Pool's

What Pool's does

Pool's is the commercial division of A&T Europe S.p.A., an Italian Società per Azioni established in 1961 and headquartered in Castiglione delle Stiviere, Mantova. The company manufactures and distributes swimming pool components and accessories to professional pool installers, builders, and maintenance companies operating primarily in the Italian market. Its product portfolio spans over 3,740 SKUs across structural components (prefabricated panels and modular wells), filtration (fiberglass and polyester filters, pre-assembled filtration plants), pumping equipment, water treatment (salt electrolysis, oxidation, UV-C systems, chemical dosing), climate control (heat pumps, dehumidifiers), LED lighting, PVC membrane liners (Alkorplan and Elbtal brands), pool covers, borders and grates, ladders, showers, water games, and electrical control panels.

Pool's vertically integrates in-house Italian manufacturing of three proprietary product categories — prefabricated panels, fiberglass filters, and ABS components — while distributing a broader catalog sourced from third-party brands. The go-to-market is sales-led B2B, executed through three Area Managers covering all Italian regions, four regional offices (Palermo, Cagliari, Roma, Apulia), a central Customer Service office, and the Pool's Specialist elite partner network of selected installers and producers. A dedicated Servizio Export supports initial international inquiries. The revenue model is hardware sales (one-time purchases of equipment and spare parts) with no disclosed subscription or recurring revenue component, and pricing is quote-based through the Customer Service office rather than publicly listed.

The company maintains ISO 9001:2015 quality certification (including for its Pool Academy training program), Climate Protect/GLS sustainability certification, and conducts Life Cycle Assessment (LCA) analysis on products. Pool Academy, established in 2007, trains approximately 900 industry professionals annually across roughly 80 sessions and is the principal mechanism for installer ecosystem development. Related brands — Pool Specialist (poolspecialist.it), Primavera Pool (primaverapool.it), and Pool Designer (pooldesigner.it) — extend the parent footprint into specialist services and pool design. No external funding rounds, M&A activity, or leadership changes beyond Giovanni Lonati's ongoing Direction role are documented.

Name

Pool's

Legal name

Pool's (Divisione commerciale di A&T Europe S.p.A.)

Website

https://pools.it

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Pool's is the commercial division of A&T Europe S.p.A., an Italian manufacturer and distributor of swimming pool components and accessories, serving professional pool installers, builders, and maintenance companies in Italy through a 3,740+ product catalog, in-house manufacturing, and a regional direct-sales and partner network.

Ownership category

akta.pro rank

Product category

Swimming Pool Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool equipment
• Pool filtration systems
• Pool water treatment
• Prefabricated pool structures
• Pool installation components

Headquarters

HQ city

Castiglione Delle Stiviere

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Equipment Distribution: Distribution of pool equipment and accessories to professional installers and builders, including prefabricated structures, filtration, circulation, lighting, and water treatment products.
2. Own Manufacturing: Production in Italy of prefabricated panels, fiberglass filters, and ABS components sold through the distribution channel.
3. Spare Parts and After-Sales: Post-sale support with guaranteed spare parts availability over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pool's manufactures and distributes a comprehensive catalog of more than 3,740 swimming pool equipment articles and accessories for professional installers, builders and maintenance companies. The offering spans circulation and filtration systems (pumps, filters, pre-assembled filtration plants), water treatment (salt electrolysis, UV-C systems, oxidation systems, dosing stations, chemicals), climate control (heat pumps, dehumidifiers), LED lighting, prefabricated structures, PVC membranes, pool covers, water games, and finishing components. In-house Italian manufacturing covers prefabricated panels, fiberglass filters and ABS components.

Product overview

Pool's is the commercial division of A&T Europe S.p.A., established in 1961 and based in Castiglione delle Stiviere, Italy. The company distributes a comprehensive portfolio of over 3,740 swimming pool equipment and accessories, serving professional installers and pool specialists. Their product portfolio includes circulation and filtration systems (pumps, filters, prefabricated filtration plants), water treatment solutions (PoolSalt/PoolSquad electrolysis systems, Oxilife, UV-C systems, chemical dosing stations, and pool chemicals), climate control equipment (Calorex heat pumps, dehumidifiers), lighting systems (LED fixtures, LED strips), structural components (prefabricated wells, pool borders), finishing materials (Alkorplan and Elbtal PVC membranes), pool covers (winter, isothermal, roller systems), water games and entertainment, cleaning equipment, electrical control panels, and installation materials (fittings, piping). The company also operates Pool Academy, a certified training program for pool professionals, and maintains a network of Pool's Specialist partners. Pool's manufactures in Italy: prefabricated panels, fiberglass filters, and ABS components.

Differentiator

Problem solved

Functional benefit

Brands

• Pool's Specialist: A network of selected swimming pool professionals who share experiences, knowledge, and resources to offer high-quality services
• Pool Academy

Products and services

• PoolSalt and PoolSquad Electrolysis Systems Salt electrolysis central units for automatic pool water disinfection, converting salt into chlorine through electrolysis. Available in various capacities (80-200 mc) with different cell configurations, sold to professional pool installers for residential and public pool water treatment.
• Oxilife and OxiStation Oxidation Systems Oxidation systems for pool water treatment providing alternative water sanitization solutions, sold to professional pool installers and maintenance companies.
• UV Systems (UV-C Low and Medium Pressure) UV-C water purification systems using ultraviolet light for pool disinfection, available in capacities from 8 to 35 mc/h with AISI 316L stainless steel or HDPE construction. Sold to professional installers for residential and public pools.
• AQUALINE and EMEC Dosing Stations Chlorine and sanitizer dosing control stations for automated pool water chemical management, sold to professional installers for residential and public pools.
• Pool Water Treatment Chemicals Full range of pool water treatment chemicals including algaecides (antialgae), pH correctors, chlorine-based products, flocculants, and specialized treatments for spas and oxygen-based systems, sold to pool installers and maintenance professionals.
• Filtration Filters (Domestic and Public Pools) In-house produced fiberglass and polyester filters for pool water filtration, available in various sizes and configurations for both domestic and public pool installations. Includes proprietary fiberglass filters manufactured by Pool's in Italy.
• Pool Pumps (Filtration, Hydromassage, Counter-Current Swimming) Comprehensive range of pool pumps including filtration pumps (Acquablue, Calpeda NMP, DAB, Powertech), hydromassage pumps (Espa Wiper), and counter-current swimming pumps (Espa Nadorself), sold to professional pool installers.
• Calorex Heat Pumps Heat pump systems for pool water heating, available in capacities from 9.5 kW to 17 kW with single-phase options, sold to professional installers for residential and public pool climate control.
• Pool Dehumidifiers Dehumidification systems for indoor pool environments to control humidity levels, sold to professional installers of public and residential indoor pool facilities.
• LED Lighting Systems LED lighting solutions including complete lamps, spot fixtures, LED strips, and related accessories for pool illumination, sold to professional installers for residential and public pool installations.
• Alkorplan and Elbtal PVC Membranes PVC membrane liners for pool waterproofing and decoration, including Alkorplan 2000, Touch, Vogue, Xtreme, BIO PISCINE, and Elbtal Elite, Gloobe, Pure, Solid Stone, and Supra lines, sold to professional pool installers.
• Prefabricated Structures and Wells In-house manufactured prefabricated pool structures and modular wells in HD, Steelflex, and fiberglass variants for pool construction, sold to professional pool builders.
• Prefabricated Filter Plants Pre-assembled filtration plant systems designed for both domestic and public pools, including skimmer and overflow configurations, sold to professional pool installers as ready-to-install filtration units.
• Automatic Pool Cleaners and Cleaning Accessories Automatic pool cleaners and manual cleaning equipment including telescopic poles, floating hoses, cart-mounted pumps, and replacement parts, sold to pool installers and maintenance professionals.
• Electrical Control Panels Electrical control panels for filtration, overflow, water games, hydromassage, and counter-current swimming applications, sold to professional pool installers.
• Pool Covers (Winter, Isothermal, Roller Systems) Winter covers (Robust and Twin lines), isothermal covers (Isoroll Deluxe/Light, Sunweave), and roller systems for automatic and manual pool coverage, sold to professional pool installers and maintenance providers.
• Pool Borders and Grates Perimeter pool edges and grates including Nature Stone, Standard, and Toro borders, and overflow grates in various styles (Laguna, Medio, Spiaggia), sold to professional pool installers for finishing installations.
• Water Games (Fountains, Air Blowing, Counter-Current Swimming) Water game equipment including fountains, air insufflation systems with plates and blowers, Jet Swim Motion, and counter-current swimming systems, sold to professional pool installers for residential and public pool entertainment features.
• Riser Ladders and Handrails Pool access ladders in various configurations (2-piece, Airone Special, Baby Special, Garda Special, Bordo sfioratore Special) and handrails, sold to professional pool installers.
• Pool Showers Pool showers including solar models (Jolly, Energy Pro) and stainless steel models (Flex, Monte Carlo, Steel Design) with various capacities, sold to professional pool installers for residential and public pool projects.
• PVC Piping and Fitting Materials Complete range of PVC and fitting materials including in-house manufactured ABS components as well as nylon, brass, polypropylene, PVC-C (Temperfip), and PVC-U piping systems, valves, and connectors, sold to professional pool installers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pool's SpecialistcoreChannel Partner/ Reseller/ DistributorPool's Specialist is an elite network of selected pool professionals including the best producers and installers in Italy. They share experiences, knowledge, and resources to offer high-quality services consistent with Pool's brand values, emphasizing quality, attention to detail, and technological innovation.
• Pool Specialist (poolspecialist.it)minorChannel Partner/ Reseller/ DistributorRelated brand under the Pool's ecosystem focusing on specialist pool services
• Primavera Pool (primaverapool.it)minorChannel Partner/ Reseller/ DistributorRelated brand within the Pool's commercial network
• Pool Designer (pooldesigner.it)minorChannel Partner/ Reseller/ DistributorRelated brand focused on pool design services
• Pool's Academy MemberscoreStrategic or Co-development PartnerPool Academy is the permanent training school for pool industry operators collaborating with Pool's. About 900 professionals trained annually across 80 sessions, transferring knowledge on sales, installation, and maintenance of Pool's products with focus on safety.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pentair: Global water treatment and pool equipment conglomerate. Overlaps with Pool's in pool pumps, filtration, and automation but pools are one segment within a much broader water-flow portfolio serving commercial and industrial customers.
• Zodiac Pool Systems: Pool equipment brand now part of Fluidra, with broad portfolio of cleaners, heaters, and automation. Historically a direct competitor to Pool's in European markets, now consolidated under the Fluidra group.

Emerging players

• Maytronics: Israeli manufacturer best known for robotic pool cleaners (Dolphin line). Adjacent direct peer on the pool maintenance/cleaning equipment side, where Pool's also offers automatic cleaners and accessories.
• Aiper: Fast-growing smart cordless robotic pool cleaner company. Represents the tech-forward direction of the pool-equipment market — useful comp for understanding the smart-pool disruption risk facing traditional players like Pool's.

Direct peers

• Waterco: Australia-headquartered manufacturer of pool equipment including pumps, filters, heaters, and water-treatment products. Comparable product portfolio to Pool's, listed in Australia, with global distribution.
• Fluidra: Spanish-listed global leader in pool and wellness equipment with the AstralPool brand. Closest comparable to Pool's in product breadth (filtration, pumps, water treatment, covers) but at a vastly larger, public-company scale and with deep international distribution.
• Hayward Holdings: US-headquartered manufacturer of residential and commercial pool equipment including pumps, filters, heaters, automation, and lighting. Directly comparable product portfolio to Pool's, but with significantly greater scale and a North American bias.
• CCEI: France-based manufacturer of pool water-treatment and electronic control equipment (electrolysis, pH regulation, lighting). Closest mid-sized European direct comparable to Pool's on the electrolysis/control product line.
• BWT Pool & Spa (BWT Group): European water-treatment specialist whose pool division offers chemicals, dosing, and filtration solutions. Directly comparable to Pool's water-treatment business, especially in the chemical-balancing and dosing categories.

Regional players

• SCP Pool: UK-based specialist pool-equipment distributor supplying installers across the British market. Comparable as a B2B channel-led pool distributor, but UK-focused versus Pool's Italian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pool-s

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool's