Quail Ridge Golf Club

What Quail Ridge Golf Club does

Quail Ridge Golf Club is a privately held, single-location 18-hole championship public golf facility situated on approximately 300 acres in Ada, Michigan, minutes from Grand Rapids. The course was designed by Raymond Hearn in partnership with Randy Erskine and opened in 1998, featuring five tee sets per hole, mature trees, water features, and minimal forced carries to accommodate all skill levels. The club operates a full-service instruction program staffed by six PGA professionals covering private lessons, adult evening clinics, junior programs for ages 5-17, and club fitting, plus an on-site pro shop, banquet facilities for up to 200 guests, and an outdoor waterfront ceremony site for weddings. In January 2025, Kyle Holmes (Owner/GM, with the club since 2015) and Tim Topolinski (Owner/Superintendent, with the club since 1998) completed a management buyout from the Carlson family.

The business operates a multi-stream revenue model combining transactional green fees (via GolfBack online booking), recurring Gold/Silver/Bronze annual memberships ($2,800-$4,100), wedding packages ($64.99-$94.99 per person with a $7,500 food & beverage minimum), custom corporate outings, monthly range subscriptions, junior and adult clinics, private lessons, gift cards, and food & beverage. Go-to-market is direct-to-consumer for public golfers and members (self-serve booking, contact-based membership enrollment), event-driven with inquiry-based custom quoting for corporate outings and weddings, and on-site/phone sales through the pro shop. Digital infrastructure is built on GolfBack (tee times), ChronoGolf (member portal), Stripe (payments), CoachNow (instruction booking), and Google Analytics (consent-gated).

The most significant forward initiative is The Nest, an 8-bay indoor/outdoor performance facility with Trackman 4 launch monitors in every bay, dual-mode simulator/live-range operation, a private fitting studio, a private instruction studio, a full bar, and a lounge, planned to open in October 2026. The company has begun preselling Nest Founder Memberships at $150/month locked for life (first 100 only) to anchor early recurring revenue. No revenue, funding, or ownership beyond the two-operator partnership is publicly disclosed.

Name

Quail Ridge Golf Club

Legal name

Quail Ridge Golf Club

Website

https://quailridgegc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Quail Ridge Golf Club is a privately held 18-hole championship public golf course and event venue on 300 acres in Ada, Michigan, offering green fees, three annual membership tiers, golf instruction by six PGA professionals, weddings and banquets, and the upcoming Nest indoor/outdoor performance facility with Trackman 4 opening October 2026.

Ownership category

akta.pro rank

Product category

Public Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Public golf course
• Golf instruction services
• Wedding event venue
• Golf memberships
• Junior golf programs

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Public Tee Times and Green Fees: Revenue from public golfers booking tee times online through GolfBack platform. Primary revenue driver for daily operations.
2. Golf Memberships: Annual membership programs (Gold, Silver, Bronze) providing unlimited or limited golf access with cart included. Primary retention and recurring revenue stream targeting committed golfers seeking a home club.
3. Wedding and Event Hosting: Wedding packages (Fairway, Greens, Signature tiers at $64.99-$94.99 per person), room rentals, ceremony fees, and food & beverage minimums. Additional revenue from banquet events, graduation parties, corporate dinners.
4. Junior Golf Programs: Summer camps, Saturday series, and league programs for junior golfers ages 5-17 with pricing from $150-$500 per program.
5. Adult Golf Clinics: Evening clinic programs covering women's golf, short game, full swing, and couples play from May-September with 8 clinics per week.
6. Range Subscriptions: Monthly range access subscription with Bronze, Silver, and Gold tiers. One-time $20 setup fee, minimum 2-month commitment, auto-billing.
7. Private Golf Lessons: One-on-one instruction with PGA professionals, club fitting services, and instruction packages led by Director of Instruction Ben Cook PGA and team.
8. Golf Outings: Custom golf outing planning for corporate events, charity tournaments, private groups. Inquiry-based pricing for tournaments, food & beverage, scoring, and awards.
9. Gift Cards: Gift certificates in $25-$500 denominations redeemable for green fees, cart fees, lessons, pro shop merchandise, and food & beverage.
10. Pro Shop Merchandise: Golf retail merchandise including clubs, apparel, and accessories. Members receive 10% discount on retail-priced items.
11. Food and Beverage: Full catering service for events including breakfast, lunch, buffet, and appetizer selections. Full bar service with domestic, craft, and premium spirits.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Quail Ridge Golf Club operates a public 18-hole championship golf course in Ada, Michigan, offering daily green fees via online tee-time booking, annual memberships (Gold/Silver/Bronze), PGA-led private lessons, junior and adult clinics, range subscriptions, custom golf outings, weddings, banquets, gift cards, and a pro shop. A new indoor/outdoor performance facility called The Nest is scheduled to open October 2026.

Product overview

Quail Ridge Golf Club is a single-location public golf facility offering an 18-hole championship course as its core product, complemented by a comprehensive suite of instruction services and event hosting capabilities. The instruction portfolio includes private lessons, adult evening clinics, junior golf programs (ages 5-17), and a range subscription program, all delivered by a team of six PGA professionals. Event services encompass wedding packages (three tiers), banquet facilities for corporate and private events, and custom golf outings. A major expansion is underway with The Nest, an 8-bay performance facility opening October 2026 featuring Trackman 4 technology. Additional services include golf memberships (Gold, Silver, Bronze tiers), gift cards, and online tee time booking via GolfBack integration.

Differentiator

Problem solved

Functional benefit

Brands

• The Nest: An 8-bay indoor and outdoor golf performance facility featuring Trackman 4 technology, private instruction and club fitting studios, golf simulators, and a lounge with full bar. Opening October 2026.

Products and services

• 18-Hole Championship Golf Course An 18-hole championship public golf course in Ada, Michigan, designed by Raymond Hearn with Randy Erskine, featuring five sets of tees, mature trees, rolling terrain, water features, and bunkers throughout, playable for all skill levels with minimal forced carries.
• Golf Instruction and Club Fitting

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• GolfBackcoreTechnology or IntegrationOnline tee time booking platform provider integrated with the Quail Ridge website. GolfBack powers the public tee time reservation system allowing golfers to book rounds online.
• ChronoGolfcoreTechnology or IntegrationMember management and booking platform provider. ChronoGolf powers the member login portal and membership administration system.
• Via Design Architecture & Interior DesignmajorStrategic or Co-development PartnerArchitecture and interior design firm responsible for designing The Nest performance facility at Quail Ridge Golf Club. Via Design created both the architectural and interior design for the 8-bay indoor/outdoor facility.
• StripecoreTechnology or IntegrationPayment processing platform used for secure online transactions including gift card purchases, junior golf program registrations, and clinic sign-ups.
• TrackmancoreTechnology or IntegrationLaunch monitor technology provider for The Nest facility. Trackman 4 launch monitors will be installed in all six public bays and both private studios, measuring carry, ball speed, spin axis, and smash factor for every swing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Indian Trails Golf Club: Midwest public golf course offering green fees, memberships, lessons, leagues, and event hosting. Comparable regional public-access course with multi-revenue-stream business model serving a similar community golfer and event client base.
• Treetops Resort: Michigan-based golf resort with multiple courses, lodging, and event venues. Comparable in combining championship golf with wedding and banquet hosting in a Michigan setting, but adds lodging accommodations and a multi-course portfolio.
• Shanty Creek Resorts: Northern Michigan golf resort with multiple courses, instruction, and event hosting. Comparable as a Michigan-based multi-revenue-stream golf operation combining course play with weddings, banquets, and instruction in a regional destination setting.
• Boulder Creek Golf Club: Public 18-hole championship course in the Midwest offering similar public access, lessons, leagues, and outings. Comparable as a regional public course targeting local golfers with similar membership and event business models, though in a different geography.

Emerging players

• Drive Shack: Owner-operator of indoor/outdoor golf entertainment venues featuring Toptracer technology. Comparable in deploying technology-driven golf experiences, though focused on entertainment venues rather than traditional championship golf and instruction.
• X-Golf: Indoor golf simulator franchise with full bar and event hosting. Comparable to Quail Ridge's planned The Nest facility in deploying tech-driven simulator bays, year-round indoor play, and event hosting, but as a simulator-only operator without an attached outdoor course.
• Topgolf: National indoor/outdoor golf entertainment and technology venue operator. While Topgolf focuses on a more casual, social, tech-driven experience compared to Quail Ridge's traditional championship course, both target year-round golf participation and are deploying Trackman-class simulator technology.

Broad incumbents

• Troon Golf: Largest golf course management company in the world, managing 850+ properties. Comparable in offering full-service golf operations including instruction, events, and F&B, though at vastly greater scale and as a management operator rather than owner-operator.
• Arcis Golf: Owns and operates a portfolio of 70+ private, resort, and daily-fee golf clubs. Comparable multi-revenue-stream business model including green fees, memberships, instruction, and events; differs in being a multi-course portfolio versus Quail Ridge's single-asset footprint.

Others

• Golf Galaxy: National golf retail chain selling equipment, apparel, and accessories. Comparable to Quail Ridge's pro shop merchandise offering at retail level, though operates as a dedicated retail storefront versus Quail Ridge's integrated course-attached retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuailRidgeGolfClub
• Instagraminstagram.com/golfquailridge
• Xx.com/quail_ridgegc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quail Ridge Golf Club