Djurens Ratt
- Company typePrivate
- Founded1882
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
Djurens Ratt firmographics
Firmographics- Name
- Djurens Ratt
- Legal name
- Djurens Rätt
- Website
- https://djurensratt.se
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Djurens Ratt is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Djurens Ratt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership fees: Monthly recurring donations from members who sign up as monthly givers (månadsgivare). Members receive benefits including a welcome gift and 15% discount in the web shop.
- One-time donations: Single gift donations from supporters who contribute amounts such as 200 kr, 100 kr, 75 kr, or custom amounts.
- Testamentary gifts: Inheritances from supporters who include the organization in their wills. The organization states that bequests constitute approximately one-third of their revenues.
- Corporate gifts and partnerships: Companies can make corporate donations or become support companies (stödföretag) for the organization.
- Web shop sales: Sale of merchandise including accessories, mugs, clothing, stickers, pins, and vegan cookbooks. Members receive 15% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring donation (Månadsgivare) |
| Other | Pay-as-you-go | One-time gift donation |
| Subscription | Annual | Rädda Djuren-klubben children's membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Djurens Ratt product offering
Product offeringCore offering
Djurens Rätt is a Swedish nonprofit animal rights organization that advocates for animals in factory farms, fur farms, and animal testing through political lobbying, corporate engagement, public campaigns (petitions, open letters, manifestations), and educational content. The organization engages supporters as monthly donors and one-time gift contributors, sells branded merchandise and vegan cookbooks via its webshop, runs the Välj Vego plant-based inspiration platform, and operates the Rädda Djuren-klubben children's membership club.
Product overview
Djurens Rätt operates a digital platform ecosystem focused on animal rights advocacy. The core offering consists of the main website (djurrensratt.se) for campaigns, news, and member engagement; a dedicated support platform (stod.djurrensratt.se) for donations and membership; and a peer-to-peer fundraising platform (insamling.djurrensratt.se) powered by BetterNow. Supporting offerings include a webshop for merchandise with member discounts, the Välj Vego inspiration platform for plant-based choices, and the Rädda Djuren-klubben children's membership program. The organization does not offer a technology product in the traditional sense, but rather uses these digital platforms to advance its mission of animal rights advocacy through campaigns, political influence, and corporate partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Välj Vego: Inspiration website to make it easier for more people to choose plant-based options
- Rädda Djuren-klubben
- Djurvänlig kommun
- Fjäderfria listan
- European Chicken Commitment
Products and services
- Huvudwebbplats (djurensratt.se) Primary website serving as the main platform for all organizational activities, including campaign information, news, donation options, membership signup, and advocacy resources for the Swedish public.
- Stödplattform (stod.djurensratt.se) Dedicated donation and membership support platform offering monthly giving options, one-time gifts, corporate giving, and testamentary giving programs for Swedish supporters and corporate partners.
- Insamlingsplattform (insamling.djurensratt.se) Peer-to-peer fundraising platform powered by BetterNow, enabling individual supporters to create and manage personal fundraising campaigns that benefit Djurens Rätt.
- Webbshop (shop.djurensratt.se) Online merchandise store offering accessories, mugs, clothing, stickers, pins, and vegan cookbooks, with members receiving a 15% discount.
- Välj Vego Inspiration website and mobile app promoting plant-based eating, featuring recipes and vegan challenges to help Swedish consumers reduce animal product consumption.
- Rädda Djuren-klubben Children's membership club for young animal advocates up to 13 years, including a welcome gift and quarterly 'Klubbnytt' newsletter, priced at 175 SEK per year.
Quantifiable outcome
- 87% of funds go directly to animal welfare activities
- +4 more outcomes
Companies that use Djurens Ratt
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Djurens Ratt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Djurens Ratt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and major.
- SAS (Scandinavian Airlines)minorCampaign target. Djuren's Rätt is actively campaigning against SAS for transporting dogs to laboratories for testing. Over 50,000 signatures collected calling on SAS to ban transport of animals to testing facilities.
- Eurogroup for AnimalscoreEuropean cooperation organization for animal rights. Djuren's Rätt works with Eurogroup for Animals on various campaigns including animal transport and EU-wide policy initiatives.
- World Federation for AnimalscoreA new global organization founded by Djuren's Rätt with the goal of influencing animal welfare legislation at the UN level. This represents Djuren's Rätt's expansion into international advocacy.
- European Coalition to End Animal ExperimentsminorA European cooperation organization focused on ending animal testing. Djuren's Rätt is a member. The partnership coordinates efforts to reduce and replace animal testing across Europe.
- Open Wing AlliancecoreAn international coalition of animal rights organizations. Djuren's Rätt is a member and was instrumental in founding the alliance. The partnership focuses on joint campaigns to improve animal welfare, particularly regarding cage-free commitments from companies. The alliance coordinated the European campaign that led to EU-wide cage-free commitments.
- SodexomajorSodexo committed to phasing out cage eggs from all operations globally by 2025, following dialogue with Open Wing Alliance and Djuren's Rätt. This commitment affects millions of hens worldwide.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Djurens Ratt competitors and assessment
Company assessmentDirect peers
- Mercy For Animals: US-headquartered farmed-animal advocacy group with international corporate-engagement and policy programs. Peer because its core focus (industrial animal agriculture welfare reform via corporate commitments) overlaps tightly with Djurs Rätt's chicken and broiler campaigns.
- World Animal Protection: Global animal welfare nonprofit working on factory farming, wildlife, and disaster response. Comparable international advocacy model and corporate-engagement approach.
- Humane Society International: International arm of the Humane Society movement running global campaigns on farm animal welfare and animal testing. Peer given overlap with Djurs Rätt on broiler-welfare and cosmetics-testing reform agendas.
- PETA (People for the Ethical Treatment of Animals): Largest US-based animal rights nonprofit running campaigns on factory farming, animal testing, and fur. Direct peer because it pursues the same advocacy, corporate-engagement, and public-campaign playbook as Djurs Rätt but at vastly larger scale.
- Four Paws International: Global animal welfare organization headquartered in Vienna with campaigns across factory farming, fur, and companion animals. Comparable mission structure, EU footprint, and donor-funded advocacy model.
- Animal Equality: International animal rights organization running investigations, corporate campaigns, and legislative advocacy focused on factory farming. Closely comparable to Djurs Rätt in tactic mix (corporate pressure + public campaigns) and transnational scope.
Broad incumbents
- ASPCA: Long-established US animal welfare charity with broader companion-animal and cruelty-investigation remit. Comparable long-standing, large nonprofit brand in animal welfare space.
- Royal Society for the Prevention of Cruelty to Animals (RSPCA): UK's largest and oldest (1824-founded) animal welfare charity with enforcement powers and broad farm-animal, pet, and wildlife programming. Comparable older, larger incumbent with a similar historical legacy and donor-funded model.
Others
- Eurogroup for Animals: Brussels-based umbrella that coordinates European animal-welfare NGOs and represents them at EU institutions. Listed as a 'core' partner of Djurs Rätt; comparable as a federation/advocacy layer in the same EU policy arena.
- World Federation for Animals: Global animal welfare body founded by Djurs Rätt in 2021 to push UN-level legislation. Technically an affiliated entity, but operationally adjacent peer pursuing the same advocacy at a higher multilateral level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Djurens Ratt social profiles
Digital presenceDjurens Ratt compliance and trust
Trust signalCompliance2 records
Djurens Ratt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Djurens Ratt leadership team
Management profileNumber of profiles
Profiles2 records
Djurens Ratt subsidiaries and ownership
Company hierarchySubsidiaries1 record
Djurens Ratt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Djurens Ratt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Djurens Ratt
What does Djurens Ratt do?
Djurens Rätt is a Swedish nonprofit animal rights organization that advocates for animals in factory farms, fur farms, and animal testing through political lobbying, corporate engagement, public campaigns (petitions, open letters, manifestations), and educational content. The organization engages supporters as monthly donors and one-time gift contributors, sells branded merchandise and vegan cookbooks via its webshop, runs the Välj Vego plant-based inspiration platform, and operates the Rädda Djuren-klubben children's membership club.
Is Djurens Ratt a public or private company?
Djurens Ratt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Djurens Ratt founded?
Djurens Ratt was founded in 1882. It employs 101 to 250 people.
Where is Djurens Ratt based?
Djurens Ratt is headquartered in Stockholm, Sweden, in the Europe region.
How does Djurens Ratt make money?
Five revenue lines are on record. Membership fees are the primary driver. The others are one-time donations, testamentary gifts, corporate gifts and partnerships and web shop sales.
Who are Djurens Ratt's main competitors?
Direct peers on record are Mercy For Animals, World Animal Protection, Humane Society International, PETA (People for the Ethical Treatment of Animals), Four Paws International and Animal Equality. Broad incumbents are ASPCA and Royal Society for the Prevention of Cruelty to Animals (RSPCA). Others are Eurogroup for Animals and World Federation for Animals.
Does Djurens Ratt have an API?
No public API is recorded for Djurens Ratt.