Spratt Financial Group

What Spratt Financial Group does

Spratt Financial Group is a privately held New Zealand insurance advisory firm headquartered at Level 1, 3 Morton Street, Auckland CBD, operating under the legal entity Spratt Financial Services 2004 Ltd (FSP 81241). The firm brokers personal risk insurance products — health, trauma, mortgage protection, income protection, life and total permanent disablement cover — alongside business lines including shareholder/key person and employee group benefits, sourced across at least nine major NZ insurers (AIA, Southern Cross, nib, Partners Life, Accuro Health, Asteron Life, Chubb Life, Fidelity Life, Resolution Life). It is 100% NZ-owned, led by founder and CEO Craig Spratt, and holds an active Financial Markets Authority licence with membership in the IFSO dispute resolution scheme.

The firm's underlying technology stack is standard industry tooling for CRM, claims processing and policy administration — there is no proprietary platform or AI/ML capability disclosed. Distribution is direct and advice-led: licensed advisers (seven named individuals) deliver free initial consultations and ongoing annual policy reviews via the Auckland office, phone, email, online forms, and video conferencing, supported by a content-marketing layer (articles, video FAQs, insurance glossary) and community sponsorships (Westpac Rescue Helicopter, North Harbour Rugby Referees). The firm claims a 99% claims success record across 200+ claims handled and displays a 5-star Google Reviews rating.

The business model is commission-based: Spratt charges no fees to clients for advice and is remunerated solely by commissions paid by the insurance carriers whose policies it places. Financial advisers are salaried employees, and the firm maintains a wholly-owned subsidiary, Spratt Corporate Employee Benefits Ltd, to deliver group life and health insurance advice to employers. Customer segments span individuals seeking personal protection, SMEs (with group schemes available from as few as five staff), and business owners/directors requiring key person and shareholder protection; no enterprise anchor clients or revenue concentration are disclosed.

Name

Spratt Financial Group

Legal name

Spratt Financial Services 2004 Ltd

Website

https://spratt.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spratt Financial Group is a New Zealand-based, privately held insurance advisory firm in Auckland. It brokers life, health, trauma, income, mortgage, and business insurance policies from multiple providers to individuals and small businesses through licensed advisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commission: Spratt Financial Services receives commissions from insurance providers (AIA, Southern Cross, nib, Partners Life, Accuro Health, Asteron Life, Chubb Life, Fidelity Life, Resolution Life) on whose products they provide financial advice. The company states they do not charge fees or expenses for financial advice to clients. Financial advisers are salaried employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Spratt Financial Group is a New Zealand licensed insurance brokerage that sources and places personal and business risk insurance policies (health, trauma, mortgage, income protection, life, key person/shareholder, and group/employee cover) from multiple major insurers on behalf of individuals, families, and small-to-medium businesses. The firm provides free initial consultations, ongoing policy reviews, and end-to-end claims management support, earning commission-based compensation from partner insurers rather than charging client fees.

Product overview

Spratt Financial Group is a New Zealand-based insurance advisory firm offering a portfolio of risk insurance products for individuals and businesses. The core offering consists of personal insurance products (Health, Trauma, Mortgage, Income, and Life Insurance) and business insurance products (Shareholder/Key Person and Employee/Group Benefits). These products work together to provide comprehensive financial protection against illness, injury, disability, and death, with add-on TPD coverage available. The company acts as an insurance broker, comparing and sourcing policies from multiple providers to find the best coverage for clients' unique circumstances.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance

Quantifiable outcome

• 99% successful claims record
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Westpac Rescue HelicopterminorOthersSpratt Financial Group supports the Westpac Rescue Helicopter service that flies over 1,000 missions annually to help New Zealanders in need, operating 24/7, 365 days per year. The partnership demonstrates community commitment.
• North Harbour Rugby Referees (NHRRA)minorOthersSpratt Financial Group is a primary sponsor of North Harbour Rugby Referees, supporting local rugby at all levels from schoolboy through to Mitre 10 Cup. Two team members are rugby referee volunteers.
• Rationale LtdminorOthersSpratt Financial Group supports Rationale Ltd which specializes in infrastructure projects including roading networks, affordable housing, water systems, and earthquake-prone building evaluation throughout New Zealand.
• Insured NZminorOthersInsured NZ is described as friends/partners who understand peace of mind comes from protection. They offer top-tier insurance products for home, assets, and financial wellbeing.
• Southern Cross HealthcarecoreStrategic or Co-development PartnerSouthern Cross Healthcare is a key health insurance provider partner. Spratt Financial advises on Southern Cross policies and processes claims, including helping clients register for My Southern Cross online services.
• AIA (American International Assurance)coreStrategic or Co-development PartnerAIA is a primary life insurance provider partner. Spratt offers AIA policies including AIA Vitality health and wellbeing program, and processes claims including trauma insurance enhancements.
• SovereigncoreStrategic or Co-development PartnerSovereign is a key life and trauma insurance provider. Spratt Financial offers Sovereign policies and explains policy enhancements such as trauma insurance upgrades and Airpoints rewards.
• NIB Health InsurancecoreStrategic or Co-development PartnerNIB is a health insurance provider partner offering mental health benefits including up to $2,500 per person for psychologist/psychiatrist consultations on Ultimate Health policies.
• Partners LifecoreChannel Partner/ Reseller/ DistributorPartners Life is both a life and health insurance provider partner. Spratt Financial provides advice on Partners Life products for both individual and group coverage.
• Asteron LifecoreChannel Partner/ Reseller/ DistributorAsteron Life is a life insurance provider partner. Spratt Financial offers Asteron Life policies as part of their insurance advisory services.
• Chubb LifecoreChannel Partner/ Reseller/ DistributorChubb Life is a life insurance provider partner. Spratt Financial offers Chubb Life policies as part of their insurance product range.
• Fidelity LifecoreChannel Partner/ Reseller/ DistributorFidelity Life is a life insurance provider partner. Spratt Financial offers Fidelity Life policies as part of their insurance advisory services.
• Resolution LifecoreChannel Partner/ Reseller/ DistributorResolution Life is a life insurance provider partner. Spratt Financial offers Resolution Life policies as part of their insurance product range.
• Accuro Health InsurancecoreChannel Partner/ Reseller/ DistributorAccuro Health is a health insurance provider partner. Spratt Financial provides advice on Accuro Health policies for individual and group coverage.
• Insurance & Financial Services Ombudsman Scheme (IFSO)minorOthersThe IFSO Scheme provides free, independent dispute resolution for complaints that cannot be resolved directly with Spratt Financial. Contact: L2, Solnet House, 70 The Terrace, Wellington.
• Spratt Corporate Employee Benefits LtdcoreOthersAn authorized body under Spratt Financial Services that provides advice under group life and health insurance. Part of the Spratt Financial Group corporate structure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Asteron Life: NZ life insurer partner of Spratt, owned by Suncorp. Competes in the same life and income protection segments where Spratt provides advice.
• Partners Life: NZ life and health insurer with growing group schemes business; partner of Spratt. Competes for the same individual and SME customers Spratt services.
• Fidelity Life: NZ life insurer and Spratt partner; competing on similar risk insurance products to those Spratt advises on, including direct distribution to consumers and advisers.
• AIA New Zealand: Major NZ life and health insurer and one of Spratt's core product partners. While also a supplier relationship, AIA's growing direct distribution and Vitality program make it a competitor for the same end customers that Spratt advises.
• Southern Cross Healthcare: Largest NZ health insurer and a key Spratt partner. Operates direct member channels that partially overlap with Spratt's health insurance advisory offering.
• nib New Zealand: NZ health insurer partner of Spratt offering direct individual and group policies. Its direct distribution and Ultimate Health product partially overlap with Spratt's advisory offering.

Direct peers

• Crombie Lockwood: One of New Zealand's largest independent insurance brokerages offering personal and commercial risk advice. Comparable to Spratt in providing multi-carrier insurance advisory, but with substantially greater scale and broader geographic coverage.
• Rothbury Insurance Brokers: NZ-focused insurance broker providing risk advice across life, health, commercial and personal lines. Closely comparable to Spratt in business model and customer base, with a stronger commercial lines emphasis.

Broad incumbents

• Aon New Zealand: Global professional services firm with NZ insurance brokerage and risk advisory operations. Comparable to Spratt as a multi-carrier intermediary but with substantially deeper resources and enterprise focus.
• Marsh New Zealand: Global insurance broker and risk advisor with a significant NZ presence serving large corporates and SMEs. Competes with Spratt in the NZ advisory market but operates at a much larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SprattFinancial
• Facebookfacebook.com/sprattfinancialnz
• LinkedInlinkedin.com/company/spratt-financial-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spratt Financial Group