Africa Muslims Agency

What Africa Muslims Agency does

Africa Muslims Agency (AMA) is a South African-registered non-profit company (PBO 930077668) founded in 1987 and headquartered in Fordsburg, Johannesburg, with additional offices in Houghton, Lenasia, Durban, and Cape Town. The organization delivers humanitarian aid across 22+ countries spanning Southern, West, East, and North Africa, the Middle East, Central Asia, and South Asia, including active programs in Lebanon, Afghanistan, Gaza, Sudan, Malawi, Mozambique, Syria, and others. Its program portfolio is organized around several sub-brands: water infrastructure (Waterwell, Borehole, One Village One Well), education (Aman School of Excellence in Lebanon and Finetown; Khadijutul Kubra madrassa in Afghanistan; Library; Bursary), emergency response (For Gaza, Syria, Sudan, Lebanon, Winter Rescue), orphan and welfare support (Orphan Hope, Bread of Hope, Empower SA), shelter and community infrastructure (Homes, Dignity Tent, Masjid, Islamic Centre), and health-adjacent programs including Gripp3d (3D-printed prosthetic arms) and Basamat (psycho-social support in Lebanon).

AMA has no commercial revenue model. All activities are funded by voluntary donations from individuals, organizations, and international donors, with giving channels including EFT, debit/credit card, PayPal, debit orders, bank transfers (Standard Bank and FNB), WhatsApp, and a crowdfunding platform. Donations can be earmarked for specific projects, programs (Zakaat, Sadaqah, Lillah), or general funds. The organization won the PMR.Africa Diamond Arrow Award in 2022 (two consecutive years) and was recognized for over 35 years of continuous service. Beneficiary outcomes documented include 600+ students at Aman School Lebanon, 350+ students at the Afghanistan madrassa, 80+ villages reached via the water well campaign, and a 70-ton aid delivery to Gaza in January 2024.

The organization has no subsidiaries, parent entity, or disclosed ownership structure; it operates through a leadership team led by CEO Imran Choonara, Regional Director Hussain Choonara, and Head of International Relations Ashraf Gangraker, supported by country-level coordinators. It is not a technology company: its core capability is direct field implementation by local staff, supported by digital fundraising infrastructure (website, social media, PayPal, WhatsApp) rather than proprietary technology products.

Name

Africa Muslims Agency

Legal name

Africa Muslims Agency NPC

Website

https://africamuslimsagency.co.za

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Africa Muslims Agency is a South Africa-based humanitarian nonprofit, founded in 1987 and operating across 22+ countries, delivering water infrastructure, education, orphan sponsorship, emergency relief, and shelter programs funded entirely by charitable donations from individuals and organizations.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Community Food Services (624210), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Refugee Camp Coordination & Management (CCCM) (BPADAHAC), Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL)

Keywords

• Humanitarian aid services
• Clean water programs
• Orphan sponsorship
• Emergency relief operations
• Refugee education

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: AMA operates as a registered non-profit organization (PBO: 930077668) that generates revenue entirely through voluntary donations from individuals, organizations, and international donors. Donors can contribute to general funds or specific projects such as water wells, schools, orphan sponsorship, emergency response, and Ramadan/Adha programs. The organization accepts donations via bank transfer, debit order, credit card, PayPal, and WhatsApp.

Distribution channels6 records

Marketing channels8 records

Core offering

Africa Muslims Agency (AMA) is a South African nonprofit that delivers humanitarian aid programs across 25+ countries, including water wells and boreholes, refugee education (Aman School of Excellence, Khadijutul Kubra Madrassa), orphan sponsorship, emergency response (Gaza, Syria, Sudan, Lebanon, Winter Rescue), shelter/housing, food distribution, psychosocial support, and 3D-printed prosthetics. All programs are funded through charitable donations and operate via direct field implementation by local AMA staff.

Product overview

Africa Muslims Agency (AMA) is a humanitarian nonprofit organization operating a portfolio of interconnected aid programs rather than a unified software product. The core offerings include: Water projects (Waterwell, Borehole) providing clean water infrastructure across Africa; Education programs (Aman School of Excellence in Finetown and Lebanon, Khadijutul Kubra Madrassa in Afghanistan, Library, Bursary) delivering quality schooling to underserved children; Emergency response initiatives (Gaza, Syria, Sudan, Lebanon, Winter Rescue) delivering life-saving aid during crises; Shelter programs (Homes, Dignity Tent, Masjid, Islamic Centre) providing housing and community facilities; Healthcare services including Gripp3d 3D prosthetic arms and Basamat mental health support; Food security programs (Bread of Hope, Empower SA, Zakaat); and a Crowdfunding Platform enabling donors to support specific campaigns. These programs work synergistically to address immediate humanitarian needs while building long-term community resilience through education, water access, and economic empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• Aman School of Excellence: Educational institution providing quality education to underprivileged children and refugees, with schools in Lebanon and South Africa.
• Orphan Hope
• One Village, One Well
• Basamat
• Gripp3d
• Winter Rescue

Products and services

• Aman School of Excellence Quality education program for underprivileged and refugee children, with locations in Lebanon (for Syrian and Palestinian refugees, over 600 students) and Finetown, South Africa. Provides qualified teachers, safe learning environment, coding and robotics, physical education, library, and computer room facilities from kindergarten to elementary level.
• Waterwell Water well construction program providing safe, sustainable water sources for water-insecure communities across Africa (part of the One Village, One Well campaign targeting 200 villages).
• Borehole Deep, reliable water source construction program serving communities for years, removing the barrier to education for children who walk kilometres to fetch water.

Quantifiable outcome

• Over 600 students enrolled in Aman School of Excellence in Lebanon, many previously unable to access education
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jimmy's Motor SparesminorOthersCorporate sponsor that donated blankets and snack packs for distribution to Leliebloem House Orphanage children in Cape Town. Represents AMA's engagement with local businesses for CSR partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gift of the Givers Foundation: South Africa's largest humanitarian NGO, founded in 1992, operating disaster relief, water boreholes, and food distribution domestically and across Africa — directly comparable to AMA's South African operational focus.
• Islamic Relief South Africa: South African affiliate of Islamic Relief Worldwide, competing with AMA for the same local Muslim-donor pool across Zakaat, water wells, orphan sponsorship, and emergency appeals.

Direct peers

• Human Appeal: UK-headquartered Muslim humanitarian organization active in emergency response, water/sanitation, orphan care, and education across the Middle East, Africa, and Asia — overlapping AMA's geographic and program footprint.
• Mercy Without Limits: US-based faith-inspired humanitarian NGO delivering food, water, education, and orphan sponsorship programs in crisis zones (Syria, Gaza, Africa) — comparable mid-size humanitarian footprint.
• Islamic Relief Worldwide: A global Islamic humanitarian NGO operating in over 40 countries with comparable programs in water, orphan sponsorship, emergency relief, and education; the most direct and larger-scale peer to AMA's faith-based humanitarian model.
• Direct Aid International: Kuwait-headquartered Islamic humanitarian NGO running development, water, orphan, and education programs across Africa and Asia — AMA's Twitter handle even references 'Direct Aid', signaling direct category positioning.
• Syria Relief: Syria-focused humanitarian organization providing education, food, and shelter to displaced Syrians in Lebanon and beyond — directly comparable to AMA's Lebanon Aman School and Syrian refugee sponsorship programs.
• Penny Appeal: UK-based Muslim charity with comparable programs (orphan sponsorship, water wells, emergency appeals, Ramadan campaigns) and a similar Zakaat/donation-driven revenue model targeting the same Muslim-charity donor segment.
• Muslim Aid: UK-based Islamic charity running orphan sponsorship, emergency relief, water, and education programs globally — closely mirroring AMA's portfolio and donor base (Zakaat, Sadaqah, Lillah).

Broad incumbents

• UNHCR: The UN Refugee Agency is a broad incumbent in refugee assistance, education, and shelter for displaced populations that AMA serves through its Syrian, Palestinian, and African refugee programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMASADirectAid
• YouTubeyoutube.com/channel/UClkUiMQwZ6KvKWaeGTNFQUw
• Facebookfacebook.com/Africa-Muslims-Agency-SA-Direct-Aid-375151125877845
• Instagraminstagram.com/africamuslimsagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Muslims Agency