Metsä Tissue - napkin business

What Metsä Tissue - napkin business does

Metsä Tissue is the tissue paper and greaseproof paper division of Metsä Group, a Finnish forest products conglomerate headquartered in Espoo, Finland. The business manufactures tissue paper products for households and professional users under the consumer brands Lambi, Serla, Mola, and Tento and the professional brands Katrin and SAGA, and produces greaseproof papers for food preparation and packaging applications under the SAGA brand. Its core technology is tissue paper and greaseproof paper manufacturing, executed at an integrated mill network spanning Finland (Mänttä), Germany, Poland, Slovakia, and Sweden, with the newly inaugurated Mariestad, Sweden mill (May 2026) described as the world's most modern tissue facility and a planned future mill in Goole, UK.

The company generates revenue through three product streams — consumer tissue papers, professional tissue papers, and greaseproof papers — sold primarily through retail and professional distribution channels across Nordic, Central European, Eastern European, and Northern European markets. Its customer base is horizontally segmented into households, professional and hospitality buyers, and food industry users, with brand-led go-to-market and localized production providing market proximity. Pricing is not publicly disclosed.

Operationally, Metsä Tissue is in a transitional phase: 2025 closed with a EUR -85 million comparable operating result and Q1 2026 narrowed to EUR -4 million, alongside completion of a Metsä Group cost savings and profit improvement programme, a new management team appointment in December 2025, and an aggressive capacity expansion roadmap. Sustainability is positioned as a differentiator, with EcoVadis Platinum status (91/100) achieved for seven consecutive years and a Top Employer certification in Germany for six consecutive years, supporting the company's 2030 sustainability and fossil-free packaging targets.

Name

Metsä Tissue - napkin business

Legal name

Metsä Tissue

Website

https://metsatissue.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Metsä Tissue is a Finnish division of Metsä Group that manufactures consumer tissue paper (Lambi, Serla, Mola, Tento), professional tissue products (Katrin, SAGA), and greaseproof papers for households, businesses, and the food industry across European markets.

Ownership category

akta.pro rank

Product category

Tissue Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Pulp, Paper, and Paperboard Mills (3221), Paper Mills (32212)

SIC

Papers & Allied Products (2600), Paper Mills (2621)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Tissue Converting & Private Label Manufacturing (IMAMAGAH), Paper-Based Protective Packaging (Kraft Paper, Honeycomb, Molded Pulp) (IMALAFAC)

Keywords

• Tissue paper manufacturing
• Consumer hygiene products
• Professional hygiene supplies
• Greaseproof baking papers
• Napkin production

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Consumer tissue papers: Production and sale of tissue paper products for household use under brands including Lambi, Serla, Mola, Tento, Katrin, and SAGA.
2. Professional tissue papers: Hygiene products for professional and business customers.
3. Greaseproof papers: Greaseproof papers for food preparation and packaging, including baking and cooking papers.

Distribution channels1 record

Marketing channels5 records

Core offering

Metsä Tissue manufactures and sells tissue paper products for households and professionals, along with greaseproof papers for food preparation and packaging. The company operates as a division of Metsä Group, producing consumer tissue papers under brands such as Lambi, Serla, Mola, and Tento, and professional tissue papers under brands including Katrin and SAGA. Manufacturing takes place at mills in Finland, Germany, Poland, Slovakia, and Sweden, with a new world-class tissue mill inaugurated in Mariestad, Sweden in May 2026.

Product overview

Metsä Tissue is a manufacturer of tissue papers and greaseproof papers, operating as a division of Metsä Group. The company offers two main product categories: consumer tissue papers (under brands Lambi, Serla, Mola, and Tento) for household use, and professional tissue papers (under brands Katrin and SAGA) for professional and industrial use. Additionally, the company produces greaseproof papers for food preparation and packaging applications. The products are manufactured at mills in Finland, Germany, Poland, Slovakia, and Sweden, with recent expansion including a new world-class tissue mill in Mariestad, Sweden, and planned future mills in the UK (Goole) and Mariestad.

Differentiator

Problem solved

Functional benefit

Brands

• Lambi: Consumer tissue paper brand for households
• Serla
• Mola
• Tento
• Katrin
• SAGA

Products and services

• Consumer Tissue Papers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Essity: Swedish hygiene and tissue company owning the Tork, Tempo and Lotus brands; competes with Metsä Tissue across both consumer and professional/AFH tissue channels in Europe.
• Kimberly-Clark: Global tissue and hygiene major behind Kleenex, Andrex and Scott; identified alongside Metsä Tissue as a key brand owner in the UK unscented paper towels market.
• WEPA Industrie: Family-owned European tissue manufacturer with mills in Germany, Poland, Italy and Spain; closely comparable private competitor serving retail and AFH with branded and private-label tissue.
• Sofidel: Italian tissue producer (Regina, Nicky, Lotus) and one of the largest European tissue manufacturers; a direct competitor in consumer and AFH tissue across Metsä Tissue's core geographies.
• Mondi (tissue): European paper and packaging group with a tissue and personal care components business; a direct comparable in consumer and AFH tissue across Central and Eastern Europe.

Emerging players

• Cascades: Canadian tissue and tissue parent-roll producer with European operations; competes in AFH and retail tissue, and is a relevant comparable for Metsä Tissue's away-from-home Katrin and SAGA brands.
• Hayat Kimya: Turkish tissue and hygiene group with growing European footprint; competes on price in private-label and branded tissue and represents an emerging low-cost competitor in CEE.

Broad incumbents

• Georgia-Pacific: US-based pulp and tissue major (Brawny, Angel Soft, Quilted Northern) owned by Koch; a broad incumbent in tissue with overlapping AFH capabilities relevant to Metsä Tissue's professional segment.
• Procter & Gamble: Global consumer goods giant with tissue brands such as Charmin and Bounty; competes with Metsä Tissue's consumer brands (Lambi, Serla, Mola, Tento) in selected European markets.

Others

• Metsä Board: Sister division within Metsä Group producing folding boxboard and other paperboard; comparable as a Metsä Group peer for capital allocation and as a downstream customer for Metsä Tissue's converting needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metsatissue
• LinkedInlinkedin.com/company/metsa-tissue
• Instagraminstagram.com/metsatissue

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metsä Tissue - napkin business