Lions Sports Academy

What Lions Sports Academy does

Lions Sports Academy is a UK-based, for-profit sports coaching business founded in 2016 and headquartered in Maidenhead. The company's stated purpose is to help children and young adults realize their potential through sports and physical activity, positioning it as a youth-development focused coaching provider rather than a competitive elite-performance academy. Operationally it runs as a small services organization with an employee base in the 11–50 range, and Andy Jones serves as co-founder and CEO.

The underlying offering is a physical, in-person coaching service — there is no evidence of a proprietary technology platform, mobile application, API, or digital product. The firm's website (lionssports.academy) was inaccessible at the time of data collection, displaying only a verification/loading screen, and no public disclosures of pricing, session structures, program catalogs, partnerships, certifications, or coach credentials are available. No integrations, technology stack, or data assets are documented.

The business model is consistent with a fee-for-service community sports academy: revenue is generated through coaching sessions, programs, or memberships paid by individual families, though no pricing model, average revenue per participant, or enrollment volumes are disclosed. No funding rounds, investors, ownership structure, parent entities, subsidiaries, or M&A activity are recorded, and the firm has no visible presence in product launches, regulatory actions, or partnership announcements. The commercial footprint is inherently local, anchored to Maidenhead and the surrounding catchment.

Name

Lions Sports Academy

Website

https://lionssports.academy

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lions Sports Academy is a Maidenhead, UK-based sports coaching provider founded in 2016 that delivers physical-activity and sports programs to children and young adults, operating as a small private service business with 11–50 employees.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Youth sports training
• Sports coaching services
• Athletic development programs
• Children's fitness programs
• Sports academy education

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Lions Sports Academy is a sports academy that helps children and young adults realize their potential through sports and physical activity. Founded in 2016 and based in Maidenhead, United Kingdom, the academy delivers sports coaching and athletic development programs directly to young participants and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Coaching Programs Sports coaching and physical activity programs designed for children and young adults, delivered through the academy in Maidenhead, United Kingdom, to help participants realize their athletic potential.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Others

• Class4Kids: UK booking and management software platform serving children's activity and sports class providers—an ecosystem enabler comparable to the type of infrastructure Lions Sports Academy would rely on for parent enrollment and payment.

Direct peers

• S4K (Sport for Kids): UK children's multi-sport coaching provider offering structured classes, holiday camps, and school programs—comparable to Lions Sports Academy on child-focused sports instruction and recurring-class revenue model.
• Premier Education Group: UK-wide provider of school and community-based sports, physical activity, and wellbeing programs for children—directly comparable in target market (UK primary-aged children) and educational/activity-based delivery model.
• Little Kickers: UK-based youth soccer and multi-sport coaching franchise for pre-school and primary-aged children, directly comparable to Lions Sports Academy in target demographic, in-person coaching model, and UK operating geography.
• Active Kids: UK children's multi-activity and sports coaching franchise operating classes and parties for young children—comparable on age cohort, sport-based curriculum, and UK geography.
• Pro-Coaching UK: UK-based provider of sports coaching for primary schools and children, similar in delivery mechanism (coached sessions, school partnerships) and target demographic to Lions Sports Academy.
• Total Sport Generation: UK youth multi-sport coaching and holiday-camp operator serving children and young adults—comparable to Lions Sports Academy on service mix, age cohort, and UK operating geography.

Broad incumbents

• British Gymnastics: UK national governing body for gymnastics and a major provider-affiliate network delivering youth gymnastics instruction—an incumbent operating in adjacent youth-sport-instruction territory.
• Sport England: UK national body for grassroots sport, distributing funding and shaping youth participation policy—an incumbent whose priorities and grant flows directly affect demand for private youth sports academies like Lions.

Regional players

• Aspire Academy: UK-based youth sports and education training provider; regional in scale, with comparable focus on youth athletic development through structured coaching programs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/LionsSAOfficial
• Facebookfacebook.com/LionsSAOfficial01
• LinkedInlinkedin.com/company/lions-sports-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lions Sports Academy