Cote Restaurants

What Cote Restaurants does

Cote Restaurants operates a chain of approximately 70 modern French brasserie restaurants across the United Kingdom, founded in 2007 with its first location in Wimbledon. The company offers all-day French dining including breakfast, brunch, lunch, and dinner menus featuring steaks, seafood, and seasonal French cuisine, supported by a vertically integrated in-house butchery (Cote Butchery) with Himalayan rock salt dry-aging that supplies all sites daily. Beyond the core dine-in experience, the platform spans multiple revenue streams: restaurant dining with reservations via OpenTable, delivery through an exclusive Deliveroo partnership, a direct-to-consumer e-commerce site (Cote at Home) for home-delivered meal kits, gift cards and experience vouchers, private dining and corporate events, and seasonal event packages (Wimbledon, Henley Regatta, Live Football, Christmas, New Year's Eve).

The underlying technology stack is conventional hospitality infrastructure: OpenTable for reservation management, Stripe for payment processing and deposit collection, TenKites for menu/allergen data, Deliveroo for delivery logistics, and a proprietary mobile app featuring a stamp-based loyalty program and exclusive offers. Discount verification integrations include UNiDAYS (students), Blue Light Card (NHS/emergency workers), and Defence Discount Service (military). The mobile app and loyalty data represent the most substantive proprietary digital asset, but no AI/ML, data science, or advanced personalization capabilities are disclosed.

The business model is asset-heavy multi-site casual dining, monetized primarily through transaction-based dine-in revenue supplemented by delivery commissions, gift card sales, private event fees, and e-commerce margins. Customer segments are highly diversified across general consumers, students, key workers, and corporate bookers, served via horizontal segmentation. Pricing spans à la carte, Prix Fixe menus from £19.95 (Mon-Fri), event set menus (£29.50-£35.50), and premium experiences (e.g., £185 NYE at Royal Festival Hall). The corporate parent structure (Better Taste Holdings 1 Limited → Better Taste Holdings 2 Limited → Cote Restaurant Group Limited, with operating subsidiaries Greenfield Food Supply Limited and Cote Deliveries Limited) indicates a PE-owned platform with prior history of acquisition-based expansion (Limeyard brands and Jackson + Rye acquired in 2016).

Name

Cote Restaurants

Legal name

Cote Restaurants Group Ltd

Website

https://cote.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cote Restaurants is a UK chain of approximately 70 modern French brasserie restaurants founded in 2007, offering all-day French dining with in-house butchery, Deliveroo delivery, e-commerce via Cote at Home, and a mobile loyalty app, serving general consumers, students, key workers, and corporate event clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• French brasserie dining
• Restaurant chain operations
• Steakhouse brasserie
• Restaurant meal delivery
• Private dining events

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Core revenue from dine-in service across 70+ UK brasseries. All-day dining menu featuring French cuisine including steaks, burgers, breakfast, brunch, and seasonal specials. Revenue from food, beverages, and optional service charge.
2. Delivery (Cote at Home via Deliveroo): Delivery and click-and-collect service through Deliveroo partnership, and dedicated Cote at Home e-commerce platform for retail food products delivered to customers' homes.
3. Gift Cards and Experiences: Sale of physical and digital gift cards, as well as packaged experience gifts including Champagne breakfast for two and Weekend French Breakfast Box. Cards valid for 12 months.
4. Private Dining and Events: Revenue from private dining bookings, corporate events, and special occasion celebrations including Christmas Day, New Year's Eve, and Henley Regatta packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cote Restaurants operates approximately 70 modern French brasserie restaurants across the UK, serving all-day French cuisine including steaks, seafood, breakfast, brunch, and seasonal menus. The company also runs Cote at Home (food delivery and retail products), gift card and experience programmes, private dining, and event-based dining experiences tied to major sporting and seasonal occasions.

Product overview

Côte Restaurants operates Côte Brasserie as its core product—a chain of approximately 70 modern French brasserie restaurants across the UK offering all-day dining. The portfolio includes Côte at Home for meal delivery, Côte Gift Cards for gifting experiences, and seasonal event dining (Live Football, Henley Regatta, Wimbledon, Christmas). Supporting products include Cook with Côte recipes, Côte Butchery (in-house meat preparation), and a mobile app with loyalty stamps. Prix Fixe menus provide value-driven options, while Private Dining enables exclusive celebrations. Newsletter subscriptions offer subscriber-only rewards. Together these products form a unified French dining ecosystem spanning restaurants, at-home dining, and digital engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Cote at Home: Delivery service offering restaurant-quality French food delivered to customers' doors
• Cote Butchery

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorExclusive delivery partnership making Cote dishes available for home delivery and click-and-collect through the Deliveroo platform. Enables customers to order French classics from any Cote location via the Deliveroo app or website.
• RenaisminorGTM or Marketing PartnerCollaboration for Henley Royal Regatta where Renais sponsored a pop-up bar offering Hugo Spritz and G&T drinks to-go. Complimentary Renais drinks offered to guests dining at the event, with coaster vouchers for future redemptions.
• UNiDAYScoreGTM or Marketing PartnerStudent discount partnership offering 20% off food Sunday to Thursday for verified UNiDAYS members. Students access exclusive discount codes through the UNiDAYS app or website to redeem at any Cote location.
• Blue Light CardcoreGTM or Marketing PartnerDiscount partnership offering 20% off food Sunday to Thursday for Blue Light Card members (NHS, emergency services, social care workers). Discount codes accessed through the Blue Light Card app.
• Defence Discount ServicecoreGTM or Marketing PartnerDiscount partnership offering 20% off food Sunday to Thursday for Defence Discount Service members (serving and veteran military personnel). Discount codes accessed through the DDS app.
• OpenTablecoreTechnology or IntegrationBooking software provider powering table reservations across all Cote locations. Handles reservation management, confirmation emails, and cancellation processing for the restaurant chain.
• StripecoreTechnology or IntegrationPayment processing services provider for secure credit card transactions, including deposit collection for group bookings and gift card purchases.
• Magic BreakfastminorOthersUK charity partnership supporting food security. Cote aligns with this charity as part of its ESG goals to end hunger and achieve food security, providing healthy breakfasts for children living with food insecurity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pizza Express: Large UK casual dining chain operating 200+ restaurants with similar dine-in, delivery, gift card and event programmes. Comparable scale and UK footprint but Italian rather than French cuisine.
• The Restaurant Group: UK-listed operator of multiple casual dining brands (Frankie & Benny's, Wagamama, Brunning & Price). Competes through portfolio scale, similar location strategy and overlapping diner segments.
• Franco Manca: UK sourdough pizzeria chain with a strong neighbourhood presence and similar price-point casual dining model. Competes for the same mid-week dinner and family occasions.
• Bill's Restaurant: UK casual dining chain emphasising provenance, all-day menus and seasonal/event-driven marketing. Comparable brand positioning and UK regional footprint to Cote.
• Zizzi: UK casual Italian chain with similar dine-in/delivery mix, gift cards and high-street locations. Competes directly for mid-market all-day dining occasions.
• Prezzo: Italian-focused UK casual dining chain with comparable town-centre locations, all-day menus and event-led marketing (Christmas, Mother's Day). Overlaps on price points and guest occasions.
• Nando's: Major UK high-street casual dining chain with comparable price point, location strategy and loyalty mechanics. Competes for the same mid-market diner and family occasion visits.

Direct peers

• Le Pain Quotidien: French-origin casual café-bistro chain serving breakfast through dinner with bakery-led menus. Overlaps with Cote on all-day French casual dining and bakery/breakfast daypart.
• Café Rouge: UK-wide French-inspired bistro chain with comparable all-day menu, prix-fixe offering and high-street locations. Directly competes with Cote on occasion-led dining and French casual positioning.
• Brasserie Blanc: Raymond Blanc's UK French brasserie chain offering all-day French dining in a similar price bracket and format to Cote. Closest direct competitor on cuisine, service style and UK suburban/town positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coterecruitment
• LinkedInlinkedin.com/company/c%C3%B4te-brasserie
• Instagraminstagram.com/cotebrasserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cote Restaurants