2.0 Ti, Backcountry Capra, Backcountry Carbon, Backcountry Guide, Camilla, Carbon Compact, Dangerous Game Rifle, Deluxe, Deluxe Varmintmaster, Frontier, Live Wild, Live Wild Carbon) priced from $1,669 to $12,499. Targeted at serious hunters and shooters seeking Weatherby's flagship action and proprietary technologies.
• Model 307 Rifles Modern bolt-action rifle platform with 2-lug cylindrical action designed for aftermarket compatibility, available in Adventure SD, Alpine CT, Alpine MDT, Alpine MDT Carbon, Alpine MDT SB, Alpine ST, Alpine WY, HUSH Edition, MZY Muzzleloader, Range SF, Range XP 2.0, and Builders Action variants. Designed for rifle builders, customizers, and hunters seeking configurability.
• Vanguard Rifles Entry-level bolt-action rifle series offering exceptional performance at standard pricing, with variants including Camilla, Sporter, Camilla Wilderness, Synthetic Compact, Compact Hunter, CTG, Talon, Arctic Pro, BUX Edition, Spike Camp, Badlands, Black Hills, Obsidian, Outfitter, and Weatherguard Bronze. Targeted at budget-conscious hunters seeking Weatherby quality at accessible price points.
• Orion Shotguns Premium over-under shotgun series featuring Weatherby's signature fit and finish with Turkish walnut stocks and high-quality metalwork. Available in Orion I, Compact, SxS, Sporting, Sporting Matte, and Matte Blue configurations for upland, sporting clays, and traditional hunting applications.
• Sorix Shotguns Semi-automatic inertia-driven shotgun featuring the proprietary SHIFT SYSTEM for ambidextrous operation. Available in Field, HUSH Edition, Mossy Oak Camo Edition, and Turkey variants. Priced from $1,649 to $2,199. Targeted at hunters seeking ambidextrous capability and reliable semi-auto cycling.
• 18i Shotguns Semi-automatic inertia-driven shotgun series built for harsh conditions, featuring reliable cycling and evenly-weighted design. Available in 18i Deluxe and 18i Limited (with custom Italian engraving and 24k gold inlays). Premium offerings targeted at discerning shotgun enthusiasts.
• Element II Shotguns Redesigned semi-automatic shotgun series with oversized controls (slammer button, charging handle, safety), competition cut receiver for easier reloading, and Crio Plus choke system. Available in DUX Edition, Synthetic, Tungsten, Turkey, Upland, Upland Compact, and Waterfowler variants. Targeted at waterfowlers, upland hunters, and turkey hunters.
• Weatherby Ammunition Full line of Weatherby proprietary and standard ammunition cartridges including 25 WBY RPM, 6.5 WBY RPM, 270 WBY Magnum, 6.5-300 WBY MAG (fastest commercially produced 6.5mm at 3475 fps), 28 Nosler, and 300 PRC, plus unprimed and once-fired brass for reloading. Priced from $69 to $109 per box.
• Custom Shop Bespoke rifle customization service offering build-your-own Mark V ($2,000+), Mark V Deluxe ($3,249+), Model 307 ($1,580+), Model 307 Barreled Action ($850+), and Vanguard ($1,075+) configurations with options including Cerakote finishes, barrel fluting, stocks, triggers, and bottom metal.
• 80th Anniversary Commemorative Mark V Limited commemorative rifle blending exhibition-grade walnut, rosewood caps, and custom engraving with titanium action, carbon fiber barrel, and engraved Accubrake DST. Available in 300 WBY MAG at $12,499.

Quantifiable outcome

• 6.5-300 WBY MAG achieves 3475 fps muzzle velocity, the fastest commercially produced 6.5mm cartridge on the market
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Federal PremiumcoreStrategic or Co-development Partner · 5 June 2026Federal's 6.5 Creedmoor +Peak ammunition with Peak Alloy all-steel cartridge case technology has been confirmed compatible with Weatherby rifles. Federal has extended its Peak Alloy technology from 7mm Backcountry to 6.5 Creedmoor platform, with Weatherby among the seven confirmed compatible rifle manufacturers including Christensen Arms, Seekins Precision, Geissele, Nemo Arms, CVA, and Bergara.
• Arrowhead RiflescoreTechnology or IntegrationWeatherby's Model 307 MZY muzzleloader utilizes Arrowhead Rifles' Gen2 sealed primer ignition system optimized for BlackHorn 209, delivering cleaner operation, exceptional consistency, and reliable ignition in cold temperatures. This is Weatherby's first production muzzleloader built on a modified Model 307 action.
• PEAK 44coreStrategic or Co-development PartnerWeatherby partnered with PEAK 44 to produce ultra-light rifles featuring the Bastion carbon fiber stock (24 ounces with proprietary 3D-Hex recoil pad) and Blacktooth carbon fiber stock. This partnership appears across Model 307 Alpine series, Mark V Backcountry Guide series, and multiple Vanguard models.
• DUXminorGTM or Marketing PartnerWeatherby's Element II DUX Edition is a collaborative product with DUX, a leader in waterfowl content, gear, and entertainment. The partnership features DUX's signature camo pattern and gold choke tube, targeting the waterfowling community through authentic content partnerships.
• Remi WarrenminorGTM or Marketing PartnerWeatherby's Mark V Live Wild edition rifles were designed in partnership with Remi Warren, a hunting personality. The carbon grey Cerakote editions are available in 21 calibers for standard and 14 calibers for carbon versions.
• HUSHminorGTM or Marketing PartnerThe Sorix HUSH Edition and Model 307 HUSH Edition feature HUSH's exclusive camo pattern, demonstrating Weatherby's collaboration with hunting/outdoor brands for special edition products targeting specific hunting segments.
• Bottega Incisioni di Cesare GiovanelliminorStrategic or Co-development PartnerThe 18i Limited shotgun features custom engraving by Italian artist Bottega Incisioni di Cesare Giovanelli with 24-karat gold inlays. This partnership brings Italian craftsmanship to Weatherby's premium shotgun line.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Savage Arms: American bolt-action rifle manufacturer (Model 110, Axis) competing head-to-head with Weatherby's Vanguard entry-level and Model 307 mid-tier segments with similar price points and hunting-focused positioning.
• Bergara: Bolt-action rifle manufacturer competing in the same premium hunting segment as Weatherby's Model 307 and Vanguard lines; also a Federal Peak Alloy confirmed compatible rifle manufacturer.
• Mossberg: American shotgun and rifle manufacturer (Maverick 88, 500, 590, Patriot) competing directly with Weatherby's Element II, Sorix, and 18i semi-auto shotguns across similar price points and sporting/hunting channels.
• Ruger: American firearms giant (Ruger American, 10/22, Mini-14) competing in entry-to-mid rifle segments with similar distribution through major retailers and competing on price-performance versus Weatherby's Vanguard series.
• Browning Arms: Premium American firearms maker producing bolt-action rifles (X-Bolt, BAR) and shotguns (A5, Citori) competing directly with Weatherby's Mark V premium rifles and Orion over-under shotguns in higher price tiers.
• Remington Arms: Major American firearms manufacturer producing bolt-action rifles (Model 700) and shotguns (870, 1100) directly competing with Weatherby's Mark V, Vanguard, and shotgun lines across overlapping price points and dealer channels.
• Christensen Arms: Premium carbon-fiber and lightweight rifle maker (Ridgeline, Mesa, Bastion) directly competing with Weatherby's Mark V Backcountry carbon fiber mountain rifles; also confirmed compatible with Federal Peak Alloy ammunition.
• Winchester Repeating Arms: Iconic American firearms manufacturer producing bolt-action rifles (Model 70, XPR) and shotguns (SXP, SX4) overlapping Weatherby's hunting rifle and shotgun offerings through shared dealer channels like Bass Pro Shops.
• Benelli: Italian semi-automatic shotgun maker (M2, SBE, Super Black Eagle) competing with Weatherby Sorix and 18i inertia-driven shotguns in the premium waterfowl/upland market; Benelli choke patterns are referenced in Weatherby's Crio Plus compatibility.

Others

• Federal Premium Ammunition: Strategic ammunition partner whose Peak Alloy technology is confirmed compatible with Weatherby rifles — adjacently related as both a complementary supplier and a competitor in the ammunition category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weatherbyinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weatherby