Smart Building Expo
Smart Building Expo is a biennial Italian trade fair organized by Pentastudio Srl, focused on technological integration for smart buildings and home automation, serving technology providers, system integrators, and building automation professionals within the MIBA alliance at Fiera Milano.
- Company typePrivate
- Founded1971
- HeadquartersVicenza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart Building Expo does
Smart Building Expo is a biennial trade fair organized by Pentastudio Srl (an Italian private limited company headquartered in Vicenza), focused on technological integration for smart buildings, home automation, and building efficiency. Held at Fiera Milano, the event targets building automation professionals, system integrators, technology vendors, and industry associations, operating within the broader MIBA (Milan International Building Alliance) umbrella alongside MADE expo, SICUREZZA, and GEE – Global Elevator Exhibition.
The MIBA 2025 edition recorded 1,369 exhibitors and 85,000 professional visitors from 112 countries, a 5% increase over 2023, with over 100 conferences and seminars addressing EPBD4 directive implementation and the green/digital twin transition of European building stock. Specialized areas within Smart Building Expo include a KNX Italia-dedicated zone, an ASSIL Smart Lighting area, an AV Playground, Innovation Square, and a Startup Space, supplemented by the Milano Smart City Conference program. Exhibited technologies span KNX protocol automation, IoT sensors, smart lighting, Power over Ethernet (PoE) infrastructure, data center systems, energy efficiency solutions, and HVAC control.
Revenue is generated through exhibitor booth fees, sponsorship packages, and ancillary organizing services delivered via Pentastudio Srl. The go-to-market motion is event-driven, relying on industry association partnerships (KNX Italia, ASSIL, ANIE CSI, Smart Buildings Alliance for Smart Cities), press and media relations, digital marketing, and direct sales. Exhibitor pricing is not publicly disclosed; interested companies must request information through a dedicated contact form. Future editions are confirmed for Bari in November 2026 – the first MIBA event outside Milan – and Milan in November 2027.
Smart Building Expo firmographics
Firmographics- Name
- Smart Building Expo
- Legal name
- Pentastudio S.r.l.
- Website
- https://smartbuildingexpo.it
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Building Expo is a biennial Italian trade fair organized by Pentastudio Srl, focused on technological integration for smart buildings and home automation, serving technology providers, system integrators, and building automation professionals within the MIBA alliance at Fiera Milano.
- Ownership category
- akta.pro rank
Smart Building Expo industry classification
Industry- Product category
- Trade Fair and Exhibition Services
- akta.pro primary industry
- Technology & Innovation Expos Organizers (THAHABAE)
- akta.pro secondary industries
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
Keywords
Where Smart Building Expo is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Smart Building Expo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Exhibition and Event Revenue: Smart Building Expo generates revenue through exhibitor fees (companies paying to exhibit at the trade fair), sponsorship packages, and potentially visitor registration fees. The event also serves as a platform for Pentastudio Srl's organizing services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Smart Building Expo product offering
Product offeringCore offering
Smart Building Expo is an annual B2B trade fair held at Fiera Milano in Rho, Italy, dedicated to technological integration for smart buildings, home automation, and building efficiency. Organized by Pentastudio S.r.l., the event brings together technology vendors (exhibitors) and professional visitors from the construction, architecture, building automation, and smart city sectors, and operates within the MIBA (Milan International Building Alliance) alliance alongside MADE expo, SICUREZZA, and GEE – Global Elevator Exhibition.
Product overview
Smart Building Expo is Italy's premier trade fair for technological integration in smart buildings, home automation, and building efficiency. The event operates as the flagship product within the MIBA (Milan International Building Alliance) alliance, which combines four complementary exhibitions—MADE expo, Smart Building Expo, SICUREZZA, and GEE—into a unified platform addressing the green and digital transition of buildings per European EPBD4 directives. The core Smart Building Expo features specialized areas including the KNX Italia dedicated space for protocol-based integration, the Smart Lighting area in partnership with ASSIL, the AV Playground for audio-video professionals, Innovation Square for training, and Startup Space for emerging companies. Supplementary conference programs include the Milano Smart City Conference. The 2025 edition attracted over 1,369 exhibitors and 85,000 visitors from 112 countries, with events scheduled at Fiera Milano (November 17-19, 2027) and Bari (November 18-19, 2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Building Expo Italy's leading annual B2B trade fair for technological integration in smart buildings, home automation, and building efficiency, organized by Pentastudio S.r.l. and held at Fiera Milano in Rho, Milan. The event brings together technology vendors, system integrators, installers, designers, and consultants through exhibition booths, dedicated themed areas (KNX Italia Area, Smart Lighting Area, AV Playground, Innovation Square, Startup Space), conferences and seminars, and networking sessions. The 2025 edition recorded 162 Smart Building Expo-specific exhibitors as part of the wider MIBA alliance and took place from 19-21 November 2025.
- MIBA - Milan International Building Alliance A co-located alliance of four complementary trade fairs — MADE expo, Smart Building Expo, SICUREZZA, and GEE – Global Elevator Exhibition — organized together at Fiera Milano as a unified platform for the construction, building technology, security, safety, and elevator sectors. The MIBA 2025 edition attracted 1,369 exhibitors and 85,000 professional visitors from 112 countries (a 5% increase versus 2023) and was held from 19-22 November 2025. The next Milan edition is scheduled at Fiera Milano from 17-19 November 2027, with a Bari edition planned for 18-19 November 2026.
Quantifiable outcome
- 85,000 professional visitors from 112 countries
- +3 more outcomes
Companies that use Smart Building Expo
Customer profileSegments3 records
Ideal customer profiles3 records
Smart Building Expo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Building Expo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- MIBA - Milan International Building AlliancecoreSmart Building Expo is one of four founding events in the MIBA alliance, along with MADE expo, SICUREZZA, and GEE - Global Elevator Exhibition. MIBA represents the concept of integration that underpins modern construction. The alliance aims to be a European reference event for the EPBD4 directive implementation and green/digital transition of the building stock.
- Fiera MilanocoreFiera Milano is the venue provider for Smart Building Expo. The partnership provides access to Fiera Milano's exhibition facilities in Rho, Milan. MIBA 2025 was held at Fiera Milano from November 19-22, 2025.
- Pentastudio SrlcorePentastudio Srl is the organizing secretariat for Smart Building Expo, headquartered in Vicenza. They handle event organization, communications, marketing, and exhibitor relations. Pentastudio is also the data controller for the event website.
- KNX ItaliamajorKNX Italia is a key partner at Smart Building Expo. In 2025, KNX Italia celebrated its 30th anniversary and organized a 'widespread event' at the expo with all participating member companies. KNX organizes technical forums and workshops at the event.
- ASSIL - Associazione Nazionale Produttori IlluminazionemajorASSIL partnered with Pentastudio to create the SMART LIGHTING collective area at Smart Building Expo, dedicated to lighting technology. ASSIL is the Italian National Association of Lighting Manufacturers.
- MADE expocoreMADE expo is part of the MIBA alliance alongside Smart Building Expo, SICUREZZA, and GEE. It focuses on construction materials and building envelope.
- SICUREZZAcoreSICUREZZA is part of the MIBA alliance, focusing on security and safety technologies for buildings.
- GEE - Global Elevator ExhibitioncoreGEE is part of the MIBA alliance, focusing on elevator and vertical transportation technologies.
- ITEXminorSmart Building Expo is associated with ITEX (Italian Trade Exhibition association or similar).
- MolexmajorMolex participated at Smart Building Expo 2025 with the 'Digital Village' - a cognitive building demonstration developed in collaboration with Enmasy/Lux Italia and Somfy, showcasing Power over Ethernet (PoE) technology for smart buildings.
- SomfymajorSomfy partnered with Molex and Enmasy/Lux Italia to showcase the Digital Village at Smart Building Expo 2025, demonstrating automation solutions for building opening/closing applications.
- Enmasy/Lux ItaliamajorEnmasy/Lux Italia collaborated with Molex and Somfy on the Digital Village exhibit at Smart Building Expo 2025, showcasing intelligent lighting solutions for sustainable buildings.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Smart Building Expo competitors and assessment
Company assessmentDirect peers
- Integrated Systems Europe (ISE): ISE is the world's largest AV and systems integration trade show, covering smart building control, KNX, AV integration, and unified communications. The AV Playground zone at Smart Building Expo overlaps with ISE's audience of systems integrators and AV professionals.
- SPS Italia: SPS Italia is the Italian edition of the SPS smart production solutions/industrial automation trade fair, held at Fiera Parma. It shares the Italian industrial automation audience with Smart Building Expo and overlaps on industrial IoT, sensors, and factory/facility automation themes.
- Light + Building (Messe Frankfurt): Light + Building is the world's leading trade fair for lighting and building services technology, held biennially at Messe Frankfurt. It is the most direct global comparable to Smart Building Expo, covering building automation, smart lighting, KNX, and integrated building systems for an international audience of ~200,000+ visitors.
- MCE – Mostra Convegno Expocomfort: MCE Milan is the biennial HVAC, plumbing, and renewable energy expo held at Fiera Milano — a direct in-market peer with overlapping exhibitor base (HVAC, building automation, energy efficiency). It competes for the same Italian professional audience and is the closest Italian head-to-head.
- ISH (Messe Frankfurt): ISH Frankfurt is the world's leading trade fair for HVAC, water, and building services, with significant overlap on smart building automation, energy efficiency, and integrated building systems. It attracts ~190,000 visitors globally and competes directly with Smart Building Expo for HVAC/automation exhibitors and visitors.
Regional players
- Batimat (Reed Expositions): Batimat is the leading French construction trade fair held in Paris, covering building materials, equipment, and increasingly smart building/automation. It serves a similar audience but is regionally focused on France and French-speaking markets.
- The Big 5 (Dubai): The Big 5 is the largest construction industry event in the Middle East, Africa, and South Asia, held annually in Dubai. It overlaps on smart building, MEP, and building technology themes but is regional rather than Italian/European in focus.
Broad incumbents
- BAU Munich: BAU Munich is the world's leading trade fair for architecture, materials, and building systems, held biennially at Messe München. It overlaps with Smart Building Expo on the building envelope, smart systems integration, and digital construction audience, though it is broader in scope.
- MIPIM (Reed Midem): MIPIM is the leading global real estate trade show held annually in Cannes, with strong overlap on smart cities, PropTech, and building automation themes. It competes for the upper-tier real estate, developer, and smart city audience that Smart Building Expo targets.
Others
- Fiera Milano S.p.A. Fiera Milano is the venue provider and MIBA co-organizer for Smart Building Expo. While not a direct competitor, it is a critical infrastructure and strategic partner — and also operates competitive event venues and shows that intersect with the smart building space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Building Expo social profiles
Digital presenceSmart Building Expo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Building Expo leadership team
Management profileNumber of profiles
Smart Building Expo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Building Expo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Building Expo
What does Smart Building Expo do?
Smart Building Expo is an annual B2B trade fair held at Fiera Milano in Rho, Italy, dedicated to technological integration for smart buildings, home automation, and building efficiency. Organized by Pentastudio S.r.l., the event brings together technology vendors (exhibitors) and professional visitors from the construction, architecture, building automation, and smart city sectors, and operates within the MIBA (Milan International Building Alliance) alliance alongside MADE expo, SICUREZZA, and GEE – Global Elevator Exhibition.
Is Smart Building Expo a public or private company?
Smart Building Expo is a private company. It is classified as unknown and is currently operating.
When was Smart Building Expo founded?
Smart Building Expo was founded in 1971. It employs 11 to 50 people.
Where is Smart Building Expo based?
Smart Building Expo is headquartered in Vicenza, Italy, in the Europe region.
How does Smart Building Expo make money?
One revenue line is on record: exhibition and Event Revenue.
Who are Smart Building Expo's main competitors?
Direct peers on record are Integrated Systems Europe (ISE), SPS Italia, Light + Building (Messe Frankfurt), MCE – Mostra Convegno Expocomfort and ISH (Messe Frankfurt). Regional players are Batimat (Reed Expositions) and The Big 5 (Dubai). Broad incumbents are BAU Munich and MIPIM (Reed Midem). Fiera Milano S.p.A. is listed as an others.
Does Smart Building Expo have an API?
No public API is recorded for Smart Building Expo.
What industry is Smart Building Expo in?
Smart Building Expo's product category is Trade Fair and Exhibition Services. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers, with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center).