Story Media

What Story Media does

Fenix Media Group, doing business as fenix. (also referred to as Story Media in some sources), is a privately held digital content marketing and media solutions firm headquartered in Stockholm, Sweden, with a secondary office in Oslo, Norway. Founded in 2013, the company initially built its practice working alongside Sweden and Norway's largest publishers and media companies, helping them create new revenue streams and develop digital products. Since 2018, the company has extended its offering beyond the media vertical into cross-industry enterprise engagements, applying its publisher-derived expertise in advertising product integration to non-media brands.

The firm's service portfolio spans six integrated capabilities: business development, contextual marketing, reporting and analysis, campaign management, sales support, and content production. Its core differentiator is the design of non-intrusive advertising products that can be embedded into clients' own products or services. There is no disclosed proprietary technology platform, API, or software product; the offering is structured as a professional services engagement model rather than a packaged SaaS or product. Named customers span media and publishing, healthcare (Capio, KRY, Nordic Wellness), telecommunications (Tele2), retail (H&M), food and beverage (Arla, KFC), technology (Dell), finance (ICA Banken, Lunar), entertainment (Universal Pictures), logistics (PostNord), construction (NCC), and government (Stockholm City).

Fenix Media Group monetizes through B2B professional services contracts sold via a direct, sales-led engagement model targeting enterprise clients. Pricing is not publicly disclosed and is scoped per engagement. The company is independent, with no disclosed parent entity, institutional investors, or funding rounds; it operates on a bootstrapped basis with a headcount of 11-50 employees. Geographic footprint is limited to Sweden and Norway, with no claimed global operations.

Name

Story Media

Legal name

Fenix Media Group

Website

https://storymedia.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fenix Media Group (fenix.) is a Stockholm-based digital content marketing firm founded in 2013 that designs non-intrusive advertising products and integrated media solutions for enterprise clients across publishers, healthcare, retail, telecom, and consumer brands in Sweden and Norway.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAJADAD

Consumer News & Digital Newsrooms (Web/App-First)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAHAJAN

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

Keywords

• Digital content marketing
• Marketing services
• Media solutions
• Campaign management
• Contextual advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: FMG provides marketing, content marketing, and campaign services to brands. They create advertising products that can be integrated into client products or services. Revenue appears to come from professional services engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Story Media (fenix./FMG) provides integrated marketing, advertising, content marketing and campaign services to enterprise clients in Sweden and Norway. The company helps publishers and media companies develop new revenue streams, digital products, and non-intrusive advertising products that can be integrated into client offerings, and since 2018 has expanded to serve companies in other industries with growth and revenue stream initiatives.

Product overview

fenix. (Future Media Group/FMG) is a unified marketing and media services company that provides a comprehensive suite of services including business development, contextual marketing, reporting and analysis, campaign management, sales, and content production. Operating since 2013, the company helps publishers and media companies create new revenue streams and develop digital products. The offering is structured as an integrated service model rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Explores new opportunities, builds strategic partnerships, and drives growth initiatives to expand market presence and create long-term value for publishing, media, and enterprise brand clients.
• Contextual Marketing Employs contextual marketing strategies to deliver personalized and relevant experiences to target audiences, fostering stronger connections and driving meaningful engagement for client brands.
• Reporting and Analysis Provides reporting and analysis capabilities that deliver actionable insights and data-driven decision-making, enabling clients to optimize campaign and business performance.
• Campaign Management Delivers end-to-end campaign management, including execution and optimization of marketing initiatives to drive impactful results and maximize return on investment for client brands.
• Sales Support A dedicated sales team that uses a customer-centric approach to understand client needs, deliver tailored solutions, and drive revenue growth through mutually beneficial partnerships.
• Content Production Produces compelling, high-quality content across various mediums that captures attention, conveys brand messages, and resonates with target audiences for publishing and brand clients.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Curamando: Stockholm-based digital marketing and growth agency offering performance, content, and analytics services to enterprise Nordic clients. Overlaps on the digital/channel-driven marketing services positioning.
• Åkestam Holst (NoA): Swedish creative agency part of the NoA Nordic collective, serving similar enterprise clients with campaign, content, and branding services. Directly comparable on geography, service mix, and client type.
• NoA (Nordic Alliance / byråen NoA): Multi-agency Nordic collective offering strategy, creative, media, and content services across Sweden, Norway, Denmark, and Finland. Comparable as a Nordic-focused cross-service marketing services group with overlapping service lines.
• Forsman & Bodenfors: Stockholm-headquartered premium creative agency with similar enterprise Nordic client base (H&M heritage, Coca-Cola, Volvo). Comparable as a Sweden-based marketing services firm serving large brands across multiple verticals — direct competitive peer for the same enterprise client budgets.
• Garbergs: Long-established Stockholm-based advertising and communications agency with similar B2B enterprise client base. Comparable Swedish marketing services peer competing for the same enterprise budgets.
• Geelmuyden Kiese: Largest Norway-headquartered communications and advertising agency, with established Swedish operations. Comparable as a Norway-based marketing services peer competing for the same Oslo and Stockholm enterprise clients.
• TBWA\Stockholm: Local office of a global creative network serving similar enterprise Nordic brands with full-service campaign work. Comparable as a competing Stockholm-based marketing services team targeting the same enterprise mid-market.
• Hallvarsson & Halvarsson: Stockholm-based B2B communications and marketing agency with similar enterprise Nordic client roster. Directly comparable as a Swedish B2B marketing services peer.

Broad incumbents

• Publicis Groupe: Global advertising holding company with major Nordic operations (Publicis Stockholm, Publicis Oslo). Indirectly competes for the same enterprise client marketing budgets as a deep-pocketed incumbent with broader portfolio capabilities.
• WPP: World's largest marketing services holding group with extensive Nordic presence (Ogilvy, GroupM, VMLY&R in Stockholm/Oslo). Comparable as the dominant incumbent competing for the same enterprise marketing budgets across the same geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storymedia
• Instagraminstagram.com/fenix_sweden
• Xx.com/storymediasthlm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Media