PROFION
Profion GmbH is a Munich-based consulting and insurance brokerage firm founded in 1998 that designs and administers Employee Benefits and occupational pension schemes for international companies (predominantly US multinationals' German subsidiaries) across tech, life sciences, and finance, anchored by its own €350M+ support fund.
- Company typePrivate
- Founded1998
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PROFION does
Profion GmbH is a Munich-based consulting and insurance brokerage firm founded in 1998 that specializes in Employee Benefits and HR consulting for international companies — particularly German subsidiaries of US-based multinationals in technology, life sciences/pharma, and financial services. Its service portfolio comprises six core offerings: Employee Benefits (insured employer benefit design and administration), Fringe Benefits, HR Services (including functioning as a local HR department for foreign entrants), Benchmarking, Global Mobility Management, and a specialized Japan Desk. The company operates from its Munich headquarters (Heimeranstraße 37) and a Frankfurt am Main office opened in 2022, with approximately 50 employees representing 20 nationalities.
The firm's central proprietary asset is the EPF Euro-BetriebsPensionsFonds e.V., an in-house support fund (Unterstützungskasse) established in 1999 that holds €350M+ in assets for over 1,200 beneficiary companies as of 2026. This captive vehicle allows Profion to select insurers and products independently, offer benefit programs starting from a single employee, and pool risk across multinational clients — a structural advantage over non-integrated brokers. In October 2025, Profion extended this capability through a reinsurance partnership with Munich Re PCC, introducing a capital-market-optimized payout model for the retirement phase. The firm has no proprietary technology platform; it relies on standard digital tools for administration, with Matomo and Google Analytics for web analytics and Inxmail for newsletters.
Profion generates revenue through two streams: direct fees for consulting and administrative services related to Employee Benefits and bAV (occupational pensions), and recurring brokerage commissions (Courtage) embedded in insurance premiums paid by partner insurers including Allianz, Axa, Generali, Gothaer, HDI, R+V, Swiss Life, Victoria, and Zurich. Since a partial acquisition by SÜDVERS Group in 2006, the company has operated as a subsidiary while retaining its own brand; management is led by Managing Directors Florian Karle and Ralf Bender, alongside CSO Michael Stache and COO Mathias Thiel. The firm holds a registered insurance broker license under §34d Abs. 1 GewO and serves 750+ enterprise clients worldwide, growing largely through referral relationships channeled via international partner networks (Assurex Global, Asinta, Arthur J. Gallagher, Globex International, WBN Global, Sequoia).
PROFION firmographics
Firmographics- Name
- PROFION
- Legal name
- Profion GmbH
- Website
- https://profion.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profion GmbH is a Munich-based consulting and insurance brokerage firm founded in 1998 that designs and administers Employee Benefits and occupational pension schemes for international companies (predominantly US multinationals' German subsidiaries) across tech, life sciences, and finance, anchored by its own €350M+ support fund.
- Ownership category
- akta.pro rank
PROFION industry classification
Industry- Product category
- Employee Benefits Consulting
- NAICS
- Management Consulting Services (54161), Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
Keywords
Where PROFION is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
PROFION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting and Administrative Services: Profion charges its clients directly for consulting and administrative services related to Employee Benefits and occupational pension schemes (bAV). This includes benefit program design, implementation support, and ongoing administration.
- Insurance Brokerage (Courtage): Profion receives brokerage fees (Courtage) included in insurance premiums, paid directly by insurance companies for mediating insurance products. This is standard practice in the German insurance market and represents ongoing recurring revenue tied to policy renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Consulting services for Employee Benefits and bAV |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PROFION product offering
Product offeringCore offering
Profion provides consulting, implementation, and ongoing administration of employee benefits and occupational pension schemes (bAV) for international companies operating in Germany. The firm acts as both a consulting house and licensed insurance broker (Versicherungsmakler), designing customized benefit programs, mediating insurance products from selected insurers, and managing complete benefit administration for corporate clients. Its proprietary EPF Euro-BetriebsPensionsFonds e.V. support fund enables independent product selection and offers attractive programs starting from a single employee.
Product overview
Profion is a consulting and brokerage firm specializing in Employee Benefits and HR-Consulting for international companies operating in Germany. Their service portfolio consists of six core consulting services: Employee Benefits (insurance-based employer benefits administration), Fringe Benefits (non-insured supplemental benefits), HR Services (acting as local HR department), Benchmarking (industry benefit analysis), Global Mobility Management (international assignments), and Japan Desk (specialized Japanese market support). Their proprietary EPF Euro-BetriebsPensionsFonds e.V. is a self-managed support fund that enables independent selection of insurance products and offers pooling opportunities for multinational clients, managing €350+ million in assets across over 1,200 companies. The company serves predominantly US-based technology, life sciences, pharma, and finance companies with German subsidiaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Consulting and administration of insured employer benefits including customized benefit programs, employee communication, and complete management of company pension schemes for international companies operating in Germany.
- Fringe Benefits Additional employer benefits showing employee appreciation, including consulting and implementation support for non-insured supplemental benefits.
- HR Services Central point of contact for all HR-related questions, functioning as a local HR department for international companies operating in Germany.
- Benchmarking Comprehensive benchmarking reports providing insights into benefit strategies of other companies and current industry standards.
- Global Mobility Management Management of international employee assignments, workations, digital nomads, and expat assignments across multiple countries.
- Japan Desk Specialized consulting services for Japanese companies operating in Germany, including Japanese-language support and cultural expertise.
- EPF Euro-BetriebsPensionsFonds e.V. Own support fund (Unterstützungskasse) established in 1999 that enables independent selection of insurers and products. Offers attractive benefit programs starting from one employee, with €350+ million assets under management and supporting over 1,200 beneficiary companies.
Quantifiable outcome
- Assets under management grew from €100M (2020) to €350M+ (2026)
- +1 more outcomes
Companies that use PROFION
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
PROFION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PROFION partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Munich Re PCCcoreCollaboration with Munich Re to develop an innovative reinsurance model for the retirement payout phase. The model is based on strong capital market orientation, allowing optimization of outcomes for clients based on current capital market conditions. Munich Re's expertise and financial strength as the world's leading reinsurance company is leveraged.
- EPF Euro-BetriebsPensionsFonds e.V.coreOwn Unterstützungskasse (support fund) established in 1999, enabling Profion to be independent in selecting insurers and products. This proprietary structure allows offering attractive benefit programs starting from one employee with excellent conditions. The EPF has its own annual general meeting and is managed by an executive board.
- AsintamajorInternational employee benefits network. Profion serves as a consultant through the Asinta network, connecting with global partners for cross-border employee benefits solutions.
- Assurex GlobalmajorGlobal insurance and reinsurance broker network. Profion became a member in 2025, providing access to international expertise and collaboration opportunities in the employee benefits space.
- Arthur J. Gallagher (AJG)majorPartnership established in 2012. AJG is a global insurance brokerage and risk management firm, providing a framework for international cooperation.
- Globex InternationalmajorPartnership established in 2002. Globex International provides a network for international employee benefits coordination and consulting services.
- SequoiaminorPartnership established in 2018. International benefits network connection.
- WBN GlobalminorPartnership established in 2008. WBN Global provides an international network for employee benefits consulting.
- Südvers GroupcoreParent company (partial acquisition in 2006). SüdVERS provides a secure and broad foundation, combining solidity with agile corporate structure. Profion operates as a subsidiary of the SüdVERS Group.
- Insurance Partners (Allianz, Alte Leipziger, Axa, Generali, Gothaer, HDI, R+V, Swiss Life, Victoria, Zurich)majorProfion mediates insurance products from these selected insurers who cooperate with international partner networks. Insurance products from other insurers are only mediated on special client request or when specific product needs cannot be met otherwise.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
PROFION competitors and assessment
Company assessmentOthers
- Asinta: International employee benefits network whose members collaborate on cross-border mandates. Profion's network membership makes Asinta a relevant peer/ecosystem counterpart for international benefits delivery.
- Oneglobal: International insurance brokerage network of independent brokers serving multinational clients; comparable cross-border employee benefits network model to those Profion participates in (Asinta, Assurex).
- SÜDVERS Group: Profion's German parent group, a specialist insurance broker and risk consultant. Comparable in German insurance brokerage and risk advisory services, with overlapping customer base in German subsidiaries of multinationals.
Broad incumbents
- Mercer: Global consulting leader that advises multinationals on health, wealth, and career, including occupational pensions. Directly comparable to Profion on cross-border employee benefits advisory but operates at vastly larger scale across many geographies.
- Willis Towers Watson (WTW): Major international advisory firm offering risk, insurance, and human capital consulting including multinational pension and benefits advisory. Overlaps with Profion's bAV and global benefits offering for Germany-based multinational subsidiaries.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong international employee benefits practice. Direct comparator to Profion's brokerage and consulting model and a stated partner in Profion's referral flow.
- Aon: Global professional services firm with extensive health and benefits advisory practice. Competes with Profion for multinational pension/benefit mandates in Germany, especially for US parented subsidiaries.
- Marsh McLennan: Global insurance broker and risk advisor with a sizable European employee benefits practice. Comparable to Profion on multinational corporate benefits brokerage and consulting for Germany-based entities.
Direct peers
- Lockton: World's largest independent insurance brokerage with significant international employee benefits practice and German presence. Overlaps with Profion's multinational benefits and pension consulting value proposition.
- Hub International: North-American-rooted insurance brokerage expanding in Europe with strong employee benefits capabilities for multinational accounts. Comparable niche/scale profile to Profion in cross-border benefits brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PROFION social profiles
Digital presencePROFION compliance and trust
Trust signalCompliance3 records
PROFION financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROFION leadership team
Management profileNumber of profiles
Profiles4 records
PROFION subsidiaries and ownership
Company hierarchySubsidiaries1 record
PROFION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROFION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROFION
What does PROFION do?
Profion provides consulting, implementation, and ongoing administration of employee benefits and occupational pension schemes (bAV) for international companies operating in Germany. The firm acts as both a consulting house and licensed insurance broker (Versicherungsmakler), designing customized benefit programs, mediating insurance products from selected insurers, and managing complete benefit administration for corporate clients. Its proprietary EPF Euro-BetriebsPensionsFonds e.V. support fund enables independent product selection and offers attractive programs starting from a single employee.
Is PROFION a public or private company?
PROFION is a private company. It is classified as corporate owned and is currently operating.
When was PROFION founded?
PROFION was founded in 1998. It employs 11 to 50 people.
Where is PROFION based?
PROFION is headquartered in Munich, Germany, in the Europe region.
How does PROFION make money?
Two revenue lines are on record. Consulting and Administrative Services are the primary driver. The others are insurance Brokerage (Courtage).
Who are PROFION's main competitors?
Others on record are Asinta, Oneglobal and SÜDVERS Group. Broad incumbents are Mercer, Willis Towers Watson (WTW), Arthur J. Gallagher & Co., Aon and Marsh McLennan. Direct peers are Lockton and Hub International.
Does PROFION have an API?
No public API is recorded for PROFION.
What industry is PROFION in?
PROFION's product category is Employee Benefits Consulting. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 54161 and its SIC code is 6411.