EVETECH
EVETECH is a South African direct-to-consumer retailer selling gaming PCs, laptops, components, and accessories via its e-commerce storefront, Centurion showroom, and mobile app, serving gaming enthusiasts, DIY PC builders, and content creators with AI-assisted configuration tools.
- Company typePrivate
- Founded2007
- HeadquartersGauteng, South Africa
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EVETECH does
EVETECH (Pty) Ltd is a South African direct-to-consumer retailer specializing in gaming PCs, laptops, computer hardware, and related accessories, founded in 2007 and headquartered at Limeroc Business Park in Centurion, Pretoria, with 51-100 employees. The company operates a proprietary e-commerce storefront at evetech.co.za alongside a physical retail showroom, supported by a mobile app (iOS and Android) offering app-exclusive pricing. Its product portfolio spans pre-built gaming PCs, gaming laptops (ASUS ROG, MSI, Dell Alienware, HP OMEN, Lenovo Legion), graphics cards (NVIDIA GeForce RTX series, AMD Radeon, Intel Arc), processors, motherboards, memory, storage, power supplies, cooling, monitors, gaming peripherals, chairs, desks, mini PCs, workstation PCs, Apple MacBooks, simulation gear, 3D printers, handhelds, and collectibles, alongside distributor relationships across all major GPU, CPU, and component brands.
The business is run on a one-time-purchase hardware sales model with no subscription components; pricing is unit-based and varies by SKU (premium gaming laptops such as the MSI Raider are listed at approximately R 89,999). EVETECH's go-to-market is multi-channel: its own e-commerce site and app drive bottom-of-funnel conversion, while organic social presence on Instagram, X, Facebook, YouTube, and TikTok plus an EveZone content/review sub-brand support top-of-funnel awareness. Two AI-powered tools, the AI PC Builder and AI Laptop Finder, are layered on top of the storefront to assist customers with custom configuration and product matching, claimed to have facilitated over 50,000 PC builds and to be the '#1 AI builder in South Africa.' The founder, Imran Sorathia, continues to serve as Managing Director, and EVETECH operates as an independently owned, privately held proprietary limited company with no disclosed institutional investment, parent company, or public listing.
EVETECH firmographics
Firmographics- Name
- EVETECH
- Legal name
- EVETECH (Pty) Ltd
- Website
- https://evetech.co.za
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EVETECH is a South African direct-to-consumer retailer selling gaming PCs, laptops, components, and accessories via its e-commerce storefront, Centurion showroom, and mobile app, serving gaming enthusiasts, DIY PC builders, and content creators with AI-assisted configuration tools.
- Ownership category
- akta.pro rank
EVETECH industry classification
Industry- Product category
- Gaming Computer Hardware Retail
- SIC
- Retail-Computer & Computer Software Stores (5734), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- PC Gaming Computers & Peripherals Retail (CRACABAI)
- akta.pro secondary industries
- PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD), Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)
Keywords
Where EVETECH is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
EVETECH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: One-time purchase revenue from selling gaming PCs, laptops, and computer hardware components directly to consumers. Products include custom-built gaming rigs, branded laptops, and individual components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gaming Laptops |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
EVETECH product offering
Product offeringCore offering
EVETECH sells gaming PCs, laptops, computer components and hardware to South African consumers through an e-commerce storefront and a physical showroom in Centurion. The company offers pre-built gaming systems, custom-built rigs via an AI PC Builder, branded gaming laptops, individual components (GPUs, CPUs, RAM, motherboards, storage), gaming peripherals, chairs, desks, and accessories. It also provides AI-driven product recommendation tools (AI PC Builder and AI Laptop Finder) to support self-serve discovery.
Product overview
EVETECH is a South African gaming PC retailer and custom PC builder offering a comprehensive portfolio of gaming hardware and accessories. The core offerings include Pre-Built Gaming PCs and Gaming Laptops from major brands, supplemented by Graphics Cards (GPUs) from NVIDIA GeForce, AMD Radeon, and Intel Arc. The company provides value-added services including an AI PC Builder for custom build recommendations and an AI Laptop Finder for laptop matching. Additional product categories include PC Components (processors, RAM, motherboards, storage, power supplies, cooling), Gaming Peripherals (keyboards, mice, headsets), Gaming Chairs and Desks, Mini PCs, Workstation PCs for professionals, Apple products (MacBooks, iMacs), Simulation Gear, 3D Printers, and Collectibles. The company operates flash deals, seasonal specials, and a mobile app with exclusive pricing. Founded in 2007, EVETECH serves the South African gaming and tech enthusiast market from their Centurion, Pretoria location.
Differentiator
Problem solved
Functional benefit
Brands
- EveZone: Content and review platform operated by Evetech featuring gaming guides, benchmarks, and tech reviews
Products and services
- Pre-Built Gaming PCs Custom-built and pre-configured desktop gaming computers offering various performance tiers from budget to enthusiast level. Includes systems powered by NVIDIA GeForce, AMD Radeon, and Intel Arc graphics processors.
- Gaming Laptops Portable gaming laptops from brands including ASUS ROG, MSI, Dell Alienware, HP OMEN, Lenovo Legion, and others. Available with various GPU tiers (RTX 3050 through RTX 5090) and processor options (Intel Core and AMD Ryzen).
- Graphics Cards (GPUs) High-performance graphics cards including NVIDIA GeForce (RTX 3050 through RTX 5090), AMD Radeon (RX 7600 through RX 9070 XT), and Intel Arc series. Available from brands including MSI, ASUS, Palit, Sapphire, ASRock, XFX, and PNY.
- Upgrade Kits
Companies that use EVETECH
Customer profileSegments3 records
Ideal customer profiles3 records
EVETECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
EVETECH partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
EVETECH competitors and assessment
Company assessmentEmerging players
- iBuyPower: US-based custom gaming PC builder and retailer offering configurable systems, laptops, and components. Comparable business model (custom builds + components retail) to EVETECH but at different geographic scale.
- Origin PC: Custom gaming PC and workstation builder (now part of CORSAIR) operating direct-to-consumer with high-end custom configurations. Comparable premium custom-build positioning to EVETECH's higher-tier offerings.
- CyberPowerPC: US-based custom gaming PC builder and system integrator with direct-to-consumer configurator similar to EVETECH's AI PC Builder. Direct comparator for the custom-build retail model.
Others
- Rectron: Major South African IT distribution company that supplies components and finished goods to retailers including gaming PC builders. Sits upstream of EVETECH in the value chain and shapes supplier relationships and allocation priority.
- PCPartPicker: US-based PC part compatibility and price-comparison platform used by enthusiasts globally. Not a direct retail competitor but overlaps with EVETECH's AI PC Builder in the build-configuration and recommendation layer, and shapes customer expectations for online configurators.
Broad incumbents
- Incredible Connection: Large South African consumer electronics and computer retail chain with multiple physical locations. Overlaps with EVETECH on gaming hardware and laptops but serves a broader consumer-electronics audience.
- HiFi Corp: Major South African electronics and computer retailer with nationwide footprint. Sells gaming PCs, laptops, and peripherals alongside wider consumer electronics, providing scale advantages EVETECH lacks.
Direct peers
- PC International: South African gaming PC and laptop retailer offering custom builds, components, and peripherals. Directly comparable assortment and target market to EVETECH.
- Titan Ice Computers: South African custom PC builder and gaming hardware retailer serving the same enthusiast customer base as EVETECH with similar custom-build services and component retail. Head-to-head competitor in the ZA gaming PC market.
- Mecer: South African computer and technology retailer selling laptops, desktops, components, and peripherals with both consumer and B2B channels. Comparable in product breadth and local presence to EVETECH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EVETECH social profiles
Digital presenceEVETECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVETECH leadership team
Management profileNumber of profiles
Profiles1 record
EVETECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVETECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVETECH
What does EVETECH do?
EVETECH sells gaming PCs, laptops, computer components and hardware to South African consumers through an e-commerce storefront and a physical showroom in Centurion. The company offers pre-built gaming systems, custom-built rigs via an AI PC Builder, branded gaming laptops, individual components (GPUs, CPUs, RAM, motherboards, storage), gaming peripherals, chairs, desks, and accessories. It also provides AI-driven product recommendation tools (AI PC Builder and AI Laptop Finder) to support self-serve discovery.
Is EVETECH a public or private company?
EVETECH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EVETECH founded?
EVETECH was founded in 2007. It employs 51 to 100 people.
Where is EVETECH based?
EVETECH is headquartered in Gauteng, South Africa, in the Africa region.
How does EVETECH make money?
One revenue line is on record: hardware Sales.
Who are EVETECH's main competitors?
Emerging players on record are iBuyPower, Origin PC and CyberPowerPC. Others are Rectron and PCPartPicker. Broad incumbents are Incredible Connection and HiFi Corp. Direct peers are PC International, Titan Ice Computers and Mecer.
Does EVETECH have an API?
No public API is recorded for EVETECH.
What industry is EVETECH in?
EVETECH's product category is Gaming Computer Hardware Retail. Its primary akta.pro industry code is CRACABAI, PC Gaming Computers & Peripherals Retail, with a secondary code of CRACAFAC, PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage). Its SIC code is 5734.