SupdePub

What SupdePub does

Sup de Pub is a French private higher-education institution specializing in communication, advertising, and digital marketing, founded in 1986 and operating as a school within the OMNES Education group (RCS Nanterre 445 260 169, headquartered in Courbevoie). It delivers state-recognized RNCP Level 6 and Level 7 programs across Bachelor's (three-year undergraduate) and Mastère (Master's) tracks spanning Audiovisual, Visual Production, Communication, Event Management, Social Media, Webmarketing, Motion Design, Gaming, AI, Luxury & Fashion, Influential Marketing, Brand Strategy, and Brand Content. The school operates campuses in Paris, Bordeaux, Lyon, Rennes, and Toulouse, with a new Marseille campus scheduled to open in 2026, and offers international exchange through Erasmus and 45+ partner destinations.

The core pedagogical platform combines immersive experiential learning (hackathons, real-client projects such as the UX Fort Boyard project for Seine-Saint-Denis' Aide Sociale à l'Enfance, the Scentception generative-AI project, and the Cross Border Brand Communication program supported by the European Commission) with a network of 1,000+ professional lecturers and expert speakers drawn from leading agencies and brands. Annual competitions such as the Audio Creative Awards (a partnership with NRJ Global since 2021) and Cannes Lions participation anchor the school's reputation for creative excellence. Enrollment in 2023-2024 included 4,000+ part-time (alternance) students, and 4,000 work-study contracts were signed in 2024/2025 with 5,000 active offers hosted on the Match'Up platform, which aggregates 10,000+ partner companies across the OMNES Education network.

The revenue model is tuition-driven, with two streams: recurring tuition fees for both full-time and work-study (alternance) students, and corporate recruitment services connecting students with partner companies through Match'Up, on-campus job datings, and speed-recruiting events. Reported outcomes — a 95% net employment rate six months after graduation, 57% of students hired before completing their studies, and 57% of work-study contracts converting to first employment — anchor the school's value proposition. Distribution is omnichannel across owned digital properties (supdepub.com, LinkedIn, Instagram, YouTube, TikTok, Spotify), Open Days at each campus, and direct enrollment via online application, with the school ranked #1 post-bac communication school in France by Le Figaro Étudiant in both 2025 and 2026.

Name

SupdePub

Legal name

OMNES Education – Sup de Pub

Website

https://supdepub.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Sup de Pub is a French private communication school founded in 1986, operating across six French campuses under the OMNES Education group. It offers state-recognized Bachelor's and Master's programs in communication, advertising, digital marketing, and AI, combining immersive pedagogy with work-study contracts and a 10,000+ corporate partner network.

Ownership category

akta.pro rank

Product category

Higher Education - Communication and Marketing

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK)

Keywords

• Communication education
• Digital marketing programs
• Media training
• Creative advertising courses
• Higher education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: Revenue generated from student tuition fees for Bachelor and Mastère programs, both full-time and work-study formats
2. Corporate Recruitment Services: Placement services connecting partner companies with students for work-study contracts, apprenticeships, and internships

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sup de Pub is a private French communication school selling Bachelor's (3-year) and Mastère (Master's, RNCP Level 7) programs in communication, advertising, digital marketing, audiovisual production, event management, social media, AI, luxury, brand strategy, and related creative disciplines. Programs are delivered across six French campuses and through work-study (alternance) contracts with over 10,000 partner companies via the OMNES Education network.

Product overview

Sup de Pub is a private French communication school offering a comprehensive portfolio of Bachelor's (undergraduate) and Mastère (Master's) programs. The institution provides specialized tracks including Audiovisual, Visual Production, Communication, Event Management, Social Media, Webmarketing, Motion Design, Gaming, AI, Luxury & Fashion, Influential Marketing, Digital Strategy, Brand Strategy, and Brand Content. Programs lead to RNCP Level 6 and 7 state-recognized diplomas. The school operates six campuses across France (Paris, Lyon, Bordeaux, Rennes, Toulouse, Marseille) and offers international exchange opportunities through Erasmus and partner institutions. Sup de Pub emphasizes work-study (alternance) options and maintains partnerships with over 10,000 companies through the OMNES Education network.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Audiovisual Three-year undergraduate program teaching filming and editing techniques for creating compelling audiovisual content, available across all five operational campuses.
• Bachelor Visual Production Three-year undergraduate program focused on creating impactful visual supports and mastering each step of visual production realization.
• Bachelor Communication Three-year undergraduate foundation program teaching the basics of modern communication and creative campaign design.
• Bachelor Event Management Three-year undergraduate program for mastering the art of designing and organizing memorable events.
• Bachelor Social Media Three-year undergraduate program focused on creating and managing impactful campaigns on influential social networks.
• Bachelor Webmarketing Three-year undergraduate program exploring digital marketing levers to become an expert in online acquisition.
• Bachelor Motion Design Three-year undergraduate program for discovering the art of graphic animation to enrich creative projects.
• Bachelor Gaming Three-year undergraduate program teaching how to design immersive games from concept to development.
• Mastère Audiovisual Advanced Master's program (RNCP Level 7) enabling expertise in audiovisual production for carrying out ambitious projects.
• Mastère Visual Production Master's program for raising expertise by creating strategic and innovative visual supports for large-scale projects.
• Mastère Event Management Master's program for designing large-scale event experiences and developing strategic skills.
• Mastère Social Media Master's program for developing innovative strategies to engage audiences on digital platforms.
• Mastère Digital Strategy Master's program for designing innovative digital strategies to transform brands.
• Mastère AI Master's program exploring the infinite possibilities of artificial intelligence in marketing and communication.
• Mastère Luxury & Fashion Master's program for mastering the codes of luxury and fashion to design exclusive campaigns.
• Mastère Influential Marketing Master's program for redefining the relationship between brands and communities through influence and content creators.
• Mastère Brand Strategy Master's program using brand strategy to define brand identity, positioning, messages, channels and actions.
• Mastère Brand Content Master's program for enhancing a company's world, values and personality through branded content without direct advertising.
• Mastère Content Strategy & Copywriting Master's program in content strategy and brand culture focusing on copywriting and content creation.
• Mastère Corporate Communication & Public Relations Master's program focused on corporate communication and public relations strategies.
• Mastère Strategic Planning & Creative Strategy Master's program for developing strategic planning and creative strategy skills.
• Mastère Art Direction & Digital Design (LEAD) Master's program in art direction and digital design focusing on UI/UX and design leadership.
• Mastère e-Business & Data Marketing Master's program in digital marketing and e-commerce with data marketing focus.
• Mastère Traffic & Media Management Master's program focused on traffic management and media performance using AI.
• Mastère Communication for Cultural & Creative Industries Master's program focused on communication strategies for cultural and creative industries.
• Mastère Brand Experience & Event Master's program in event strategy and production with brand experience focus, available in English track.
• Mastère Performance Marketing & Digital Strategy AI Master's program in performance marketing and digital strategy incorporating AI applications.
• Masters in Brand Strategy & AI Master's program in brand strategy incorporating artificial intelligence, available in English.
• International Exchange Programs (Erasmus) Erasmus and international exchange programs offering over 45 destinations in Europe and worldwide.
• Work-Study Programs (Alternance) Apprenticeship and professionalization contracts allowing students to combine studies with paid work experience in partner companies via the Match'Up platform.

Quantifiable outcome

• 95% net employment rate 6 months after graduation
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NRJ GlobalcoreStrategic or Co-development Partner · 1 January 2021Strategic partnership for Audio Creative Awards competition, organized annually since 2021. Students create 100% audio campaigns for real brands, training in sound impact in communication. Projects developed on real cases and presented to industry professional panels.
• DILCRAH (Délégation Interministérielle à la Lutte contre le Racisme, l'Antisémitisme et la Haine anti-LGBT)minorStrategic or Co-development PartnerCollaboration for Civics and Video Games project, designing educational tools and awareness campaigns to encourage respectful and inclusive gaming environment.
• DINUM (Direction Interministérielle du Numérique)minorStrategic or Co-development PartnerPartner in Civics and Video Games project for digital responsibility education in gaming environments.
• Aide Sociale à l'Enfance (ASE) de Seine-Saint-DenisminorStrategic or Co-development PartnerReal client for UX Fort Boyard hackathon project, addressing complex problem of improving childcare place registration and management system with innovative technological solutions.
• Geen ConseilminorStrategic or Co-development PartnerExternal partner for UX Fort Boyard hackathon, providing networking and recruitment opportunities for students.
• UpgrademinorStrategic or Co-development PartnerExternal partner for UX Fort Boyard hackathon, enriching student experience with industry connections.
• European CommissionminorStrategic or Co-development PartnerSupporter of Cross Border Brand Communication project (BIP - Blended Intensive Program), an educational competition bringing together students from six countries focusing on UNESCO's Green Citizens theme.
• OMNES EducationcoreOthersParent educational group providing network of 10,000+ partner companies, institutional support, and cross-school collaboration opportunities.
• Algebra University (Croatia)minorStrategic or Co-development PartnerEuropean partner for Blended Intensive Program (BIP), hosting intensive modules and European competition in Zagreb.
• Match'Up Platform CompaniescoreChannel Partner/ Reseller/ DistributorNetwork of 10,000+ companies on OMNES Education's Match'Up platform facilitating work-study recruitment, job datings, and speed recruiting events.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISCOM: French private communication school offering Bachelor and Mastère programs in advertising, digital, and brand strategy with multi-city presence. Directly competes with Sup de Pub for the same post-bac and Bac+3 communication candidates in France.
• EFAP: French private communication school under the IONIS Education Group with campuses across France and an alternance-heavy work-study model. Targets the same student profile and recruiter base as Sup de Pub, with overlapping program specializations.
• IESEG School of Management: French business school with strong marketing and digital communication specializations and an international post-bac track. Comparable to Sup de Pub in program depth on marketing/communications, though broader in business disciplines.
• L'École Supérieure de Publicité (ESP): French private school under Galileo Global Education offering Bachelor and Mastère programs in advertising, brand strategy, and creative communication. Closely comparable in program mix, alternance emphasis, and target student segment to Sup de Pub.
• CELSA (Sorbonne Université): Prestigious French communication and journalism school embedded within Sorbonne Université. Competes for top-tier communication students and offers Master's-level programs in corporate communication, marketing, and media — a high-credential public alternative to Sup de Pub.

Others

• OMNES Education: Parent private education group of Sup de Pub operating multiple schools across business, engineering, and communication. Provides the 10,000-company partner network and shared infrastructure that underpins Sup de Pub's employer pipeline.

Emerging players

• Strate School of Design: French private school focused on industrial and product design with creative-industry placements. Adjacent to Sup de Pub's visual production and design-led tracks, appealing to overlapping creative candidate profiles.
• EICAR: Paris-based French school specializing in cinema, audiovisual, and sound. Overlaps with Sup de Pub's audiovisual and audio-creative programs (e.g., Audio Creative Awards partnership with NRJ) for a narrower but adjacent creative student segment.

Broad incumbents

• INSEEC: Large French private higher education group offering marketing, communication, and digital programs across multiple campuses. Overlaps with Sup de Pub's audience but operates as a diversified multi-school platform rather than a single-purpose communication school.
• HEC Paris: Top French business school offering specialized Master's tracks in marketing and media. Does not focus on the creative/communication niche Sup de Pub serves, but competes for the same Bac+3+ candidates seeking premium marketing credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supdepub
• YouTubeyoutube.com/@supdepub/featured
• Facebookfacebook.com/sup2pub
• LinkedInlinkedin.com/school/supdepub/posts
• Instagraminstagram.com/supdepub_officiel
• TikToktiktok.com/@supdepub_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupdePub