Metsä Tissue - napkin business
Metsä Tissue is a Finnish division of Metsä Group that manufactures consumer tissue paper (Lambi, Serla, Mola, Tento), professional tissue products (Katrin, SAGA), and greaseproof papers for households, businesses, and the food industry across European markets.
- Company typePrivate
- Founded1868
- HeadquartersEspoo, Finland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Metsä Tissue - napkin business does
Metsä Tissue is the tissue paper and greaseproof paper division of Metsä Group, a Finnish forest products conglomerate headquartered in Espoo, Finland. The business manufactures tissue paper products for households and professional users under the consumer brands Lambi, Serla, Mola, and Tento and the professional brands Katrin and SAGA, and produces greaseproof papers for food preparation and packaging applications under the SAGA brand. Its core technology is tissue paper and greaseproof paper manufacturing, executed at an integrated mill network spanning Finland (Mänttä), Germany, Poland, Slovakia, and Sweden, with the newly inaugurated Mariestad, Sweden mill (May 2026) described as the world's most modern tissue facility and a planned future mill in Goole, UK.
The company generates revenue through three product streams — consumer tissue papers, professional tissue papers, and greaseproof papers — sold primarily through retail and professional distribution channels across Nordic, Central European, Eastern European, and Northern European markets. Its customer base is horizontally segmented into households, professional and hospitality buyers, and food industry users, with brand-led go-to-market and localized production providing market proximity. Pricing is not publicly disclosed.
Operationally, Metsä Tissue is in a transitional phase: 2025 closed with a EUR -85 million comparable operating result and Q1 2026 narrowed to EUR -4 million, alongside completion of a Metsä Group cost savings and profit improvement programme, a new management team appointment in December 2025, and an aggressive capacity expansion roadmap. Sustainability is positioned as a differentiator, with EcoVadis Platinum status (91/100) achieved for seven consecutive years and a Top Employer certification in Germany for six consecutive years, supporting the company's 2030 sustainability and fossil-free packaging targets.
Metsä Tissue - napkin business firmographics
Firmographics- Name
- Metsä Tissue - napkin business
- Legal name
- Metsä Tissue
- Website
- https://metsatissue.com
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Metsä Tissue is a Finnish division of Metsä Group that manufactures consumer tissue paper (Lambi, Serla, Mola, Tento), professional tissue products (Katrin, SAGA), and greaseproof papers for households, businesses, and the food industry across European markets.
- Ownership category
- akta.pro rank
Metsä Tissue - napkin business industry classification
Industry- Product category
- Tissue Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Pulp, Paper, and Paperboard Mills (3221), Paper Mills (32212)
- SIC
- Papers & Allied Products (2600), Paper Mills (2621)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Tissue Converting & Private Label Manufacturing (IMAMAGAH), Paper-Based Protective Packaging (Kraft Paper, Honeycomb, Molded Pulp) (IMALAFAC)
Keywords
Where Metsä Tissue - napkin business is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices9 records
Markets served
Metsä Tissue - napkin business business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Consumer tissue papers: Production and sale of tissue paper products for household use under brands including Lambi, Serla, Mola, Tento, Katrin, and SAGA.
- Professional tissue papers: Hygiene products for professional and business customers.
- Greaseproof papers: Greaseproof papers for food preparation and packaging, including baking and cooking papers.
Distribution channels1 record
Marketing channels5 records
Metsä Tissue - napkin business product offering
Product offeringCore offering
Metsä Tissue manufactures and sells tissue paper products for households and professionals, along with greaseproof papers for food preparation and packaging. The company operates as a division of Metsä Group, producing consumer tissue papers under brands such as Lambi, Serla, Mola, and Tento, and professional tissue papers under brands including Katrin and SAGA. Manufacturing takes place at mills in Finland, Germany, Poland, Slovakia, and Sweden, with a new world-class tissue mill inaugurated in Mariestad, Sweden in May 2026.
Product overview
Metsä Tissue is a manufacturer of tissue papers and greaseproof papers, operating as a division of Metsä Group. The company offers two main product categories: consumer tissue papers (under brands Lambi, Serla, Mola, and Tento) for household use, and professional tissue papers (under brands Katrin and SAGA) for professional and industrial use. Additionally, the company produces greaseproof papers for food preparation and packaging applications. The products are manufactured at mills in Finland, Germany, Poland, Slovakia, and Sweden, with recent expansion including a new world-class tissue mill in Mariestad, Sweden, and planned future mills in the UK (Goole) and Mariestad.
Differentiator
Problem solved
Functional benefit
Brands
- Lambi: Consumer tissue paper brand for households
- Serla
- Mola
- Tento
- Katrin
- SAGA
Products and services
- Consumer Tissue Papers
Companies that use Metsä Tissue - napkin business
Customer profileSegments3 records
Ideal customer profiles3 records
Metsä Tissue - napkin business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metsä Tissue - napkin business partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights2 records
Metsä Tissue - napkin business competitors and assessment
Company assessmentDirect peers
- Essity: Swedish hygiene and tissue company owning the Tork, Tempo and Lotus brands; competes with Metsä Tissue across both consumer and professional/AFH tissue channels in Europe.
- Kimberly-Clark: Global tissue and hygiene major behind Kleenex, Andrex and Scott; identified alongside Metsä Tissue as a key brand owner in the UK unscented paper towels market.
- WEPA Industrie: Family-owned European tissue manufacturer with mills in Germany, Poland, Italy and Spain; closely comparable private competitor serving retail and AFH with branded and private-label tissue.
- Sofidel: Italian tissue producer (Regina, Nicky, Lotus) and one of the largest European tissue manufacturers; a direct competitor in consumer and AFH tissue across Metsä Tissue's core geographies.
- Mondi (tissue): European paper and packaging group with a tissue and personal care components business; a direct comparable in consumer and AFH tissue across Central and Eastern Europe.
Emerging players
- Cascades: Canadian tissue and tissue parent-roll producer with European operations; competes in AFH and retail tissue, and is a relevant comparable for Metsä Tissue's away-from-home Katrin and SAGA brands.
- Hayat Kimya: Turkish tissue and hygiene group with growing European footprint; competes on price in private-label and branded tissue and represents an emerging low-cost competitor in CEE.
Broad incumbents
- Georgia-Pacific: US-based pulp and tissue major (Brawny, Angel Soft, Quilted Northern) owned by Koch; a broad incumbent in tissue with overlapping AFH capabilities relevant to Metsä Tissue's professional segment.
- Procter & Gamble: Global consumer goods giant with tissue brands such as Charmin and Bounty; competes with Metsä Tissue's consumer brands (Lambi, Serla, Mola, Tento) in selected European markets.
Others
- Metsä Board: Sister division within Metsä Group producing folding boxboard and other paperboard; comparable as a Metsä Group peer for capital allocation and as a downstream customer for Metsä Tissue's converting needs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metsä Tissue - napkin business social profiles
Digital presenceMetsä Tissue - napkin business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metsä Tissue - napkin business leadership team
Management profileNumber of profiles
Metsä Tissue - napkin business subsidiaries and ownership
Company hierarchySubsidiaries5 records
Metsä Tissue - napkin business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metsä Tissue - napkin business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metsä Tissue - napkin business
What does Metsä Tissue - napkin business do?
Metsä Tissue manufactures and sells tissue paper products for households and professionals, along with greaseproof papers for food preparation and packaging. The company operates as a division of Metsä Group, producing consumer tissue papers under brands such as Lambi, Serla, Mola, and Tento, and professional tissue papers under brands including Katrin and SAGA. Manufacturing takes place at mills in Finland, Germany, Poland, Slovakia, and Sweden, with a new world-class tissue mill inaugurated in Mariestad, Sweden in May 2026.
Is Metsä Tissue - napkin business a public or private company?
Metsä Tissue - napkin business is a private company. It is classified as corporate owned and is currently operating.
When was Metsä Tissue - napkin business founded?
Metsä Tissue - napkin business was founded in 1868. It employs 1,001 to 5,000 people.
Where is Metsä Tissue - napkin business based?
Metsä Tissue - napkin business is headquartered in Espoo, Finland, in the Europe region.
How does Metsä Tissue - napkin business make money?
Three revenue lines are on record. Consumer tissue papers are the primary driver. The others are professional tissue papers and greaseproof papers.
Who are Metsä Tissue - napkin business's main competitors?
Direct peers on record are Essity, Kimberly-Clark, WEPA Industrie, Sofidel and Mondi (tissue). Emerging players are Cascades and Hayat Kimya. Broad incumbents are Georgia-Pacific and Procter & Gamble. Metsä Board is listed as an others.
Does Metsä Tissue - napkin business have an API?
No public API is recorded for Metsä Tissue - napkin business.
What industry is Metsä Tissue - napkin business in?
Metsä Tissue - napkin business's product category is Tissue Paper Products. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of IMAMAGAB, Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional). Its NAICS code is 322291 and its SIC code is 2600.