NDI Group A/S
NDI Group A/S is a privately held Danish B2B tire distributor, founded 1970 in Brørup, operating 16 warehouses and ~1 million tires across Denmark, Sweden, Norway, and Finland, serving automotive, truck, agriculture, construction, garden, and marine segments via webshop and export channels.
- Company typePrivate
- Founded1970
- HeadquartersBrørup, Denmark
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What NDI Group A/S does
NDI Group A/S (Nordisk Dæk Import) is a Danish tire import and distribution company headquartered in Brørup, Denmark, founded in 1970 by Benny Kristensen, who remains founder and chairman. The company operates a B2B distribution model serving the Nordic region through 16 warehouse facilities spread across Denmark, Sweden, Norway, and Finland, with an inventory of approximately 1 million tires. Operations are organized across six business areas: passenger and commercial vehicles; trucks and buses; agriculture; construction and industry; garden and park; and port and marine applications. The company is privately held and employs 501–1,000 staff; no financial figures are publicly disclosed.
The product portfolio spans major tire categories serving transportation, agriculture, construction, recreational, and marine end-markets, with active line management such as the Alliance Agri Star II 450 Row Crop (RC) agricultural tire launch on January 2, 2026. The core technical capability is the logistics and inventory platform required to hold and rotate roughly one million SKUs of tires across four countries, combined with category expertise across six distinct end-verticals.
The go-to-market blends physical warehousing with digital channels: a B2B webshop at shop.ndias.com for domestic ordering and an export-facing site at export.ndias.com for cross-border sales, supported by localized interfaces in Danish, Norwegian, Swedish, Finnish, German, and English. Revenue is generated by purchasing tires from manufacturers, holding inventory across a Nordic logistics network, and selling at wholesale to commercial buyers — primarily workshops, fleet operators, dealers, and agricultural businesses — with pricing driven by tire category, volume, and seasonal demand rather than a subscription or platform model. No data-disclosed pricing tiers, customer counts, or contract terms are available in the input.
NDI Group A/S firmographics
Firmographics- Name
- NDI Group A/S
- Legal name
- NDI Group A/S
- Website
- https://ndi.eu
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NDI Group A/S is a privately held Danish B2B tire distributor, founded 1970 in Brørup, operating 16 warehouses and ~1 million tires across Denmark, Sweden, Norway, and Finland, serving automotive, truck, agriculture, construction, garden, and marine segments via webshop and export channels.
- Ownership category
- akta.pro rank
NDI Group A/S industry classification
Industry- Product category
- Tire and Wheel Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where NDI Group A/S is headquartered
LocationHeadquarters
- HQ city
- Brørup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
NDI Group A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels3 records
NDI Group A/S product offering
Product offeringCore offering
NDI Group A/S (Nordisk Dæk Import) imports and distributes tires, rims, and accessories across the Nordic region. The company operates the largest tire distribution network in the Nordics with 16 warehouse facilities across Denmark, Sweden, Norway, and Finland, maintaining approximately 1 million tires in stock. Offerings cover passenger/light commercial vehicles, trucks and buses, agriculture (including the Alliance Agri Star II line), construction and industry, garden/park equipment, and port/marine applications, sold through a B2B webshop and dedicated segment sales consultants.
Product overview
NDI Group A/S (Nordisk Dæk Import) is a Nordic tire distributor operating as a unified product and service portfolio. The company offers tires, rims, and accessories across six distinct business areas: Person- og varevogn (passenger/light commercial vehicles), Lastbil og busser (trucks/buses), Landbrug (agriculture including the Alliance Agri Star II product line), Entreprenør og industri (construction/industry), Have og park (garden/park), and Havn og marine (port/marine). Core offerings are complemented by a B2B webshop platform (shop.ndias.com) and wheel pickup services. The company maintains one million tires in stock across 16 storage facilities in Denmark, Sweden, Norway, and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Alliance Agri Star II tire line Agricultural tire product line (including 450 Row Crop sprayer tire variant) sold through NDI's agricultural business area, based on Alliance Agri Star II technology for longer tire lifespan and improved driving comfort.
- NDI B2B Webshop (shop.ndias.com) B2B e-commerce platform enabling business customers to order tires, rims, and accessories at their convenience, 24/7.
- Wheel Pickup Service (Hjulafhentning) Transport booking service that allows customers to schedule wheel pickup from NDI warehouse facilities.
Companies that use NDI Group A/S
Customer profileSegments6 records
Ideal customer profiles3 records
NDI Group A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NDI Group A/S partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
NDI Group A/S competitors and assessment
Company assessmentDirect peers
- Delticom AG: Delticom is Europe's leading B2B/B2C online tire retailer/wholesaler, headquartered in Germany. Most directly comparable to NDI's import-distribution-plus-webshop model; both sit between tire manufacturers and end customers via multi-country wholesale and digital channels.
- Däckia: Däckia is one of Sweden's largest independent tire distributors serving dealers and B2B customers across the Nordics. Operates a similar import-and-distribute model with multi-vertical coverage, making it a closely comparable Nordic tire wholesaler.
- Vianor: Vianor is Nokian Tyres' owned pan-Nordic tire retail and service franchise network operating in the same DK/SE/NO/FI geography as NDI. Comparable as a tire distribution and service channel across the same verticals (passenger, commercial, agriculture, OTR) within an overlapping Nordic footprint.
Broad incumbents
- First Stop: First Stop is Bridgestone's pan-European tire service and distribution franchise network. Comparable as a vertically integrated tire distributor with multi-country European presence serving commercial and consumer tire demand.
- Euromaster: Euromaster is a Michelin-owned European tire service and distribution network. Overlaps with NDI's commercial/fleet and retail-adjacent offering; broader European footprint and brand backing, but NDI's Nordic density makes Euromaster the closest large incumbent benchmark.
- Continental AG: Continental is a major global tire manufacturer with strong commercial/OTR/agri lines distributed through partners like NDI. Comparable as a major brand supplier whose commercial terms and channel strategy directly drive NDI's portfolio economics.
- Nokian Tyres: Nokian Tyres is the leading Nordic-origin tire manufacturer and owns Vianor. Comparable as the upstream brand that competes with NDI's brand portfolio across the same Nordic geographies and verticals, and shapes NDI's distribution dynamics.
- Point S: Point S is the world's largest independent tire dealer and service network, with significant Nordic presence. Comparable broad-incumbent benchmark for tire distribution at scale with multi-vertical coverage (passenger, commercial, agricultural, industrial).
Regional players
- Black's Tire Service: Black's Tire is a large independent multi-state U.S. commercial and consumer tire distributor. Useful benchmark as a comparably scaled multi-vertical tire wholesale/retail operator, though regional (US) rather than European.
Emerging players
- Trelleborg Wheel Systems: Trelleborg Wheel Systems (now part of Yokohama TWS) is a leading specialty agricultural and industrial tire maker with strong Nordic and pan-European distribution. Comparable emerging player overlapping with NDI in agri/OTR/port-marine verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NDI Group A/S social profiles
Digital presenceNDI Group A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
NDI Group A/S leadership team
Management profileNumber of profiles
Profiles1 record
NDI Group A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NDI Group A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NDI Group A/S
What does NDI Group A/S do?
NDI Group A/S (Nordisk Dæk Import) imports and distributes tires, rims, and accessories across the Nordic region. The company operates the largest tire distribution network in the Nordics with 16 warehouse facilities across Denmark, Sweden, Norway, and Finland, maintaining approximately 1 million tires in stock. Offerings cover passenger/light commercial vehicles, trucks and buses, agriculture (including the Alliance Agri Star II line), construction and industry, garden/park equipment, and port/marine applications, sold through a B2B webshop and dedicated segment sales consultants.
Is NDI Group A/S a public or private company?
NDI Group A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NDI Group A/S founded?
NDI Group A/S was founded in 1970. It employs 501 to 1,000 people.
Where is NDI Group A/S based?
NDI Group A/S is headquartered in Brørup, Denmark, in the Europe region.
Who are NDI Group A/S's main competitors?
Direct peers on record are Delticom AG, Däckia and Vianor. Broad incumbents are First Stop, Euromaster, Continental AG, Nokian Tyres and Point S. Black's Tire Service is listed as a regional player. Trelleborg Wheel Systems is listed as an emerging player.
Does NDI Group A/S have an API?
No public API is recorded for NDI Group A/S.
What industry is NDI Group A/S in?
NDI Group A/S's product category is Tire and Wheel Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 423130 and its SIC code is 5010.