Party Packs

What Party Packs does

Party Packs Limited is a UK-based, privately held online party supplies retailer founded in 1986 and headquartered in Wells, Somerset. The company sells more than 18,000 SKUs spanning party decorations, fancy dress costumes, balloons, tableware, party bags, and themed collections for seasonal events, sports tournaments, weddings, baby celebrations, hen/stag parties and graduations. A growing personalisation line (banners, balloons, cake toppers, badges, bottle labels, mirrors, magnets, cardboard cutouts) and a pre-inflated balloon delivery service (balloon-in-a-box) extend the catalogue into higher-margin, customised and logistics-led products.

The technology stack is a Shopify-based e-commerce storefront augmented with Klevu for search and discovery and Accentuate for product customisation. The site supports self-serve shopping, a Quick Shop express order form, account registration, and phone-based ordering, with payment options including Klarna, PayPal, Apple Pay, Google Pay, and major credit cards. A Party Inspiration Blog plus Instagram, Pinterest, Facebook and X presences form the content marketing engine, and 500+ verified Feefo reviews provide social proof.

The business model is direct-to-consumer e-commerce with a supplementary trade/wholesale channel serving schools, sports clubs, community groups, pubs, venues and corporate clients. Revenue is generated via one-time transactional sales at unit pricing, with volume discounts (e.g., Buy 10+ tiers) and free standard delivery over £49. The company is independently owned, has no disclosed funding rounds, subsidiaries, or parent company, and operates exclusively in the United Kingdom with 11–50 employees.

Name

Party Packs

Legal name

Party Packs Limited

Website

https://partypacks.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Party Packs is a privately held UK online party supplies retailer, founded in 1986, selling 18,000+ decorations, fancy dress, balloons, tableware and personalised products directly to consumers and trade customers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Balloon Decor & Installations (HSACAOAC)

Keywords

• Party supplies retail
• Fancy dress costumes
• Party decorations
• Personalised party products
• Birthday party supplies

Headquarters

HQ city

Westbury-sub-mendip

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from direct online sales of party supplies, fancy dress costumes, decorations, balloons, tableware, and personalised products to UK consumers and trade customers. One-time transaction model with optional bulk/volume discounts.
2. Trade/Wholesale Accounts: Dedicated trade customer programme offering bulk pricing and accounts for businesses purchasing party supplies in volume for resale or events.
3. Personalisation Services: Premium pricing on personalised/custom products including banners, balloons, cake toppers, and novelty items with custom text and imagery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Party Packs is a UK-based online retailer selling over 18,000 party supply products including decorations, fancy dress costumes, balloons, tableware, party bags, and themed event supplies. The company offers personalised/customised products (banners, balloons, cake toppers) and a unique pre-inflated balloon delivery service. They also operate a dedicated trade/wholesale channel for bulk commercial buyers.

Product overview

Party Packs is a UK-based online party supplies retailer offering over 18,000 products through a unified e-commerce platform. The core offering consists of party decorations, fancy dress costumes, balloons, tableware, and party bags/toys, complemented by a growing personalisation service. Key product lines include pre-made party packs (themed decoration bundles), seasonal event supplies, wedding and baby celebration items, and sports-themed party collections. The company operates exclusively as an online retailer with trade customer services.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Supplies

Quantifiable outcome

• 500+ verified customer reviews on Feefo
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Not On The High Street: NOTHS is a UK online marketplace for personalised and design-led gifts, many of which are party- and celebration-related (personalised banners, balloons, favours). It overlaps with Party Packs on the personalised product line and UK consumer occasion-based gifting use case.
• Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety retailer selling low-cost novelties, party supplies, and seasonal decorations across Europe. It competes with Party Packs on novelties, party favours, and small gift items, though currently with a more limited UK footprint than Party Packs.

Broad incumbents

• Moonpig: Moonpig is a leading UK online retailer of personalised greeting cards, gifts, and flowers. It overlaps with Party Packs on personalised products, invitations, and gifting occasions, but operates at significantly greater scale across broader gifting categories.
• Amazon UK: Amazon is the dominant UK e-commerce platform with extensive party supplies, costumes, balloons, and personalised product offerings from third-party sellers. It competes with Party Packs on assortment breadth, price, Prime delivery, and convenience for the same UK consumer.
• Amscan International: Amscan is one of the world's largest manufacturers and distributors of party goods, supplying party supplies globally including the UK. It competes with Party Packs across the full category and benefits from scale advantages in sourcing and product breadth.
• The Range: The Range is a UK variety retailer with a sizeable party supplies, fancy dress, and seasonal decoration offering at discount prices. It competes with Party Packs on price-sensitive party categories, leveraging nationwide physical store distribution and scale.
• Hobbycraft: Hobbycraft is the UK's largest arts and crafts retailer with party supplies, balloons, and personalised items within its assortment. It competes with Party Packs on party bag fillers, craft supplies, and decorations, with the added advantage of physical store coverage.

Direct peers

• Party Delights: Party Delights is a long-established UK online retailer of party supplies, costumes, and decorations. It overlaps directly with Party Packs across nearly every category (birthdays, fancy dress, balloons, tableware) and serves the same UK consumer and trade customer base.
• Ginger Ray: Ginger Ray is a UK-based online party supplies retailer offering themed party kits, decorations, and tableware direct to consumers. It competes directly with Party Packs in the same product categories, target demographic, and price band via a similar e-commerce-led model.
• Talking Tables: Talking Tables is a UK-based party and tableware brand focused on design-led disposable tableware and decorations. It overlaps with Party Packs on tableware, party ranges, and themed celebrations, and targets a similar UK consumer planning events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/partypacks
• Facebookfacebook.com/partypacks.co.uk
• Instagraminstagram.com/partypacks
• Pinterestpinterest.co.uk/partypacks
• LinkedInlinkedin.com/company/party-packs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Party Packs