LAFC
- Company typePrivate
- Founded2006
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
LAFC firmographics
Firmographics- Name
- LAFC
- Legal name
- LAFC Cosmos
- Website
- https://lafcsoccer.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LAFC industry classification
Industry- Product category
- Youth Sports Development Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where LAFC is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LAFC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sponsorship and Advertising: Partnerships with brands including Modelo (Constellation Brands), Hello Soju, and other corporate sponsors. Includes in-stadium branding, promotional activations, and co-branded merchandise.
- In-Stadium Concessions and Retail: Alcoholic beverage sales (Hello Soju partnership, Modelo), food and beverage concessions, and merchandise sales throughout BMO Stadium during home matches.
- Match Revenue: Ticket sales for MLS regular season matches, CONCACAF Champions Cup games, and special events including FIFA Club World Cup matches at BMO Stadium.
- Broadcasting Rights: MLS broadcasting deals and international media rights for competitions including CONCACAF Champions Cup and potential FIFA Club World Cup coverage.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LAFC product offering
Product offeringCore offering
LAFC Cosmos is a youth soccer organization based in Pasadena, California that provides soccer training and competitive programs for boys and girls from U8 through U19 age groups. The club operates recreational and competitive pathways, including an introductory First Touch Program for beginners and select/competitive teams that compete in regional and national tournaments. The organization develops players who progress to college soccer programs at institutions such as Brown University, Princeton, and UCONN, as well as to professional levels.
Product overview
LAFC (Los Angeles Football Club) is a Major League Soccer franchise. The organization operates as a professional sports team rather than a technology product company. The primary offering is the MLS soccer team that competes in league matches, cup competitions (including the CONCACAF Champions Cup), and hosts home games at BMO Stadium. The club also operates youth development programs and has ownership/investment structures involving former players like Carlos Vela. As a sports entertainment organization, LAFC does not offer software products, platforms, or technology services in the traditional SaaS sense.
Differentiator
Problem solved
Functional benefit
Brands
- LAFC Cosmos: The primary brand name for the youth soccer organization, combining LAFC with 'Cosmos' to distinguish from the professional MLS team Los Angeles Football Club.
- First Touch Program
- Cosmos Academy West
Products and services
- First Touch Program
- Youth Competitive Soccer Teams (Boys and Girls U8-U19)
- Select Program Higher-level competitive select teams that compete in premier leagues and tournaments, including Coast Soccer League and US Development Academy pathways for elite youth players.
- College Placement and Alumni Program Player development pathway supporting athletes seeking college soccer opportunities, with alumni having attended institutions including Brown University, Princeton, and UCONN. Showcases player talents to college coaches and scouts at older age groups.
- Tryouts and Player Recruitment Annual tryout events for younger teams and select program placement, including open training sessions to evaluate new and returning players for upcoming seasons.
Quantifiable outcome
- Multiple major trophies: 2022 MLS Cup, Supporters' Shield, 2024 U.S. Open Cup
- +2 more outcomes
Companies that use LAFC
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LAFC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LAFC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Modelo (Constellation Brands)flagshipModelo launched its largest soccer investment to date, a multi-platform 'Best Seat in the House' campaign featuring LAFC alongside Inter Miami CF, Atlanta United FC, and Miami Freedom Park. The campaign includes seven-figure investments in U.S. pro soccer and 125% spending increase over last season, with player ambassadors from Mexico, U.S., Colombia, and Brazil.
- Hello SojucoreHello Soju, a premium California-based soju brand, became the official soju partner and spirit-based ready-to-drink partner of LAFC. The partnership includes in-stadium activations, premium sampling experiences, and co-branded retail promotions across Southern California, available at concession and retail locations throughout BMO Stadium during LAFC home matches.
- My Real TripminorKorean travel platform My Real Trip launched a free travel package to Los Angeles featuring LAFC MLS match attendance as part of its MyPack program. The 3-night, 6-day package includes direct flights, hotel accommodation in Koreatown, stadium store voucher, and features LAFC's final home game ahead of the 2026 FIFA World Cup.
- RUCKUS Networks (Vistance Networks)coreVistance Networks' RUCKUS Networks business completed deployment of next-generation Wi-Fi 7 network at BMO Stadium in partnership with LAFC. Described as an early industry installation for MLS, the deployment includes high-performance access points managed by RUCKUS AI platform to support thousands of concurrent connections for 22,000 stadium guests.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
LAFC competitors and assessment
Company assessmentDirect peers
- Crossfire Premier: A well-known SoCal youth soccer club (Seattle-area roots with SoCal presence) running US Club Soccer-affiliated programs from younger ages through ECNL-level teams. Comparable on coaching structure, affiliation stack, and competitive tournament calendar.
- LA Galaxy Academy: The youth development arm of the LA Galaxy MLS club, providing elite youth soccer pathways in Southern California from U8 through academy levels. Directly comparable as a US Club Soccer-affiliated youth club competing for the same SoCal talent pool and family market.
- Strikers FC: One of the largest and most established youth soccer clubs in Southern California, fielding teams from U6 through U19 and competing in US Club Soccer and Cal South. Comparable as a SoCal-based competitive youth club with a similar age-group structure and tournament pedigree.
- Real So Cal: A major Southern California youth soccer club offering competitive and development pathways from young ages through U19. Competes head-to-head with LAFC Cosmos for players, coaches, and tournament slots in the SoCal pipeline.
- Slammers FC: A Southern California-based competitive youth soccer club with ECNL and US Club Soccer affiliations running full U8-U19 age groups. Comparable as a peer-tier SoCal club with similar tournament schedule and player development mission.
- Pateadores SC: A long-standing Southern California youth soccer club (est. 1978) running boys and girls programs across age groups under US Club Soccer and Cal South. Comparable as a heritage SoCal youth club competing for the same family demographic and producing college and professional players.
- Arsenal FC (SoCal): A Southern California competitive youth soccer club fielding boys and girls teams from U8 through U19 under US Club Soccer and Cal South affiliations. Directly comparable as a peer-tier SoCal club with similar mission and tournament participation.
- De Anza Force SC: A Northern California-based youth soccer club with US Club Soccer affiliation and a strong ECNL/developmental track record. Comparable as a California-based youth club of similar tier and competitive profile, though operating in a different sub-region.
- LAFC Academy: The professional MLS club Los Angeles Football Club's youth development arm, operating an academy in the same SoCal market. Directly comparable as a youth soccer program competing for the same local player pool; notably shares the 'LAFC' name with the subject company despite being an unrelated organization.
Others
- US Club Soccer: The national governing body to which LAFC Cosmos is affiliated. Not a direct competitor but a relevant ecosystem peer: comparable youth clubs operate under its sanctioning framework, and its leagues/competitions (e.g., NPL, ECNL) define the structure the subject company competes within.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
LAFC social profiles
Digital presenceLAFC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAFC leadership team
Management profileNumber of profiles
Profiles5 records
LAFC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAFC M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAFC
What does LAFC do?
LAFC Cosmos is a youth soccer organization based in Pasadena, California that provides soccer training and competitive programs for boys and girls from U8 through U19 age groups. The club operates recreational and competitive pathways, including an introductory First Touch Program for beginners and select/competitive teams that compete in regional and national tournaments. The organization develops players who progress to college soccer programs at institutions such as Brown University, Princeton, and UCONN, as well as to professional levels.
Is LAFC a public or private company?
LAFC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LAFC founded?
LAFC was founded in 2006. It employs 1 to 10 people.
Where is LAFC based?
LAFC is headquartered in Pasadena, United States, in the North America region.
How does LAFC make money?
Four revenue lines are on record. Sponsorship and Advertising is the primary driver. The others are in-Stadium Concessions and Retail, match Revenue and broadcasting Rights.
Who are LAFC's main competitors?
Direct peers on record are Crossfire Premier, LA Galaxy Academy, Strikers FC, Real So Cal, Slammers FC, Pateadores SC, Arsenal FC (SoCal), De Anza Force SC and LAFC Academy. US Club Soccer is listed as an others.
Does LAFC have an API?
No public API is recorded for LAFC.
What industry is LAFC in?
LAFC's product category is Youth Sports Development Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 7997.