In Control
In Control is a 501(c)(3) nonprofit providing state-certified crash prevention driving training to new teen drivers, commercial fleet operators, and first responders in Massachusetts and broader New England through a network of insurance and driving school partners.
- Company typePrivate
- Founded2004
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
In Control firmographics
Firmographics- Name
- In Control
- Legal name
- In Control Family Foundation
- Website
- https://driveincontrol.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In Control is a 501(c)(3) nonprofit providing state-certified crash prevention driving training to new teen drivers, commercial fleet operators, and first responders in Massachusetts and broader New England through a network of insurance and driving school partners.
- Ownership category
- akta.pro rank
Where In Control is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Markets served
In Control business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Course Fees: Primary revenue stream from tuition fees for crash prevention training courses. Courses include Crash Prevention 101 ($350), Close Quarters Maneuvering ($175 standalone or $100 bundled), Refresher/Additional Driving Time ($250), and Trailer Training 101 ($450). Payment plans available starting at $50/month.
- Payment Plan Processing: Credit card-based installment payments processed for training courses. Initial $50 payment followed by $50 monthly installments until total of $350 is charged.
- Insurance Discount Partnerships: Indirect revenue benefit from Massachusetts Division of Insurance certification enabling graduates to receive auto insurance discounts of 5-10% from carriers representing approximately 85% of the market.
- Donations and Grants: 501(c)(3) nonprofit organization receives donations to keep specialized course costs low and accessible. Also pursues workplace safety grants for employer training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Crash Prevention 101 (CP101) - Full Course |
| Subscription | Monthly | Crash Prevention 101 - Payment Plan |
| Unit Pricing | Pay-as-you-go | Close Quarters Maneuvering (CQM) - Bundled |
| Unit Pricing | Pay-as-you-go | Refresher/Additional Driving Time (R/ADT) |
| Unit Pricing | Pay-as-you-go | Trailer Training 101 (TT101) |
| Unit Pricing | Pay-as-you-go | Commercial Group Training |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
In Control product offering
Product offeringCore offering
In Control is a 501(c)(3) nonprofit that delivers closed-course, hands-on crash prevention driving education to individuals, families, commercial businesses, and first responders. Its flagship offering is the Crash Prevention 101 (CP101) course, complemented by specialized modules (Close Quarters Maneuvering, Refresher/Additional Driving Time, and Trailer Training 101) and tailored commercial and municipal programs. Graduates qualify for 5-10% auto insurance discounts through carriers representing approximately 85% of the Massachusetts market.
Product overview
In Control offers a suite of closed-course, hands-on driving education programs delivered through its core Crash Prevention 101 (CP101) course along with specialized add-on modules. CP101 serves as the foundational product for drivers of all ages, combining classroom instruction with practical driving exercises on a closed course. Additional modules include Close Quarters Maneuvering (CQM) for tight driving situations, Refresher/Additional Driving Time (R/ADT) for CP101 graduates seeking extended training, and Trailer Training 101 (TT101) for drivers learning to tow. The organization also provides tailored programs for commercial businesses, first responders (fire, EMT, police), and specific demographic groups including new teen drivers, experienced drivers, and senior drivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Crash Prevention 101 (CP101) A 4.5 to 5-hour closed-course, hands-on introductory crash prevention course combining classroom work, group exercises, and one-on-one driving instruction for drivers of all ages; graduates qualify for 5-10% auto insurance discounts from carriers covering approximately 85% of the Massachusetts market.
- Close Quarters Maneuvering (CQM)
Quantifiable outcome
- Reduces crashes in new drivers by up to 70%
- +3 more outcomes
Companies that use In Control
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles4 records
In Control technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
In Control partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Massachusetts Registry of Motor VehiclescoreIn summer 2007, the Massachusetts Registry of Motor Vehicles certified In Control as the 1st Driver Skills Development Program in the US, authorizing them to promulgate regulations pertaining to crash prevention training.
- Massachusetts Division of InsurancecoreSince 2004, In Control has worked with the Massachusetts Division of Insurance to introduce a state-wide insurance discount for Crash Prevention 101 training. This partnership enabled carriers to offer discounts to graduates.
- Massachusetts Insurance Carriers (100+ agencies)coreOver 100 insurance agencies across Massachusetts have promoted the program to their clients and the greater community. Carriers representing approximately 85% of the market offer discounts of 5-10% for graduates.
- Driving Schools (Hundreds)corePartnership with hundreds of driving schools across Massachusetts that refer students and families to In Control as a supplement to their training. Some schools help subsidize costs for their students. Company president served on Board of Directors for Professional Driver Education Association of Massachusetts.
- Professional Driver Education Association of MassachusettssecondaryIndustry association representing driver education providers. In Control's company president has served on the Board of Directors, providing industry influence and credibility.
- New England Auto DealerssecondaryDozens of New England auto dealers partnered for classes with local high schools, special performance days for auto enthusiasts, and community events that result in positive press and customer engagement.
- Community OrganizationssecondaryPartnership with Rotary Clubs, Lions Clubs, Kiwanis Clubs, Recreation Departments, Councils on Aging, and Police/Fire Departments to promote crash-free communities through presentations and open houses.
- Safety InsurancesecondarySafety Insurance policy holders have access to additional savings opportunities through In Control training, providing exclusive benefits to policy holders.
- MAPFRE InsurancesecondaryMAPFRE Insurance policy holders have access to additional savings opportunities through In Control training, providing exclusive benefits to policy holders.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
In Control competitors and assessment
Company assessmentDirect peers
- I Drive Safely: I Drive Safely offers online traffic school, defensive driving, and driver education courses approved in multiple states. It targets the same insurance-discount-driven enrollment incentive as In Control, but through a fully digital model that scales across state lines.
- Aceable: Aceable is a digital-native driver education provider offering state-approved online courses for teens and adults across many US states. It competes directly with In Control's individual consumer segment but delivers entirely online, representing the digitally scalable model that In Control does not currently offer.
- DriversEd.com: DriversEd.com is a long-established online driver education platform offering state-approved teen and adult courses nationwide. It directly competes for the same teen-driver and insurance-discount-motivated customer base that In Control serves, but through a lower-cost online delivery model.
- Smith System: Smith System is a leading provider of commercial fleet driver safety training, with a focus on collision reduction for enterprise customers. It is comparable to In Control's commercial/business driver segment, particularly the workplace safety and fleet risk-reduction use cases.
- Defensive Driving School (DDS): Defensive Driving School operates in-person and online defensive driving and traffic school courses, with state-approved curriculum that qualifies graduates for insurance discounts. It is a direct analog to In Control's Massachusetts-certified crash prevention model in other states.
Emerging players
- Skip Barber Racing School: Skip Barber offers closed-course, hands-on performance and driving safety schools at racetrack facilities, similar to In Control's closed-course methodology. While positioned at the high-performance end of the spectrum, the underlying training approach (controlled-course emergency-handling exercises) is conceptually analogous.
Broad incumbents
- National Safety Council: NSC offers the widely recognized Defensive Driving Course and fleet safety training programs, serving both individual consumers and corporate clients. Comparable to In Control's commercial driver training and consumer crash prevention curriculum, with broader national reach.
- AAA (American Automobile Association): AAA is the largest US driver education provider, offering defensive driving, crash prevention, and traffic school courses both in-person and online across all 50 states. It is a broad incumbent that overlaps with In Control on consumer defensive driving but operates at vastly greater national scale.
Regional players
- Improv Driving School: Improv Driving School is a multi-state in-person driving school chain offering teen and adult behind-the-wheel training. It overlaps with In Control on hands-on driving instruction but operates in different geographies (notably Midwest/Southeast US).
- Safeway Driving School: Safeway Driving School is a large regional in-person driving school primarily serving the Midwest US. It competes in the same hands-on driver education category as In Control but is constrained to its regional footprint, much as In Control is to Massachusetts/New England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
In Control social profiles
Digital presenceIn Control financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Control leadership team
Management profileNumber of profiles
In Control funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Control
What does In Control do?
In Control is a 501(c)(3) nonprofit that delivers closed-course, hands-on crash prevention driving education to individuals, families, commercial businesses, and first responders. Its flagship offering is the Crash Prevention 101 (CP101) course, complemented by specialized modules (Close Quarters Maneuvering, Refresher/Additional Driving Time, and Trailer Training 101) and tailored commercial and municipal programs. Graduates qualify for 5-10% auto insurance discounts through carriers representing approximately 85% of the Massachusetts market.
Is In Control a public or private company?
In Control is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was In Control founded?
In Control was founded in 2004. It employs 11 to 50 people.
Where is In Control based?
In Control is headquartered in Lexington, United States, in the North America region.
How does In Control make money?
Four revenue lines are on record. Training Course Fees are the primary driver. The others are payment Plan Processing, insurance Discount Partnerships and donations and Grants.
Who are In Control's main competitors?
Direct peers on record are I Drive Safely, Aceable, DriversEd.com, Smith System and Defensive Driving School (DDS). Skip Barber Racing School is listed as an emerging player. Broad incumbents are National Safety Council and AAA (American Automobile Association). Regional players are Improv Driving School and Safeway Driving School.
Does In Control have an API?
No public API is recorded for In Control.