SharkRack
SharkRack is a privately held B2B provider of data center infrastructure products — server cabinets, containment, PDUs, UPS, micro data centers, and RF shielded enclosures — sold through direct sales and e-commerce to enterprise, communication, and industrial customers across the United States.
- Company typePrivate
- Founded1995
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SharkRack does
SharkRack is a privately held B2B provider of physical data center infrastructure products, headquartered in Aurora, Illinois with additional offices in Chicago, Atlanta, and Dallas. The company sells server and network cabinets, air-conditioned server cabinets (PCC series), wall-mounted enclosures, aisle containment solutions, open frame racks, micro data centers (EdgeRack 3P and 5P), UPS systems (AC6000 Li-Ion), rack PDUs, network cabling, and specialty RF shielded enclosures (DefenseShield and DevShield product lines). Many products are configured-to-order, with the InfiniRack Data Center Cabinet offering over one million possible configurations.
The company's go-to-market combines direct sales (phone and email) with an e-commerce storefront at sharkrack.com. Product pricing includes unit pricing for standard SKUs ranging from roughly $11 for accessories to over $135 for complex equipment, while configured-to-order products such as InfiniRack, aisle containment, and DefenseShield require quote-based pricing. SharkRack also distributes the Enconnex IT infrastructure product line under a partnership arrangement, extending its catalog to include server racks, cabling, containment, PDUs, UPS units, power cords, and edge computing solutions. The company is TAA-compliant and manufactures select products in the USA.
SharkRack targets three primary customer segments: data centers (hyperscale, colocation, enterprise, and edge), communication network operators (macro sites, central offices, small cells), and commercial/industrial verticals (healthcare, test and measurement, aerospace, and defense). The firm claims over 20 years of service to large national and international customers and emphasizes build-to-print custom manufacturing, short lead times (2-4 weeks for standard aisle containment), and high-touch customer service. No external funding, parent company, or disclosed revenue is reported in the available sources.
SharkRack firmographics
Firmographics- Name
- SharkRack
- Legal name
- SharkRack Inc.
- Website
- https://sharkrack.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SharkRack is a privately held B2B provider of data center infrastructure products — server cabinets, containment, PDUs, UPS, micro data centers, and RF shielded enclosures — sold through direct sales and e-commerce to enterprise, communication, and industrial customers across the United States.
- Ownership category
- akta.pro rank
SharkRack industry classification
Industry- Product category
- Data Center Infrastructure Hardware
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Racks, Cabinets & Physical Enclosures (HDABAKAF)
Keywords
Where SharkRack is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SharkRack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: One-time hardware sales of data center infrastructure products including server racks, server cabinets, containment systems, PDUs, UPS units, network cables, power cords, and accessories. Products sold through e-commerce with some configured-to-order items requiring consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog with unit pricing |
| Quote-based/ custom | Multi-year contract | Configured-to-order products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SharkRack product offering
Product offeringCore offering
SharkRack designs, sources, and sells physical data center infrastructure products including server and network cabinets, configured-to-order cabinets (InfiniRack), air-conditioned server cabinets (PCC series), aisle containment systems, integrated micro data centers (EdgeRack 3P/5P), rack PDUs, lithium-ion UPS units, RF shielded cabinets (DefenseShield/DevShield), and supporting network cabling and power accessories. Products are sold direct through their e-commerce storefront and via phone/email sales, with custom build-to-print services available.
Product overview
SharkRack is a B2B e-commerce company specializing in data center infrastructure products. The portfolio includes core physical infrastructure products: server and network cabinets (including InfiniRack configured-to-order cabinets), air-conditioned server cabinets (PCC series), wall-mounted cabinets, aisle containment solutions, open frame racks, and AV cabinets. The company also offers a micro data center line (EdgeRack 3P and 5P) for edge computing deployments. Power management products include PDUs (inlet-metered, outlet-metered, and TAA-compliant basic PDUs), UPS systems (AC6000 Li-Ion), and various power cords and whips. Network connectivity products include copper cables (Cat6a), fiber cables (LC-LC, MTP cassettes), SFP28 DAC cables, and transceivers. Specialty enclosures include RF shielded cabinets (DefenseShield series, DevShield, DevShield Mini) for real device testing. The Enconnex sub-brand extends the product line to include accessories like cable managers, blanking panels, and anchoring kits. The company operates on a configured-to-order model for many products with relatively short lead times (2-4 weeks for standard projects).
Differentiator
Problem solved
Functional benefit
Brands
- Enconnex: IT infrastructure products including server racks and cabinets, network cabling, containment, PDUs, UPS', power cords, and edge computing solutions.
Products and services
- Server and Network Cabinets
Quantifiable outcome
- Quick lead times with local stock availability
- +2 more outcomes
Companies that use SharkRack
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SharkRack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SharkRack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EnconnexcoreEnconnex IT infrastructure products are sold through SharkRack. Enconnex product lines include server racks and cabinets, network cabling, containment, PDUs, UPS', power cords, and edge computing solutions. SharkRack serves as a distribution channel for Enconnex branded products.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SharkRack competitors and assessment
Company assessmentBroad incumbents
- Rittal: Rittal is a major European/global manufacturer of IT server racks, enclosures, and data center cooling/power solutions. Its TS IT server rack and Liquid Cooling lines are direct competition in the same product category SharkRack serves.
- Eaton: Eaton manufactures PDUs, UPS systems, and rack power management products for data centers. Its Tripp Lite and ePDU lines directly compete with SharkRack's metered/switched PDU and AC6000 Li-Ion UPS offerings at enterprise and hyperscale customers.
- nVent (Schroff/ERIFLEX): nVent's Schroff and ERIFLEX brands provide server racks, enclosures, and power distribution solutions for data centers and industrial applications. It competes with SharkRack in customized rack and PDU offerings.
- Legrand (Ortronics/Middle Atlantic): Legrand offers server racks, cabinets, PDUs, and cable management solutions through its data, power, and control divisions. Its breadth of product lines and global footprint contrasts with SharkRack's smaller, more focused catalog.
- Schneider Electric (APC): Schneider's APC brand is the dominant provider of UPS, PDUs, and rack enclosures for IT and data center applications. Its NetShelter cabinet line and Smart-UPS products directly overlap with SharkRack's core infrastructure catalog.
- Vertiv Holdings: Vertiv is a global data center infrastructure provider offering racks, PDUs, UPS, cooling, and integrated IT management. It is the largest direct competitor to SharkRack's cabinet and PDU portfolio, with far greater scale and an enterprise/hyperscale customer base.
Direct peers
- Hammond Manufacturing: Hammond manufactures standard and custom electronic enclosures, server racks, and cabinets for industrial and IT applications. Its customizable enclosure capabilities directly parallel SharkRack's InfiniRack build-to-print model.
- Chatsworth Products (CPI): Chatsworth Products designs and manufactures server racks, cabinets, cable management, and aisle containment for data centers. It is one of the closest competitors to SharkRack's configured-to-order cabinet and containment business.
- AMCO Enclosures: AMCO Enclosures produces server racks, wall-mount enclosures, and security cabinets for IT and data center use. Its customizable rack and wall-mount product lines directly overlap with SharkRack's catalog.
- Great Lakes Case & Cabinet: Great Lakes specializes in customized server racks, network cabinets, and enclosures for data centers and IT rooms. As a smaller, configurator-focused US player, it is one of the closest direct comparables to SharkRack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SharkRack social profiles
Digital presenceSharkRack financial estimates
Financial estimateRevenue estimate
Valuation estimate
SharkRack leadership team
Management profileNumber of profiles
SharkRack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SharkRack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SharkRack
What does SharkRack do?
SharkRack designs, sources, and sells physical data center infrastructure products including server and network cabinets, configured-to-order cabinets (InfiniRack), air-conditioned server cabinets (PCC series), aisle containment systems, integrated micro data centers (EdgeRack 3P/5P), rack PDUs, lithium-ion UPS units, RF shielded cabinets (DefenseShield/DevShield), and supporting network cabling and power accessories. Products are sold direct through their e-commerce storefront and via phone/email sales, with custom build-to-print services available.
Is SharkRack a public or private company?
SharkRack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SharkRack founded?
SharkRack was founded in 1995. It employs 11 to 50 people.
Where is SharkRack based?
SharkRack is headquartered in Oakland, United States, in the North America region.
How does SharkRack make money?
One revenue line is on record: hardware Product Sales.
Who are SharkRack's main competitors?
Broad incumbents on record are Rittal, Eaton, nVent (Schroff/ERIFLEX), Legrand (Ortronics/Middle Atlantic), Schneider Electric (APC) and Vertiv Holdings. Direct peers are Hammond Manufacturing, Chatsworth Products (CPI), AMCO Enclosures and Great Lakes Case & Cabinet.
Does SharkRack have an API?
No public API is recorded for SharkRack.
What industry is SharkRack in?
SharkRack's product category is Data Center Infrastructure Hardware. Its primary akta.pro industry code is HDABAKAF, Racks, Cabinets & Physical Enclosures. Its NAICS code is 33341 and its SIC code is 2540.