Active Kids
Active Kids (formerly BOKS) is a nonprofit that delivers a free, evidence-based physical activity curriculum to K-12 schools, after-school programs, hospitals, and families worldwide via its Trainer Hub platform, offering over 1,000 resources with modest premium subscriptions and donations as supplemental revenue.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Active Kids does
Active Kids (legally Active Kids & Minds, formerly BOKS) is a US-headquartered 501(c)-style nonprofit founded in 2010 that delivers an evidence-based physical activity curriculum for children from early childhood through high school. The core product is the Trainer Hub, a web-based platform that hosts over 1,000 curriculum resources including running, functional fitness, pickleball, soccer, basketball, mindfulness/yoga, early childhood, boot camp, active burst, recess, STEAM, and obstacle course modules, supported by a New Trainer Onboarding Module. The curriculum is designed for implementation in K-12 schools, after-school programs, hospitals and clinical settings, community youth organizations (including YMCAs), and home environments.
The organization operates a freemium model: the Trainer Hub and the majority of resources are provided at no cost, with modest annual fees on premium school subscriptions and minimal-cost professional development services (virtual and in-person training, customized curriculum). Revenue is supplemented by donations. The go-to-market is primarily product-led and self-service through the Trainer Hub, with direct outreach for school and district partnerships, and a community/mentor layer leveraging alumni testimonials. Partnerships include Special Olympics (inclusive adaptive curriculum), Hockomock Area YMCA, and Spartan Kids Foundation. The organization claims a global footprint with localized presence in the US and Japan.
Active Kids firmographics
Firmographics- Name
- Active Kids
- Legal name
- Active Kids & Minds
- Website
- https://activekids.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Active Kids (formerly BOKS) is a nonprofit that delivers a free, evidence-based physical activity curriculum to K-12 schools, after-school programs, hospitals, and families worldwide via its Trainer Hub platform, offering over 1,000 resources with modest premium subscriptions and donations as supplemental revenue.
- Ownership category
- akta.pro rank
Active Kids industry classification
Industry- Product category
- Youth Physical Activity Programs
- NAICS
- Sports and Recreation Instruction (611620), Educational Services (61), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Physical Education & Health Instruction (EDAJAFAL)
- akta.pro secondary industries
- Physical Education (PE) & Fitness Programs (EDAJAJAC), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
Keywords
Where Active Kids is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Kids business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Freemium Core Access: The majority of core resources, including the Trainer Hub access and over 1,000 curriculum materials, are provided completely free of charge. This freemium model enables broad adoption and ensures equitable access to movement programs for schools and communities regardless of financial resources.
- Premium Curriculum Subscriptions: School-based subscriptions and select premium curriculum packages are available with a modest annual fee for a more supported implementation model. Some premium resources have nominal associated fees.
- Professional Development Services: Virtual and in-person professional development training for schools, districts, hospitals, and community organizations for a minimal cost. Customized curriculum development aligned with specific organizational goals is also offered.
- Donations: The organization accepts donations to support their mission of offering Active Kids to more schools for free, enabling equitable access to movement programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Core Program Access |
| Subscription | Annual | Premium School Subscription |
| Other | Multi-year contract | Professional Development |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Active Kids product offering
Product offeringCore offering
Active Kids provides evidence-based physical activity curriculum and programming for children through the Trainer Hub, a web-based platform offering over 1,000 free curriculum resources. The organization supports K-12 schools, after-school programs, hospitals, clinical settings, and home environments with structured activity plans, training videos, and professional development services. Premium subscriptions and donations fund program development, sustainability, and direct grants that remove financial barriers for participating schools and families.
Product overview
Active Kids (formerly BOKS) operates as a nonprofit physical activity program provider with a platform-centric approach. The core offering is the Trainer Hub, a web-based platform providing trainers, educators, and parents with access to over 1,000 free resources including structured curricula (Running Curriculum, Functional Fitness, Pickleball, Soccer, Basketball, Boot Camp), movement-based programs (Mindfulness & Movement Flows, Active Burst), and activity resources (Recess Cards, Obstacle Courses, STEAM). The curriculum spans Early Childhood through High School and is designed for implementation in schools, hospitals, after-school programs, and community organizations. Programs are free to access with premium resources available for a nominal fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Trainer Hub
- Active Kids Physical Activity Curriculum
- Premium School Subscription
- Professional Development Services
Quantifiable outcome
- 81% of adolescents do not do enough physical activity according to WHO data, highlighting the market need the program addresses
Companies that use Active Kids
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Active Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Active Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hockomock Area YMCAcoreHockomock Area YMCA has partnered with Active Kids (formerly BOKS), benefiting hundreds of school-aged children across 15 area communities. Active Kids provides teachers with innovative training and support to implement the physical education curriculum.
- Special OlympicscoreActive Kids & Minds partners with Special Olympics to strengthen inclusive practices in their curriculum. The partnership provides strategies and adaptations for inclusive and adaptive modules supporting students of all abilities.
- Spartan Kids FoundationminorPartnership for obstacle course programming and fitness challenges, including resources like the April Calendar and Sparktacular Bootcamp and Obstacle Course curriculum.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Active Kids competitors and assessment
Company assessmentDirect peers
- GoNoodle: GoNoodle is a direct competitor offering movement, mindfulness, and academic content videos used by K-12 teachers, with a similar freemium model and self-serve school enrollment. It serves the same customer segment (elementary educators) and competes for the same classroom minutes as Active Kids.
- SPARK PE: SPARK PE offers research-based, ready-to-teach K-12 physical education curriculum programs sold to schools and districts, directly overlapping with Active Kids' core offering. It is one of the most established paid evidence-based PE curriculum alternatives in the U.S. school market.
- Alliance for a Healthier Generation: Alliance for a Healthier Generation is a nonprofit that partners with schools to improve physical activity and nutrition outcomes for children, with programs and resources similar in mission and target customer to Active Kids. It competes for the same school-level wellness mandate and donor funding.
- Presidential Youth Fitness Program: PYFP provides schools with fitness education resources and assessments for K-12 students, including educator training and curriculum modules. It directly overlaps with Active Kids' physical education curriculum delivery model for U.S. schools.
- PE Central: PE Central is a long-standing online resource hub for K-12 physical education teachers, providing lesson ideas, assessments, and curriculum content. It competes for the same educator audience as Active Kids Trainer Hub, with a similar free-resource model.
- Action for Healthy Kids: Action for Healthy Kids is a nonprofit that provides schools with physical activity and nutrition programs, grants, and resources, serving the same K-12 audience as Active Kids. It is a direct mission-aligned peer competing for district-level wellness contracts and school programming time.
Broad incumbents
- SHAPE America: SHAPE America is the national professional organization for health and physical educators, providing standards, advocacy, and curriculum resources across the full K-12 PE landscape. It is a broad incumbent in the space where Active Kids delivers its curriculum, though it is not a direct subscription competitor.
- NFL Play 60: NFL Play 60 is the league's youth fitness initiative offering free in-school physical activity resources and programs to teachers and students nationwide. It competes for the same classroom physical activity minutes and brings significantly greater brand and funding power.
Emerging players
- Open Physical Education (OpenPhysEd): OpenPhysEd is an emerging open-source PE curriculum and community platform, providing free standards-aligned lesson plans to K-12 teachers. It overlaps with Active Kids on the free, digitally distributed curriculum model and represents a community-led alternative.
- Sworkit Kids: Sworkit Kids is an app-based fitness and movement platform for children, used in some schools and at home, offering guided video workouts. It is an emerging player with partial overlap on youth physical activity delivery, though distributed via a different medium (mobile app vs. web curriculum).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Active Kids social profiles
Digital presenceActive Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Kids leadership team
Management profileNumber of profiles
Profiles1 record
Active Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Kids
What does Active Kids do?
Active Kids provides evidence-based physical activity curriculum and programming for children through the Trainer Hub, a web-based platform offering over 1,000 free curriculum resources. The organization supports K-12 schools, after-school programs, hospitals, clinical settings, and home environments with structured activity plans, training videos, and professional development services. Premium subscriptions and donations fund program development, sustainability, and direct grants that remove financial barriers for participating schools and families.
Is Active Kids a public or private company?
Active Kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Kids founded?
Active Kids was founded in 2010. It employs 1 to 10 people.
Where is Active Kids based?
Active Kids is headquartered in Boston, United States, in the North America region.
How does Active Kids make money?
Four revenue lines are on record. Freemium Core Access are the primary driver. The others are premium Curriculum Subscriptions, professional Development Services and donations.
Who are Active Kids's main competitors?
Direct peers on record are GoNoodle, SPARK PE, Alliance for a Healthier Generation, Presidential Youth Fitness Program, PE Central and Action for Healthy Kids. Broad incumbents are SHAPE America and NFL Play 60. Emerging players are Open Physical Education (OpenPhysEd) and Sworkit Kids.
Does Active Kids have an API?
No public API is recorded for Active Kids.
What industry is Active Kids in?
Active Kids's product category is Youth Physical Activity Programs. Its primary akta.pro industry code is EDAJAFAL, Physical Education & Health Instruction, with a secondary code of EDAJAJAC, Physical Education (PE) & Fitness Programs. Its NAICS code is 611620 and its SIC code is 8200.