What Metro Therm does

METRO THERM A/S is a Danish heating and hot water equipment manufacturer founded in 1921 and headquartered in Helsinge, Denmark, operating as a subsidiary of Sweden's NIBE Group. The company designs, manufactures, and distributes heat pumps (air-to-water METROAIR P and S series, liquid-to-water METRO Delta, domestic hot water METRO Microbooster), hot water cylinders in 14–288 liter configurations, district heating units, and accessories, with production at its Helsinge headquarters and a Haderslev district heating facility. Products use natural R290 refrigerant (GWP of 3) and target Nordic climate conditions, with energy classifications ranging from A to A+++ and SCOP values up to 5.15.

The company sells exclusively through authorized wholesale distributors — Brødrene A&O Johansen, Brødrene Dahl, Solar, Lemvigh-Müller, Ahlsell, DJ Supply, and P. Hatten — and a trained network of VVS-installatører (plumbing/heating installers), supported by an installer locator, training courses, and an interactive educational knowledge center. METRO THERM does not sell direct to consumers. Revenue streams are primarily hardware sales of heat pumps, hot water tanks, district heating units, and accessories, complemented by service agreements on the installed base.

METRO THERM serves residential homeowners (single-family homes, terraced houses, apartments, summer houses) as well as commercial and institutional customers including sports clubs, campsites, and office buildings. Documented use cases include a 59-house terraced housing project in Årslev, golf club and campsite heating retrofits, and IT company headquarters, with reported energy cost savings of 20–70% versus fossil fuel heating. The company is differentiated by 100+ years of brand heritage, Nordic-climate specialization, compliance with Energistyrelsen subsidy lists, R&D partnerships including a DTU industrial PhD on natural refrigerants, and integration capabilities with PVT solar panels, Thermonet collective ground-source networks, and the MyUplink remote monitoring platform.

Name

Metro Therm

Legal name

METRO THERM A/S

Website

https://metrotherm.dk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Short description

METRO THERM A/S is a Danish manufacturer of heat pumps, hot water cylinders, and district heating units, serving residential and commercial customers in Denmark through authorized installers and wholesale distributors under the NIBE Group umbrella.

Ownership category

akta.pro rank

Product category

Heating Equipment Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

Keywords

• Heat pumps
• Hot water tanks
• District heating units
• Domestic hot water
• Ventilation systems

Headquarters

HQ city

Helsinge

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Heat pump sales: Sale of manufactured heat pumps (air-to-water, ground-source, liquid-to-water, domestic hot water heat pumps) to wholesale distributors and authorized installers. One-time hardware revenue with product registration-based extended warranty.
2. Hot water tank sales: Sale of hot water tanks in sizes from 14 liters to 288 liters, including electric water heaters, central heating tanks, district heating tanks, combi tanks, buffer tanks, shell tanks, heat pump tanks, and solar tanks.
3. District heating unit sales: Sale of district heating units (indirect and direct) and domestic hot water heat exchangers for residential district heating installations.
4. Accessories and components: Sale of accessories including condensates pipes, vibration-dampening feet, H-stativ for tanks, kit-sets for heat pump installations, mixing valves, el-units, and plate heat exchangers.
5. Service agreements: Service agreements offered for heat pump maintenance, providing ongoing revenue from existing installed base.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

METRO THERM manufactures and sells air-to-water, liquid-to-water, and domestic hot water heat pumps, hot water cylinders in sizes from 14 to 288 liters, and district heating units. Products are developed and produced in Denmark for residential and commercial heating, cooling, and domestic hot water applications, sold exclusively through authorized VVS-installers and wholesale distributors.

Product overview

Metro Therm A/S is a Danish heating and water technology company founded in 1921, headquartered in Helsinge, Denmark, operating under the NIBE Group. The company delivers heating, hot water, and ventilation solutions primarily to the Danish market through authorized VVS installers and distributors. Metro Therm's product portfolio spans three core categories: (1) Heat pumps including air-to-water units (METROAIR P in P4/P7/P9/P11 variants, METROAIR S in S8/S12 variants, and METROAIR 330 indoor unit), liquid-to-water heat pumps (METRO Delta), and domestic hot water heat pumps (METRO Microbooster); (2) Hot water cylinders (varmtvandsbeholdere) in sizes from 14 to 288 liters including electric, central heating, district heating, combi, buffer, jacket, and heat pump variants, marketed under the METRO THERM and METROAQUA sub-brands; and (3) District heating units (Fjernvarmeunits) including METRO System 6 for direct and indirect district heating. Additionally, Metro Therm operates the Genvex brand for ventilation systems and the KVM-Conheat brand. The company also offers accessories including METRO ELK 9, METROMINI instantaneous water heaters, plate heat exchangers, and a kit-sæt for heat pump installation.

Differentiator

Problem solved

Functional benefit

Brands

• Genvex: One of three brands operated by METRO THERM A/S under the NIBE Group umbrella.
• KVM-Conheat

Products and services

• METROAIR P Heat Pump Air-to-water heat pump for residential heating, cooling, and domestic hot water production. Available in 4-11 kW variants with natural R290 refrigerant. A+++ energy class with integrated Smart Price Adaption feature.
• METROAIR S Heat Pump Inverter-driven air-to-water heat pump with two capacity variants, designed for Nordic climate operation down to -25°C outdoor temperatures. Delivers up to 75°C supply temperatures using natural R290 refrigerant with GWP of 3.
• METROAIR 330 Indoor Unit Indoor heat pump unit designed to work with METROAIR P or METROAIR S outdoor units, providing space heating and domestic hot water production as part of an integrated system solution.
• METRO Delta Heat Pump Wall-hung liquid-to-water heat pump with 3.0 kW capacity for smaller homes, terraced houses, and apartments. Integrates with ground source, PVT panels, or Thermonet collective ground source. Uses only 150 g of R290 refrigerant with GWP of 3.
• METRO Microbooster Domestic Hot Water Heat Pump Domestic hot water heat pump designed to combine with PVT (photovoltaic thermal) panels to pre-heat water using solar thermal energy before a booster raises the temperature to desired levels.
• Hot Water Cylinders (Varmtvandsbeholdere) Comprehensive range of hot water cylinders from 14 to 288 liters, including electric water heaters, central heating cylinders, district heating cylinders, combi cylinders, buffer cylinders, jacket cylinders, and heat pump cylinders. Manufactured in Denmark.
• District Heating Units (Fjernvarmeunits) Indirect and direct district heating units for Danish district heating systems, ensuring optimal utilization of district heating for stable and economical heating. Includes METRO System 6 model.
• Heat Pump Installation Kit (Kit-sæt til varmepumper) Complete accessory kit for heat pump installations, including ALPHA 2 25-60 circulation pump, 12-liter pressure expansion vessel, safety valve, and insulation bowl. Streamlines and ensures correct heat pump installation.
• Heat Pump Service Agreements Service agreements for heat pump maintenance, providing ongoing maintenance and support for installed heat pump systems across the Danish customer base.

Quantifiable outcome

• Air-to-water heat pump reduces annual heating costs by 50–70% vs. oil/gas boiler (e.g., DKK 28,000 to DKK 10,000/year for a typical house)
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• DTU ScienceShow / Roskilde Festival Powered by DTU StudentsminorStrategic or Co-development Partner · 1 January 2024METRO THERM provided heat pump technology (domestic hot water heat pump, hot water tank, mounting hardware, and kit set) to DTU students who developed an innovative project demonstrating heat pump technology at Roskilde Festival 2024. The students used the technology to simultaneously cool warm beers and heat bath water, showcasing creative applications of heat pump technology.
• DTU (Technical University of Denmark)coreStrategic or Co-development Partner · 1 January 2021METRO THERM hosts its first-ever industrial PhD (Matteo Caramaschi) in partnership with DTU. The PhD project 'Multi-criteria design and performance evaluation of heat pumps using refrigerant mixtures' (Jan 2021–Jan 2024) is co-financed by Innovationsfonden and METRO THERM. NIBE, KTH Royal Institute of Technology, Genvex, Alpha Innotech, and Rhoss are also project partners. The research focuses on replacing synthetic refrigerants with natural alternatives.
• NIBE GroupcoreOthersMETRO THERM A/S is a subsidiary of NIBE Group, a Swedish company operating internationally in the energy sector. NIBE Group encompasses several brands including METRO THERM, Genvex (ventilation), and KVM-Conheat. METRO THERM's products and development benefit from the broader NIBE Group's R&D resources and international reach.
• Energistyrelsen (Danish Energy Agency)coreGTM or Marketing PartnerMETRO THERM's heat pumps are listed on Energistyrelsens varmepumpeliste (official Danish heat pump list), which is a key reference for consumers and installers seeking eligible products for government subsidies. Products ranked at the top of the list for several consecutive years.
• Dansk Varme ServicecoreChannel Partner/ Reseller/ DistributorDansk Varme Service is an authorized VVS-installatør and key channel partner that has recommended and installed METRO THERM heat pumps for multiple customer projects, including Hammel Golfklub and Ian Pedersen's home in Løgstrup.
• Roskilde FestivalminorStrategic or Co-development PartnerRoskilde Festival hosts DTU student projects through Roskilde Festival Powered by DTU Students. METRO THERM technology was used in the 2024 festival through the DTU ScienceShow collaboration to demonstrate innovative heat pump applications.
• Solar A/S (as distributor/installer advisor)coreChannel Partner/ Reseller/ DistributorSolar A/S acted as the distributor and technical advisor recommending METRO THERM for Kjærgaard A/S's new heat pump installation, selecting METROAIR air-to-water heat pumps after the previous system failed.
• COWI and Rubrik KommunikationminorStrategic or Co-development PartnerMETRO THERM collaborated with engineering consultancy COWI and communications agency Rubrik to develop a breakthrough solution combining PVT (photovoltaic thermal) panels with the METRO Microbooster domestic hot water heat pump, documented as an ELFORSK research project.
• Roskilde Festival Powered by DTU StudentsminorStrategic or Co-development PartnerStudent organization that selects and supports DTU student projects at Roskilde Festival. Chose the METRO THERM heat pump project as it aligned with Roskilde Festival's green transformation agenda, specifically targeting energy efficiency projects.
• Volt®, Dropbucket®, Kubio®, PeeFence®minorOthersOther DTU startup companies that previously participated in Roskilde Festival Powered by DTU Students and have become established businesses — mentioned as context for the pathway from festival projects to commercial companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viessmann: German-headquartered heating technology group offering heat pumps, condensing boilers, and integrated heating solutions. Competitive overlap with Metro Therm in air-to-water and ground-source heat pumps across Northern Europe.
• Daikin: Global HVAC leader with a strong heat pump portfolio (Altherma) including air-to-water and ground-source units. Competes with Metro Therm in Denmark on efficiency, brand, and broad installer availability.
• NIBE Energy Systems: Direct sibling heat pump and heating brand within the NIBE Group (Metro Therm's parent) operating across Europe. Overlaps directly in air-to-water, ground-source, and hot water heat pumps, and competes with Metro Therm in Denmark and adjacent Nordic markets.
• Bosch Thermotechnology: Large incumbent European HVAC manufacturer offering air-to-water, ground-source, and exhaust-air heat pumps, plus hot water cylinders and district heating components. Competes with Metro Therm across residential and small-commercial installations in Denmark.
• Vaillant: Established European heating manufacturer with a broad heat pump and boiler portfolio (aroTHERM, flexoTHERM). Competes with Metro Therm in Danish residential heat pump replacements and new-build installations.
• Stiebel Eltron: German heat pump and water heating specialist with strong presence in Northern Europe. Direct overlap with Metro Therm's heat pump and domestic hot water cylinder categories, particularly for residential and small-commercial projects.
• Mitsubishi Electric (Ecodan): Global inverter heat pump manufacturer with the Ecodan air-to-water range. Direct competitor in Danish residential and small-commercial heat pump segments, leveraging strong brand recognition and energy efficiency positioning.

Others

• Danfoss: Danish climate and energy solutions company with significant heat pump component business (compressors, valves, controls) as well as full heat pump systems through Danfoss Climate Solutions for district heating and commercial applications. Comparable Danish industrial peer with a different (component + larger system) focus.

Direct peers

• CTC (Enertech): Swedish heat pump and bioenergy manufacturer with a strong Danish distributor footprint. Competes head-on with Metro Therm in residential and commercial heat pump installations in the Scandinavian market.
• IVT (part of Bosch Thermotechnik): Nordic heat pump brand formerly independent and now part of Bosch; historically strong in ground-source and air-to-water heat pumps in Sweden and Denmark. Directly comparable regional peer with similar climate-engineered product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/METROTHERM
• Facebookfacebook.com/metrotherm.dk
• LinkedInlinkedin.com/company/metro-therm-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Therm