Laceby Real Estate

What Laceby Real Estate does

Laceby Real Estate is a privately held, family-owned real estate brokerage operating under the legal name "Laceby Real Estate Limited, Brokerage," domiciled in Ontario, Canada and licensed by the Real Estate Council of Ontario (RECO). The firm was founded around 2003 and is headquartered at 2169 King Road in King City, Ontario, with a secondary office at 11 Queen Street in Cookstown. The brokerage offers a full-service real estate platform spanning residential sale and lease, commercial sale and lease, general rental, land investment (including agricultural, waterfront, and development parcels), and property management services for both residential and commercial assets. The Laceby family maintains significant ownership and operational control, with Jeff Laceby serving as Broker of Record, Mike Laceby and Lynda Laceby operating as brokers and sales representatives, and Cinda Brown holding the Director of Sales role. The team of approximately 11–50 personnel includes a roster of brokers and sales representatives covering distinct property verticals, suggesting an intentional specialization strategy across residential estates, commercial assets, land, and condo segments.

The company's go-to-market is a traditional direct-to-consumer brokerage motion supported by an MLS-driven listing infrastructure, an in-house digital property search platform at lacebyrealestate.com, and a multi-channel social presence (Facebook, Instagram, LinkedIn) supplemented by blog content and educational resources. Its technology stack is light and largely commodity: a WordPress-based website, a Winsold-powered virtual tour system for 3D walkthroughs and floor plans, and a basic mortgage calculator tool. Revenue is generated almost entirely from transaction-based commissions on residential and commercial sales and leases, with an additional recurring stream from property management services. Commission rates are not publicly disclosed and are negotiated individually. Geographic coverage extends across the Greater Toronto Area (King City, Aurora, East Gwillimbury, Caledon) and Simcoe County / broader cottage country (Innisfil, Cookstown, New Tecumseth, Ramara, Muskoka Lakes, Bradford), positioning the firm as a regional specialist rather than a GTA-wide or national operator.

The firm serves a horizontally segmented customer base comprised of individual residential buyers and sellers, commercial property investors and tenants, land investors and developers, and landlords. Its commercial model is structurally low-margin and cyclical, dependent on Ontario real estate transaction volumes, with no disclosed revenue, no institutional investment, no funding rounds, no M&A activity, no patents, and no AI or software product roadmap evident in the available data.

Name

Laceby Real Estate

Legal name

Laceby Real Estate Limited, Brokerage

Website

https://lacebyrealestate.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Laceby Real Estate is a family-owned Ontario real estate brokerage serving buyers and sellers of residential, commercial, land, and rental properties across the Greater Toronto Area and Simcoe County from offices in King City and Cookstown.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Land investment
• Real estate brokerage

Headquarters

HQ city

King City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage commission model on residential and commercial property sales. Agents represent buyers and sellers in property transactions.
2. Commercial and Residential Leasing: Lease commissions for commercial and residential rental properties
3. Property Management Services: Property management services for residential and commercial properties

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Laceby Real Estate is a family-owned real estate brokerage that represents buyers and sellers in residential, commercial, and land property transactions across Ontario's Greater Toronto Area and Simcoe County. The firm earns commissions on property sales and leases, and offers ongoing property management services for residential and commercial owners. Properties are marketed through MLS listings, the company website with virtual tours, and social media channels, supported by a network of brokers and sales representatives across two office locations.

Product overview

Laceby Real Estate is a full-service real estate brokerage offering a comprehensive suite of residential and commercial real estate services. The company operates across Ontario's Greater Toronto Area and surrounding regions, providing property sale and lease services for residential, commercial, and land investment properties, along with dedicated property management and mortgage calculator tools. The portfolio includes core brokerage services (Residential Sale/Lease, Commercial Sale/Lease, Rental, Land Investment) supported by property management and digital tools for client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sale Real estate brokerage service for buying and selling residential properties including single-family homes, condos, and townhouses. Targeted at individual homeowners and families in the Greater Toronto Area and Simcoe County.
• Residential Lease Rental services for residential properties including single-family homes, condos, and apartments, serving landlords and tenants.
• Commercial Sale Commercial real estate brokerage for buying and selling commercial properties including retail, office, and industrial spaces. Targeted at investors and businesses seeking commercial properties.
• Commercial Lease Commercial property leasing services for retail, office, and industrial tenants.
• Rental General rental services for both residential and commercial properties, supporting landlords seeking tenants and individuals seeking rental properties.
• Land Investment Specialized land investment brokerage services covering agricultural, waterfront, and development properties for investors and developers.
• Property Management Professional property management services for residential and commercial properties including tenant relations, maintenance, and financial reporting.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harvey Kalles Real Estate: Harvey Kalles Real Estate is a Toronto-based luxury independent brokerage serving affluent GTA markets including King City. Comparable to Laceby in luxury estate specialization, commission model, and GTA-area coverage.
• Engel & Völkers Canada: Engel & Völkers is a global luxury real estate brand with active operations in Ontario serving affluent buyers. Comparable to Laceby in luxury residential focus and GTA-area service offering.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada specializes in luxury and estate properties across the GTA and Ontario. Directly comparable to Laceby in its focus on high-end residential estates in affluent Ontario markets such as King City and Muskoka.
• Bosley Real Estate: Bosley Real Estate is a long-established Toronto boutique brokerage specializing in urban and estate residential properties. Comparable to Laceby in independent brokerage model, residential focus, and Ontario market presence.
• Forest Hill Real Estate: Forest Hill Real Estate is an independent GTA luxury brokerage serving Toronto and surrounding affluent areas. Comparable to Laceby in independent ownership, luxury residential specialization, and Ontario regional focus.
• Chestnut Park Real Estate: Chestnut Park is an independent Ontario luxury brokerage serving the GTA, Muskoka, and surrounding regions. Comparable to Laceby in its luxury residential focus, regional Ontario footprint, and family/private ownership model.

Broad incumbents

• RE/MAX: RE/MAX is a global real estate franchise with significant Ontario market share, providing residential and commercial brokerage services. Comparable to Laceby in core service offering, but vastly larger agent network and broader geographic reach.
• Royal LePage: Royal LePage is one of Canada's largest real estate brokerages with a strong Ontario footprint, offering residential and commercial brokerage services. Comparable to Laceby in service mix (residential, commercial, leasing) but with national scale, brand power, and broader geographic coverage.
• Century 21 Canada: Century 21 is a major Canadian real estate franchise offering residential and commercial brokerage across Ontario. Overlaps with Laceby in transaction-based residential and commercial services, with much larger franchise scale.
• Keller Williams Realty Canada: Keller Williams is a large international real estate franchise with growing Canadian operations. Comparable to Laceby in core residential/commercial brokerage services but with vastly larger scale, agent network, and technology investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lacebyrealestate
• LinkedInlinkedin.com/company/lacebyrealestate
• Instagraminstagram.com/lacebyrealestate
• Xx.com/lacebyre

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laceby Real Estate