What Betenbender Manufacturing does

Betenbender Manufacturing, Inc. is a privately held, family-owned American manufacturer of hydraulic metal-fabrication machinery headquartered in Coggon, Iowa. Founded in 1972 by Glen "Pete" Betenbender and his son Max after they built their first hydraulic shear for internal use, the company now produces three core product lines: hydraulic shears (nine models spanning 1/8" to 1 1/4" cutting capacity), hydraulic press brakes (20-ton to 550-ton models), and HMI C-frame presses acquired in 2012 from Hydraulic Machines, Inc. Machines are built to ANSI B11.4 and ANSI B11.3 safety standards with NFPA 79-compliant electrical systems and incorporate proprietary features such as self-leveling hydraulic press brake rams (±0.002 inch parallelism), power rake angle adjustment, and self-compensating hold-down systems. Complementary offerings include retrofit backgauges (manual, power-operated, or 5-station NC GO-TO), shear blade sharpening, and pre-owned/rebuilt machines.

The company generates revenue through direct, quote-based sales of configurable industrial equipment via a national and international sales and service team, with no public pricing and no third-party channel distribution. Customer segments center on metal fabrication shops (primary), broader industrial manufacturers using C-frame presses for punching/notching/forming, and budget-conscious buyers of pre-owned equipment. Marketing channels are limited: a product catalog website plus Instagram, TikTok, Facebook, and YouTube under the BetenbenderMFG brand, supplemented by direct email/phone contact ([email protected], 319-435-2378). The company is currently led by Donna Betenbender (President), Teresa Betenbender (Vice President/Operations), Cameron Klouda (Treasurer/Sales/Production), and Courtney Blaber (Secretary/Website/Advertising), with no external investors, private equity backing, or parent company identified.

Name

Betenbender Manufacturing

Legal name

Betenbender Manufacturing, Inc.

Website

https://betenbender.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Betenbender Manufacturing is a family-owned American maker of hydraulic shears, press brakes, and C-frame presses serving metal fabrication shops and industrial manufacturers via direct enterprise sales since 1972.

Ownership category

akta.pro rank

Product category

Industrial Metalworking Machinery

NAICS

Metalworking Machinery Manufacturing (33351)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Hydraulic shears
• Hydraulic press brakes
• Metal fabrication machinery
• Industrial metalworking equipment
• C-frame presses

Headquarters

HQ city

Coggon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Machinery Sales: Betenbender Manufacturing generates revenue through the sale of new hydraulic shears, hydraulic press brakes, and C-frame presses. Products are sold as complete machines with various standard and optional features. The company also sells pre-owned/rebuilt machines, shear blade sharpening services, and retrofit backgauges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Betenbender Manufacturing designs, manufactures, and assembles American-made hydraulic shears, hydraulic press brakes, and C-frame presses for industrial metal fabrication operations. The company sells complete configurable machines with capacity ranging from 1/8" to 1 1/4" for shears and 20-ton to 550-ton for press brakes, along with retrofit backgauges, shear blade sharpening services, and pre-owned rebuilt equipment. All products are manufactured to order at the Coggon, Iowa facility and built to ANSI B11.4 and ANSI B11.3 standards.

Product overview

Betenbender Manufacturing offers a portfolio of American-made industrial metalworking equipment centered on three core product lines: Hydraulic Shears (available in 9 capacity models from 1/8" to 1 1/4"), Hydraulic Press Brakes (from 20-ton to 550-ton models), and HMI C-Frame Presses (acquired in 2012). The product line is complemented by Retrofit Backgauges for both shears and press brakes, shear blade sharpening services, and a selection of pre-owned machines. All products are designed for simplicity, durability, and precision, with standard and optional features allowing customers to customize equipment to their specific requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulic Shears Overdriven and underdriven hydraulic shears for precision metal cutting, available in nine models with capacities from 1/8" (10 GA) to 1 1/4". Built to ANSI B11.4 standards with shearing accuracy within ±0.005 inch of backgauge settings. Designed for metal fabrication shops and industrial manufacturers.
• Hydraulic Press Brakes Versatile hydraulic press brakes for metal bending operations, ranging from 20-ton to 550-ton models. Built to ANSI B11.3 standards with automatic leveling controls maintaining parallelism at ±0.002 inch. For metal fabrication shops and industrial manufacturers.
• HMI C-Frame Presses Hydraulic Machines of Iowa (HMI) C-frame presses offering large throat depth and infinitely adjustable stroke from 0" to 8". Designed with fewer tons per square inch on side plates to reduce spring-back and tooling wear. For industrial manufacturers performing punching, notching, and forming operations.
• Retrofit Backgauges Backgauges available in 4' to 12' bar lengths for shears and press brakes. Options include manual, power operated, and 5-station NC GO-TO positioners for precise positioning control. Sold as add-on equipment for existing Betenbender machines.
• Shear Blade Sharpening Shear blade sharpening service for precision cuts. Features high carbon, high chrome shock resistant knives with four cutting edges to ensure long blade life and clean cuts. For metal fabrication shops and manufacturers using Betenbender shears.
• Pre-Owned Machines and Equipment Pre-owned and used Betenbender machines including hydraulic shears and press brakes, rebuilt to operational standards. For budget-conscious buyers, smaller-scale operations, maintenance, and prototyping.

Quantifiable outcome

• Shearing accuracy within ±0.005 inch of backgauge setting
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Hydraulic Machines, Inc. (HMI)coreStrategic or Co-development Partner · 1 January 2012In 2012, Betenbender Manufacturing, Inc. purchased Hydraulic Machines, Inc. from longtime friends Alan and Whitney Hanner. Under the HMI (Hydraulic Machines of Iowa) name, Betenbenders offers a line of C-frame presses. This acquisition expanded the product portfolio to include versatile C-frame punching presses.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cincinnati Incorporated: Cincinnati Incorporated is a closely held American manufacturer of hydraulic press brakes, shears, and laser cutting systems — a near-direct competitor with comparable U.S.-made, mid-to-heavy tonnage fabrication equipment and a similar family/private ownership profile.
• Pacific Press Technologies: Pacific Press Technologies is a U.S. manufacturer of hydraulic presses including C-frame, H-frame, and four-column presses. It directly overlaps with Betenbender's HMI C-frame press line, serving similar industrial manufacturing and fabrication customers.
• Accurpress (Bay Industries): Accurpress manufactures hydraulic and hybrid press brakes and shears in North America, competing in the same tonnage range and end-customer base (metal fabrication shops). Their product lines directly overlap with Betenbender's press brake and shear offerings.
• Wysong & Miles Company: Wysong & Miles is an American manufacturer of hydraulic shear, press brake, and ironworker machines. It is a close direct peer of Betenbender, especially in mid-tonnage hydraulic shear and press brake equipment for fabrication shops.

Broad incumbents

• Amada America: Amada is a global leader in metalworking machinery including press brakes, shears, and laser cutting systems. As a broad incumbent, it competes with Betenbender across press brakes and shears while also offering much wider automation, software, and service capabilities.
• Bystronic: Bystronic is a Swiss-based global manufacturer of press brakes, laser cutting systems, and automation for sheet metal fabrication. It competes with Betenbender on press brakes and shears while offering advanced automation and software integration.
• Trumpf: Trumpf is a German global leader in machine tools, laser technology, and sheet metal fabrication equipment. It serves many of the same metal fabrication customers as Betenbender, particularly larger OEMs and tier-one suppliers.

Emerging players

• Baileigh Industrial: Baileigh Industrial is a U.S.-based distributor and manufacturer of metal fabrication equipment including smaller hydraulic and manual shears, press brakes, and ironworkers. It competes with Betenbender in entry-level and smaller fabrication shop segments, including used/refurbished equipment.
• Durma Machinery: Durma is a Turkish manufacturer of press brakes, shears, laser cutters, and ironworkers with a growing global footprint. It overlaps with Betenbender's press brake and shear product lines, especially in the small-to-mid fabrication shop segment.
• MVD (Mashin Va Dirakhshan): MVD is a Turkish manufacturer of hydraulic press brakes, shears, and punching machines that has grown aggressively in export markets. It competes directly with Betenbender in mid-range hydraulic press brakes and shears, often on price.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BetenbenderManufacturingInc
• Facebookfacebook.com/betenbendermfg
• Instagraminstagram.com/betenbendermfg
• TikToktiktok.com/@betenbendermfg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betenbender Manufacturing