Maison La Mauny
Maison La Mauny is a Martinique-based distillery producing AOC rhum agricole, operating a tourism-driven direct-to-consumer business through Ti Train tours, an on-site boutique, restaurant, and tasting events, and is owned by Campari Group.
- Company typePrivate
- Founded1749
- HeadquartersLa Martinière, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison La Mauny does
Maison La Mauny is a Martinique-based distillery producing AOC Martinique rhum agricole under a Protected Designation of Origin obtained in 1996. The brand operates from the La Martinière / Rivière-Pilote distillery in Martinique (French overseas department) and is owned by Davide Campari-Milano N.V. (Campari Group), integrating it into a global spirits distribution network. Founded in 1749, the property is anchored by documented heritage, including the site of the 1870 Southern Insurrection, and its cuvée portfolio is shaped by Master Cellar Daniel Baudin, who in 2019 received the "Best Rhum Master Distiller" distinction at the International Rum Conference in Miami.
The product offering spans physical rum production and a tourism-driven direct-to-consumer experience. Core distillate products are sold on-site through the Rhum Shack / Cabane à Rhum boutique, where the Rhum Box interactive screen supports educational content. Tourism products anchor the GTM: the 50-minute Ti Train guided distillery tour (priced at €8 per adult, €4 per child aged 4–12, free under 4) runs six slots daily; the Kay Mimi restaurant serves local cuisine on-site; and the Nos Rendez-Vous events program layers in food-and-rum pairings, tasting and cocktail masterclasses. Marketing is conducted via an online booking system, social media, and a website blog; accepted on-site payments include Visa, Mastercard, cash, and American Express.
Revenue mechanics are diversified across one-time consumer transactions: tour ticket sales, on-site bottle purchases, restaurant checks, and event tickets. Distribution is heavily concentrated at the single Martinique distillery location, with international reach available through Campari Group's owned distribution channels rather than direct Maison La Mauny infrastructure. Geographic demand is principally driven by tourists and visitors to Martinique and by rum enthusiasts and collectors seeking AOC Martinique vintages.
Maison La Mauny firmographics
Firmographics- Name
- Maison La Mauny
- Legal name
- Maison La Mauny (Brand of Davide Campari-Milano N.V.)
- Website
- https://maisonlamauny.com
- Company type
- Private
- Founded year
- 1749
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison La Mauny is a Martinique-based distillery producing AOC rhum agricole, operating a tourism-driven direct-to-consumer business through Ti Train tours, an on-site boutique, restaurant, and tasting events, and is owned by Campari Group.
- Ownership category
- akta.pro rank
Maison La Mauny industry classification
Industry- Product category
- Spirits — Agricultural Rum (Rhum Agricole)
- NAICS
- Distilleries (312140), Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Distilleries (Tasting Rooms) (THAFALAG)
- akta.pro secondary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Maison La Mauny is headquartered
LocationHeadquarters
- HQ city
- La Martinière
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison La Mauny business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Rum Product Sales: Sale of rum products including vintage cuvées and flagship products through the on-site boutique (La Cabane à Rhum).
- Distillery Tours: Ti Train guided tour experiences generating ticket revenue (8€ adults, 4€ children aged 4-12).
- Restaurant Services: Kay Mimi restaurant at distillery entrance serving local cuisine to visitors.
- Events and Experiences: 'Nos Rendez-Vous' events including food tours, food and rum pairing, tasting masterclasses, and cocktail masterclasses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Ti Train Tour |
| Unit Pricing | Pay-as-you-go | Child Ti Train Tour (4-12 years) |
| Unit Pricing | Pay-as-you-go | Infant Tour (Under 4) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Maison La Mauny product offering
Product offeringCore offering
Maison La Mauny manufactures AOC Martinique-certified agricultural rum (rhum agricole), including flagship cuvées and a limited-edition rum aged in French oak barrels. The distillery sells its rums directly to consumers through its on-site boutique (Rhum Shack / Cabane à Rhum), and complements production with destination experiences: the 50-minute Ti Train guided distillery tour, the Kay Mimi restaurant, and curated events under "Our Rendez-Vous" (food tours, food and rum pairing, tasting and cocktail masterclasses).
Product overview
Maison La Mauny is a Martinique AOC-protected agricultural rum distillery owned by Campari Group. The company operates a unified visitor experience centered on its working distillery, offering a portfolio of experiential products: the Ti Train Tour as the primary offering, a retail boutique (Rhum Shack/Cabane à Rhum) with an interactive Rhum Box, an on-site restaurant (Kay Mimi), and event programming ('Our Rendez-Vous'). While specific rum product names are not listed on the website, the distillery produces multiple cuvées and vintages recognized internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Ti Train: Guided tour experience aboard a miniature train through the distillery, showcasing the history and rum production process from cane field to ageing cellar.
- Rhum Shack / Cabane à Rhum
- Kay Mimi
Products and services
- Ti Train Guided Tour 50-minute guided tour aboard the 'Ti Train' through the distillery, sugar cane fields, and ageing cellar, led by expert guides and ending with a free guided tasting for visitors of legal age. Priced at €8 per adult and €4 per child aged 4–12 (free under 4). Available in multiple languages via a tour app.
- Rhum Shack / Cabane à Rhum (On-site Boutique) On-site retail boutique at the distillery selling Maison La Mauny's flagship rum vintages and cuvées, including the limited-edition French oak-aged rum. Staff provide in-store advice and free guided tasting. Open Monday to Saturday 9:00 am – 5:30 pm; accepts Visa, Mastercard, Cash, and American Express.
- Kay Mimi Restaurant Restaurant at the entrance of the distillery serving local Martinican cuisine, operated by Mimi. Open Monday to Saturday from 12 noon to 3 pm for lunch service to distillery visitors.
- Our Rendez-Vous Events Program Curated ticketed events at the distillery for small groups in an intimate setting, including food tours, food and rum pairings, rum tasting masterclasses, cocktail masterclasses, and cultural events hosted by Maison La Mauny's experts.
- Maison La Mauny AOC Martinique Rum Cuvées Range of agricultural rum (rhum agricole) products, including rhum blanc agricole and a limited-edition rum aged in French oak barrels, produced under AOC Martinique certification and sold through the on-site Rhum Shack.
Quantifiable outcome
- 50-minute immersive tour experience from cane field to ageing cellar
Companies that use Maison La Mauny
Customer profileSegments2 records
Ideal customer profiles2 records
Maison La Mauny technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maison La Mauny partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Maison La Mauny competitors and assessment
Company assessmentDirect peers
- Distillerie Depaz: Martinique AOC agricole rum producer with distillery tours and a heritage estate at the foot of Mount Pelée, closely matching Maison La Mauny's production style and visitor experience.
- Trois Rivières: Martinique AOC agricole rum producer with a single-estate heritage and visitor offerings, comparable in terroir-led branding and premium positioning.
- Distillerie Clément: Iconic Martinique rhum agricole brand with a heritage Habitation, distillery tours, and tasting experiences — directly comparable heritage, AOC, and tourism-driven DTC motion.
- HSE (Habitation Saint-Étienne): Martinique agricole rum producer with a strong heritage estate and visitor center, offering tours and tastings; comparable in AOC certification, terroir positioning, and DTC tourism model.
- Distillerie Neisson: Family-owned Martinique AOC agricole rum distillery competing in the same premium terroir-driven niche with selective distribution and limited visitor offerings.
- La Favorite: Martinique family-run agricole rum distillery with small-batch production, closely comparable in craft positioning and Martinique terroir focus.
- Rhum J.M: Another Martinique AOC agricole rum distillery with heritage production and on-site tourism/tasting room offerings, directly comparable in product, certification, and DTC tourism model.
Broad incumbents
- Mount Gay: Established Barbados rum producer under Rémy Cointreau with broader international distribution; comparable in premium aged rum category but with much larger scale and non-terroir positioning.
- Diplomático: Premium Venezuelan rum brand now owned by Brown-Forman; comparable premium/aged positioning and DTC gifting focus, though without the AOC terroir angle.
Regional players
- Damoiseau: Leading Guadeloupe agricole rum producer with distillery tours and a tasting room — comparable agricole rum production and tourism model but based in a different French Caribbean territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maison La Mauny social profiles
Digital presenceMaison La Mauny compliance and trust
Trust signalCompliance1 record
Maison La Mauny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison La Mauny leadership team
Management profileNumber of profiles
Profiles1 record
Maison La Mauny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison La Mauny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison La Mauny
What does Maison La Mauny do?
Maison La Mauny manufactures AOC Martinique-certified agricultural rum (rhum agricole), including flagship cuvées and a limited-edition rum aged in French oak barrels. The distillery sells its rums directly to consumers through its on-site boutique (Rhum Shack / Cabane à Rhum), and complements production with destination experiences: the 50-minute Ti Train guided distillery tour, the Kay Mimi restaurant, and curated events under "Our Rendez-Vous" (food tours, food and rum pairing, tasting and cocktail masterclasses).
Is Maison La Mauny a public or private company?
Maison La Mauny is a private company. It is classified as corporate owned and is currently operating.
When was Maison La Mauny founded?
Maison La Mauny was founded in 1749. It employs 1 to 10 people.
Where is Maison La Mauny based?
Maison La Mauny is headquartered in La Martinière, France, in the Europe region.
How does Maison La Mauny make money?
Four revenue lines are on record. Rum Product Sales are the primary driver. The others are distillery Tours, restaurant Services and events and Experiences.
Who are Maison La Mauny's main competitors?
Direct peers on record are Distillerie Depaz, Trois Rivières, Distillerie Clément, HSE (Habitation Saint-Étienne), Distillerie Neisson, La Favorite and Rhum J.M. Broad incumbents are Mount Gay and Diplomático. Damoiseau is listed as a regional player.
Does Maison La Mauny have an API?
No public API is recorded for Maison La Mauny.
What industry is Maison La Mauny in?
Maison La Mauny's product category is Spirits — Agricultural Rum (Rhum Agricole). Its primary akta.pro industry code is THAFALAG, Distilleries (Tasting Rooms), with a secondary code of THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 312140 and its SIC code is 2080.