La Couronne
La Couronne (CEPAP LA COURONNE) is France's leading envelope and paper-stationery manufacturer, producing 3 billion products annually across 1,000+ catalogue references for graphic-arts professionals, automated-insertion operators, SMEs, distributors, and eco-responsible businesses across Europe.
- Company typePrivate
- Founded1838
- HeadquartersSaint-estèphe, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Couronne does
La Couronne (legal entity CEPAP LA COURONNE), headquartered in Roullet-Saint Estèphe, France, is France's leading envelope and paper-stationery manufacturer, producing 3 billion envelopes, pouches, notebooks, and paper reams per year across more than 1,000 catalogue references. The company's operations are anchored at its principal Roullet-Saint Estèphe site and the St Quentin factory (rebuilt in 2004 and described as the most performant envelope plant in Europe), with two regional repiquage (offset personalization) centers in St Quentin and the Paris region supporting a 72-hour express custom-printing service. Its technology stack is built on offset (1-4 color) and flexographic printing, die-cutting, and proprietary engineering — most notably three flap-design forms (PTM, PAM, PT) engineered to the specifications of all major inserting-machine OEMs (Pitney Bowes Secap, Neopost, Bell Howell, Kern, Buhrs, CMC), a TOP FREE BOX palletization system delivering 100% usable envelopes per pallet, and an ISO 14064-1 carbon-footprint methodology audited by Bureau Veritas that underpins the company's first-in-France Carbon Neutre range.
La Couronne serves five primary customer segments — graphic-arts professionals, automated-insertion operators, SMEs/administrative offices, retail distributors, and eco-responsible businesses — through a hybrid go-to-market combining one direct field-sales commercial agency, two regional repiquage centers, a proprietary e-commerce storefront (lacouronne.com), and a pan-European logistics network offering 24-72h delivery to Germany, UK, Benelux, and Spain. Revenue is generated principally through one-time unit sales of envelopes and pouches (minimum order €300 ex-VAT) layered with custom printing, custom manufacturing (Sur-Mesure, 14,000+ orders/year), graphic services, logistics, and merchandising consulting; the company holds certifications including ISO 9001/14001/45001/50001, NF Environnement (since 2004), FSC, PEFC, Imprim'Vert (since 2008), and Paper by Nature (since 2009).
The company is a subsidiary of the CEPAP European industrial group (since 1997), employs 250+ people, serves 6,500 active clients, processes 250,000+ orders and 35,000 tonnes of paper annually, and discloses €46 million in annual turnover; it is currently diversifying from its envelope core into adjacent protective-packaging categories while extending its sustainability proposition through new carbon-compensation projects.
La Couronne firmographics
Firmographics- Name
- La Couronne
- Legal name
- CEPAP LA COURONNE
- Website
- https://enveloppeslacouronne.fr
- Company type
- Private
- Founded year
- 1838
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Couronne (CEPAP LA COURONNE) is France's leading envelope and paper-stationery manufacturer, producing 3 billion products annually across 1,000+ catalogue references for graphic-arts professionals, automated-insertion operators, SMEs, distributors, and eco-responsible businesses across Europe.
- Ownership category
- akta.pro rank
La Couronne industry classification
Industry- Product category
- Envelope and Paper Stationery Manufacturing
- NAICS
- Stationery Product Manufacturing (32223), Stationery Product Manufacturing (322230), Printing and Related Support Activities (3231)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
- akta.pro secondary industries
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ), Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)
Keywords
Where La Couronne is headquartered
LocationHeadquarters
- HQ city
- Saint-estèphe
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
La Couronne business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Envelope and pouch product sales: La Couronne manufactures and sells envelopes, pouches, paper reams, notebooks, and packaging products through 1,000+ catalogue references. Revenue is generated from one-time product purchases by businesses and individuals, with customization (repiquage) adding a premium layer.
- Custom printing and repiquage services: Offset printing of 1–4 colors on envelopes and pouches, from 1,000 units with 72-hour turnaround. Both online (bobine) and offline (decoupe) processes are offered. Custom paper printing (letterhead) is also available.
- Logistics and storage services: Storage of pre-ordered goods, scheduled delivery, stock management, and reconditioning services. Storage and fractionated delivery according to agreed schedules; additional services such as re-palletization and re-labeling are charged separately.
- Merchandising consulting: Linear planning and product placement consulting to optimize point-of-sale performance for distributors and retailers of envelope products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product orders (minimum €300 ex-VAT) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
La Couronne product offering
Product offeringCore offering
La Couronne manufactures and sells envelopes, mailing pouches, paper reams, notebooks, and protective packaging products across more than 1,000 catalogue references, with annual production of approximately 3 billion products. The company operates its own offset and flexography printing facilities to provide custom personalization (repiquage) services with 72-hour express turnaround, alongside custom manufacturing, logistics, and merchandising services.
Product overview
La Couronne (operated by CEPAP La Couronne) is France's leading envelope manufacturer, producing over 3 billion envelopes and pochettes per year across more than 1,000 catalogue references. The product portfolio is organized around a unified brand architecture: the core La Couronne brand encompasses standard envelopes and pochettes for business and personal correspondence, supplemented by specialized sub-brands including the Italique premium range for graphic arts professionals, the Gamme Administrative for public sector needs, and the Navigator premium line. The company operates across three product segments: (1) Core envelopes and pochettes — including La Couronne standard, Italique, Carbone Neutre (carbon-neutral), 100% Recycled, and Extra Blanc recycled sub-brands; (2) Automated insertion (INSERT) envelopes and pochettes designed for high-speed mailing machinery; and (3) An extended offering of paper stationery products (notebooks/cahiers, reams/ramettes), small-pack consumer formats, and protective packaging for heavy, fragile, and rigid shipments. Beyond physical products, La Couronne offers complementary services including offset personalization (Repiquage and Repiquage Express 72h), fully custom manufacturing (Sur-Mesure), a graphic services unit (USG), logistics, and merchandising consulting. All products carry environmental certifications including NF Environnement, FSC, PEFC, and Paper by Nature.
Differentiator
Problem solved
Functional benefit
Brands
- Italique: Exclusive range for graphic arts professionals, designed for printing and coordinated with letterhead.
- La Couronne Classic
- Navigator
Products and services
- Gamme La Couronne (Enveloppes et Pochettes)
Quantifiable outcome
- 3 billion envelopes and pouches produced per year
- +5 more outcomes
Companies that use La Couronne
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
La Couronne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Couronne partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Keep Me Posted EUminorLa Couronne supports the Keep Me Posted European initiative which advocates for consumer choice in receiving information on paper, ensuring paper mail is not penalized financially or in frequency.
- Observatoire COM MEDIAminorCEPAP La Couronne is a member of the Observatoire COM MEDIA, an industry body focused on communications and media sector issues.
- UFIPA (Union de la Filière Papetière)minorCEPAP La Couronne has long been a partner of UFIPA and is a signatory of the UFIPA Charter, which commits member companies to respecting client requests, promoting sustainable development, providing professional advice, and resolving disputes fairly.
- CDAF (Compagnie des Dirigeants et Achateurs de France)minorCEPAP La Couronne signed the Charte Relations Fournisseur Responsables, developed by CDAF with Inter-Enterprise Mediation and Public Procurement Mediation, committing to balanced supplier relationships and responsible purchasing practices.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
La Couronne competitors and assessment
Company assessmentDirect peers
- Mayer Network GmbH: German family-owned envelope manufacturer producing commercial, security, and direct-mail envelopes for European enterprise customers. Closely comparable to La Couronne in product mix, B2B focus, and European mid-market positioning.
- Bong AB: Swedish-headquartered European envelope and packaging converter with operations across Northern and Western Europe. Direct peer given overlapping envelope manufacturing, custom printing, and B2B distribution to enterprises and direct-marketing customers.
- Hamelin Brands: European stationery manufacturer producing notebooks, pads, and office paper products including envelopes. Comparable on stationery product lines, European distribution, and B2B channels to office suppliers and educational institutions.
- Clairefontaine (Exacompta Group): French stationery and paper goods manufacturer producing envelopes, notebooks, and office paper under Clairefontaine and Exacompta brands. Comparable on stationery manufacturing, French market leadership, and similar distribution channels.
Broad incumbents
- Antalis (Kōji Group): European distributor of paper, packaging, and visual communication products. Comparable on paper product distribution and B2B enterprise customers but is a broader distributor rather than a manufacturing specialist.
- Raja Group: European leader in packaging and office supplies distribution, headquartered in France. Comparable on packaging distribution and enterprise customers, but operates as a broad-line B2B distributor.
- Lyreco: European leader in B2B office supplies and workplace solutions distribution, headquartered in France. Comparable as a buyer/proxy for the same enterprise customers but operates as a broad-line distributor rather than a specialist envelope manufacturer.
- Staples Europe (office supplies): European arm of a major office supplies retailer. Comparable as a competitor for envelope and office supply sales to SMEs and enterprise buyers, but with much broader product scope and a primarily retail/distribution model.
- GPV (Graphic Packaging International): Large global paper-based packaging manufacturer with significant European operations serving FMCG and e-commerce. Comparable on converted paper products and protective packaging, but operates at much larger scale and broader scope than La Couronne's envelope focus.
Regional players
- Renolit Enveloppes: French envelope manufacturer specializing in custom envelopes for direct marketing and graphic arts. Direct product overlap with La Couronne's Repiquage and Italique ranges; smaller scale and narrower geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
La Couronne social profiles
Digital presenceLa Couronne compliance and trust
Trust signalCompliance10 records
La Couronne financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Couronne leadership team
Management profileNumber of profiles
Profiles1 record
La Couronne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Couronne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Couronne
What does La Couronne do?
La Couronne manufactures and sells envelopes, mailing pouches, paper reams, notebooks, and protective packaging products across more than 1,000 catalogue references, with annual production of approximately 3 billion products. The company operates its own offset and flexography printing facilities to provide custom personalization (repiquage) services with 72-hour express turnaround, alongside custom manufacturing, logistics, and merchandising services.
Is La Couronne a public or private company?
La Couronne is a private company. It is classified as corporate owned and is currently operating.
When was La Couronne founded?
La Couronne was founded in 1838. It employs 51 to 100 people.
Where is La Couronne based?
La Couronne is headquartered in Saint-estèphe, France, in the Europe region.
How does La Couronne make money?
Four revenue lines are on record. Envelope and pouch product sales are the primary driver. The others are custom printing and repiquage services, logistics and storage services and merchandising consulting.
Who are La Couronne's main competitors?
Direct peers on record are Mayer Network GmbH, Bong AB, Hamelin Brands and Clairefontaine (Exacompta Group). Broad incumbents are Antalis (Kōji Group), Raja Group, Lyreco, Staples Europe (office supplies) and GPV (Graphic Packaging International). Renolit Enveloppes is listed as a regional player.
Does La Couronne have an API?
No public API is recorded for La Couronne.
What industry is La Couronne in?
La Couronne's product category is Envelope and Paper Stationery Manufacturing. Its primary akta.pro industry code is CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons), with a secondary code of IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 32223 and its SIC code is 2670.