BBLD

What BBLD does

BBLD is a privately held Dutch brand positioning agency (positioneringsbureau) headquartered at Zwolseweg 17 in Deventer, Netherlands, founded around 2009 and operating as a V.O.F. (Vennootschap onder Firma) partnership with no external institutional investment. The firm provides B2B professional services across four interconnected service lines: Positionering (Positioning) anchored by its proprietary Brand Steering Wheel framework and Brand Direction methodology; Strategie (Strategy) covering brand promise, architecture, rebranding, and workshops; Merkdesign (Brand Design) covering art direction, web design and build, and video and animation; and Campagnes (Campaigns) covering brand, positioning, rebranding launches, labor market, and social advertising campaigns. Its underlying intellectual property is the Brand Steering Wheel — a four-component methodology covering positioning statement, brand benefits, brand personality, and brand image — packaged inside a three-step Brand Direction approach (Brand Refresh → Brand Steering Wheel → Brand Direction).

The firm serves Dutch enterprise, government, healthcare, media, and education clients including Rijksoverheid, GGD GHOR Nederland, ICTU, Provincie Overijssel, Ziekenhuis St Jansdal, TAUW Group, VPRO, AVRO TROS, CROW, SPN, and VAESS. Revenue is generated through project-based professional services engagements with custom quoting via website contact forms; no public pricing, retainers, or revenue figures are disclosed. Go-to-market is consultative and sales-led, combining thought leadership content (blog articles, a Brand Direction e-book, newsletter), social channels (LinkedIn, Instagram, YouTube), and direct consultation requests. The team is small — approximately seven to ten named practitioners across strategy, design, digital, and bureau management — and the firm operates an ongoing creative collaboration with The Unemployed Chefs for content and campaign production.

Name

BBLD

Legal name

BBLD V.O.F.

Website

https://bbld.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BBLD is a privately held Dutch brand positioning agency in Deventer that delivers strategy, brand design, and campaign services to Dutch government, healthcare, media, and enterprise clients using its proprietary Brand Steering Wheel methodology.

Ownership category

akta.pro rank

Product category

Brand Strategy Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand positioning services
• Brand strategy consulting
• Creative agency services
• Brand design identity
• Marketing communications

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand Strategy & Design: Project-based consulting and creative services for brand positioning, brand design, strategy, and campaigns. BBLD operates as a professional services firm with custom engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BBLD is a Dutch positioning bureau that helps organizations develop clear brand positioning through professional services including brand strategy, visual identity design, and campaign development. Its core methodology is the proprietary Brand Steering Wheel, a structured four-component framework covering brand competence, brand benefits, brand personality, and brand image. The agency also offers Brand Direction, an overarching three-step approach combining strategic choices, translation through Brand Steering Wheel, and execution into visible market presence.

Product overview

BBLD is a positioning bureau from Deventer, Netherlands, specializing in Brand Direction, marketing, and creative communication. The company operates as a service-based agency rather than a software platform, offering four interconnected service lines: Positioning (including the Brand Steering Wheel methodology), Brand Design, Strategy, and Campaigns. Their core offering centers on the Brand Steering Wheel—a strategic framework for brand development—and Brand Direction, which translates this strategy into concrete brand experience and consistent market positioning. Services include brand refresh, rebranding, visual identity design, web design and build, video and animation, workshops, and campaign development.

Differentiator

Problem solved

Functional benefit

Products and services

• Positionering (Positioning) Core positioning services using the Brand Steering Wheel methodology, including brand direction and brand refresh. Helps organizations make sharp choices about their identity, differentiation, and relevance to target audiences.
• Brand Steering Wheel Strategic brand framework applied by large international brands, providing insight into four brand aspects: brand competence (positioning statement), brand benefits, brand personality, and brand image (style guide). Creates focus and serves as a guideline for marketing and communication activities.
• Merkdesign (Brand Design) Visual identity development including art direction, design, web design and build, and video and animation. Translates brand identity into visual and digital language that is consistent, flexible, and applicable across all brand touchpoints.
• Campagnes (Campaigns) Campaign development building on strong brand positioning, including brand campaigns, positioning campaigns, rebranding launches, labor market campaigns, and social advertising. Campaigns are designed to contribute to structural brand growth through smart deployment of online and offline media.
• Strategie (Strategy) Strategic brand development including brand promise and core values, brand architecture, rebranding, and workshops and strategic sessions. Translates abstract organizational plans into clear, actionable steps that create focus and coherence.
• Brand Direction BBLD's overarching approach to brand development that combines strategic insight with creative communication power. Translates brand strategy into concrete brand experience and recognizable market positioning. Forms the foundation for all marketing and communication activities.

Quantifiable outcome

• Consistent brand experience across all contact points builds customer trust and credibility
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Unemployed ChefsminorStrategic or Co-development PartnerCreative collaboration with The Unemployed Chefs for content creation and campaign development. Described as 'In nauwe samenwerking met The Unemployed Chefs' indicating ongoing collaborative relationship for creative output.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edenspiekermann: Amsterdam and Berlin-based brand and digital design agency. Comparable to BBLD in offering strategy, identity, and digital services to European enterprise clients.
• Studio Dumbar: Rotterdam-based design studio specializing in visual identity and brand design for Dutch and international clients. Comparable to BBLD as a Dutch-rooted brand design boutique with strong public-sector and cultural portfolio.
• Fabrique: Amsterdam-based brand, design, and digital agency serving Dutch and international clients including government, cultural, and enterprise organizations. Directly comparable to BBLD as a Dutch strategy-design-campaigns hybrid firm targeting similar public-sector and B2B clients.
• Dept Agency: Amsterdam-headquartered digital agency offering brand, design, and marketing services across Europe. Closely comparable to BBLD in service mix (strategy + creative + digital), though operating at significantly larger scale.
• Total Design: Amsterdam design agency with heritage in brand strategy, identity, and communication design. Comparable to BBLD in offering integrated strategy-design engagements to Dutch enterprise and institutional clients.
• Brandnew (Total Design Group): Dutch independent brand agency focusing on positioning and identity for Dutch mid-market and enterprise clients. Directly comparable to BBLD in size, geographic focus, and service mix.

Broad incumbents

• FutureBrand: Global brand strategy and design consultancy operating across multiple sectors. Comparable to BBLD in core brand strategy and identity work, but with significantly broader geographic and category reach.
• WPP / Ogilvy: Global advertising and brand network operating at scale across all disciplines including brand strategy and design. Comparable to BBLD in offering brand and creative services, but as a portfolio incumbent with vastly larger resources.
• Landor & Fitch: Global brand transformation and design consultancy with offices in multiple regions. Comparable to BBLD on brand positioning methodology and visual identity, with a broader multi-disciplinary portfolio.
• Interbrand: Global brand consultancy offering brand strategy, naming, and identity services across industries. Comparable to BBLD on core brand strategy offerings but operates at much larger scale with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bbldtheunemployedchefs4102
• LinkedInlinkedin.com/company/bbld
• Instagraminstagram.com/bbld.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBLD