Developer docs
API playgroundTry for free, no card

Search company profiles

LAFC

Full company profile

uuid002d4nz

Namestring
LAFC
Legal namestring
LAFC Cosmos
Websiteurl
lafcsoccer.com
Company typeenum
Private
Founded yearint
2006
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersPasadena, United States
HQ citystring
Pasadena
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
youth soccer training, player development programs, competitive soccer leagues, soccer coaching services, college placement soccer
Industry1 code
1Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)
CodeMPAKACAFPrimaryYes
NAICS code1 code
  • Sports and Recreation Instruction61162
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Youth Sports Development Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Sponsorship and Advertising
TypeAdvertising
Description

Partnerships with brands including Modelo (Constellation Brands), Hello Soju, and other corporate sponsors. Includes in-stadium branding, promotional activations, and co-branded merchandise.

marketingdive.com
2In-Stadium Concessions and Retail
TypeTransaction Fee
Description

Alcoholic beverage sales (Hello Soju partnership, Modelo), food and beverage concessions, and merchandise sales throughout BMO Stadium during home matches.

prnewswire.com
3Match Revenue
TypeTransaction Fee
Description

Ticket sales for MLS regular season matches, CONCACAF Champions Cup games, and special events including FIFA Club World Cup matches at BMO Stadium.

si.com
4Broadcasting Rights
TypeSubscription Recurring
Description

MLS broadcasting deals and international media rights for competitions including CONCACAF Champions Cup and potential FIFA Club World Cup coverage.

si.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1LAFC Cosmos
Description

The primary brand name for the youth soccer organization, combining LAFC with 'Cosmos' to distinguish from the professional MLS team Los Angeles Football Club.

lafcsoccer.com
+2 more records
Core offering1 text field

LAFC Cosmos is a youth soccer organization based in Pasadena, California that provides soccer training and competitive programs for boys and girls from U8 through U19 age groups. The club operates recreational and competitive pathways, including an introductory First Touch Program for beginners and select/competitive teams that compete in regional and national tournaments. The organization develops players who progress to college soccer programs at institutions such as Brown University, Princeton, and UCONN, as well as to professional levels.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Multiple major trophies: 2022 MLS Cup, Supporters' Shield, 2024 U.S. Open Cup
+2 more records
Product overview1 text field

LAFC (Los Angeles Football Club) is a Major League Soccer franchise. The organization operates as a professional sports team rather than a technology product company. The primary offering is the MLS soccer team that competes in league matches, cup competitions (including the CONCACAF Champions Cup), and hosts home games at BMO Stadium. The club also operates youth development programs and has ownership/investment structures involving former players like Carlos Vela. As a sports entertainment organization, LAFC does not offer software products, platforms, or technology services in the traditional SaaS sense.

Product and service5 records
1First Touch Program
CategoryYouth Soccer Training
2Youth Competitive Soccer Teams (Boys and Girls U8-U19)
CategoryCompetitive Soccer Teams
3Select Program
CategoryCompetitive Soccer Teams
Description

Higher-level competitive select teams that compete in premier leagues and tournaments, including Coast Soccer League and US Development Academy pathways for elite youth players.

4College Placement and Alumni Program
CategoryPlayer Development Services
Description

Player development pathway supporting athletes seeking college soccer opportunities, with alumni having attended institutions including Brown University, Princeton, and UCONN. Showcases player talents to college coaches and scouts at older age groups.

5Tryouts and Player Recruitment
CategoryPlayer Recruitment Services
Description

Annual tryout events for younger teams and select program placement, including open training sessions to evaluate new and returning players for upcoming seasons.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Modelo (Constellation Brands)
Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2026-04-14
Description

Modelo launched its largest soccer investment to date, a multi-platform 'Best Seat in the House' campaign featuring LAFC alongside Inter Miami CF, Atlanta United FC, and Miami Freedom Park. The campaign includes seven-figure investments in U.S. pro soccer and 125% spending increase over last season, with player ambassadors from Mexico, U.S., Colombia, and Brazil.

marketingdive.com
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-04-08
Description

Hello Soju, a premium California-based soju brand, became the official soju partner and spirit-based ready-to-drink partner of LAFC. The partnership includes in-stadium activations, premium sampling experiences, and co-branded retail promotions across Southern California, available at concession and retail locations throughout BMO Stadium during LAFC home matches.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-03-09
Description

Korean travel platform My Real Trip launched a free travel package to Los Angeles featuring LAFC MLS match attendance as part of its MyPack program. The 3-night, 6-day package includes direct flights, hotel accommodation in Koreatown, stadium store voucher, and features LAFC's final home game ahead of the 2026 FIFA World Cup.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-03
Description

Vistance Networks' RUCKUS Networks business completed deployment of next-generation Wi-Fi 7 network at BMO Stadium in partnership with LAFC. Described as an early industry installation for MLS, the deployment includes high-performance access points managed by RUCKUS AI platform to support thousands of concurrent connections for 22,000 stadium guests.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

A well-known SoCal youth soccer club (Seattle-area roots with SoCal presence) running US Club Soccer-affiliated programs from younger ages through ECNL-level teams. Comparable on coaching structure, affiliation stack, and competitive tournament calendar.

TypeDirect peer
Description

The youth development arm of the LA Galaxy MLS club, providing elite youth soccer pathways in Southern California from U8 through academy levels. Directly comparable as a US Club Soccer-affiliated youth club competing for the same SoCal talent pool and family market.

TypeDirect peer
Description

One of the largest and most established youth soccer clubs in Southern California, fielding teams from U6 through U19 and competing in US Club Soccer and Cal South. Comparable as a SoCal-based competitive youth club with a similar age-group structure and tournament pedigree.

4Real So Cal
TypeDirect peer
Description

A major Southern California youth soccer club offering competitive and development pathways from young ages through U19. Competes head-to-head with LAFC Cosmos for players, coaches, and tournament slots in the SoCal pipeline.

TypeOthers
Description

The national governing body to which LAFC Cosmos is affiliated. Not a direct competitor but a relevant ecosystem peer: comparable youth clubs operate under its sanctioning framework, and its leagues/competitions (e.g., NPL, ECNL) define the structure the subject company competes within.

TypeDirect peer
Description

A Southern California-based competitive youth soccer club with ECNL and US Club Soccer affiliations running full U8-U19 age groups. Comparable as a peer-tier SoCal club with similar tournament schedule and player development mission.

TypeDirect peer
Description

A long-standing Southern California youth soccer club (est. 1978) running boys and girls programs across age groups under US Club Soccer and Cal South. Comparable as a heritage SoCal youth club competing for the same family demographic and producing college and professional players.

TypeDirect peer
Description

A Southern California competitive youth soccer club fielding boys and girls teams from U8 through U19 under US Club Soccer and Cal South affiliations. Directly comparable as a peer-tier SoCal club with similar mission and tournament participation.

TypeDirect peer
Description

A Northern California-based youth soccer club with US Club Soccer affiliation and a strong ECNL/developmental track record. Comparable as a California-based youth club of similar tier and competitive profile, though operating in a different sub-region.

TypeDirect peer
Description

The professional MLS club Los Angeles Football Club's youth development arm, operating an academy in the same SoCal market. Directly comparable as a youth soccer program competing for the same local player pool; notably shares the 'LAFC' name with the subject company despite being an unrelated organization.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LAFC

Youth Sports Development Serviceslafcsoccer.com

LAFC firmographics

Firmographics
Name
LAFC
Legal name
LAFC Cosmos
Website
https://lafcsoccer.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

LAFC industry classification

Industry
Product category
Youth Sports Development Services
NAICS
Sports and Recreation Instruction (61162)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

  • Youth soccer training
  • Player development programs
  • Competitive soccer leagues
  • Soccer coaching services
  • College placement soccer

Where LAFC is headquartered

Location

Headquarters

HQ city
Pasadena
HQ country
United States
HQ region
North America

Offices1 record

Markets served

LAFC business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Sponsorship and Advertising: Partnerships with brands including Modelo (Constellation Brands), Hello Soju, and other corporate sponsors. Includes in-stadium branding, promotional activations, and co-branded merchandise.
  2. In-Stadium Concessions and Retail: Alcoholic beverage sales (Hello Soju partnership, Modelo), food and beverage concessions, and merchandise sales throughout BMO Stadium during home matches.
  3. Match Revenue: Ticket sales for MLS regular season matches, CONCACAF Champions Cup games, and special events including FIFA Club World Cup matches at BMO Stadium.
  4. Broadcasting Rights: MLS broadcasting deals and international media rights for competitions including CONCACAF Champions Cup and potential FIFA Club World Cup coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

LAFC product offering

Product offering

Core offering

LAFC Cosmos is a youth soccer organization based in Pasadena, California that provides soccer training and competitive programs for boys and girls from U8 through U19 age groups. The club operates recreational and competitive pathways, including an introductory First Touch Program for beginners and select/competitive teams that compete in regional and national tournaments. The organization develops players who progress to college soccer programs at institutions such as Brown University, Princeton, and UCONN, as well as to professional levels.

Product overview

LAFC (Los Angeles Football Club) is a Major League Soccer franchise. The organization operates as a professional sports team rather than a technology product company. The primary offering is the MLS soccer team that competes in league matches, cup competitions (including the CONCACAF Champions Cup), and hosts home games at BMO Stadium. The club also operates youth development programs and has ownership/investment structures involving former players like Carlos Vela. As a sports entertainment organization, LAFC does not offer software products, platforms, or technology services in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Brands

  • LAFC Cosmos: The primary brand name for the youth soccer organization, combining LAFC with 'Cosmos' to distinguish from the professional MLS team Los Angeles Football Club.
  • First Touch Program
  • Cosmos Academy West

Products and services

  • First Touch Program
  • Youth Competitive Soccer Teams (Boys and Girls U8-U19)
  • Select Program Higher-level competitive select teams that compete in premier leagues and tournaments, including Coast Soccer League and US Development Academy pathways for elite youth players.
  • College Placement and Alumni Program Player development pathway supporting athletes seeking college soccer opportunities, with alumni having attended institutions including Brown University, Princeton, and UCONN. Showcases player talents to college coaches and scouts at older age groups.
  • Tryouts and Player Recruitment Annual tryout events for younger teams and select program placement, including open training sessions to evaluate new and returning players for upcoming seasons.

Quantifiable outcome

  • Multiple major trophies: 2022 MLS Cup, Supporters' Shield, 2024 U.S. Open Cup
  • +2 more outcomes

Companies that use LAFC

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

LAFC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

LAFC partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

  • Modelo (Constellation Brands)flagshipGTM or Marketing Partner · 14 April 2026Modelo launched its largest soccer investment to date, a multi-platform 'Best Seat in the House' campaign featuring LAFC alongside Inter Miami CF, Atlanta United FC, and Miami Freedom Park. The campaign includes seven-figure investments in U.S. pro soccer and 125% spending increase over last season, with player ambassadors from Mexico, U.S., Colombia, and Brazil.
  • Hello SojucoreGTM or Marketing Partner · 8 April 2026Hello Soju, a premium California-based soju brand, became the official soju partner and spirit-based ready-to-drink partner of LAFC. The partnership includes in-stadium activations, premium sampling experiences, and co-branded retail promotions across Southern California, available at concession and retail locations throughout BMO Stadium during LAFC home matches.
  • My Real TripminorGTM or Marketing Partner · 9 March 2026Korean travel platform My Real Trip launched a free travel package to Los Angeles featuring LAFC MLS match attendance as part of its MyPack program. The 3-night, 6-day package includes direct flights, hotel accommodation in Koreatown, stadium store voucher, and features LAFC's final home game ahead of the 2026 FIFA World Cup.
  • RUCKUS Networks (Vistance Networks)coreTechnology or Integration · 3 March 2026Vistance Networks' RUCKUS Networks business completed deployment of next-generation Wi-Fi 7 network at BMO Stadium in partnership with LAFC. Described as an early industry installation for MLS, the deployment includes high-performance access points managed by RUCKUS AI platform to support thousands of concurrent connections for 22,000 stadium guests.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

LAFC competitors and assessment

Company assessment

Direct peers

  • Crossfire Premier: A well-known SoCal youth soccer club (Seattle-area roots with SoCal presence) running US Club Soccer-affiliated programs from younger ages through ECNL-level teams. Comparable on coaching structure, affiliation stack, and competitive tournament calendar.
  • LA Galaxy Academy: The youth development arm of the LA Galaxy MLS club, providing elite youth soccer pathways in Southern California from U8 through academy levels. Directly comparable as a US Club Soccer-affiliated youth club competing for the same SoCal talent pool and family market.
  • Strikers FC: One of the largest and most established youth soccer clubs in Southern California, fielding teams from U6 through U19 and competing in US Club Soccer and Cal South. Comparable as a SoCal-based competitive youth club with a similar age-group structure and tournament pedigree.
  • Real So Cal: A major Southern California youth soccer club offering competitive and development pathways from young ages through U19. Competes head-to-head with LAFC Cosmos for players, coaches, and tournament slots in the SoCal pipeline.
  • Slammers FC: A Southern California-based competitive youth soccer club with ECNL and US Club Soccer affiliations running full U8-U19 age groups. Comparable as a peer-tier SoCal club with similar tournament schedule and player development mission.
  • Pateadores SC: A long-standing Southern California youth soccer club (est. 1978) running boys and girls programs across age groups under US Club Soccer and Cal South. Comparable as a heritage SoCal youth club competing for the same family demographic and producing college and professional players.
  • Arsenal FC (SoCal): A Southern California competitive youth soccer club fielding boys and girls teams from U8 through U19 under US Club Soccer and Cal South affiliations. Directly comparable as a peer-tier SoCal club with similar mission and tournament participation.
  • De Anza Force SC: A Northern California-based youth soccer club with US Club Soccer affiliation and a strong ECNL/developmental track record. Comparable as a California-based youth club of similar tier and competitive profile, though operating in a different sub-region.
  • LAFC Academy: The professional MLS club Los Angeles Football Club's youth development arm, operating an academy in the same SoCal market. Directly comparable as a youth soccer program competing for the same local player pool; notably shares the 'LAFC' name with the subject company despite being an unrelated organization.

Others

  • US Club Soccer: The national governing body to which LAFC Cosmos is affiliated. Not a direct competitor but a relevant ecosystem peer: comparable youth clubs operate under its sanctioning framework, and its leagues/competitions (e.g., NPL, ECNL) define the structure the subject company competes within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

LAFC social profiles

Digital presence

LAFC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LAFC leadership team

Management profile

Number of profiles

Profiles5 records

LAFC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LAFC M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAFC

What does LAFC do?

LAFC Cosmos is a youth soccer organization based in Pasadena, California that provides soccer training and competitive programs for boys and girls from U8 through U19 age groups. The club operates recreational and competitive pathways, including an introductory First Touch Program for beginners and select/competitive teams that compete in regional and national tournaments. The organization develops players who progress to college soccer programs at institutions such as Brown University, Princeton, and UCONN, as well as to professional levels.

Is LAFC a public or private company?

LAFC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was LAFC founded?

LAFC was founded in 2006. It employs 1 to 10 people.

Where is LAFC based?

LAFC is headquartered in Pasadena, United States, in the North America region.

How does LAFC make money?

Four revenue lines are on record. Sponsorship and Advertising is the primary driver. The others are in-Stadium Concessions and Retail, match Revenue and broadcasting Rights.

Who are LAFC's main competitors?

Direct peers on record are Crossfire Premier, LA Galaxy Academy, Strikers FC, Real So Cal, Slammers FC, Pateadores SC, Arsenal FC (SoCal), De Anza Force SC and LAFC Academy. US Club Soccer is listed as an others.

Does LAFC have an API?

No public API is recorded for LAFC.

What industry is LAFC in?

LAFC's product category is Youth Sports Development Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 7997.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
Nate'0 shots' Son Heung-min, silent for 2 consecutive games after playing 68 minutes... LAFC wins 1-0 against Toluca thanks to a last-minute goal in the 91st minute: Nate SportsSon Heung-min played 68 minutes for LAFC in a 1-0 victory against Toluca in the 2026 League Cup but did not attempt any shots. The winning goal was scored in the 91st minute by Eddie Segura after a last-minute cross deflected off an opponent's defender.NateSon Heung-min, multi-goal in the All-Star game... rose as the 'star among stars' in American professional soccer: Nate SportsSon Heung-min (LAFC) scored two goals within three minutes as captain of the MLS All-Star team in the 2026 MLS All-Star game held at Bank of America Stadium in Charlotte, North Carolina, leading his team to a 4-3 victory over the Mexico Liga MX All-Star team. He was named game MVP, with MLS noting it was the fastest multi-goal performance in All-Star game history. Heung-min commented that teammates created good opportunities and expressed satisfaction with the memorable experience despite limited playing time of 35 minutes.Nate'Mentally recovered' after the World Cup, the resurrection... SON is playing again: Nate SportsSon Heung-min scored his first MLS league goal for LAFC on July 18, 2026, helping his team secure a 3-0 victory over LA Galaxy at Dignity Health Sports Park in Carson, California. The goal came 237 days after his previous league strike and marked his return following a goalless 2026 FIFA World Cup campaign where South Korea failed to advance from the group stage. LAFC now sits third in the Western Conference with 27 points from 8 wins, 3 draws, and 5 losses.Los Angeles TimesLAFC star Son Heung-Min proves life after World Cup can offer hopeLAFC star Son Heung-min ended a 237-day goal drought by scoring a breakthrough goal during a win over the Galaxy on Friday night. The South Korean international had previously apologized for his national team's early elimination from the World Cup knockout round. The article frames the goal as a potential turning point for Son after a difficult period with both club and country.Naver손흥민, 리그 복귀 첫 경기서 첫 골 ‘쾅’손흥민(LAFC)이 2026 북중미 월드컵 이후 소속팀에 복귀해 7월 18일 LA 갈라시와의 MLS 정규리그 16라운드 원정 경기에서 후반 12분 쐐기골을 터뜨려 3-0 승리를 이끌었다. 이 골은 올 시즌 리그 첫 득점이자 지난해 11월 밴쿠버 전 이후 리그 기준 237일 만, 16경기 만에 기록한 값진 마수걸이 골이다. LAFC는 이 승리로 8승 3무 5패(승점 27)를 기록하며 서부 콘퍼런스 3위로 올라갔다.Naver손흥민, LA 더비서 시즌 1호골…월드컵 아픔 털어냈다Korean national football team captain Son Heung-min scored his first goal of the 2026 MLS season during the LA Derby on July 18th, helping LAFC defeat LA Galaxy 3-0 at Dignity Health Sports Park in Carson, California. The goal came in the 12th minute of the second half, with Son contributing to the team's decisive victory over their fierce regional rivals. This marked Son's first regular-season goal after recording nine assists this season, providing a positive moment following South Korea's group-stage exit from the World Cup.Naver월드컵 침묵한 손흥민, 리그 가서 터졌다…시즌 첫 골Son Heung-min returned to LAFC after the 2026 World Cup and scored his first MLS league goal of the season, finding the net in the 57th minute to seal LAFC's 3-0 victory over LA Galaxy on July 18, 2026. The goal ended a 237-day drought in league play, spanning 16 matches since his last league goal in November 2025. LAFC climbed to third place in the Western Conference with the win, improving their record to 8 wins, 3 draws, and 5 losses.Naver손흥민, MLS 시즌 첫 골 폭발…“월드컵 후 한국서 쉬면서 회복”Son Heung-min scored his first MLS regular season goal for LAFC in a 3-0 victory over LA Galaxy on July 18th at Dignity Health Sports Park in Carson, California. The goal came in the 12th minute of the second half from a Mark Delgado assist, marking his first regular season scoring opportunity in the local rivalry match 'El Trafico' since joining the team last summer. Son reflected that he was able to recover mentally by resting in Korea after Korea's group stage exit at the 2026 North America World Cup.Nate'Son Heung-min's face lit up with a smile after scoring a goal'... LAFC teammate Delgado, who was as happy as if it were his own achievement, said 'It's really wonderful' : Nate SportsLAFC defeated LA Galaxy 3-0 in a 2026 MLS regular season match at Dignity Health Sports Park, with goals from Marco Delgado, Denis Bouanga, and Son Heung-min. Son Heung-min scored his first goal of the regular season following a difficult 2026 World Cup campaign. Teammate Marco Delgado expressed joy at seeing Son score, stating the team is united in wanting Son to succeed at the club.NateThe local broadcaster in South Korea was surprised by Son Heung-min's actions! 'It's surprising, he must be desperate for his first goal... why isn't he taking the penalty?' → SON's concession, 'He is a greedy player but must have discussed it.' : Nate SportsLAFC defeated LA Galaxy 3-0 in a 2026 MLS Western Conference match at Dignity Health Sports Park in California, during which South Korean striker Son Heung-min voluntarily gave up a penalty kick to teammate Denis Bouanga rather than taking it himself. Son, who had nine assists but no goals in the league that season, handed the ball to Bouanga, the team's designated penalty taker, surprising commentators who expected him to take the shot to end his scoring drought. Analysts noted the decision was likely pre-discussed between the two players, with one commentator suggesting Son needs to score his first goal to return to his previous form.