New Ground Living

What New Ground Living does

New Ground Living is a New Zealand-based build-to-rent (BTR) housing provider that designs, builds, and manages long-term rental homes for individuals, couples, and families. Founded in 2014 as the country's first specialist BTR operator, the company operates six named communities across four regions — Moroki (Glen Innes, Auckland), Kerepeti (Hobsonville Point, Auckland), Kaweka (Mount Albert, Auckland), Toru (Queenstown), Tauhou Way (Tauranga), and Te Mania (Te Puke) — spanning studios through three-bedroom apartments and townhouses. The portfolio totals roughly 300-380 units, with weekly rents ranging from approximately NZD 500 to NZD 815.

The company's core technology stack centres on the MyLiving resident mobile application, which provides digital keys (via Salto locks), amenity booking, utility bill management, and direct communication with on-site Community Managers. Sustainability is integral to the product: Moroki achieved Homestar 7 certification for its 48 apartments and Homestar 8 for two duplex homes, supported by solar-powered central hot water (50% of heating needs), Structural Insulated Panels, heat recovery ventilation, and EV charging infrastructure. The company claims 40% lower power and water consumption versus NZ Building Code standard.

Revenue is generated almost exclusively through weekly residential rental subscriptions, with additional contracted employer housing (NZ Defence Force tenancies at Kerepeti) and below-market affordable rentals delivered through partnerships with Hapai Housing LP (iwi-owned co-developer), Ka Uruora Aotearoa, and the Bay of Plenty Housing Equity Fund. GTM is direct-to-consumer via the company website, TradeMe listings, the BookMe viewing platform, and on-site Community Managers, supplemented by community-led word-of-mouth referrals. No external funding rounds, headcount, or revenue figures are disclosed.

Name

New Ground Living

Legal name

New Ground Living

Website

https://newgroundliving.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Short description

New Ground Living is a New Zealand build-to-rent operator founded in 2014 that designs, builds, and manages long-term sustainable rental homes across six communities in Auckland, Queenstown, and the Bay of Plenty, targeting individuals, couples, and families, including affordable housing through iwi and community partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: Primary revenue stream from long-term residential rentals across multiple communities in New Zealand. Properties include apartments and townhouses ranging from studios to three bedrooms, with weekly rental payments. The company has pioneered build-to-rent in New Zealand since 2014, offering stable recurring rental income with tenants in one, two and three bedroom apartments and townhouses across Aotearoa.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Ground Living designs, builds, and manages modern, sustainable rental homes across New Zealand, operating as the country's first specialist build-to-rent provider since 2014. The company operates six named communities (Moroki, Kerepeti, Kaweka, Toru, Tauhou Way, Te Mania) offering one-, two-, and three-bedroom apartments and townhouses with long-term tenancies up to 10 years, dedicated Community Managers, and Homestar 7-8 sustainability certifications. The core digital offering is the MyLiving app enabling digital keys, amenity booking, and utility management for residents.

Product overview

New Ground Living is a build-to-rent provider offering purpose-built, long-term rental homes across New Zealand. Its portfolio comprises six named communities — Moroki (Glen Innes, Auckland), Kerepeti (Hobsonville Point, Auckland), Kaweka (Mount Albert, Auckland), Toru (Queenstown), Tauhou Way (Tauranga), and Te Mania (Te Puke) — delivering one-, two-, and three-bedroom apartments and townhouses with Homestar sustainability ratings. All communities are managed by dedicated Community Managers, and the core digital product is the MyLiving App, a resident-facing mobile application that provides digital keys, amenity booking, utility bill management, and community communication. Some communities (starting with Moroki) also feature bundled utility services via Smart Billing Solutions and pre-connected utilities on move-in day.

Differentiator

Problem solved

Functional benefit

Products and services

• MyLiving App A resident-facing mobile application that serves as the primary digital interface for New Ground Living tenants, enabling viewing of tenancy details, digital door unlocking, community amenity booking (e.g., BBQ), utility bill management, resident communication with community managers, and access to local business offers. Available on iOS App Store and Google Play.
• Moroki Community A build-to-rent community in Glen Innes, Auckland comprising 48 Homestar 7-rated apartments across three buildings and two Homestar 8-rated duplex homes (50 homes total, with 22 provided as affordable rentals). Offers one-bedroom ($550-$590/week), two-bedroom ($620-$660/week), and three-bedroom ($750/week) apartments, with optional car park add-on. First community to launch with the MyLiving app.
• Kerepeti Community A 208-home development in Hobsonville Point, Auckland, split across two neighbourhoods. Offers one-bedroom apartments with lift access ($550/week), two-bedroom apartments ($630/week), 2.5-bedroom apartments ($650/week, 99m2), and three-bedroom townhouses ($675/week, up to 108m2).
• Kaweka Community A build-to-rent community in Mount Albert, Auckland, offering studio apartments ($500/week, up to 39m2), one-bedroom ($590/week), and two-bedroom ($655/week, up to 76m2) apartments built to Homestar 7 standard. Features Salto digital lock keyless entry and pre-connected utilities on move-in day. Includes some Defence Force tenancies.
• Toru Community A fully furnished build-to-rent community adjacent to Remarkables Park Town Centre in Frankton, Queenstown. Offers one-bedroom apartments ($550/week, up to 55m2) with allocated car park, two-bedroom apartments ($735/week, up to 70m2), and three-bedroom apartments ($815/week, up to 84m2).
• Tauhou Way Community A collection of eight contemporary terraced townhouses in Greerton, Tauranga. Offers two-bedroom-one-bathroom (68-82m2) and two-bedroom-two-bathroom (88m2) configurations with allocated carpark or private carport.
• Te Mania Community A build-to-rent neighbourhood in Te Puke, Western Bay of Plenty offering 94m2 two-bedroom homes and 110m2 three-bedroom homes with contemporary kitchens featuring Bosch appliances, Wi-Fi-enabled heat pumps, and digital keyless entry. Three-bedroom homes from $720/week. Includes an affordable rental programme delivered through the Bay of Plenty Housing Equity Fund (BOPHEF) for eligible working households.

Quantifiable outcome

• 40% less power and water consumption compared to NZ Building Code standard homes
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hapai Housing LPcoreStrategic or Co-development PartnerHapai Housing LP is a 100% iwi-owned and controlled residential housing fund focused on empowering enduring Māori success in the property sector. They are the development partner powering communities like Moroki and Kaweka, providing unique mixed tenure housing including affordable rental options for Māori whānau. 22 of Moroki's 50 homes are provided as affordable rentals through Hapai Housing.
• Ka Uruora AotearoacoreStrategic or Co-development PartnerKa Uruora Aotearoa provides funding and wrap-around support for qualifying tenants in Hapai Housing properties. They ensure that 22 of Moroki's homes are allocated as affordable rentals at 10-20% below market rate for eligible whānau.
• MovinghubminorGTM or Marketing PartnerMovinghub provides a free service to arrange connection of all utility services (electricity, gas, phone, broadband) at new homes, making moving easier for residents. New Ground Living has partnered with Movinghub to assist tenant moves.
• Bay of Plenty Housing Equity Fund (BOPHEF)coreStrategic or Co-development PartnerBOPHEF partnered with New Ground Living to deliver the Te Mania Affordable Rental Programme, providing a limited number of homes at below-market rents for eligible working households in Te Puke.
• Mike Greer CommercialminorImplementation/ SI/ Consulting PartnerMike Greer Commercial was the construction company that built the Moroki homes, working with consultants to ensure sustainable technologies and materials were included at the design stage.
• Street Artearoa / Gary SilipaminorStrategic or Co-development PartnerLocal artist Gary Silipa and his social enterprise Street Artearoa contributed cultural artwork throughout Moroki's communal spaces, including the Tuatara mural. Gary is founder of The Good The Bad gallery and Bradley Lane Project, Auckland's longest running outdoor mural festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ground Living