G&T Productions

Name

G&T Productions

Legal name

G&T Productions Ltd.

Website

https://gntproductions.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatrical Production

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Musical theatre production
• Live theatrical productions
• Stage production services
• Theatrical licensing
• Corporate event production

Headquarters

HQ city

Manukau

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from audience ticket purchases for theatrical productions presented at major New Zealand venues (Civic Theatre, St James Theatre, Kiri Te Kanawa Theatre, Opera House, Bruce Mason Centre). Ticket sales are processed via Ticketmaster. Productions serve both general public and tourism markets.
2. Corporate Sponsorship: Corporate sponsors underwrite specific productions or seasons. For example, & Juliet's New Zealand season was sponsored by Explora Journeys (season sponsor), Barfoot & Thompson and Auckland City BMW (Auckland season sponsor), and Auckland Council (proudly supported by). Sponsorship covers production costs and provides brand exposure.
3. Community Trust Funding: Community trusts and non-profit organizations provide funding support for productions, particularly those benefiting youth and community arts. The company collaborates with trusts that promote advancement of New Zealand theatrical talent. A percentage of company profit is distributed annually to societies and trusts that support this mission.
4. Licensing Fees (Inbound): G&T Productions licenses internationally recognized musical theatre productions from Music Theatre International (Australasia), including & Juliet, Matilda, Les Misérables, Wicked, Mamma Mia!, Jersey Boys, Kinky Boots, and others. Licensing costs are a cost of goods; the company pays licensing fees to secure production rights.
5. Production Management Services: Executive production management and technical production management services provided to develop and oversee local or international events or theatrical productions looking to present within the New Zealand market. Also provides consultancy services including brand positioning, marketing, risk management, and logistics for producers and organisations.
6. Community Collaboration Model: Sustainable revenue model achieved by collaborating with musical theatre community groups, corporate sponsors, and community trusts. This model generates funds for non-profit performing community arts organisations, while providing performance opportunities for both professional and non-professional performers, designers, and technicians.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

G&T Productions creates, develops, and delivers large-scale musical theatre productions for New Zealand audiences, licensing internationally recognized titles (such as & Juliet, Matilda, Les Misérables, Wicked, Mamma Mia!) from Music Theatre International (Australasia) and staging them at premier New Zealand venues. The company also provides executive production management, technical production management, promotion/marketing/PR, and consultancy services to producers and organisations seeking to present theatrical or corporate events in New Zealand.

Product overview

G&T Productions is a theatrical production company that produces musical theatre presentations and corporate events in New Zealand. The company was established in 2004 (previously as Amici Productions) and operates as a production services platform offering multiple integrated service modules: Artistic Theatrical Production (core product), Executive Production Management, Technical Production Management, Promotion/Marketing/PR, and Consultancy. The company presents touring productions including '& Juliet' and 'Matilda' alongside community and commercial theatrical productions across major New Zealand venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Production Services End-to-end creation, development, and delivery of acclaimed large-scale musical theatre productions for New Zealand audiences, securing and producing iconic international titles featuring local and international talent at premier NZ venues.
• Executive Production Management First-class executive production and general management services to develop and oversee all aspects of local or international events or theatrical productions presenting within the New Zealand market.
• Technical Production Management Broad range of technical services and management, or specific crew and staffing for large-scale productions, delivered by in-house personnel and associates.
• Promotion, Marketing & PR Dedicated and professional marketing services to effectively and creatively promote events and theatrical productions within Auckland and greater New Zealand markets, working with media partners and specialized PR associates.
• Consultancy Guidance and advice to producers and organisations across all areas of event and theatrical production within New Zealand, including brand positioning, marketing, risk management, and logistics.
• & Juliet International musical featuring reimagined pop anthems (Max Martin hits) with a story by David Westread, asking what if Juliet's famous ending was really just her beginning. Touring New Zealand in 2026.
• Matilda Musical based on Roald Dahl's novel with book by Dennis Kelly and music & lyrics by Tim Minchin, co-presented with Capital Theatre Trust at St James Theatre, Wellington.

Quantifiable outcome

• Nearly 40,000 attendees in a four-week run (Les Misérables 2019, Civic Theatre Auckland)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and minor.

• Explora JourneysmajorGTM or Marketing Partner · 1 January 2026Explora Journeys is the New Zealand season sponsor for & Juliet (2026), providing funding support for the production. The partnership positions Explora Journeys as a premium brand associated with the major international musical & Juliet.
• Barfoot & ThompsonmajorGTM or Marketing Partner · 1 January 2026Barfoot & Thompson is the Auckland season sponsor for & Juliet (2026), supporting the production's Auckland season at the Civic Theatre.
• Auckland City BMWmajorGTM or Marketing Partner · 1 January 2026Auckland City BMW is the Auckland season sponsor for & Juliet (2026), providing sponsorship support for the Auckland leg of the production.
• Auckland CouncilcoreGTM or Marketing Partner · 1 January 2026Auckland Council is listed as a supporter of the & Juliet (2026) season, providing civic backing and likely funding support for the Auckland production.
• Capital Theatre TrustcoreStrategic or Co-development Partner · 1 January 2026Capital Theatre Trust and G&T Productions co-present the Matilda season at St James Theatre, Wellington (23 September to 11 October 2026). Capital Theatre Trust manages auditions for this production.
• Music Theatre International (Australasia)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Music Theatre International (Australasia) provides licensing for internationally recognized productions presented by G&T Productions, including & Juliet (licensed exclusively), Matilda, Les Misérables, Wicked, Mamma Mia!, Jersey Boys, Kinky Boots, Chess, Phantom of the Opera, Cats, and others.
• Civic Theatre AucklandcoreOthersPrimary Auckland venue for major productions including & Juliet (Auckland 2026), Priscilla Queen of the Desert (2025), Kinky Boots (2023), Jersey Boys (2021), Mary Poppins (2020), Les Misérables (2019), Mamma Mia! (2014), Anything Goes (2011), 42nd Street (2010), Cats (2009), Phantom of the Opera (2016), and Les Misérables (2022). New Zealand's premier theatre venue.
• St James Theatre WellingtoncoreOthersWellington's primary venue for productions including & Juliet (Wellington 2026), Matilda (Wellington 2026), We Will Rock You (2024), Mamma Mia! (2025), Wicked (2023), Les Misérables (2022), Kinky Boots (2023), Jersey Boys (2021), and Evita (2015).
• Kiri Te Kanawa Theatre, Aotea Centre AucklandcoreOthersVenue for Music Man in Concert (2023) and Chess (2022) at the Kiri Te Kanawa Theatre within Auckland's Aotea Centre complex.
• Opera House WellingtoncoreOthersHistoric Wellington venue used for Jersey Boys (2021) and Evita (2015) productions.
• Ticketmaster New ZealandcoreChannel Partner/ Reseller/ DistributorTicketmaster is the primary ticketing platform for all G&T Productions shows. Direct booking links are provided throughout the company website and on production-specific pages. Featured as the official ticketing partner for & Juliet (2026) and Matilda (2026).
• LK CreativeminorOthersPhotography credit for multiple productions including Priscilla Queen of the Desert (2025), Music Man in Concert (2023), Chess (2022), Jersey Boys (2021), Les Misérables (2022), Wicked (2023), and others.
• BounceNZ (Glen Ruske)minorOthersBounceNZ, led by Glen Ruske, provides sound design services across multiple G&T Productions including Wicked (2023), Kinky Boots (2023), We Will Rock You (2024), Matilda (2024), Music Man in Concert (2023), Jersey Boys (2021), and Chess (2022).
• Amici TrustcoreOthersHamish Mouat serves as a trustee for the Amici Trust, which is connected to G&T Productions' predecessor company Amici. The trust promotes advancement of New Zealand theatrical talent. G&T Productions distributes a percentage of company profit annually to societies and trusts that support this mission.
• Encore Theatre CollectiveminorStrategic or Co-development PartnerHamish Mouat is Artistic Director of Encore Theatre Collective, one of New Zealand's leading institutions for theatrical education. This connection supports talent development and pipeline for G&T Productions.
• Metropolitan Educational Theatre Network (METN)minorStrategic or Co-development PartnerHamish Mouat serves as International Staff Director for the Metropolitan Educational Theatre Network in Southern California, providing international connections in theatrical education and talent development.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sydney Theatre Company: Major Australian performing arts company producing a season of theatrical works at The Wharf and Ros Packer Theatre. Comparable as a regionally dominant theatre producer with venue partnerships, though focused on a wider repertoire than licensed musicals.
• Opera Australia: Australia's largest performing arts company, staging opera and musical theatre productions at major venues. Closest larger-scale Oceanic peer to G&T in terms of staging grand-scale productions in flagship venues.
• Melbourne Theatre Company: One of Australia's flagship performing arts companies, staging theatrical productions at Southbank Theatre. Similar role to G&T within its home market — major venue-based producing company with corporate sponsorship and community funding.
• Really Useful Group: Andrew Lloyd Webber's global commercial theatrical production company, owner of Phantom of the Opera, Cats, Evita and other IPs that G&T has licensed and staged in NZ. Directly comparable as a producer of large-scale licensed musicals, but operates at global scale.
• LW Theatres (Andrew Lloyd Webber): Owner-operator of London's West End theatres including the London Palladium and New London Theatre, producing Andrew Lloyd Webber musicals. Comparable as a venue-and-production hybrid, but at vastly larger scale than G&T.

Regional players

• Auckland Theatre Company: New Zealand's largest professional theatre company, staging a season of productions across Auckland venues. Operates in the same NZ market as G&T but focuses on a broader mix of plays and new works rather than licensed international musicals.
• Capital Theatre Trust: Wellington-based performing arts trust that co-presents the Matilda season with G&T and operates the St James Theatre. Closest regional peer and direct collaboration partner within the NZ capital.

Others

• Music Theatre International (Australasia): Core licensing partner to G&T, providing rights to & Juliet, Matilda, Les Misérables, Wicked, Mamma Mia! and many others. Not a competitor but a critical upstream supplier whose licensing terms directly shape G&T's production slate.
• National Theatre of New Zealand: New Zealand theatrical venue operator and presenter at venues including The Court Theatre in Christchurch. Adjacent player in the same NZ theatrical ecosystem, with overlapping venue and audience relationships.
• Encore Theatre Collective: NZ theatrical education institution led by Hamish Mouat (G&T's Executive Producer) as Artistic Director. Functions as a talent pipeline and training partner for G&T productions rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gntproductions.co.nz
• Instagraminstagram.com/gntproductions
• Xx.com/GTProductionsUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&T Productions