What RGB Gaming does

RGB Gaming is a South African esports-in-education company headquartered in Johannesburg and operating as a subsidiary of the Scadco group. The company provides structured esports programs to primary schools, high schools, and colleges, combining recurring program subscriptions with custom-built game content (120+ Minecraft and Fortnite maps) and tournament hosting. Its core technology is a web-based esports management portal (RGB Gaming Esports Portal / sport.scadsys.co.za) that centralizes tournament scheduling, team and roster management, player registrations, automated updates, and match tracking across ad-hoc matches and major league competitions. The platform supports features such as Team and Player Archiving for retiring inactive rosters without data loss.

The business operates across three revenue streams: subscription-based school and college esports programs delivered via direct B2B engagement with educational institutions, subscription/self-serve licensing of the esports portal, and professional services revenue from hosting premier tournaments at major expos including Comic Con Africa, Comic Con Cape Town, RAGE Expo, and the Dubai Esports Festival. The company anchors a distribution network spanning 7+ countries, 12+ college campuses, and 90+ active teams running 240+ weekly matches, and has run the Microsoft-backed Redstone Royale multi-country tournament across six African nations. Custom services extend to esports arena design and build, with six arenas and 48 designs reportedly delivered.

RGB Gaming's go-to-market is community-led and event-driven: it acquires education customers through direct sales and event activations, and has secured strategic corporate and event partnerships with HONOR, Microsoft, Epic Games, Evetech, Corsair, HP, MSI, Advtech, Centennial Schools, UNISA, and event operators across Comic Con and RAGE. The company employs 11-50 staff and is led by CEO Mitchell Struwig and CTO Clinton Struwig, operating without disclosed external funding as part of the diversified Scadco group alongside Scadsys and Buzzbotics.

Name

RGB Gaming

Legal name

RGB Gaming

Website

https://rgbgaming.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RGB Gaming is a South African esports-in-education company that delivers subscription-based school and college esports programs, a web-based tournament management portal, custom game maps, and premier tournament hosting across 7+ countries.

Ownership category

akta.pro rank

Product category

Esports Education Services

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (71121), Custom Computer Programming Services (541511)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Esports & Competitive Gaming Programs (EDALAIAO), Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI), Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)

Keywords

• Esports education programs
• Tournament management platform
• School esports leagues
• Esports tournament hosting
• Gaming event management

Headquarters

HQ city

Sandown

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. School and College Esports Programs: Revenue generated from providing esports programs to educational institutions including schools and colleges. Services include staff coaching, learner mentoring, tournament management, and brand development.
2. Premier Tournament Hosting: Hosting premier esports tournaments at major expo events including Comic Con Africa, Comic Con Cape Town, RAGE Expo, and Dubai Esports Festival. Generates revenue through event partnerships, sponsorships, and prize sponsorship from partners like Evetech.
3. Esports Platform Licensing: Online esports management portal offered to schools and organizations for tournament scheduling, team management, and match tracking. Available via sport.scadsys.co.za.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RGB Gaming is an esports development company that designs and delivers structured esports-in-education programs to primary schools, high schools, and colleges across South Africa. It operates a web-based Esports Management Portal that centralizes tournament scheduling, team rosters, player registrations, and match tracking, and supplements these programs with custom Minecraft and Fortnite maps, Premier Tournament events at major expos, and physical esports arena design and construction.

Product overview

RGB Gaming operates a web-based esports management platform with modular programs for education. The core RGB Gaming Esports Portal provides tournament scheduling, team/roster management, player registration, and match tracking for competitions ranging from ad-hoc matches to major league tournaments. This platform is complemented by dedicated School Esports and College Esports programs offering structured leagues, custom game maps (Minecraft and Fortnite), and inter-school competitions. Premier Tournament Events at major expos including Comic Con Africa, rAge Expo, and Dubai Esports Festival showcase top competitive talent. Additional services include custom game map development and esports arena design/build. The company supports 240+ weekly matches, 90+ active teams, and operations across 7+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• RGB Gaming Esports Portal: Web-based esports management tool that supports tournament organization, team management, player registrations, and league operations from ad-hoc matches to major competitions.

Products and services

• RGB Gaming Esports Portal Web-based esports management platform that supports the full spectrum of competition from ad-hoc matches to major league tournaments. Centralizes team rosters, player registrations, automated updates, tournament scheduling, match tracking, and scoring for schools and organizations.
• School Esports Program Sustainable esports program for primary and high schools featuring Minecraft and Rocket League leagues, tournaments, custom game maps, skill development modules, and inter-school competitions designed to engage students beyond traditional sports.
• College Esports Program Modular, customizable esports program for higher education institutions centered on talent development and career pathways into the gaming and esports industries, including weekly games on Wednesday, Thursday, and Friday, staff coaching, learner mentoring, and career guidance.
• Premier Tournament Events End-to-end premier esports tournament hosting at major expos including Comic Con Africa, Comic Con Cape Town, rAge Expo, and Dubai Esports Festival, featuring top competitive talent, high-stakes competitions, live streams, and sponsored prize pools.
• Esports Arena Design & Build Design and construction service for state-of-the-art esports gaming arenas, covering layout, technical setup, lighting, and aesthetics to create professional environments for training and tournaments. RGB Gaming has built 6 arenas and delivered 48 designs across different schools.
• Redstone Royale Multi-country Minecraft Education Edition tournament across Africa, supported by Microsoft, with six countries participating in 2023-2024 under the Redstone Royale banner.

Quantifiable outcome

• Over 80% of esports team members hadn't previously participated in extracurricular activities
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, minor and moderate.

• HONORcoreStrategic or Co-development Partner · 4 April 2026Strategic partnership announced at Rand Show 2026 to introduce structured eSports programs, digital skills development, and technology access to township schools across South Africa. HONOR donates smart devices to participating schools to support learning, training, and competitive gaming programs focused on coding, robotics, and digital literacy.
• NAG (National Amateur Gaming)coreGTM or Marketing Partner · 26 February 2026Co-powering the Tech and Gaming Arena at Rand Show 2026 exhibition at Johannesburg Expo Centre, Nasrec. NAG hosts distinct activity zones with live hackathons, esports tournaments, and robotics workshops.
• Kasi Flare (powered by Mettlestate)minorGTM or Marketing Partner · 26 February 2026Partner hosting distinct zones at Rand Show 2026 Tech and Gaming Arena with activities including esports competitions and cosplay events.
• Anime After HoursminorGTM or Marketing Partner · 26 February 2026Partner hosting distinct zones at Rand Show 2026 Tech and Gaming Arena with cosplay and anime-related activities.
• EvetechcoreGTM or Marketing PartnerMain hardware partner and prize sponsor. Provides gaming hardware for tournaments and prize sponsorship for RGB Gaming events including the Rand Show Legends Tournament.
• MicrosoftcoreTechnology or IntegrationCorporate partner supporting RGB Gaming initiatives. Microsoft supports the Redstone Royale tournament project with six African countries participating in 2023-2024.
• Epic GamescoreTechnology or IntegrationCorporate partner providing game titles including Fortnite for RGB Gaming tournaments and esports programs.
• CorsairmoderateGTM or Marketing PartnerCorporate partner providing gaming hardware products for RGB Gaming events and tournaments.
• HP (Hewlett-Packard)moderateGTM or Marketing PartnerCorporate partner providing gaming hardware for RGB Gaming esports programs and events.
• MSI (Micro-Star International)moderateGTM or Marketing PartnerCorporate partner providing gaming hardware and equipment for RGB Gaming tournaments.
• Comic Con Africa (CCA)coreGTM or Marketing PartnerEvent partner for premier esports tournaments at Comic Con Africa. RGB Gaming organizes thrilling competitions at this major entertainment event.
• Comic Con Cape Town (CCCT)coreGTM or Marketing PartnerEvent partner for premier esports tournaments at Comic Con Cape Town bringing together top gaming talent for competitive esports events.
• RAGE ExpocoreGTM or Marketing PartnerEvent partner for premier esports tournaments at RAGE Expo, South Africa's biggest gaming event, uniting the best esports talent in high-energy competitions.
• Dubai Esports Festival (DEF)coreGTM or Marketing PartnerEvent partner for premier tournaments at Dubai Esports & Games Festival bringing together top gamers from around the world for world-class competitive events.
• AdvtechmoderateStrategic or Co-development PartnerEducation partner providing institutional support and student access for RGB Gaming esports programs.
• Centennial SchoolscoreStrategic or Co-development PartnerEducation partner with dedicated esports arena at Sunninghill campus. Schools participate in RGB Gaming tournaments and esports programs.
• UNISA (University of South Africa)moderateStrategic or Co-development PartnerEducation partner providing university-level access for college esports programs and career development initiatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayVS: PlayVS is the leading North American platform for high school and college esports leagues, providing tournament infrastructure, scheduling, and competition management. Directly comparable to RGB Gaming's Esports Portal and School/College Esports programs in product and target customer.
• Generation Esports: Generation Esports operates school and collegiate esports leagues across the US, combining tournament management with curriculum-linked STEM content. Comparable to RGB Gaming's education-focused esports model combining competition with skill development.
• National Amateur Gaming (NAG): NAG is a South African amateur gaming community that organizes tournaments and gaming events at major expos including the Rand Show. Listed as a direct RGB Gaming partner but operates in the same regional esports/community space.
• Mettlestate: Mettlestate is a South African esports tournament and league operator that organizes competitive gaming events across Africa. Listed as a partner of RGB Gaming but the same target audience and tournament model make it a direct peer in the regional esports market.
• NASEF (North American Scholastic Esports Federation): NASEF runs scholastic esports programs combining competitive gaming with career and STEM education for K-12 and college students. Closely aligned with RGB Gaming's mission of structured esports-in-education with career pathways.

Emerging players

• Challengermode: Challengermode is an esports infrastructure platform enabling tournament organizers, communities, and game publishers to run competitive events. Comparable to RGB Gaming's portal for tournament organization and league management at the platform layer.

Broad incumbents

• Microsoft (Minecraft Education): Microsoft's Minecraft Education platform underpins much of RGB Gaming's school engagement (Redstone Royale tournament). As a platform incumbent, Microsoft is both a partner and a potential competitor if it builds more vertical esports-in-education tooling.
• Epic Games (Fortnite): Epic Games provides Fortnite, one of RGB Gaming's core competitive titles. As a platform owner, Epic is both a crucial content partner and a structural dependency for the company's competitive programs.

Regional players

• British Esports Federation: British Esports Federation is a UK-based non-profit promoting esports nationally, including educational programs and student competitions. Comparable mission of building structured esports in education, though operating in a different geography.
• ACGL (Africa Cyber Gaming League): ACGL is a South African gaming and esports platform providing tournament infrastructure, team management, and community engagement across African gaming titles. Comparable regional player serving the same African esports market with overlapping platform capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RGBGamingZA

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RGB Gaming