Ping Pool
Ping Pool is the operating brand of Leipzig-based Agenda 17 GmbH, an owner-managed communications and digital studio offering integrated public relations, consulting, design, and software development services to companies and public-sector clients across Germany.
- Company typePrivate
- Founded1998
- HeadquartersLeipzig, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ping Pool does
Ping Pool is the operating brand associated with Agenda 17 GmbH, a privately held, owner-managed communications agency headquartered at Dittrichring 17 in Leipzig, Germany. Founded in 1998, the firm describes itself as a software and design development studio operating within a broader integrated agency model. Its offering is structured around four pillars: Public Relations (press and media work, press trips, media analysis, monitoring, influencer communication, and media planning); Consulting (strategic communication, communication concepts, narrative workshops, and value/brand development including Lego Serious Play methodologies); Design (brand design, corporate design, illustration, web design, print, and trade show design); and Development (UX/UI design, app development, prototyping, landing pages, customer portals, and shop systems).
The company pursues a horizontal segmentation strategy targeting companies and brands in transformation that require change communication, stakeholder acceptance, and clear positioning. Named customers include Bach-Archiv Leipzig (cultural/government), REMONDIS (environmental services enterprise), teilAuto (mobility/carsharing mid-market), Stadt Leipzig (municipal government), Alter Gasometer (cultural nonprofit), and LTT (education/technology). Geographic scope disclosed is Germany/Europe, supported by a multilingual corporate website published in German, French, and English.
Agenda 17 GmbH operates without external investment, retains founder ownership, and runs no disclosed funding, M&A, or restructuring activity in the source material. Pricing, contract structures, and revenue figures are not publicly disclosed. Go-to-market is direct client engagement through consulting and project-based work, with LinkedIn serving as the primary professional channel for awareness and outreach. There is no evidence of AI/ML capabilities, patents, awards, third-party partnerships, or regulatory milestones in the available data.
Ping Pool firmographics
Firmographics- Name
- Ping Pool
- Legal name
- Agenda 17 GmbH
- Website
- https://pingpool.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ping Pool is the operating brand of Leipzig-based Agenda 17 GmbH, an owner-managed communications and digital studio offering integrated public relations, consulting, design, and software development services to companies and public-sector clients across Germany.
- Ownership category
- akta.pro rank
Where Ping Pool is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ping Pool business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Marketing channels1 record
Ping Pool product offering
Product offeringCore offering
Ping Pool (operating as Agenda 17 GmbH) is an owner-managed PR and communications agency offering four integrated service pillars: Public Relations (press releases, media work, influencer communication, media planning), Consulting (strategic communication, workshops, narrative development, brand and value development), Design (brand/corporate design, web design, illustration, print, trade show design), and Development (UX/UI design, app development, prototyping, landing pages, customer portals, shop systems). Services are delivered as consulting engagements and project-based work to companies and brands undergoing transformation.
Product overview
Agenda 17 is a PR agency offering four integrated service pillars: Public Relations (press and media work, influencer communication, media planning), Consulting (strategic communication, workshops, brand development), Design (brand/corporate design, web, print, illustration), and Development (UX/UI, app development, portals, shop systems). The agency positions these as a holistic offering to help clients communicate change, build trust, and establish their brand in the market.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Press and media work services including press releases, press trips and events, media analysis, media monitoring, influencer communication, media planning, and copywriting for press releases, news, blogs, and social media. Targeted at companies and brands needing media exposure and stakeholder communication.
- Beratung (Consulting) Strategic consulting services including communication concepts, workshops, narrative workshops, and value/brand development using methodologies such as Lego Serious Play. Targeted at companies and brands in transformation needing strategic guidance and stakeholder alignment.
- Design Creative design services including brand design, corporate design, illustration, web design, print materials, and trade show design. Targeted at companies and brands requiring visual identity and communication collateral.
- Entwicklung (Development) Digital development services including UX/UI design, app development, prototyping, landing pages, customer portals, and shop systems. Targeted at companies needing digital touchpoints to support their brand and communication strategy.
Companies that use Ping Pool
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Ping Pool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ping Pool partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Ping Pool competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest independent German communications group spanning PR, brand strategy, design and digital — a larger incumbent competitor operating in the same holistic agency space as Agenda 17.
- Edelman: Global public relations firm with a strong German practice — provides a scale benchmark for PR-led agency services and competes for enterprise transformation communication mandates.
- DDB Germany: German arm of the global DDB creative network — multi-disciplinary agency combining advertising, PR, and digital; comparable in service breadth but with holding-company scale.
- Ketchum: Global communications consultancy with German operations — relevant peer for benchmarking change-communications and corporate reputation engagements in Europe.
- FleishmanHillard: International public relations agency with a Frankfurt presence — competes for the same corporate communications and change-management mandates as Agenda 17.
- Havas Germany: German presence of the global Havas network offering communications, PR, and creative — a relevant broad-incumbent competitor in integrated communications.
Direct peers
- Scholz & Friends: German creative and communications agency combining advertising, PR, and design under one roof — comparable multi-disciplinary structure and DACH-centric client base.
- Antoni: Berlin-based independent communications and creative agency combining brand strategy, creative, and digital — closely comparable in spirit (independent, multi-disciplinary German agency).
- fischerAppelt: German independent communications agency combining PR, content, and creative — the closest mid-sized German analogue to Agenda 17's bundled service model.
- Jung von Matt: Independent German creative-agency network integrating communications, design, and digital — analogous agile, owner-driven model serving well-known German brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Ping Pool social profiles
Digital presencePing Pool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ping Pool leadership team
Management profileNumber of profiles
Ping Pool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ping Pool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ping Pool
What does Ping Pool do?
Ping Pool (operating as Agenda 17 GmbH) is an owner-managed PR and communications agency offering four integrated service pillars: Public Relations (press releases, media work, influencer communication, media planning), Consulting (strategic communication, workshops, narrative development, brand and value development), Design (brand/corporate design, web design, illustration, print, trade show design), and Development (UX/UI design, app development, prototyping, landing pages, customer portals, shop systems). Services are delivered as consulting engagements and project-based work to companies and brands undergoing transformation.
Is Ping Pool a public or private company?
Ping Pool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ping Pool founded?
Ping Pool was founded in 1998. It employs 11 to 50 people.
Where is Ping Pool based?
Ping Pool is headquartered in Leipzig, Germany, in the Europe region.
Who are Ping Pool's main competitors?
Broad incumbents on record are Serviceplan Group, Edelman, DDB Germany, Ketchum, FleishmanHillard and Havas Germany. Direct peers are Scholz & Friends, Antoni, fischerAppelt and Jung von Matt.
Does Ping Pool have an API?
No public API is recorded for Ping Pool.