What Distillerie Neisson does

Distillerie Neisson is a family-owned agricultural rum producer based in Le Carbet, Martinique (France), operating continuously since 1931/1932 under the ownership of the Neisson family. The distillery operates from the Domaine Thieubert estate, cultivating 49 hectares of sugarcane across Le Carbet and Saint-Pierre in Martinique's Nord Caraïbe region, with progressive organic conversion underway since 2012. Its products are certified under the AOC Martinique appellation — a regulatory designation restricting production to Martinique with strict aging and authenticity requirements — and the company was the first distillery in Martinique to receive AOC Bio organic certification (2016). Neisson also holds the Entreprise du Patrimoine Vivant (EPV) label (2018), the first awarded to a distillery in the French overseas departments.

The product portfolio spans white agricoles (50%, 52.5%, and the uncut L'Esprit 70%), aged rums (Rhum Vieux 45%, XO 48.5%, XO Full Proof), oak-élevé expressions (Profil 62, 105, 107) aged 12–24 months in custom-toasted American oak barrels supplied by World Cooperage, an organic Le Rhum Bio sub-brand, vintage/millésimé rums aged 12 to 21 years, and a prestige collector line (Armada series, Cuvée Sacha, Nonaginta, Zetwal, Collector Bio Box Set) released in sub-500-bottle numbered runs. Production technology centers on a 1952 copper Savalle column still manually disassembled and reassembled annually, indigenous yeast fermentation lasting 72–120 hours, and closed-loop resource management using bagasse combustion and water recycling. The current leadership comprises third-generation Master Distiller Grégory Vernant and Gérant Claudine Neisson Vernant.

The business model is overwhelmingly direct-to-consumer and premium: revenue derives from rum product sales (one-time transactions) through the JHP Neisson e-commerce boutique, on-site distillery boutique, and export distribution to Europe, USA, and Japan, supplemented by on-site distillery tour and tasting experiences. Pricing is not publicly disclosed but follows premium agricole conventions, with collector editions priced on a quote basis. The customer base spans premium spirit enthusiasts, rum collectors, and organic/ESG-oriented consumers, with no named enterprise accounts and an inherently long-tail demand pattern. The firm operates without external institutional investors, PE, or VC backing.

Name

Distillerie Neisson

Legal name

Neisson

Website

https://neisson.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Distillerie Neisson is a family-owned Martinique distillery founded in 1931, producing AOC-certified agricultural rums across white, aged, organic, vintage, and limited collector expressions, selling via DTC e-commerce, on-site boutique, and export to Europe, USA, and Japan.

Ownership category

akta.pro rank

Product category

Premium Rum / Agricultural Rhum

NAICS

Distilleries (312140)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Martinique rum production
• Agricultural rum distillery
• AOC certified spirits
• Aged vintage rum
• Organic cane rum

Headquarters

HQ city

Le Coin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Rum Product Sales: Direct sales of agricultural rum products across multiple categories: white rums, aged rums, bio rums, aged under wood (Élevés sous Bois), vintage rums, and collector editions. Sales through online boutique, distillery boutique, and export channels.
2. Distillery Experiences: Visitor experiences including distillery tours and tastings offered on-site.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Distillerie Neisson produces AOC Martinique-certified agricultural rum from sugarcane grown on its 49-hectare Domaine Thieubert estate in Le Carbet. The portfolio spans white rums, aged rums (3-21 years), oak-elevated rums (Élevés Sous Bois), organic (Bio) expressions, and limited collector/vintage editions. Production is anchored by a 1952 Savalle copper column still and indigenous-yeast fermentation, with output bottled on-site and sold direct-to-consumer through the JHP Neisson online boutique, the distillery shop, and international export.

Product overview

Distillerie Neisson is a Martinique-based rum producer offering a diversified portfolio of AOC-certified agricultural rums. The core range includes white rums (50% and 52.5% ABV) and aged rums (Rhum Vieux at 45% and XO at 48.5%). The 'Elevés Sous Bois' line features Profil 62, 105, and 107 expressions aged 12-24 months in customized American oak barrels via World Cooperage. The Bio sub-brand, launched following organic certification in 2016, encompasses white, aged, and elevated expressions from certified organic cane. The Vintage/Millésimé line offers aged rums from 12 to 21 years. The prestigious Collector line includes limited editions (Cuvée Sacha, Armada series, Nonaginta, Zetwal, Jeroboam, Collector Bio Box Set). Products are distributed through the JHP Neisson e-commerce platform and physical boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhum Blanc Neisson (50% vol) White agricultural rum at 50% ABV, considered among the finest in the world for its exceptional aromatic intensity of sugarcane florals and citrus notes. Targeted at premium spirit enthusiasts and cocktail preparation.
• Rhum Blanc Neisson (52.5% vol) White agricultural rum at 52.5% ABV, reduced slowly and matured a minimum of three months in stainless steel vats with weekly stirring and aeration. Targeted at premium spirit enthusiasts.
• Rhum Vieux par Neisson (45% vol) Aged rum assemblage aged 3 to 5 years in French and American oak casks, reduced slowly to 45% ABV with stirring and aeration. Targeted at premium spirit enthusiasts.
• XO par Neisson (48.5% vol)

Quantifiable outcome

• First AOC Martinique rum to win Gold Medal at Concours Général Agricole de Paris (1997)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Laurent Legrand-CastorcoreGTM or Marketing Partner · 1 January 2022Brand Ambassador for Neisson since January 2022. Collaboration began December 2017 for the 85th anniversary bar opening. Represents Martinique and Neisson flavors internationally, cultures, values, heritage, and 'Zépol Karé Attitude'.
• MarottecoreStrategic or Co-development PartnerA 100% French company specializing in luxury wood box craftsmanship since 1933. Marotte creates premium wooden cases for Neisson's collector rums, designed as precious containers for prestigious brands. The company holds EPV (Entreprise du Patrimoine Vivant) certification.
• Le Secret MagnifiquecoreStrategic or Co-development PartnerLuxury spirits design studio led by designer Sébastien Schalchli. Collaboration began in 2015 at Vinexpo Bordeaux. Created the new Zépol'Karé bottle design, Armada crystal carafes, and bottle studies for eco-friendly returnable bottles.
• World CooperagecoreTechnology or IntegrationBarrel-making partnership providing exclusive barrel heating temperatures and times for Neisson's Élévé sous Bois rums. Ensures specific aromatic and tannic expression during 12-24 month aging in 225-500 liter barrels.
• Philippe BaudelocquecoreStrategic or Co-development PartnerFrench artist known for work exploring human place on Earth, extraterrestrial life, and molecular representation. Created artwork for Cuvée Sacha limited edition and Bio rum bottle designs. Multiplied public art interventions globally including Paris, Hong Kong, Japan, Azerbaijan, Kenya, and institutional exhibitions.
• Carole AuroreminorStrategic or Co-development PartnerMartinican artist whose work explores color's evocative power as language of emotion and identity. Collaboration with Neisson for bottle artwork representing the sensory nuances of their cuvées.
• GribouillizminorStrategic or Co-development PartnerArtist creating wall artwork in Neisson's boutique using a singular graphic language combining doodle, illustration, and mural art styles. Affirms Neisson's commitment to anchoring rum in contemporary visual experience.
• Catherine ThéodoseminorStrategic or Co-development PartnerArtist with over 50 years in Martinique creating works that explore beauty in a country of diverse colors and cultures. Created artwork for December 2022 exhibition at Distillerie Neisson.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Distillerie Depaz: Martinique AOC agricole rum distillery located on the slopes of Mount Pelée. Direct competitor in the same AOC Martinique agricultural rum category, with similar visitor/tourist and export channels.
• Habitation Saint-Étienne (HSE): Martinique AOC agricole rum producer with an aged-rum-heavy portfolio and an estate experience offering. Similar scale and brand ambition to Neisson, competing head-to-head in the collector/aged agricole segment.
• Distillerie Trois Rivières: Martinique AOC agricole rum distillery with a broad white, aged, and vintage portfolio on the southern Caribbean coast. Competes directly for shelf space, on-trade listings, and premium consumer mind share.
• Distillerie Damoiseau: Largest Guadeloupe AOC agricole rum producer with a broad portfolio from white to aged. Comparable in product breadth and export distribution, serving the same French-Caribbean agricole rum consumer in Europe and overseas.
• Distillerie Longueteau: Family-owned Guadeloupe agricole rum distillery (AOC Guadeloupe). Comparable in artisanal production philosophy, indigenous-yeast practices, and aged/vintage line extensions, though serving a different French Caribbean appellation.
• Distillerie du Macouba (Rhum JM): Historic Martinique AOC agricole rum producer operating from the Macouba estate. Comparable in AOC certification, terroir-driven white and aged rum portfolio, and export footprint across Europe, USA, and Asia.
• Distillerie Bologne: Guadeloupe AOC agricole rum producer with a focus on white, aged, and limited-edition expressions. Competes in the same agricole category with overlapping export markets in France and continental Europe.
• Habitation Clément (Rhum Clément): Iconic Martinique AOC agricole rum brand with strong heritage narrative, aged and vintage portfolio, and a major cultural-tourism destination. Direct competitor for ultra-premium rum collectors and gift/aged-rum purchasers.

Emerging players

• Maison Ferrand / Plantation Rum: Independent premium rum producer and brand house (Planter'say/Plantation) operating a multi-origin sourcing and aging model. Adjacent competitor chasing the ultra-premium and collector rum consumer with greater marketing scale but less terroir specificity.
• Rhum Karukera: Guadeloupe AOC agricole rum brand with a focused aged and high-proof portfolio. Comparable in craft, single-origin agricole narrative, and overlapping export markets in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/distillerie-neisson

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distillerie Neisson