Not In Our Town

What Not In Our Town does

Not In Our Town (NIOT) is a 501(c)(3) nonprofit organization that produces documentary films and educational resources aimed at addressing hate, bullying, and bias. The organization operates three visible program brands: Not In Our Town (community-facing films and campaigns), Not In Our School (K-12 curriculum and school-climate programming), and United Against Hate Week (an annual observance coordinated with more than 20 partner organizations). The content portfolio includes over 80 films distributed nationally through PBS, digital downloads priced at $24.99, and Stop Hate Action Kits priced at $99.99. Underlying technical components are primarily traditional media production, a PBS distribution pipeline, and downloadable community resource toolkits; there is no evidence of a technology platform or software product.

The organization's customer base spans K-12 schools (the primary institutional buyer for the Not In Our School curriculum), colleges and universities, community organizations, law enforcement agencies (via a hate-crime training collaboration with the U.S. Department of Justice COPS Office), and individual consumers who purchase films or kits. The Not In Our School program has reported engagement of 35,000+ students across participating schools. Geographic reach is U.S.-focused, with locally-rooted initiatives such as the Minnesota Neighbors Film Project and the Pittsburgh Youth Summit.

The revenue model is a hybrid nonprofit structure: the majority of operating support comes from donations and grants, supplemented by modest earned revenue from product sales. The organization has been active for over 15 years and continues to launch new programs annually, including the 2026 United Against Hate Week observance. No formal headcount, financial statements, or audited revenue figures are disclosed in the input data.

Name

Not In Our Town

Legal name

The Working Group/Not In Our Town

Website

https://niot.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Not In Our Town is a 501(c)(3) nonprofit that produces documentary films and educational resources to address hate, bullying, and bias, serving K-12 schools, community organizations, and law enforcement via PBS-distributed content and curriculum programs.

Ownership category

akta.pro rank

Product category

Community Anti-Hate Education

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Short-Form Documentaries (MPADADAC), Community & Cultural Screenings (Museums, Cultural Centers) (MPADAKAH), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Hate crime prevention
• Anti-bullying education
• Community organizing
• Documentary filmmaking
• Social justice training

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. DVD and Video Sales: Sale of documentary DVDs and video content including PBS films like Not In Our Town: Billings, Class Actions, Light in the Darkness, and Embracing the Dream. Prices range from $24.99 to $99.99 depending on format and licensing type.
2. Educational Guide Sales: Sale of curriculum guides including the NIOS Student-led Campaign Guide (Schoolwide license $39), Classroom Lessons Guide (Schoolwide license $59), and supplementary guides for professional development and classroom use.
3. Donations and Grants: Organization is a 501(c)(3) nonprofit that relies on donations and grants to fund operations and produce free resources. Donation page available at secure.givelively.org.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Not In Our Town produces documentary films and accompanying educational guides as part of a national movement to help communities, schools, and law enforcement stop hate crimes and bullying. The organization licenses and sells these documentary and educational products, while also providing free online videos, a Quick Action guide, and organizing toolkits that enable local communities to run their own anti-hate campaigns.

Product overview

Not In Our Town is a nonprofit movement organization that offers a portfolio of documentary films, educational resources, and action-oriented guides designed to help communities, schools, and law enforcement prevent hate crimes and bullying. The core offerings include Not In Our Town Films (PBS documentaries like 'Not In Our Town Billings,' 'Light in the Darkness,' 'Class Actions,' and 'Repairing the World') and the Not In Our School (NIOS) program with comprehensive guides for schools. The product line includes the Identity Safe and Inclusive School Program with multiple supplementary guides (Main Program Guide, Professional Development Guide, Classroom Lessons Guide, Student-Led Campaign Guide), Stop Hate Action Kits for communities/campuses/schools/law enforcement, Video Action Kits, and an online Action Hub with templates and local lessons. Additional offerings include the Anti-Bullying Film Festival and a library of NIOS educational videos.

Differentiator

Problem solved

Functional benefit

Brands

• United Against Hate Week: A national collaboration of municipalities, school districts, community groups, faith and civic organizations to raise awareness and spark action to stop hate and build inclusion.

Products and services

• Not In Our Town (original documentary and series) Flagship documentary film and series that gives the Not In Our Town movement its name, profiling communities that have organized against hate-motivated violence and bullying. Used by community groups, schools, and law enforcement audiences as a centerpiece for screenings and discussion.
• Waking in Oak Creek Feature documentary that documents a community's and law enforcement's response to a hate-motivated shooting, used to support officer training and community trust-building initiatives.
• Light in the Darkness Documentary film in the Not In Our Town library covering a community response to a hate incident, used for screenings and facilitated discussion.
• Not In Our School program School-focused program offering films, educational guides, and discussion resources for K-12 teachers, students, and administrators to address bullying and bias on campus.
• Not In Our Town Action Kit Self-serve organizing toolkit that enables local communities to plan and run their own anti-hate campaigns, including a Quick Action guide for rapid response to hate incidents.
• NIOT Educational Guides Discussion and discussion guides sold alongside the films to support classroom and community use, providing structure for educators and facilitators.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• The Lawyers' Committee for Civil Rights Under LawcoreStrategic or Co-development PartnerThe Lawyers' Committee launched the Stop Hate Project to strengthen the capacity of community leaders, law enforcement, and organizations to combat hate by connecting groups with legal and social services resources. NIOT partners on the Stop Hate Action Kits initiative.
• United Against Hate Week (Multiple Municipalities)flagshipGTM or Marketing PartnerNIOT is proud partner with cities across California and around the country for United Against Hate Week (October 18-24, 2026), an unprecedented collaboration of municipalities, school districts, community groups, faith and civic organizations to raise awareness and spark action to stop hate and build inclusion.
• Facing History and OurselvescoreStrategic or Co-development PartnerNIOT collaborates with Facing History and Ourselves on educational content. Includes peer-to-peer programs that break down religious and cultural stereotypes, such as the 'Shajee's Story' film about middle school students learning about Islam.
• Our Family CoalitioncoreStrategic or Co-development PartnerCollaboration on the 'Our Family' film about family diversity, encouraging conversation about diverse family constellations to help children appreciate their own families and be open to those who are different.
• U.S. Department of Justice COPS OfficeflagshipStrategic or Co-development PartnerNIOT collaborated with the COPS Office on the 'Working Together for Safe, Inclusive Communities' initiative to increase awareness of hate crimes, improve hate crime reporting, and promote safe, inclusive communities nationwide. Produced films and guides including 'Waking in Oak Creek' and 'Building Stronger, Safer Communities' guide.
• Project KeshercoreGTM or Marketing PartnerProject Kesher, an alliance of Jewish women formed to support Judaism and address women's issues, has introduced Not In Our Town projects in 20 towns across Ukraine and Russia since 2007, providing leadership training, workshops, exhibitions and creative events.
• KQED-TVcoreStrategic or Co-development PartnerCo-production partnership with KQED-TV on 'Not In Our Town Northern California: When Hate Happens Here,' documenting how Northern California communities deal with deadly hate violence.
• PBSflagshipChannel Partner/ Reseller/ DistributorPBS stations nationally broadcast NIOT films including 'Not In Our Town: Billings, Montana,' 'Light in the Darkness,' 'Class Actions,' and 'Repairing the World.' Films are available for educational and community use.
• Religions for Peace USAminorStrategic or Co-development PartnerPartnership on interfaith initiatives including the 'A Seat at the Table' guide for hosting interfaith dinners to open conversations between different faiths and cultures.
• United Religions Initiative (URI)minorStrategic or Co-development PartnerURI provides ideas for action by faith communities and interfaith groups, republished with permission from URI for use by NIOT communities.
• Interfaith AllianceminorStrategic or Co-development PartnerPartnership on the 'What is the Truth About American Muslims?' Q&A guide addressing important questions about the Muslim community in America and religious freedom.
• NIOS Anti-Bullying Film Festival PartnersminorGTM or Marketing PartnerAnnual Bullying Prevention Month online film festival in October featuring NIOT originals and youth-created content shared via the NIOS Facebook page.

Scale indicators6 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Learning for Justice (formerly Teaching Tolerance): SPLC's K-12 program publishing free anti-bias lesson plans, film kits, and educator guides — directly overlapping NIOS Classroom Lessons Guide and Student-Led Campaign Guide in schools.
• Facing History and Ourselves: Nonprofit providing classroom resources, professional development, and partner films (including "Shajee's Story" with NIOT) on identity, racism, and bullying prevention in schools; the most direct comparable in K-12 anti-bias curriculum and an explicit NIOT partner.
• Welcoming America: Nonprofit leading a network of municipalities and communities working to become more inclusive toward immigrants; comparable city-level coalition model that aligns with NIOT's United Against Hate Week municipal partnerships and immigrant-hate response work.
• Interfaith Alliance: Nonprofit defending religious freedom and inclusive democracy; explicitly a NIOT partner on the "Truth About American Muslims" guide, sharing an interfaith/hate-response mission and educational resource model.
• The Lawyers' Committee for Civil Rights Under Law: Civil rights legal organization that launched the Stop Hate Project with NIOT to co-develop Stop Hate Action Kits; a direct co-development partner in NIOT's hate-response content for communities and law enforcement.

Broad incumbents

• Anti-Defamation League (ADL): Large, established Jewish-founded civil rights organization combating antisemitism and hate; offers K-12 curricula (Words to Action, A World of Difference) and law-enforcement hate crime training that directly overlap NIOT's NIOS school programs and law enforcement kits.
• Southern Poverty Law Center (SPLC): Major civil rights nonprofit that monitors hate groups, produces Teaching Tolerance/Learning for Justice K-12 materials, and pursues legal action against hate — directly competing for school district curricula and donor dollars in the hate-prevention space.

Others

• Brady Center to Prevent Gun Violence: Nonprofit addressing gun violence including hate-motivated shootings; adjacent thematic overlap with NIOT's hate-crime response work (e.g., Sikh Temple, Tree of Life/Pittsburgh) but focused on firearm policy rather than community organizing.

Emerging players

• GLSEN: Education-focused nonprofit building safe and inclusive K-12 environments for LGBTQ+ students; its No Name-Calling Week and school climate resources overlap NIOS programming.
• PFLAG National: National LGBTQ+ family and ally organization providing school and community resources, including bullying prevention content for K-12 — overlapping NIOT's identity-safe and inclusive schools focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/notinourtown
• YouTubeyoutube.com/theworkinggroup
• Facebookfacebook.com/notinourtown

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Not In Our Town