match.up
match.up GmbH is a German recruiting-as-a-service provider offering subscription-based talent acquisition and employee retention services (Bronze €600, Silver €900, Gold €1,200/month) plus a Quickie short-term tier, targeting small and medium-sized enterprises with 10-100 employees across industries.
- Company typePrivate
- Founded2023
- HeadquartersHamm, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What match.up does
match.up GmbH is a German recruiting-as-a-service provider founded in 2023 and headquartered in Hamm, Germany (Münsterstraße 5). The company delivers full-service talent acquisition to small and medium-sized enterprises (SMEs) with 10–100 employees across industries including legal, healthcare, manufacturing, real estate, and trades, and explicitly avoids industry-specific verticalization in favor of horizontal reach. Its core offering, the "we.match" subscription platform, bundles job posting creation, career page integration, an applicant management system (BMS), employer branding, and an 11-partner employee retention instrument (Mitarbeiterbindungsinstrumente) ecosystem into three monthly subscription tiers priced at €600 (Bronze, up to 3 positions/year), €900 (Silver, up to 5), and €1,200 (Gold, up to 10), each on a 12-month contract with a €990 one-time onboarding fee.
The product portfolio is extended by the "Quickie mit match.up" short-term service (€1,150/month for 3 months, single position) for episodic hiring, and the "Azubiversprechen" (free placement of up to 3 apprenticeship positions annually for subscribers). Service delivery is consultancy-driven rather than technology-driven: no proprietary platform architecture is disclosed, and the BMS is positioned as an included workflow tool rather than a standalone SaaS product. The company explicitly differentiates from traditional staffing agencies and headhunters by replacing success-based commissions (typically 15–25% of annual salary) with predictable fixed monthly subscription fees.
Revenue mechanics are entirely recurring subscription-based, supplemented by one-time onboarding fees. Go-to-market is sales-led with a free, non-binding introductory consultation (Kennenlerngespräch) as the primary conversion mechanism, supported by SEO-optimized website content, customer testimonials on the homepage, and a separate career portal (karriere.matchpunktup.de) plus a dedicated Quickie landing page. The company is founder-owned and bootstrapped, led by Hardy Pesch (CEO/Founder, previously built BPV Unternehmensgruppe to 170+ employees) and Eva Pesch (Managing Director, 15+ years HR experience), with a current core team of approximately 6 people and no disclosed external funding.
match.up firmographics
Firmographics- Name
- match.up
- Legal name
- match.up GmbH
- Website
- https://matchpunktup.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- match.up GmbH is a German recruiting-as-a-service provider offering subscription-based talent acquisition and employee retention services (Bronze €600, Silver €900, Gold €1,200/month) plus a Quickie short-term tier, targeting small and medium-sized enterprises with 10-100 employees across industries.
- Ownership category
- akta.pro rank
match.up industry classification
Industry- Product category
- HR Recruiting Services
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industries
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where match.up is headquartered
LocationHeadquarters
- HQ city
- Hamm
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
match.up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Subscription-based Recruiting-as-a-Service: match.up generates revenue primarily through monthly subscription fees (Abo-Modell) with 12-month contract terms. Three tiers are offered: Bronze (€600/month for up to 3 positions), Silver (€900/month for up to 5 positions), and Gold (€1,200/month for up to 10 positions). All tiers include recruiting consultation, job posting creation, career page integration, and applicant management system access. Additional one-time onboarding fee of €990 applies.
- Quickie Recruiting Package: For single-position needs, match.up offers a short-term 'Quickie' package at €1,150/month for 3 months, covering 1 position. This provides a flexible option for companies with limited hiring needs, representing a hybrid between recurring and project-based revenue.
- Employee Retention Instruments Integration: match.up offers integration and consulting for employee retention instruments (Mitarbeiterbindungsinstrumente) including corporate health management, tax-free benefits, salary conversion programs, and employee events. This appears to be bundled with the subscription tiers rather than sold separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze: €600/month, up to 3 positions/year, includes BMS with 2 admin accounts, 1 HR conversation annually, and free apprenticeship placement |
| Subscription | Monthly | Silver: €900/month, up to 5 positions/year, includes BMS with 3 admin accounts, 2 HR conversations annually |
| Subscription | Monthly | Gold: €1,200/month, up to 10 positions/year, includes BMS with 4 admin accounts, 4 HR conversations annually, 1 trade fair visit/year, social media post preparation |
| Subscription | Pay-as-you-go | Quickie: €1,150/month for 3 months, for 1 position |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
match.up product offering
Product offeringCore offering
match.up GmbH delivers subscription-based Recruiting-as-a-Service to small and medium-sized enterprises with 10–100 employees, bundling needs analysis, job posting creation, career page integration, an applicant management system (BMS), and employee retention instruments into monthly packages (Bronze €600, Silver €900, Gold €1,200). A standalone Quickie package (€1,150/month for 3 months) addresses single-position hiring, and the Azubiversprechen provides free placement of up to three apprenticeship positions annually for client companies.
Product overview
match.up operates as a Recruiting-as-a-Service platform centered on the we.match subscription tiers (Bronze, Silber, Gold) with monthly pricing ranging from 600€ to 1,200€, plus the standalone Quickie mit match.up single-position service at 1,150€/month. All offerings include the company's proprietary Bewerbermanagementsystem (BMS) for candidate management, career page creation, and employee retention instrument integration. The Azubiversprechen adds complimentary apprenticeship placement for up to three positions annually, bundled with all subscription plans.
Differentiator
Problem solved
Functional benefit
Brands
- Quickie mit match.up: A quick recruitment solution for filling a single position within 3 months at 1,150 EUR monthly, designed for companies with urgent hiring needs.
Products and services
- we.match
- Quickie mit match.up
- Azubiversprechen
Companies that use match.up
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
match.up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
match.up partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- VorteilsherominorEmployee benefits partner. Provides exclusive discounts and special offers for employees of match.up's client companies. Integration as part of the employee retention instruments (Mitarbeiterbindungsinstrumente) offering.
- Cloud2gominorDigital NFC business card provider. match.up offers Cloud2go digital visit cards to clients as part of onboarding and employee retention solutions. Cards allow contactless data sharing and corporate document distribution.
- ZinzinominorHealth and wellness partner offering supplements and health products. Part of match.up's corporate health management and employee benefits offerings.
- Akademie ZunftminorTraining and development academy partner. Supports match.up's employee development and training offerings within the HR consulting services.
- Easy Travel ExpertsminorTravel benefits partner. Provides travel-related employee benefits as part of the overall employee retention instrument portfolio.
- Up givve (givve)minorVoucher and benefit card provider. Offers tax-free benefit cards (givve Card) as part of employee benefits solutions, integrated into match.up's retention instrument offerings.
- SaFiVe (Sachverständige für Finanzen und Versicherungen)minorFinancial and insurance experts. Provides consultation on financial products and insurance solutions as part of comprehensive employee benefits and retention strategies.
- Corporate BenefitsminorCorporate benefits platform offering employee discount programs. Integrated as part of the employee retention instrument ecosystem for client companies.
- veebisminorVideo production partner. Supports match.up's content and marketing efforts through professional video production services for employer branding and recruitment campaigns.
- be-a-star-productionsminorMedia production partner. Provides video and multimedia content creation for employer branding and recruitment marketing purposes.
- GBS ArbeitsschutzminorOccupational safety and health protection partner. Supports match.up's corporate health management offerings by providing workplace safety and health protection services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
match.up competitors and assessment
Company assessmentDirect peers
- Workwise: German recruiting platform focused on SME and mid-market hiring, including apprenticeship and graduate placement. Overlaps directly with match.up on subscription-style recruiting for smaller employers and on the Azubiversprechen-style apprenticeship promise.
- softgarden: German HR-tech and applicant management platform with recruiting services targeted at SMEs and mid-market companies. Direct competitor to match.up on SME-focused talent acquisition, though softgarden leans more heavily on its proprietary ATS technology.
- HeyJobs: Berlin-based recruiting-as-a-service provider using technology-assisted sourcing and screening to fill roles for employers. Competes on the same 'outcome-based recruiting for non-enterprise' positioning, though with significantly more capital and tech depth.
Emerging players
- Joblift: German-based job search aggregator and recruiting platform. Competes for SME employer attention at the top of the recruitment funnel, with a less service-heavy model than match.up.
- Talention: German SaaS provider for talent acquisition marketing and candidate relationship management. Adjacent competitor enabling SME in-house recruiting teams - a substitute for match.up's outsourced subscription model.
Broad incumbents
- Robert Half Germany: Established international staffing and permanent placement firm with German operations across finance, IT, and administrative roles. Competes for SME recruitment spend via traditional placement and temp-staffing fees.
- Hays Germany: Global recruitment firm with a strong German presence in permanent placement and contracting. Competes for SME and mid-market recruiting budgets, typically via commission-based fees rather than match.up's subscription model.
- StepStone: One of Germany's largest job boards and recruiting platforms. Competes for SME recruitment budgets but at a fundamentally different scale and via job-advertising rather than full-service RaaS subscription.
- Indeed: Global job board dominant in Germany, competing for SME employer attention and budget. A direct channel alternative to match.up's bundled recruiting service for cost-sensitive SMEs.
- Personio: Leading European HR platform serving SMEs with HRIS, recruiting, and people analytics. Broader incumbent that overlaps with match.up on SME talent acquisition, but operates as a software suite rather than a hands-on recruiting service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
match.up social profiles
Digital presencematch.up financial estimates
Financial estimateRevenue estimate
Valuation estimate
match.up leadership team
Management profileNumber of profiles
Profiles6 records
match.up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
match.up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about match.up
What does match.up do?
match.up GmbH delivers subscription-based Recruiting-as-a-Service to small and medium-sized enterprises with 10–100 employees, bundling needs analysis, job posting creation, career page integration, an applicant management system (BMS), and employee retention instruments into monthly packages (Bronze €600, Silver €900, Gold €1,200). A standalone Quickie package (€1,150/month for 3 months) addresses single-position hiring, and the Azubiversprechen provides free placement of up to three apprenticeship positions annually for client companies.
Is match.up a public or private company?
match.up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was match.up founded?
match.up was founded in 2023. It employs 1 to 10 people.
Where is match.up based?
match.up is headquartered in Hamm, Germany, in the Europe region.
How does match.up make money?
Three revenue lines are on record. Subscription-based Recruiting-as-a-Service is the primary driver. The others are quickie Recruiting Package and employee Retention Instruments Integration.
Who are match.up's main competitors?
Direct peers on record are Workwise, softgarden and HeyJobs. Emerging players are Joblift and Talention. Broad incumbents are Robert Half Germany, Hays Germany, StepStone, Indeed and Personio.
Does match.up have an API?
No public API is recorded for match.up.
What industry is match.up in?
match.up's product category is HR Recruiting Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops). Its NAICS code is 561311 and its SIC code is 7361.