Mimo

What Mimo does

Grupo Mimó is a privately-held Spanish industrial converter, founded in 1993 and headquartered in Getafe (Madrid), that designs and manufactures custom point-of-sale displays (PLV) and cardboard packaging for consumer goods brand owners. The group operates through two registered entities — MIMÓ PACK, S.L. and CARTONAJES MIMÓ, S.L. — both based at the same 20,000 m2 industrial complex on Calle Pitágoras, and is led by Director Agustín Mimó as a family-owned business with no external institutional investors identified.

Core production capability is concentrated on large-format offset printing (up to 6 in-line colors with UVI), large-format digital printing, lamination and metalizing, die-cutting up to 2,500 x 1,500 mm, and a full finishing range including UV varnish, foil stamping, and embossing/debossing. Pre-production is supported by 3D structural design simulation that lets clients validate display fit and appearance under product load before tooling. Quality, environmental, and occupational safety management are formalized under ISO 9001, ISO 14001, and ISO 45001, with FSC and PEFC chain-of-custody credentials covering the forest-fiber inputs.

Revenue is generated primarily through project-based, custom manufacturing contracts with brand owners in spirits/beverages (e.g., Coca-Cola shrink sleeves, DYC, Brugal rigid boxes), food, personal care, pharmaceuticals, and broader FMCG. The go-to-market is direct enterprise field sales supplemented by trade-show presence (notably EMPACK Madrid 2025) and a small e-commerce storefront at mimoencaja.com for standardized boxes targeting SMB and individual buyers. No public pricing, revenue, or unit-volume disclosures are available; relationships are described as repeat-client campaigns rather than recurring SaaS-style contracts, and the most recent strategic emphasis is on digitization (2026 FEDER grant) and product-line extension into lined rigid boxes (2025).

Name

Mimo

Legal name

GRUPO MIMÓ

Website

https://grupomimo.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Mimó is a privately-held Spanish manufacturer, founded in 1993 and based in Getafe (Madrid), that designs and produces custom point-of-sale displays and cardboard packaging for consumer goods brand owners in beverages, food, personal care, and FMCG.

Ownership category

akta.pro rank

Product category

Point-of-Sale Display and Cardboard Packaging Manufacturing

NAICS

Other Paperboard Container Manufacturing (322219), Corrugated and Solid Fiber Box Manufacturing (322211)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

akta.pro secondary industries

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Cardboard packaging manufacturing
• Point-of-sale displays
• Custom folding cartons
• Offset printing services
• PLV manufacturing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom PLV and packaging manufacturing: Grupo Mimó generates revenue by designing and manufacturing bespoke point-of-sale displays and cardboard packaging for brand owners. Production is offered as full-service (structural design through final assembly) or as partial services covering specific phases (printing, lamination, die-cutting, assembly, shrink-wrapping). Revenue is project-based and non-recurring per campaign, though repeat client relationships drive volume over time.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Grupo Mimó designs and manufactures custom point-of-sale (PLV) displays and cardboard packaging for consumer brands. The company delivers full-service production from structural design and prepress through offset/digital printing, lamination, die-cutting, finishing, and final assembly, and also offers phase-specific production services. Its two operating entities — MIMÓ PACK, S.L. and CARTONAJES MIMÓ, S.L. — run a vertically integrated 20,000 m² facility in Getafe, Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• mimoencaja.com: Online store selling boxes and packaging products

Products and services

• Custom PLV (point-of-sale) displays and packaging Custom design and manufacturing of point-of-sale (PLV) displays and packaging from cardboard for consumer brands (spirits, food, personal care, pharma, FMCG), delivered through full-service production from structural design to assembly or as phase-specific services.
• Custom cardboard packaging (Cartonaje / folding cartons) Custom cardboard folding cartons and packaging manufactured by CARTONAJES MIMÓ, S.L. for brand owners, including compact lined cardboard boxes produced on dedicated machinery acquired in 2025.
• mimoencaja.com online store (standardized cardboard boxes) E-commerce storefront selling standardized cardboard boxes and packaging products directly to small businesses and individual buyers for smaller or standard-format orders.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Saica Group: Spanish-headquartered paper and packaging group producing corrugated packaging, folding cartons, and specialty paper. Most direct strategic peer for Mimó given shared Spanish base, paperboard converting focus, and overlap in serving European brand owners.
• Mayr-Melnhof Karton: Austrian folding carton and recycled folding boxboard producer serving consumer goods and premium brand customers across Europe. Comparable to Mimó on paperboard folding cartons, premium finishing, and brand-owner customer profile, though with greater integration into paperboard production.
• Hinojosa Packaging Solutions: Spanish family-owned packaging group offering folding cartons, corrugated packaging, and POS displays for brand owners. Directly comparable to Mimó on geography, customer profile (FMCG/spirits brands), and product breadth across PLV and cartons.

Broad incumbents

• DS Smith: Large UK-listed European packaging manufacturer with deep corrugated and POS display capabilities and an Iberian operating presence. Competes with Mimó for the same brand-owner accounts but at significantly larger scale and broader geographic reach.
• Graphic Packaging Holding Company: US-listed global folding carton and paperboard manufacturer with European operations serving consumer goods brands. Comparable to Mimó in custom folding cartons for FMCG/spirits but operates at vastly greater scale and product breadth.
• Stora Enso Packaging Materials: Finnish-Swedish integrated paperboard and packaging company with European folding carton operations. Competes with Mimó in consumer brand folding cartons, with advantages from integrated paperboard production and global scale.
• Smurfit Kappa: Global paper-based packaging leader with extensive European folding carton and display operations. A broad incumbent competing with Mimó in custom paperboard packaging and POS for multinational brands, though serving far larger customers across more geographies.
• WestRock Company: US-listed global packaging company with consumer folding carton and paperboard display operations across the Americas and Europe. Comparable to Mimó in custom cartons and POS displays for brand owners, but at massive scale and with significantly broader product portfolio.

Regional players

• Petitgas Cartonajes: Spanish folding carton manufacturer serving consumer goods customers with printed cartons and packaging. Similar profile to Mimó in custom paperboard packaging for Iberian brand owners, though with a narrower POS/PLV display offering.
• TOMPLA Indústria do Cartão: Iberian folding carton and corrugated packaging manufacturer serving consumer goods brands. Similar to Mimó in custom folding cartons and brand-owner focus but primarily competing in the Portuguese and broader Iberian market rather than Spain specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mimo-pack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimo