What die firma experience design does

die firma . experience design GmbH is a privately held, founder-led German experience design and strategy consultancy headquartered in Wiesbaden with a secondary office in Berlin. Founded by Marco Fischer and Christoph Kremers and operating continuously since 1998, the firm serves a horizontal B2B segment of world market leaders, hidden champions, and selected growth-stage companies across industrial manufacturing, enterprise software, and industrial components (named clients include Feintool, PSI Software, and MISUMI).

The firm delivers its work through consulting engagements and structured workshops across three tightly interwoven practice areas: strategic brand leadership (Marke), user experience design (UX), and cultural organizational development (Kultur). Its service portfolio spans brand strategy, UX-in-software-development, design systems, customer journey and customer insights workshops, storytelling, and digital transformation consulting. Complementary productized assets include the 'Sensorium' knowledge magazine, the 'experience letter' email newsletter, and the 'Next Level Storytelling Kurs' online course. GTM is sales-led and consultative, supported by thought-leadership content (blog, Sensorium, newsletter) and a Berlin presence for proximity to the capital's startup scene.

Revenue is generated on a project-based professional services model with recurring client retainer relationships; pricing is not publicly disclosed. The core team of approximately 15 professionals is complemented by a broader 'friends of the house' expert network, giving the firm a boutique operating profile. The company is a GmbH registered in Wiesbaden (HRB 10915), owned and controlled by its two founding Managing Directors, with no external investors, parent entities, or M&A activity disclosed. AI/ML is not a stated capability, and the firm has no software product, API, or proprietary technology platform.

Name

die firma experience design

Legal name

die firma . experience design GmbH

Website

https://diefirma.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

die firma . experience design is a founder-led German experience design consultancy serving enterprise B2B clients through integrated brand strategy, UX design, and organizational culture engagements, complemented by workshops, an online storytelling course, and a knowledge magazine.

Ownership category

akta.pro rank

Product category

Experience Design Consulting

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• User experience design
• Brand strategy consulting
• Digital transformation
• Storytelling consulting
• Customer journey mapping

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services & Consulting: Revenue is generated through consulting engagements, strategy workshops, UX design projects, brand development, and educational courses. As a professional services firm, revenue is project-based and recurring through client retainer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

die firma . experience design is a strategy, design, and consulting firm that delivers brand leadership, user experience (UX) design, and cultural organizational development as a tightly integrated practice. Its deliverables include consulting engagements, customer journey and customer insights workshops, UX-in-software-development advisory, storytelling methodology, and the "Next Level Storytelling" online course. The firm primarily targets enterprise and B2B clients in the DACH region and internationally.

Product overview

die firma experience design is a consulting agency offering strategic brand, UX, and cultural development services. The company's offerings include consulting engagements (strategy, design, content), workshops (Customer Journey, Customer Insights), an online course (Next Level Storytelling), and knowledge resources (Sensorium magazine). Services are delivered through advisory engagements rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Next Level Storytelling Kurs An online course teaching storytelling techniques for content marketing, guiding participants step by step to create compelling stories that inspire action.
• Sensorium Wissensmagazin A free downloadable knowledge magazine providing insights and trends on brand, culture, storytelling, and user experience topics.
• UX Software Development Consulting UX consulting services integrated into software development processes, including user research, wireframing, prototyping, usability testing, and continuous user feedback for B2B and enterprise software clients.
• Customer Journey Workshop Workshop supporting organizations in understanding their customer journey and developing detailed customer journey maps to optimize touchpoints.
• Customer Insights Workshop Workshop focused on persona development, experience journey mapping, and customer interview techniques for deeper customer understanding.

Quantifiable outcome

• Reduced processing time of customer requests by an average of 1.5 hours per case through improved UX in a software project; System Usability Score (SUS) of 86.9 — rated 'excellent' (Grade A) above the threshold of 80.3

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• bvik (Bundesverband Industriekommunikation)minorGTM or Marketing Partnerdie firma partnered with bvik (Bundesverband Industriekommunikation) to co-host a workshop on digital transformation and 'digital brutstätten' (digital incubators). The workshop was designed to help B2B companies learn startup working methods and mindsets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KMS Team: German brand consultancy with a strong B2B and industrial Mittelstand focus, providing brand strategy, corporate design, and digital experience design — overlaps closely with die firma's brand-and-culture engagement model.
• MetaDesign: Global brand and design consultancy with German roots, providing brand strategy, visual identity, and experience design — comparable in brand-led experience work for enterprise clients.
• denkwerk: Cologne-based digital experience agency offering strategy, UX, design, and technology for enterprise clients across DACH — comparable in service mix and enterprise/B2B go-to-market.
• SinnerSchrader (Accenture Song): German digital agency specialized in UX, experience design, and digital transformation for enterprise clients, now part of Accenture Song — directly comparable in UX-led transformation offerings and DACH enterprise base.
• Faktor 3 AG: Hamburg-based communications and content agency focused on B2B technology, industrial, and digital clients — comparable in B2B/industrial target market and content/storytelling offering.
• UEBERBIT: German B2B brand and digital agency with offices in Munich, Berlin, and Offenbach, combining brand strategy, content marketing, and digital experience work for industrial and technology clients — directly comparable in target customer and integrated brand/UX offer.

Broad incumbents

• IDEO: Global design and innovation consultancy specializing in human-centered design, brand, and experience strategy — comparable at the methodology level but operates at a much larger scale and broader geographic footprint.
• Scholz & Friends: One of Germany's largest independent creative agencies with B2B and corporate communications capabilities, offering brand strategy, campaigns, and digital experiences at greater scale than die firma.
• frog (Capgemini Engineering): Global design and strategy firm now part of Capgemini Engineering, offering experience design, brand, and digital transformation for enterprise clients — comparable in strategic design and enterprise transformation, though at significantly larger scale.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, with brand strategy, digital experience, and B2B communications practices — broader portfolio but overlapping enterprise/B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about die firma experience design