Magnolia St. Louis

What Magnolia St. Louis does

Magnolia St. Louis is a 182-room boutique hotel located at 421 North 8th Street in downtown St. Louis, Missouri. Originally opened in 1925 as the Mayfair Hotel, the property operates today as "Magnolia Hotel St. Louis, a Tribute Portfolio Hotel" within Marriott International's Tribute Portfolio brand and is owned and operated by CoralTree Hospitality, a hotel management company headquartered in Greenwood Village, Colorado, that runs five Magnolia-branded properties across Denver, Dallas, Houston, Omaha, and St. Louis. The property serves both business and leisure travelers, as well as wedding couples, corporate meeting planners, and pet owners.

The company's core offering combines guest accommodations, meetings and events venues, and food and beverage. It provides 182 uniquely designed guest rooms and suites (including the Cary Grant Suite and Presidential Suite), over 8,000 square feet of flexible event space anchored by the 4,426-square-foot Magnolia Ballroom accommodating up to 250 guests, wedding services, and the on-site Robie's Food & Drink restaurant. Underlying "technology" is not proprietary: the property runs on Marriott International's property management and reservation platform, with bookings routed through Marriott.com and the Marriott Bonvoy app under property code stltr, plus direct booking via magnoliahotels.com. There is no consumer app and no API.

The revenue model is transactional hospitality: guest room rentals, food and beverage, meeting and event space rental, wedding packages, and group room blocks. Pricing is quote-based and not publicly disclosed, with individual reservations handled through Marriott's system and corporate/wedding group bookings handled by a dedicated on-site sales and events team. Distribution leans heavily on the Marriott Bonvoy loyalty program and Marriott's global reservation network, supplemented by direct website booking and earned media via PR agency B Public Relations. The property received $1,255,000 in funding from Advantage Capital in March 2013.

Name

Magnolia St. Louis

Legal name

CoralTree Hospitality

Website

https://magnoliahotels.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

Magnolia St. Louis is a 182-room boutique hotel in downtown St. Louis, operated by CoralTree Hospitality under Marriott's Tribute Portfolio, offering guest rooms, meeting and event space, weddings, and dining to business and leisure travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel lodging
• Wedding venue services
• Meeting event space
• Hotel restaurant dining
• Group accommodations

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guest Room Rentals: Revenue from 182 guest rooms and suites including standard rooms, Cary Grant Suite, and Presidential Suite. Room types accommodate business and leisure travelers with various amenities.
2. Food & Beverage: Robie's Food & Drink restaurant serving contemporary American cuisine from morning to evening, with room delivery available for in-room dining experiences.
3. Meeting & Event Space: Over 8,000 square feet of flexible event space including the Magnolia Ballroom (4,426 sq ft), boardrooms, pre-function areas, and Robie's intimate dining venue for smaller gatherings.
4. Wedding Services: Wedding packages including venue rental, catering, bar service, and planning support. Magnolia Ballroom accommodates up to 250 guests for receptions and celebrations.
5. Group Accommodations: Group room block rates for wedding guests, corporate events, and special gatherings with discounted pricing for bulk bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Magnolia St. Louis is a 182-room boutique hotel property at 421 North 8th Street in downtown St. Louis that sells overnight guest room accommodations, on-site food and beverage through Robie's Food & Drink, and meeting and event space including the Magnolia Ballroom. The property also books weddings and group room blocks, and participates in Marriott's Tribute Portfolio for distribution and loyalty.

Product overview

Magnolia St. Louis is a boutique hotel property within the Magnolia Hotels brand, which operates multiple properties across Denver, Dallas, Houston, Omaha, and St. Louis. The portfolio offers a unified hospitality experience combining historic charm with modern amenities. Individual properties include guest accommodations, meeting and events venues, and dining services. The St. Louis property (182 rooms) is part of Marriott's Tribute Portfolio and features the Magnolia Ballroom for events, Robie's Food & Drink restaurant, and various guest room categories including specialty suites. The properties collectively serve both business and leisure travelers with venues for weddings, meetings, and conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnolia St. Louis Hotel A 182-room boutique hotel property located at 421 North 8th Street, St. Louis, MO 63101, originally opened in 1925 as the Mayfair Hotel, offering historic character combined with modern amenities for business and leisure travelers.
• Meetings & Events Over 8,000 square feet of flexible event space including the 4,426-square-foot Magnolia Ballroom, multiple boardrooms, and pre-function areas, accommodating up to 250 guests with on-site AV through Heard Global and catering support from Robie's Food & Drink.
• Weddings Wedding packages combining the Magnolia Ballroom with floor-to-ceiling windows, professional wedding planners, customizable catering and bar service, and group accommodations for up to 250 guests in receptions and celebrations.
• Robie's Food & Drink On-site restaurant and lounge serving contemporary American fare in a relaxed setting, open for breakfast, midday favorites, and evening bites with in-room dining delivery available to hotel guests.
• Guest Rooms & Suites 182 uniquely designed guest rooms including standard rooms and specialty suites such as the Cary Grant Suite and Presidential Suite, with premium amenities, custom Magnolia bedding, and complimentary signature Gooey Butter Cookies with milk.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Marriott International / Tribute PortfoliocoreStrategic or Co-development PartnerMagnolia Hotel St. Louis operates as a Tribute Portfolio Hotel under Marriott International. This partnership provides access to Marriott Bonvoy loyalty program, Marriott's global distribution system, and the credibility of Marriott's brand standards while maintaining Magnolia's boutique character.
• Marriott BonvoycoreGTM or Marketing PartnerIntegration with Marriott Bonvoy loyalty program allowing members to earn and redeem points at Magnolia Hotel St. Louis properties.
• CoralTree HospitalitycoreStrategic or Co-development PartnerCoralTree Hospitality is the management company that owns and operates Magnolia Hotels. They manage operations including reservations, marketing, HR, and property management across all five Magnolia properties.
• B Public RelationsminorGTM or Marketing PartnerPR agency handling media and influencer inquiries for Magnolia Hotels. Contact: [email protected]

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Marriott Tribute Portfolio: Marriott's soft-brand collection of independent boutique hotels; Magnolia St. Louis is itself a Tribute Portfolio property, sharing the same distribution platform (Marriott Bonvoy), brand standards, and target customer of design-conscious business and leisure travelers.
• Kimpton Hotels & Restaurants: Boutique upscale hotel brand within IHG known for character-rich properties, on-site F&B, pet-friendly policies, and event/wedding positioning—closely paralleling Magnolia's boutique + restaurant + events + pet-friendly model.
• 21c Museum Hotels: Boutique hotel brand combining historic adaptive-reuse architecture with on-site dining, art-driven guest experiences, and event programming—directly comparable to Magnolia's historic-boutique-meets-F&B-and-events positioning.
• Hotel Emma: Adaptive-reuse historic boutique hotel in San Antonio with on-site restaurant, robust event and wedding programming, and strong culinary identity—a closely comparable operating model to Magnolia St. Louis.
• The Liberty Hotel: Historic-conversion boutique hotel (former Charles Street Jail) with on-site F&B and event spaces—shares Magnolia's adaptive-reuse heritage positioning, urban downtown setting, and event-led revenue strategy.
• Magnolia Dallas (CoralTree-operated): A sister Magnolia property under the same CoralTree Hospitality operator and Magnolia Hotels brand—shared reservations, marketing, and operating playbook make it the closest internal comparable for benchmarking.

Broad incumbents

• Marriott Autograph Collection: Marriott's larger upscale soft-brand of historic and boutique hotels; competes for the same Bonvoy-served boutique traveler with a wider footprint and overlapping positioning around 'exactly like nothing else' heritage properties.
• Loews Hotels: Upper-upscale hotel operator with strong group, meeting, and wedding business in gateway cities; competes for the same corporate and group demand as Magnolia with larger meeting infrastructure.
• Hilton Curio Collection: Hilton's flagship soft-brand of unique upscale hotels; competes head-to-head for group, wedding, and corporate business with similar historic-boutique properties in primary downtown markets.
• Hyatt Centric: Hyatt's lifestyle boutique brand focused on downtown locations and design-forward guest rooms; competes for the same urban business and leisure traveler with a broader portfolio and World of Hyatt loyalty integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagnoliaSTL
• LinkedInlinkedin.com/company/magnolia-hotels
• Instagraminstagram.com/magnoliahotels
• Xx.com/magnoliahotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia St. Louis