MyRealTrip

What MyRealTrip does

MyRealTrip is a South Korea-based travel super app, founded in 2012 and headquartered in Seoul, that consolidates international and domestic flights, accommodation, tours and tickets, package tours, Korean-style guesthouses (한인민박) abroad, and travel insurance into a single direct-to-consumer platform served through its website, iOS/Android mobile apps, and an embedded integration within Kakao's 'Kakao Tools' AI agent. The company serves primarily Korean outbound travelers seeking comprehensive Korean-language booking, alongside inbound international visitors and family-travel segments, and reported 10 million cumulative subscribers and 5 million monthly active users as of October 2025.

The platform architecture pairs a core OTA booking engine with modular adjacencies: an AI-based airfare search tool (Lucky Glide) that uses six months of historical and projected price data for automated alerts; a Resell Market secondary marketplace for unused travel products; sub-brands such as the LAFC Fan Tour for sports tourism and Star Trip for K-content experiences (acquired September 2022); and an announced VewVew medical-tourism service. Technology partnerships with Amadeus (strategic technology agreement, June 2026) and Samsung Fire (insurance) extend inventory and operational capabilities, while the company has reorganized internally around AI through an AI Champion initiative and a unified Product Engineer role.

MyRealTrip's revenue model is primarily transaction-based, earning commissions across flights, accommodation, tours, package travel, and haninminbak bookings, supplemented by a fast-growing advertising layer (over 390% year-on-year growth) and package sales such as airtel products. The company achieved its first profitable year in 2024 and first full-year profit in 2025 with revenue of 112 billion KRW (approximately $84 million USD) on 2.3 trillion KRW (~$1.7 billion) of GMV, up 26% and 45% year-on-year respectively. With approximately $113 million in cumulative funding, a Series F of $56.7 million raised in January 2024, and an H2 2027 Seoul Stock Exchange IPO planned at a target valuation exceeding $1 billion, MyRealTrip is positioning as Korea's first publicly listed online travel agency.

Name

MyRealTrip

Legal name

(주)마이리얼트립 (MyRealTrip Co., Ltd.)

Website

https://myrealtrip.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

MyRealTrip is South Korea's leading travel super app, consolidating flights, accommodation, tours, packages, and Korean-style guesthouses into one platform for Korean outbound travelers, family travelers, and inbound visitors, with 10 million subscribers and 5 million MAU.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ), Flight/Carrier Accident Insurance (FSAJAJAI)

Keywords

• Online travel agency
• Flight booking platform
• Hotel reservation service
• Package tour booking
• Travel deal marketplace

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions: MyRealTrip operates as an online travel agency (OTA) earning commissions on flights, accommodations, tours, and travel packages booked through its platform. The platform facilitates bookings for international and domestic travel, including overseas flights, domestic flights, overseas accommodations, domestic accommodations, tours and tickets, package travel, and Korean-style guesthouses (haninminbak).
2. Advertising Revenue: The company generates advertising revenue through its platform, with advertising revenue surging over 390% year-on-year. Promotional banner placements and featured listings are offered to travel service providers.
3. Package Travel Sales: The company sells package travel products including flights + hotel combinations, with pricing starting from 50万 KRW for Southeast Asia packages. The company also offers 'airtel' products combining flights and hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MyRealTrip is a South Korean online travel super app that aggregates and resells third-party travel inventory, including overseas and domestic flights, overseas and domestic accommodations, tours and attraction tickets, package tours, Korean-style guesthouses (haninminbak), and travel insurance (in partnership with Samsung Fire & Marine Insurance). The platform operates a direct-to-consumer model, charging commissions on transactions and earning additional advertising and package product revenue, with proprietary AI features such as Lucky Glide for airfare search and price prediction.

Product overview

MyRealTrip is a South Korean travel super app offering a comprehensive platform-plus-modules architecture. The core platform integrates eight main product categories: overseas flights, domestic flights, overseas accommodation, domestic accommodation, tours and tickets, travel insurance (via Samsung Fire), Korean-style guesthouses (한인민박), and package tours. Additional features include Lucky Glide AI airfare search, a Resell Market secondary marketplace, and the LAFC Fan Tour sports travel sub-brand. The company also announced VewVew for medical tourism and acquired Star Trip for K-content experiences. With 10 million cumulative subscribers and 5 million monthly active users, the platform targets both outbound Korean travelers and inbound international visitors seeking K-content experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Overseas Flights (해외 항공) International flight booking service for Korean travelers covering global destinations, with access to Korean carriers (Korean Air, Asiana, Air Busan, Tway, Jeju Air) and international carriers (Lufthansa, Air Canada, Aeromexico). Economy fares start from approximately 200,000 KRW and premium/long-haul fares exceed 1 million KRW.
• Domestic Flights (국내 항공) Domestic Korean flight booking service covering routes including Seoul-Jeju and regional airports, in partnership with Korean carriers.
• Overseas Accommodation (해외 숙소) International hotel and accommodation booking service featuring properties across Asia, Europe, the Americas, and other global destinations, starting from approximately 30,000 KRW per night for budget options to over 500,000 KRW per night for luxury properties.
• Domestic Accommodation (국내 숙소) Domestic Korean accommodation booking covering hotels, resorts, pensions, and vacation rentals across major travel destinations, ranging from 40,000 KRW (budget hotels) to over 1 million KRW (5-star resorts like Lotte Hotel Jeju).
• Tours & Tickets (투어·티켓) Tours, activities, attraction tickets, and experience bookings including guided tours, city passes, and local activities worldwide, with individual tour/ticket prices ranging from 15,000 KRW to over 200,000 KRW for premium guided tours.
• Overseas Travel Insurance (해외여행보험) Travel insurance product offered in partnership with Samsung Fire & Marine Insurance for international travel coverage, accessible directly via Samsung Fire's insurance portal.
• Korean-Style Guesthouses / Haninminbak (한인민박) Korean-style guesthouse and private accommodation booking service featuring Korean-run properties offering Korean meals in major global travel destinations abroad, providing culturally tailored lodging for Korean travelers.
• Package Tours (패키지) Package tour products combining flights, accommodation, and activities including no-option tours, air-tel (flight + hotel) packages, and group travel packages, ranging from 500,000 KRW for budget Southeast Asia packages to over 3 million KRW for European tours.
• Lucky Glide AI Airfare Search Tool AI-based airfare search service that organizes flight options by price using six months of historical and projected airfare data. It identifies price patterns by destination and date, sends automated alerts for price changes, and recommends cheaper alternative travel dates, with planned expansion to lodging and activities categories.
• Resell Market Secondary marketplace for buying and selling unused travel products such as accommodations and tours, with platform-managed verification, buyer-seller matching, and payment processing.
• LAFC Fan Tour Sports travel package product developed through partnership with Los Angeles Football Club, featuring exclusive travel packages for Korean soccer fans attending LAFC matches, with VIP experiences planned for select LAFC home matches.
• VewVew (Medical & Beauty Service) Medical and beauty service targeting growing foreign demand for medical tourism in Korea, where foreigners' medical consumption reached 2.08 trillion won. Subject to regulatory constraints under Article 27, Paragraph 4 of the Medical Service Act.
• Star Trip K-content specialized subsidiary acquired by MyRealTrip to expand into Korean entertainment content tourism experiences for inbound travelers.

Quantifiable outcome

• Revenue growth of 26% YoY to 112 billion KRW in 2025, with first full-year profit after turning profitable in 2024
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• AmadeuscoreTechnology or Integration · 10 June 2026Strategic technology agreement to build AI-powered booking, personalized travel retailing and smarter tourism services focused on South Korea's travel market. The deal provides MyRealTrip with AI-driven solutions, non-air content expansion (hotels and destination experiences), operational efficiency tools, and professional services. Aligns with South Korea's goal to attract 30 million foreign visitors.
• B-Well Co., Ltd.minorStrategic or Co-development Partner · 8 April 2026Business partnership agreement to enhance marketing and customer experience efforts between Japan and Korea. Collaboration aims to support inbound promotion for companies and local governments, highlighting a strategic regional connection.
• Kakao CorpcoreTechnology or Integration · 24 March 2026MyRealTrip integrated into Kakao's 'Kakao Tools' AI agent service within 'ChatGPT for Kakao'. Allows users to access travel services through single chat window alongside other partner services (Olive Young, Musinsa, Hyundai Department Store). Part of Kakao's expanded AI agent ecosystem.
• Los Angeles Football Club (LAFC)flagshipGTM or Marketing Partner · 27 January 2026MyRealTrip became the official South Korean online travel platform partner of LAFC, marking the first partnership between LAFC and a Korean travel platform. Driven by surging demand from Korean soccer fans following Korean national team captain Son Heung-min's transfer to LAFC. First product: 'LAFC Fan Tour' - exclusive 3-night, 4-day travel package for LAFC's season opener. Company plans VIP experiences at select LAFC home matches and broader sports travel expansion.
• CasaVoyaminorChannel Partner/ Reseller/ Distributor · 3 December 2025Partnership to offer U.S. vacation rentals to Korean travelers through MyRealTrip's platform. Allows CasaVoya to access growing Korean outbound tourism market while MyRealTrip expands portfolio with distinctive U.S. accommodations.
• Star TripminorStrategic or Co-development Partner · 26 September 2022Acquired K-content specialized startup Star Trip. CEO Lee Dong-gun highlighted growing global popularity of Korean entertainment and expected increased foreign interest in K-content post-COVID.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Yanolja: Yanolja is Korea's leading OTA and travel super app, also pursuing an IPO. It is the most direct domestic competitor to MyRealTrip, with overlapping product categories (flights, accommodations, leisure activities) and a similar AI-led super-app strategy targeting Korean travelers.
• Klook: Klook is an Asia-Pacific tours, activities, and experiences booking platform with strong Korean market presence. It directly competes with MyRealTrip's tours & tickets business and shares the AI-driven personalization super-app trajectory in APAC travel.
• Agoda: Agoda is an Asia-focused OTA owned by Booking Holdings, with significant share in Korean outbound accommodation bookings. It competes directly with MyRealTrip on overseas hotels, particularly in Southeast Asia, and benefits from Booking's global supplier inventory.
• Hana Tour: Hana Tour is one of Korea's largest traditional travel agencies, with strong package tour and outbound travel market share. It competes directly with MyRealTrip on package products (flights + hotels) and Korean outbound travelers, but lags on app/AI capabilities.
• Modetour: Modetour is a major Korean travel agency specializing in package tours (particularly Europe and Southeast Asia) and outbound travel. It directly competes with MyRealTrip's package tour business and shares the Korean outbound customer base, though with a more traditional agency model.

Broad incumbents

• Trip.com Group: Trip.com Group operates Ctrip, Trip.com, and Skyscanner — a global OTA with strong presence in Korea via Trip.com. It directly competes for Korean outbound travel bookings and has invested heavily in AI-powered travel agents, overlapping with MyRealTrip's strategic direction.
• Booking Holdings: Booking Holdings owns Booking.com, Agoda, KAYAK, and Priceline — global OTA leaders competing directly with MyRealTrip for Korean outbound accommodation and flight bookings. Their scale, supplier relationships, and AI investment set the competitive ceiling on MyRealTrip's take rates.
• Expedia Group: Expedia Group operates Expedia, Hotels.com, and Vrbo — a major global OTA competing for Korean outbound travel bookings. Its broad supplier network, AI trip planning features, and brand strength pressure MyRealTrip's flight and hotel take rates in the Korean market.

Regional players

• Traveloka: Traveloka is a leading Southeast Asian OTA and travel super app offering flights, hotels, and experiences across Indonesia, Vietnam, Thailand, and the Philippines. While not directly competing in Korea, it operates the same super-app playbook and competes for the same regional travel suppliers.

Others

• KAYAK: KAYAK is a meta-search engine owned by Booking Holdings that aggregates flight, hotel, and car rental prices across OTAs including MyRealTrip's competitors. It acts as a price comparison layer above OTAs rather than a direct competitor, but influences Korean consumer booking decisions and take rate dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2oeFByIBQjkKXmQjE0U5rQ
• Facebookfacebook.com/myRealTrip
• Instagraminstagram.com/myrealtrip
• Xx.com/myrealtrip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyRealTrip