Lounges

Name

Lounges

Legal name

Loungers Ltd

Website

https://thelounges.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Loungers Ltd operates a UK chain of 250+ all-day neighbourhood café bars under the Lounge brand, serving casual food, coffee, and cocktails via walk-in trade, with sister brands Cosy Club and Brightside Roadside Dining under the same private corporate family.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Food Services and Drinking Places (722), Traveler Accommodation (7211)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• All-day dining
• Neighbourhood café bars
• Casual hospitality
• Food and beverage
• Community pubs and bars

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Sales: Core revenue from all-day dining menu including breakfast, brunch, lunch, and dinner across all Lounge locations. Menu features tapas, burgers, cocktails, coffee, and seasonal items.
2. Click & Collect / Takeaway: Online ordering with click & collect service at select sites for food, coffee, and cocktails.
3. Private Event Hire: Revenue from hiring private spaces including The Caraboo Room at Ritorno, The Ward Room at Seco, and other venue hire for events.
4. Hotel Rooms (Albero Lounge): Five boutique rooms above Albero Lounge in Bedford, offering accommodation with breakfast service. Rooms feature luxury finishes including roll-top baths and super king beds.
5. Gift Cards & Vouchers: Sale of gift cards (from £5) and greetings card vouchers (from £10) for use at any Lounge location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Loungers Ltd operates a UK chain of all-day neighbourhood café bars (250+ locations under the Lounge brand) serving food (breakfast, brunch, lunch, dinner) and drinks (coffee, cocktails, beer, wine) on a walk-in basis. The company also offers Click & Collect takeaway ordering at select sites, Gift Vouchers, Private Hire of dedicated event spaces, the Albero Lounge boutique hotel (five rooms in Bedford), the collectible Lounge Passport loyalty scheme, and the Little Loungers family-focused programme.

Product overview

Loungers operates as a UK-wide chain of all-day neighbourhood café bars, with over 250 Lounge locations serving food and drinks from morning to night. The core product is the Lounge café bar experience offering brunch, lunch, dinner, cocktails, and specialty coffee in a relaxed, community-focused atmosphere. Supporting products include the Little Loungers children's program with dedicated menus and activities, the Lounge Passport loyalty scheme for collecting stickers and earning rewards, and LoungeAid annual charity fundraising initiative. Additional services encompass Click & Collect takeaway ordering, Gift Vouchers, Private Hire event spaces at select locations, and Albero Lounge Hotel boutique accommodation in Bedford. The company also operates sister brands Cosy Club and Brightside Roadside Dining, and employs over 300 sites across the UK through its careers program.

Differentiator

Problem solved

Functional benefit

Products and services

• Lounge (Loungers) All-Day Café Bar All-day neighbourhood café bar offering breakfast, brunch, lunch, dinner, cocktails, coffee, and specialty drinks across 250+ UK venues on a walk-in basis for parties of 6 or less. All dishes served all day with seasonal menus refreshed twice yearly.
• Click & Collect Takeaway Online ordering service available at select Lounge locations; customers order food, coffee, and cocktails ahead and collect from their chosen venue.
• Lounge Gift Vouchers Digital and physical gift cards redeemable at any Lounge location. Gift cards from £5 and greetings card vouchers from £10; purchased cards expire 12 months after purchase.
• Private Hire Event Spaces Dedicated event rooms available at select Lounges including The Caraboo Room (Ritorno Lounge, Bristol), Deco Lounge (Liverpool), The Conservatory (Fondo Lounge), The Ward Room (Seco Lounge), and The Snug (Palacio Lounge and Porto Lounge). No facility hire charge; available for birthdays, corporate events, weddings, and celebrations.
• Albero Lounge Boutique Hotel Five-room boutique hotel situated above Albero Lounge in Bedford, overlooking the River Ouse. Rooms include free WiFi, en-suite bathrooms, Egyptian cotton bedding, and breakfast service from 8am. Check-in from 3pm, check-out 11am.
• Lounge Passport Loyalty Scheme Collectible loyalty passport encouraging customers to visit multiple Lounge locations, collect unique stickers from each venue, and unlock rewards at tier milestones. Sold for a suggested £3 donation to local charities.

Quantifiable outcome

• Over £390k raised for charity in one financial year, with £700k-worth of food and drink gifted in random acts of kindness
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Simon & SchusterminorGTM or Marketing Partner · 1 January 2026Lounge has partnered with Simon & Schuster for the Coffee & Crime Book Club, bringing customers a fresh crime or thriller novel each month. Customers have chances to win copies of books, with links to purchase supporting local charities.
• Secret Life of DadsminorGTM or Marketing Partner · 1 January 2026Lounge has teamed up with Secret Life of Dads for the Pints & Ponytails UK Summer Tour, hosting workshops where fathers can learn hairstyling skills from professional stylists in a relaxed café environment. Tour stops at multiple Lounge locations nationwide.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Pizza Express: Long-established UK casual-dining chain with hundreds of sites; overlaps with Loungers on family meals, casual mid-week dining, and high-street real estate, though with a narrower pizza-centric menu and longer heritage.
• Wagamama: Large UK casual-dining chain owned by The Restaurant Group; serves all-day food and drinks in a similar high-street setting, though more cuisine-focused. Overlaps with Loungers on broad casual-dining occasions despite a different core menu.
• Prezzo: UK-wide Italian casual-dining chain with broad family appeal and neighbourhood locations; competes with Loungers for high-street dining occasions, family meals, and value-tier midweek dining despite a cuisine-specific menu.
• The Ivy: Premium UK casual-dining brand with an all-day café-bar format (Ivy Café) overlapping with Loungers' daypart and neighbourhood positioning; relevant benchmark for premium upper-end community dining experience.
• Franco Manca: UK sourdough pizza casual-dining chain with a neighbourhood presence and value-positioned menu; comparable to Loungers in scale of UK estate, casual dining positioning, and broad demographic appeal, despite a narrower core menu.

Direct peers

• Côte Brasserie: UK all-day brasserie chain serving breakfast through dinner with a French-inspired menu; competes for the same neighbourhood casual-dining occasions, family meals, and brunch occasions as Loungers across UK high streets.
• Cosy Club: Sister brand of Loungers Ltd under the same corporate parent, operating all-day café-bars across the UK with a similar eclectic, community-led, walk-in format targeting the same broad consumer demographic and daypart use cases.
• Bill's: UK café-restaurant chain offering all-day brunch, lunch, and dinner with a similar eclectic, neighbourhood aesthetic and family-friendly positioning; directly comparable in menu structure, price point, and customer segment to Loungers.
• Caffè Nero: UK coffee-led café chain with hundreds of locations, comparable all-day food and beverage menu, free Wi-Fi, and seating designed for remote working — overlapping directly with Loungers' casual daytime use cases.
• Gail's: UK specialty bakery-café chain serving coffee, brunch, and all-day food with a strong neighbourhood identity; operates in overlapping UK high streets and competes for the same daypart and breakfast/coffee occasions as Loungers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theLOUNGERS
• Instagraminstagram.com/thelounges

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lounges