KOOP Live Marketing

What KOOP Live Marketing does

KOOP Live Marketing is a privately held, full-service live marketing and event agency founded on January 1, 2000 in Graz, Austria. The company operates from three Austrian offices (Steyregg bei Linz as regional headquarters with warehouse and production facilities, Vienna, and Graz as the main headquarters) and employs a team of 50+ multilingual event managers, graphic designers, technicians, and production staff. KOOP is managed by four Geschäftsführer (Dieter Recknagl, Robert Prasch, Johannes Haubner, Robert Kals) and has delivered projects in over 30 countries through a worldwide partner agency network.

The company's service portfolio is organized around four core offerings: Events (corporate events, balls, galas, sports events, public viewings), Messen (trade show booth design, brandlands, exhibition execution), Kongresse & Konferenzen (full congress management including attendee, speaker, and technology coordination), and in-house Produktion (modern stage, lighting, and technical equipment with in-house vehicle fleet). A specialized Green Meetings/Green Events service line is licensed under the Austrian Umweltzeichen (Environmental Label) since October 2022, allowing KOOP to deliver certified sustainable events and provide certification support to third-party organizers. The proprietary technology stack includes modern production equipment, stage technology, in-house fabrication capabilities, and AI-based tools used for planning, organization, and creative execution.

KOOP generates revenue through professional-services, quote-based pricing tied to project scope, with a 50% advance payment requirement for contracts exceeding EUR 5,000 and multi-year contract cadences typical for enterprise accounts. The customer base is diversified across automotive (Magna, BMW, Mercedes-Benz, Porsche, Red Bull), government (ÖBB, Stadt Wien, Austrian federal ministries), beverage (Zipfer, Brauunion, Heineken), energy (Salzburg AG, Energie Steiermark, voestalpine), manufacturing (KEBA, Einhell), healthcare, hospitality, media, sports, tourism, and cultural sectors (Bruckner Orchester Linz). The go-to-market is sales-led and event-driven, relying on direct enterprise outreach, an extensive project portfolio website, and a strong referral network evidenced by clients retained for over 25 years.

Name

KOOP Live Marketing

Legal name

KOOP Live-Marketing GmbH & Co KG

Website

https://koop.at

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

KOOP Live Marketing is a privately held Austrian full-service event agency founded in 2000, delivering corporate events, trade shows, congresses, and certified Green Events to enterprise and government clients from three offices across Austria, with projects in 30+ countries.

Ownership category

akta.pro rank

Product category

Live Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live event management
• Trade show construction
• Congress organization
• Corporate event planning
• Green event certification

Headquarters

HQ city

Steyregg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Planning and Organization: Full-service event management including concept development, organization, production, and support/consulting for events, trade shows, congresses, and conferences.
2. Trade Show Execution: Design, construction, and execution of trade show booths and brandlands. Includes logistics, on-site support, and dismantling.
3. Congress and Conference Management: Complete congress management including location selection, attendee management, speaker support, technology, catering coordination, and detailed planning.
4. Green Events Certification Services: Sustainable event consulting and certification services for clients, even when KOOP is not the primary organizer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KOOP Live Marketing is a full-service event agency that plans, organizes, and executes corporate events, balls, galas, trade show booths, brandlands, congresses, and conferences for enterprise clients in Austria and internationally. It delivers end-to-end live marketing services—from concept development and creative design to on-site production, logistics, and post-event evaluation—with in-house production equipment, a vehicle fleet, and warehouse facilities.

Product overview

KOOP Live Marketing is a Full-Service Event Agentur (full-service live marketing and event agency) operating from three Austrian locations in Wien, Graz, and Linz. The company offers a unified portfolio of live event services organized around four core offerings: Events (corporate events, galas, balls, sports events), Messen (trade show exhibitions and brandlands), Kongresse & Konferenzen (conferences and congresses), and Produktion (in-house production capabilities). The portfolio is complemented by specialized Green Meetings/Green Events services (certified under the Austrian Umweltzeichen since 2022) and Support & Consulting. All services are delivered through an integrated full-service model from concept through execution to evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Events
• Trade Show Exhibitions (Messen)
• Congresses & Conferences
• Green Meetings / Green Events
• Production
• Support & Consulting

Quantifiable outcome

• Events organized for clients for over 25 years, with some original customers still active
• +3 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• FEEL EventsminorStrategic or Co-development Partner · 31 December 2025Co-veranstalter (co-organizer) for Happy New Linz event on December 31, 2025. KOOP transformed Linzer Hauptplatz into a party zone together with FEEL Events for New Year's celebration.
• SPS MarketingminorStrategic or Co-development Partner · 5 September 2023Collaboration on Magna International IAA 2023 trade show in Munich. Joint development and execution of trade show concept.
• Österreichisches UmweltzeichencoreOthersLicensed holder of the Austrian Environmental Label (Umweltzeichen) for Green Meetings and Green Events since October 2022. Allows KOOP to certify sustainable events and provide green event consulting.
• Partner Agencies WorldwideminorChannel Partner/ Reseller/ DistributorNetwork of partner agencies worldwide for international project execution. Company states presence in 30+ countries through partnerships.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency within the Havas network producing events, trade shows, and experiential campaigns for major global brands. A scaled incumbent operating in the same experiential/live marketing category as KOOP but with global reach and larger scope.
• George P. Johnson Experience Marketing: George P. Johnson (GPJ) is a large global experience marketing agency specializing in trade shows, events, and experiential programs for enterprise technology and B2B clients. Overlaps with KOOP's core trade show and corporate event services but operates at much larger scale globally.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers operating venues and exhibitions globally. While KOOP is a service provider rather than a venue operator, Messe Frankfurt represents the broader incumbent ecosystem in which KOOP delivers booth and event services.
• Deutsche Messe AG: Deutsche Messe is a major German trade fair organizer hosting events including Hannover Messe and DOMOTEX. Comparable as part of the trade show ecosystem where KOOP executes booth construction and live event services for exhibitors.
• Koelnmesse: Koelnmesse is a major German trade fair organizer hosting events such as gamescom and Anuga. Comparable to KOOP as part of the trade show ecosystem in which KOOP builds stands and delivers event services for exhibiting brands.

Direct peers

• VOK DAMS: VOK DAMS is a German full-service event and live-marketing agency offering corporate events, trade shows, congresses, and roadshows with in-house production capabilities. Directly comparable to KOOP in service mix, target customers (DACH enterprise and government), and integrated full-service delivery model.
• MCI Group: MCI Group is a Swiss-headquartered global meetings, events, and association management agency with strong congress and conference capabilities. Comparable to KOOP in delivering B2B congresses, trade shows, and corporate events for associations and enterprises across multiple geographies.
• facts and fiction GmbH: facts and fiction is a German full-service live communication and event agency delivering brand experiences, trade shows, and corporate events for enterprise clients. Closely comparable to KOOP in the DACH enterprise live-marketing segment, with similar full-service positioning and award-winning creative execution.

Emerging players

• insglück Gesellschaft für Markeninszenierung mbH: insglück is a Berlin-based live communication and brand experience agency for trade shows, congresses, and corporate events with a strong creative and sustainability focus. Comparable to KOOP as a DACH-region creative event agency with overlapping service categories and enterprise client base.
• Freaksound GmbH: Freaksound is a German full-service event agency delivering trade show stands, corporate events, and conferences with in-house production. Comparable to KOOP in service portfolio and DACH enterprise customer focus, though smaller in scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOOP Live Marketing