What GoNoGo Charts does

GoNoGo Charts, LLC is a US-based, privately-held subscription research service that develops and licenses color-coded technical analysis indicators for retail and professional traders. The company, founded around 2020-2021 and operated by co-founders Alex Cole and Tyler Wood (CMT) from New York, sells a suite of six proprietary indicators: GoNoGo Trend (trend strength color-coding), GoNoGo Oscillator (momentum velocity with overbought/oversold levels), GoNoGo Squeeze (volatility compression detection), GoNoGo Risk (macro risk proxy), GoNoGo Heat Maps/Rel Map (relative strength visualization across asset classes), and GoNoGo Icons (entry/exit signal overlays). The underlying technology blends established statistical tools into simplified visual outputs intended to reduce indicator overload and accelerate decision-making across any asset class or time frame.

The business model is a self-serve, product-led subscription with two tiers — Research at $1.99/week for weekly trend analysis and chart packs, and Premium at $9.99/week for daily research and pre-market content. Revenue is generated entirely through these recurring subscriptions sold directly via the gonogocharts.com website. Distribution is augmented by indicator deployments on seven third-party trading and charting platforms (TradingView, Trade Ideas, TrendSpider, NinjaTrader, MetaStock, StockCharts, Optuma), placing GoNoGo tools inside the workflows of users already active in those ecosystems.

The go-to-market is content-led: a continuously published research archive of weekly Flight Path commentary, Saturday Launch Conditions chart pack reviews, and Daily Ideas individual-security analyses, supported by video education. Target customers are retail investors, active traders, and professional financial analysts seeking objective trend signals across equities, bonds, commodities, currencies, and digital assets globally. The company is bootstrapped with no external institutional capital, operates with 1-10 employees, and has not disclosed revenue.

Name

GoNoGo Charts

Legal name

GoNoGo Charts

Website

https://gonogocharts.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GoNoGo Charts is a US-based, bootstrapped subscription research service that sells a suite of color-coded technical analysis indicators (Trend, Oscillator, Squeeze, Risk, Heat Maps, Icons) directly to retail investors and active traders via self-serve weekly subscriptions and seven third-party trading platform integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Research Tier: Entry-level subscription offering weekly trend analysis and charts, Flight Path pre-market Monday morning content, Launch Conditions delivered Saturday morning, and Research Chart Pack with 16 GoNoGo Charts.
2. Subscription - Premium Tier: Full subscription including all Research tier features plus daily research delivered Saturday morning and Daily Blast Off pre-market daily content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GoNoGo Charts develops and sells a suite of six proprietary, color-coded technical analysis indicators (GoNoGo Trend, Oscillator, Squeeze, Risk, Heat Maps, and Icons) bundled with weekly and daily market research publications. Offerings are delivered via direct subscription on gonogocharts.com and through integrations with third-party charting platforms, targeting retail and active traders who want simplified visual trend, momentum, volatility, and risk signals across asset classes.

Product overview

GoNoGo Charts is a subscription-based technical analysis platform offering a suite of color-coded charting indicators. The core portfolio includes six main products: GoNoGo Trend (trend identification), GoNoGo Oscillator (momentum analysis), GoNoGo Squeeze (volatility compression detection), GoNoGo Risk (market risk evaluation), GoNoGo Heat Maps (multi-security visualization), and GoNoGo Icons (entry/exit signals). These indicators work together, with GoNoGo Trend coloring price bars according to trend strength and GoNoGo Oscillator providing momentum confirmation at zero-line support/resistance levels. GoNoGo Squeeze identifies market stalemates that precede breakouts, while GoNoGo Icons highlight specific trading opportunities on charts. The company offers subscription tiers: Research ($1.99/week) for weekly trend analysis and chart packs, and Premium ($9.99/week) for daily research and pre-market analysis.

Differentiator

Problem solved

Functional benefit

Brands

• GoNoGo Trend: Colors price action according to the strength of a trend. Blends robust statistical tools into a simple color-coded bar chart.
• GoNoGo Oscillator
• GoNoGo Squeeze
• GoNoGo Risk
• GoNoGo Heat Maps
• GoNoGo Icons

Products and services

• Research Subscription Entry-level weekly subscription tier at $1.99/week that delivers trend analysis and charts weekly, the Flight Path pre-market Monday morning publication, Launch Conditions delivered every Saturday morning, and a Research Chart Pack containing 16 GoNoGo Charts per report. Targeted at retail investors and active traders seeking simplified technical analysis at a low price point.
• Premium Subscription Full subscription tier at $9.99/week that includes all Research tier features plus daily research, the Flight Path pre-market Monday morning publication, Launch Conditions delivered first thing Saturday morning, and Daily Blast Off pre-market daily content. Targeted at active traders who require daily, intraday-week market commentary.
• GoNoGo Trend indicator Proprietary color-coded technical analysis indicator that paints price bars bright blue for strongest bullish trends, aqua for slightly less bullish, amber for uncertainty, pink for lower-intensity bearish, and purple for strongest bearish conditions. Sold to investors and traders across any security, asset class, and time frame.
• GoNoGo Oscillator indicator Proprietary momentum indicator that monitors velocity of price change on a scale from -6 to +6, flagging extreme positive values as overbought and extreme negative values as oversold, with volume incorporation that shifts color from light blue to dark blue when volume exceeds normal levels. Used by traders for momentum confirmation.
• GoNoGo Squeeze indicator Proprietary volatility compression indicator that identifies periods of reduced volatility using a visual grid in the oscillator panel that climbs as momentum remains neutral, highlighting potential breakouts following stalemates between buyers and sellers.
• GoNoGo Risk indicator Proprietary macro risk indicator that applies the GoNoGo Trend concept to a fixed ratio as a proxy for overall equity market risk, helping investors evaluate risk exposure from a macro perspective and identify when to add exposure or protect against downside.
• GoNoGo Heat Maps (GoNoGo Maps) indicator Proprietary heat map indicator that visualizes relative trends for multiple securities, allowing investors to identify leaders and laggards across asset classes, sectors, or portfolios. Includes the GoNoGo Rel Map for showing relative trends against benchmarks.
• GoNoGo Icons indicator Proprietary entry/exit signal indicator that displays intuitive icons on price action, with green circles indicating momentum support at zero in bullish trends and red circles indicating resistance in bearish trends, highlighting low-risk opportunities for trend participation and short-term countertrend corrections.

Quantifiable outcome

• Simplified investment decisions through color-coded trend identification
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• TradingViewcoreTechnology or IntegrationGoNoGo Charts indicators are deployed on TradingView platform, allowing TradingView users to access GoNoGo analysis tools within their existing charting environment.
• Trade IdeascoreTechnology or IntegrationGoNoGo Charts indicators are available for deployment on Trade Ideas platform, extending reach to users of that automated trading analysis tool.
• NinjaTradercoreTechnology or IntegrationGoNoGo Charts indicators are integrated with NinjaTrader, allowing futures and forex traders to access GoNoGo analysis.
• MetaStockcoreTechnology or IntegrationGoNoGo Charts indicators available on MetaStock platform for their user base of technical analysis enthusiasts.
• StockChartscoreTechnology or IntegrationGoNoGo Charts indicators deployable on StockCharts platform, extending distribution to their user community.
• TrendSpidercoreTechnology or IntegrationGoNoGo Charts indicators available on TrendSpider platform for automated chart analysis users.
• OptumacoreTechnology or IntegrationGoNoGo Charts indicators integrated with Optuma platform for institutional-grade charting users.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Investors Underground: Investors Underground is a subscription-based day trading education and chatroom community that competes for the same active retail trader wallet share, offering trade ideas, mentorship, and scanning tools rather than standalone chart indicators.

Broad incumbents

• Finviz: Finviz is an established market data and stock screening/visualization platform that addresses adjacent decision-support needs for active investors via heat maps, screeners, and news, but does not focus on proprietary indicator design like GoNoGo.
• Investor's Business Daily (IBD): IBD is a long-established investment research publisher offering subscription market analysis, charts, and ratings; it overlaps with GoNoGo as a paid research service for active investors but operates a much broader editorial and educational portfolio.

Direct peers

• TrendSpider: TrendSpider is an automated technical analysis platform offering proprietary indicators and strategy-building tools; it both competes with GoNoGo and hosts GoNoGo's indicators as a marketplace partner.
• Trade Ideas: Trade Ideas provides AI-driven stock scanning and trading analysis tools for active retail and day traders; it offers overlapping technical analysis functionality and hosts GoNoGo indicators as an integration partner.
• StockCharts: StockCharts is a long-standing charting and technical analysis platform for retail investors, offering its own indicator library; it serves the same horizontal segment and also distributes GoNoGo's tools via integration.
• Optuma: Optuma is an institutional-grade charting and technical analysis platform with its own indicator suite; it overlaps with GoNoGo in serving serious technical analysts and hosts GoNoGo via integration.
• MetaStock: MetaStock is an established desktop technical analysis platform serving retail traders, offering its own proprietary indicator suite; it competes in the same indicator category and also distributes GoNoGo as an integration partner.
• NinjaTrader: NinjaTrader is a futures and forex trading platform with its own technical analysis tools and developer ecosystem; it serves the same active trader persona and distributes GoNoGo indicators as add-ons.
• TradingView: TradingView is the dominant retail charting and social-trading platform, hosting community indicators including GoNoGo's own. It competes directly for users' attention in the same technical-analysis workflow and serves the same active trader base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GonogoCharts
• Facebookfacebook.com/gonogocharts
• LinkedInlinkedin.com/company/gonogo-charts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoNoGo Charts