What Cumbia House does

Cumbia House is a multi-space restaurant and entertainment venue in Bogotá's Zona Gaira neighborhood, operating under the brand 'Cumbia House by Carlos Vives' through the legal entity Matuna Inversiones S.A.S. The 3,600 square meter complex comprises four consumer-facing spaces — the main Cumbia House restaurant with live music stage, La Pileta café, La Playa sport bar, and Rancho Aparte rooftop terrace — plus several private event rooms. The venue positions itself as 'the temple of world music and Colombian identity,' with internationally recognized Colombian artist Carlos Vives serving as artistic director and the brand anchored by his Gaira Música Local label. The company serves two customer sets: individual Bogotá diners and visitors seeking Colombian cultural and gastronomic experiences, and enterprise corporate clients booking bespoke events.

The business operates five revenue streams: food and beverage sales (à la carte menu items priced COP 17,000–195,000, cocktails COP 22,000–105,000, wine bottles up to COP 975,000), concert and live show cover charges (Monday/Sunday free, scaling to COP 60,000 VIP on weekends), bespoke corporate event organization, 100% Colombian-made branded merchandise, and multi-space venue rentals. Customer acquisition combines walk-in traffic, online reservations, organic social (Facebook, Instagram), and dedicated B2B sales via WhatsApp and email. The corporate events vertical is institutionally supported by a dedicated commercial executive and claims 25+ years of experience. Pricing is unit-based for consumer offerings and quote-based for corporate events.

The technology stack is operational rather than transformational: a QR-code-enabled digital menu linked to the Precompro online reservation and ordering platform, a WooCommerce-style online merchandise store, and standard social/WhatsApp communication channels. The merchandise program is integrated with Fundación Tras la Perla, sourcing artisan goods from Santa Marta communities (including recycled-material art and Cumbiana-themed items), providing both supply authenticity and a social-impact narrative. No AI/ML, proprietary software platforms, or significant R&D activity is disclosed.

Name

Cumbia House

Legal name

Matuna Inversiones S.A.S.

Website

https://cumbiahouse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cumbia House is a multi-space restaurant, live music, and corporate event venue in Bogotá, Colombia, operating under the brand 'Cumbia House by Carlos Vives.' It serves individual diners and enterprise corporate clients with Colombian gastronomy, nightly live entertainment, venue rentals, and themed merchandise.

Ownership category

akta.pro rank

Product category

Restaurant and Live Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Colombian gastronomy restaurant
• Live music venue
• Corporate event catering
• Themed dining spaces
• Cultural entertainment Bogota

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Revenue from extensive Colombian gastronomy menu including traditional dishes, cocktails, wines, spirits, and craft beverages. The restaurant offers breakfast/brunch, lunch, and dinner across multiple themed spaces.
2. Cover Charges and Live Entertainment: Entry fees for concerts and live shows vary by day (Monday/Sunday free, Tuesday/Wednesday $30,000, Thursday $40,000, Friday/Saturday $50,000-$60,000 VIP). Shows feature local artists under direction of Carlos Vives.
3. Corporate Event Organization: Bespoke event planning services for corporate clients including venues, catering, live music, and technical equipment. Contact via WhatsApp and dedicated commercial email.
4. Merchandise and Retail: Themed merchandise store selling 100% Colombian-made products, memorabilia, and artisanal goods from local artists working with recycling.
5. Multi-space Venue Rentals: Private venue rental across distinct spaces: Cumbia House main hall (220 cocktail capacity), Province lounge, District room, VIP Casa en el Aire, Gaira Música Local studio, and Rancho Aparte rooftop terrace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cumbia House is a multi-space Colombian restaurant and entertainment venue in Bogotá's Zona Gaira, combining authentic regional Colombian gastronomy with live music concerts directed by Carlos Vives. The 3,600 sqm complex comprises four themed spaces — Cumbia House main restaurant, La Playa sport bar, Rancho Aparte rooftop terrace, and La Pileta café — and offers corporate event planning, a themed merchandise store, and an extensive food and beverage program including brunch, wine cellar, and craft cocktails.

Product overview

Cumbia House is a multi-space Colombian restaurant and entertainment venue founded by Carlos Vives in Bogotá. The company operates a unified platform of four distinct dining and event spaces: the main Cumbia House restaurant (the heart of the venue with live music shows and concerts), La Pileta café, La Playa sport bar, and Rancho Aparte rooftop terrace. The offering is complemented by a themed merchandise store (Tienda Cumbia), an extensive food and beverage menu spanning brunch, Colombian gastronomy, wine cellar, and spirits/cocktails, plus a corporate events service that leverages the venue's cultural atmosphere. The product portfolio centers on delivering authentic Colombian culinary and musical experiences across these interconnected spaces.

Differentiator

Problem solved

Functional benefit

Brands

• La Playa: Sport bar featuring screen games, sports memorabilia, karaoke nights, and pizzas
• Rancho Aparte
• La Pileta

Products and services

• Cumbia House Main Restaurant & Live Music Venue The flagship venue space featuring live music shows and concerts under the direction of Carlos Vives, serving a complete menu of Colombian gastronomy in an atmosphere celebrating Colombian culture and music.
• La Pileta Café

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Fundación Tras la PerlacoreStrategic or Co-development PartnerProducts and services sold at Cumbia House's store are directly linked to urgent local causes through Fundación Tras la Perla, which works in the Santa Marta province. This includes artwork from local artists working with recycling, crown tableware honoring Cumbiana (symbol of work with amphibious communities in Ciénaga Grande), and typical memorabilia. The partnership supports local communities and sustainable practices while providing unique products for the venue.
• Gaira Música LocalcoreStrategic or Co-development PartnerGaira Música Local is Carlos Vives's music label/studio, integral to the venue's cultural identity. The Gaira Música Local space within the venue recreates the essence of recording studios with musical history and memorability. The label is part of the Vives Universe logos displayed at the venue, representing the musical ecosystem connected to Cumbia House.
• Carlos VivesflagshipStrategic or Co-development PartnerCarlos Vives serves as the artistic director and brand ambassador for Cumbia House. Under his direction, the show has been recognized as a platform for great artists. His team of musicians and actors delivers creative performances night after night, earning the venue its reputation as 'the temple of world music and Colombian identity.' The partnership includes exclusive branded items like 'Cóctel Cumbiana' featuring Carlos Vives's 'Cumbiana' album and special edition coffee from Sierra Nevada.
• Precompro (QR Menu and Reservation Platform)coreTechnology or IntegrationPrecompro provides the digital menu QR code system and online reservation platform (precompro.com and cumbiahouse.precompro.com) enabling guests to view menus, make reservations, and order online. This technology integration powers the venue's digital guest experience.
• Local Artists and CraftspeoplecoreStrategic or Co-development PartnerLocal artists creating products from recycled materials supply merchandise for the venue's store. Their work is featured alongside Cumbiana-themed items and traditional Colombian memorabilia, supporting the local creative economy while providing unique products unavailable elsewhere.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• El Cielo Bogotá: High-end Bogotá restaurant by chef Juan Manuel Barrientos offering experiential Colombian cuisine. Comparable to Cumbia House on the premium experiential-dining side of the Bogotá market, though less music-entertainment focused.
• Harry Sasson: Iconic Bogotá fine-dining restaurant with a cultural-arts orientation and event-hosting capability. Comparable to Cumbia House in delivering premium Colombian gastronomy experiences and serving as a destination venue for high-end clientele in Bogotá.
• Salvo Patria: High-profile Bogotá restaurant and bar combining contemporary Colombian cuisine with vibrant nightlife programming. Comparable to Cumbia House in offering premium food and beverage paired with a strong cultural/social atmosphere in the Bogotá market.
• Gaira Café: Carlos Vives's earlier themed restaurant/music venue concept featuring Colombian cuisine and live music. Shares the same artistic director, Gaira Música Local ecosystem, and brand DNA as Cumbia House, making it the most directly comparable concept.
• Andrés Carne de Res: Colombia's most iconic themed restaurant and entertainment complex, combining live music, multi-space dining, and Colombian cultural experiences at large scale. Closest direct peer to Cumbia House's business model of a single large venue offering F&B plus nightly live entertainment.

Broad incumbents

• Planet Hollywood: International themed restaurant brand built around entertainment celebrity associations and memorabilia. Conceptually analogous to Cumbia House's Carlos Vives-led celebrity-curated music and cultural theme, but globally distributed and entertainment-industry focused.
• Hard Rock Cafe: Global themed restaurant chain combining music memorabilia, live entertainment, and American dining. Comparable to Cumbia House as a music-themed dining/entertainment concept, though at international scale and without Colombian cultural specificity.

Regional players

• Club Colombia (Bavaria): Iconic Colombian beer brand operated by Bavaria/AB InBev with associated bars and venues. Comparable to Cumbia House as a Colombian cultural-identity branded bar/restaurant concept, though focused on beer rather than live music and dining.
• Bogotá Beer Company: Largest Colombian gastropub chain with multiple Bogotá locations, offering craft beer and casual dining. Comparable to Cumbia House on the themed bar/restaurant model and Colombian cultural identity, though at lower price points and broader footprint.
• Casa de la Salsa (Bogotá salsa venues cluster): Representative of Bogotá's live-music-and-dining venue cluster (salsa/cumbia bars with food service). Comparable to Cumbia House on the live-Colombian-music-plus-F&B model, though typically smaller-scale and more nightlife-focused than Cumbia House's premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elcumbiahouse
• Instagraminstagram.com/elcumbiahouse
• Xx.com/gairaoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumbia House