Naturprodukt

What Naturprodukt does

Naturprodukt CZ spol. s r.o. is a Czech family-owned producer and distributor of natural health products headquartered in Šestajovice, founded in 1991 and operating with a 51-100 employee base. The company's core offering spans dietary supplements (vitamins, minerals, herbal extracts, adaptogens), fruit and herbal syrups, certified medical devices (Class I), cosmetics, baby care products, and household items, organized around both consumer health needs (immunity, joints, weight management, digestion, stress, sleep) and family/lifestyle segments. Its own-brand portfolio is anchored by the IQ Mag magnesium line and proprietary formulations such as OsteoArthrix, which uses ESM (egg shell membrane) technology with circular-economy positioning; it simultaneously distributes multiple international brands including Biostile, ADDITIVA, Altruist, DR. IMMUN, Gorreana, AGU Baby, and Nippes Solingen across the Czech market.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce at naturprodukt.cz (built on the Shoptet platform with Shoptet Pay supporting multi-currency CZK/EUR settlement) with B2B wholesale distribution into Czech pharmacies and health retailers, plus presence on other Czech online marketplaces. The technology stack is standard SaaS commerce tooling — no proprietary platform, no AI/ML capabilities, no mobile apps — and IFS Food certification underpins food-safety compliance. Marketing is conducted through owned content (Naturprodukt Magazine and blog), email newsletter, and organic social (Facebook, Instagram).

Revenue mechanics are pay-as-you-go unit pricing in CZK with volume discounts (e.g., 10% off 2 units, 15-20% off 3+ units) and free shipping above 1,200 CZK. Customer segments are horizontally distributed: health-conscious Czech consumers (primary D2C) and pharmacies/health retailers (B2B distribution), with no named enterprise accounts and no contracted-anchor revenue. Distribution is single-country domestic; cross-border intent is signaled only by EUR currency support without disclosed shipping geographies.

Name

Naturprodukt

Legal name

Naturprodukt CZ spol. s r.o.

Website

https://naturprodukt.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturprodukt is a Czech family-owned producer and distributor, founded in 1991, selling natural dietary supplements, herbal syrups, cosmetics, and certified medical devices via its own e-commerce platform and a B2B pharmacy distribution network across the Czech Republic.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAOAHAG

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

Keywords

• Dietary supplements
• Herbal syrups
• Natural health products
• Medical devices
• Pharmacy distribution

Headquarters

HQ city

Sestajovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. E-commerce retail: Direct-to-consumer sales of Naturprodukt branded dietary supplements, syrups, and health products through their e-commerce platform naturprodukt.cz. Revenue generated through product sales with volume-based discounts available.
2. B2B pharmacy distribution: Wholesale distribution of health products to pharmacies and health retailers across Czech Republic. The company serves as a distributor for multiple international supplement brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naturprodukt manufactures and distributes natural dietary supplements (vitamins, minerals, herbal extracts), fruit and herbal syrups, certified medical devices, cosmetics, and household health products. The company sells its own Naturprodukt and IQ Mag brands alongside curated international supplement brands directly to consumers via its e-commerce store and wholesale to pharmacies across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• IQ Mag: Magnesium supplement brand including products like IQ Mag Trimag 3v1, IQ Mag Sport, and IQ Mag Kids - featuring various magnesium compounds in different formulations.

Products and services

• IQ Mag Magnesium Line

Quantifiable outcome

• Products with free shipping threshold of 1200 Kč demonstrate customer purchase frequency and basket size

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BiostilecoreChannel Partner/ Reseller/ DistributorBiostile is a Slovenian brand of bio dietary supplements and natural health products distributed by Naturprodukt in Czech Republic. Products include collagen supplements, liver support formulas, sugar control products, and green superfood blends. Biostile emphasizes natural ingredients, organic quality, and formulations targeting specific health needs like immunity, joints, and detoxification. Manufactured in Slovenia under GMP, ISO 22000, ISO 9001, and HACCP certifications.
• ADDITIVAcoreChannel Partner/ Reseller/ DistributorGerman brand from Dr. Scheffler specializing in vitamins and minerals in effervescent tablet form. ADDITIVA products feature key mineral substances supporting proper body function with pleasant flavors like tangerine, orange, and mango. Naturprodukt distributes ADDITIVA brand B12 shots and multivitamin products in Czech Republic.
• AltruistcoreChannel Partner/ Reseller/ DistributorDermatological sun protection brand featuring high SPF and maximum UVA protection/PPD. Products are developed by dermatologists with light, non-sticky textures without fragrance. Naturprodukt distributes Altruist sunscreen products including family sprays, SPF 50, and SPF 30 variants in Czech Republic.
• DR. IMMUNminorChannel Partner/ Reseller/ DistributorDR. IMMUN is distributed by Naturprodukt, featuring vitamin complexes for hair health and other immune support products.
• GorreanaminorChannel Partner/ Reseller/ DistributorAzorean tea brand from Chá Gorreana plantation, the only European tea producer. Gorreana offers authentic teas processed traditionally since 1883, available at up to 30% discount through Naturprodukt.
• AGU BabyminorChannel Partner/ Reseller/ DistributorBaby care products brand available through Naturprodukt with discounts ranging 30-80%.
• Nippes SolingenminorChannel Partner/ Reseller/ DistributorPremium German manicure and pedicure tools manufacturer. Nippes Solingen products are distributed by Naturprodukt including tweezers and tick removal tools.
• ShoptetcoreTechnology or IntegrationE-commerce platform provider powering naturprodukt.cz online store. Shoptet provides the technical infrastructure including Shoptet Pay for international payment processing and multi-currency support (CZK/EUR).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walmark: Walmark is a leading Czech/Central European manufacturer and marketer of dietary supplements and OTC pharmaceuticals (e.g., MartiDerm, Proenzi, Urinal). Comparable to Naturprodukt as a directly competing supplement brand and distributor operating across CEE pharmacy and e-commerce channels.
• Generica (Czech): Generica operates in Czech pharmacy distribution of supplements and natural health products, with comparable portfolio breadth and pharmacy-channel go-to-market. Directly competes with Naturprodukt on Czech retail shelf space and supplement category range.
• BrainMax: BrainMax is a Czech e-commerce-native supplement brand focused on nootropics, vitamins, and adaptogens targeting health-conscious Czech consumers. Comparable to Naturprodukt in product mix (vitamins, functional supplements) and Czech DTC go-to-market approach.
• Simply You Pharmaceuticals: Simply You Pharmaceuticals is a Czech-based OTC and dietary supplement company distributing products through pharmacy chains and online channels. Directly comparable to Naturprodukt in supplement categories, pharmacy distribution model, and Czech market focus.
• Cemio: Cemio is a Czech manufacturer of natural-based pharmaceuticals and dietary supplements distributed via Czech pharmacies and drugstore chains. Comparable to Naturprodukt as a domestic competitor with overlapping product range and pharmacy-channel distribution.

Broad incumbents

• Dr. Max: Dr. Max is the largest pharmacy chain in Central Europe and a key customer/distribution channel for Naturprodukt. While not a direct supplement-manufacturing competitor, its private-label initiatives and scale give it broad influence over Czech supplement pricing and shelf access.
• Perrigo: Perrigo is a global consumer self-care company and one of the largest manufacturers of store-brand OTC and dietary supplements in Europe. Relevant as a broad incumbent whose pricing and product launches pressure Naturprodukt on Czech pharmacy shelves.

Emerging players

• Biostile: Biostile is a Slovenian bio-supplement brand currently distributed by Naturprodukt in Czech Republic. Relevant as both a partner and a potential competitive threat — it shares the natural-ingredient, organic-quality positioning and could expand into CZ directly via other channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/naturproduktcz
• Instagraminstagram.com/naturproduktcz
• Xx.com/naturproduktcz
• LinkedInlinkedin.com/company/naturproduktcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturprodukt