Pusa Krishi
Pusa Krishi is a Delhi-based agricultural innovation centre under ICAR-IARI that connects farmers with agribusiness startups through events, mentorship, and MoUs to drive technology transfer and sustainable farming practices.
- Company typePrivate
- Founded2014
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pusa Krishi does
Pusa Krishi is a New Delhi-based agricultural innovation centre operating as an initiative under ICAR-IARI (Indian Agricultural Research Institute), the premier government agricultural research body under India's Ministry of Agriculture & Farmers Welfare. The organization functions as a bridge between ICAR-IARI's research output and the agricultural community, connecting farmers with agribusiness startups through programs, mentorship, and technology-transfer events.
Its core offering is the Startup-Farmer Connect program, which convenes farmers and agricultural startups for direct engagement. On 7 November 2025, Pusa Krishi organized a Startup-Farmer Connect event in Haryana that drew over 75 farmers and resulted in MoUs with 44 startups for support and mentorship. The organization does not sell or license a named product or platform; its primary activity is orchestrating events and ecosystem partnerships.
Pusa Krishi's business model is not commercially disclosed. As a government-backed initiative, it appears to be funded through its parent institution (ICAR-IARI) rather than generating independent revenue from customers. No pricing model, revenue stream, or funding-round data is available in the source material. The customer base is bifurcated: farmers (the end-user community) and agricultural startups (which receive mentorship, field access, and institutional support).
Pusa Krishi firmographics
Firmographics- Name
- Pusa Krishi
- Website
- https://pusakrishi.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pusa Krishi is a Delhi-based agricultural innovation centre under ICAR-IARI that connects farmers with agribusiness startups through events, mentorship, and MoUs to drive technology transfer and sustainable farming practices.
- Ownership category
- akta.pro rank
Pusa Krishi industry classification
Industry- Product category
- Agricultural Innovation Services
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)
Keywords
Where Pusa Krishi is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pusa Krishi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pusa Krishi product offering
Product offeringCore offering
Pusa Krishi is an agricultural innovation centre operating under ICAR-IARI that supports agribusiness entrepreneurs and incubators through startup-farmer connect events, MoU-based partnerships with agricultural startups, and mentorship programs. It serves as a bridge between agricultural research at ICAR-IARI and the farming community to promote agricultural transformation and sustainable farming practices.
Product overview
Pusa Krishi is an initiative by ICAR-Indian Agricultural Research Institute (ICAR-IARI) focused on agricultural innovation and farmer empowerment. Based on available source data, no specific named products, platforms, or modules could be identified. The organization facilitates startup-farmer collaboration through events and partnerships to promote agricultural transformation and sustainable farming practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Startup Mentorship and Support
Quantifiable outcome
- 75+ farmers connected with 44 startups in a single event
Companies that use Pusa Krishi
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pusa Krishi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pusa Krishi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- 44 Agricultural StartupscorePusa Krishi signed MoUs with 44 agricultural startups during the Startup-Farmer Connect event in Haryana on 7 November 2025. These partnerships provide support and mentorship to startups, facilitating collaboration between innovators and farmers to promote agricultural transformation.
- ICAR-IARI (Indian Agricultural Research Institute)flagshipPusa Krishi is an initiative under ICAR-Indian Agricultural Research Institute, the premier agricultural research institution in India. ICAR-IARI provides the institutional framework, research backing, and agricultural expertise for Pusa Krishi's programs.
- Haryana FarmerscoreOver 75 farmers from Haryana participated in the Startup-Farmer Connect event, representing the end-user community that Pusa Krishi aims to serve through its startup partnerships and agricultural innovation programs.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Pusa Krishi competitors and assessment
Company assessmentEmerging players
- Ninjacart: Ninjacart is an Indian agri-commerce platform connecting farmers directly with retailers. It represents the kind of scaled agribusiness that Pusa Krishi's incubation model aims to develop, and is a comparable node in India's agricultural innovation ecosystem.
- CropIn Technology Solutions: CropIn is an Indian agtech SaaS company offering digital farming and traceability solutions. It operates downstream of Pusa Krishi's incubated startups in the agri-innovation stack and is a relevant counterpart for any startup graduating from Pusa Krishi's incubation pipeline.
Regional players
- IRRI (International Rice Research Institute): IRRI is a CGIAR-affiliated international research center focused on rice innovation, with India operations. While not an incubator, it shares Pusa Krishi's mission of bridging agricultural research with farmer adoption in India.
- ICRISAT: ICRISAT is an international agricultural research organization based in Hyderabad with comparable India-focused dryland agriculture research and innovation dissemination. It complements Pusa Krishi's research-to-farmer pipeline at a global institutional scale.
Broad incumbents
- NSRCEL (IIM Bangalore): NSRCEL is the entrepreneurship and innovation cell at IIM Bangalore with dedicated programs for social and agricultural ventures. It is comparable to Pusa Krishi as a structured incubator targeting impact-oriented startups, though operating from a management school rather than an agricultural research institute.
- MANAGE (National Institute of Agricultural Extension Management): MANAGE is a government institute under the Ministry of Agriculture focused on agricultural extension and agribusiness management. While broader in mandate, it runs incubation, training, and capacity-building programs that overlap with Pusa Krishi's farmer-startup facilitation work.
- CIIE.CO (IIM Ahmedabad): CIIE.CO is IIM Ahmedabad's startup incubator and has historically backed agricultural and food-tech ventures. It shares the incubation-plus-mentorship model with Pusa Krishi but operates as a broader technology and impact incubator.
Direct peers
- AgHub (PJTSAU): AgHub is the agricultural innovation and incubation hub at Professor Jayashankar Telangana State Agricultural University. It targets agribusiness startups with mentorship, funding access, and field connections — directly comparable to Pusa Krishi's role within ICAR-IARI.
- RKVY-RAFTAAR (Ministry of Agriculture): RKVY-RAFTAAR is a central government agribusiness incubation scheme with multiple nodal incubators across India. It overlaps with Pusa Krishi in providing startup funding, mentorship, and farmer linkages, and serves as the policy umbrella under which many agri-incubators operate.
- a-IDEA (Technology Business Incubator, ICAR-NAARM): a-IDEA is the agribusiness-focused technology business incubator at ICAR-NAARM, Hyderabad. It shares the exact mandate of nurturing agricultural startups and linking them with farmer/research networks under the ICAR umbrella, making it the closest comparable to Pusa Krishi.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pusa Krishi social profiles
Digital presencePusa Krishi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pusa Krishi leadership team
Management profileNumber of profiles
Pusa Krishi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pusa Krishi M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pusa Krishi
What does Pusa Krishi do?
Pusa Krishi is an agricultural innovation centre operating under ICAR-IARI that supports agribusiness entrepreneurs and incubators through startup-farmer connect events, MoU-based partnerships with agricultural startups, and mentorship programs. It serves as a bridge between agricultural research at ICAR-IARI and the farming community to promote agricultural transformation and sustainable farming practices.
Is Pusa Krishi a public or private company?
Pusa Krishi is a private company. It is classified as state government owned and is currently operating.
When was Pusa Krishi founded?
Pusa Krishi was founded in 2014. It employs 11 to 50 people.
Where is Pusa Krishi based?
Pusa Krishi is headquartered in Delhi, India, in the Asia region.
Who are Pusa Krishi's main competitors?
Emerging players on record are Ninjacart and CropIn Technology Solutions. Regional players are IRRI (International Rice Research Institute) and ICRISAT. Broad incumbents are NSRCEL (IIM Bangalore), MANAGE (National Institute of Agricultural Extension Management) and CIIE.CO (IIM Ahmedabad). Direct peers are AgHub (PJTSAU), RKVY-RAFTAAR (Ministry of Agriculture) and a-IDEA (Technology Business Incubator, ICAR-NAARM).
Does Pusa Krishi have an API?
No public API is recorded for Pusa Krishi.
What industry is Pusa Krishi in?
Pusa Krishi's product category is Agricultural Innovation Services. Its primary akta.pro industry code is EDAOAOAO, Sustainable/Regenerative Agriculture & Conservation Practices. Its NAICS code is 11511 and its SIC code is 700.