Laguuni

What Laguuni does

Revenue is generated through six streams: usage-based activity and equipment rentals; one-time courses and guided excursions; quote-based group and corporate event packages with 20% deposits; subscription-style season passes and shareable series cards; restaurant and catering via Blägä and Loisto Catering; and sauna plus winter swimming subscriptions. The go-to-market combines self-serve online booking with a dedicated corporate sales team, community-driven engagement through WhatsApp groups and the annual Laguuni Wakebattle, and the Itämeri Plogging volunteer movement (12,000 participants, >10,000 kg of waste collected over five summers) as both a product line and a CSR marketing channel. Operations run on 90% solar energy with a perfect 10/10 Ekokompassi environmental certification, and the company operates as a private, founder-owned Finnish limited company with no disclosed institutional investment.

Name

Laguuni

Legal name

Vesiurheilukeskus Laguuni Oy

Website

https://laguuniin.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Laguuni operates four waterfront water sports centers across the Helsinki metropolitan area offering wakeboarding, kayaking, SUP, floating water parks, flyboarding, saunas, and year-round winter swimming, serving individual consumers, families, corporate teams, and CSR-driven groups.

Ownership category

akta.pro rank

Product category

Water Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Water sports services
• Wakeboarding cable parks
• Guided kayaking tours
• Sauna and winter swimming
• Corporate team building events

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity & Equipment Rentals: Revenue from hourly or per-session rental of kayaks, SUP boards, pedal boats, and wakeboarding gear. Customers can also purchase single-activity tickets for water park, wakeboarding, kayaking, and SUP sessions via the online store or on-site.
2. Courses & Guided Excursions: Income from structured courses (e.g., Meloja 1 beginner course, Meloja 2 advanced course, kayaking instructor course) and guided tours including sunrise paddles, moonlight kayaking, archipelago safaris, and mindfulness kayaking retreats. Courses are priced per participant and include instruction and equipment.
3. Group Events & Corporate Packages: Tailored group packages for corporate team days, bachelor/bachelorette parties, birthdays. Packages include multi-activity combos, private pier bookings, sauna + catering bundles. Pricing is quote-based, with 20% advance deposit and group sales team handling bookings.
4. Season Passes & Series Cards: Seasonal and multi-visit passes for water parks, kayaking, SUP, and winter swimming. Multi-visit passes (e.g., 10x water park tickets at €130) allow sharing and are non-personal. Gift cards and season extensions also sold.
5. Restaurant & Catering (Blägä): Restaurant and bar services operated by Restaurant Blägä on the Keilaniemi pier, serving soups, bowls, burgers, snacks, and beverages. Catering packages (via Loisto Catering) available for group events. Revenue shared or contracted with Blägä operators.
6. Sauna & Winter Swimming: Revenue from public sauna sessions (wood-heated and electric Sume-sauna), private sauna bookings, winter swimming season passes, and hot tub rentals. Public sessions available year-round; winter swimming passes provide independent daily access (6 AM - 9 PM).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Laguuni operates a multi-location water sports and wellness center across four Helsinki metropolitan area sites (Keilaniemi/Espoo, Mustikkamaa, Hietaniemi, Lauttasaari). The company sells water sports activities including wakeboarding on cable systems, sea kayaking, SUP boarding, flyboarding, and access to floating water parks, alongside year-round sauna and winter swimming services. Laguuni also runs Restaurant Blägä, a floating restaurant and bar at the Keilaniemi pier, and hosts the Itämeri Plogging environmental cleanup initiative.

Product overview

Laguuni operates as a multi-location water sports and wellness center with four locations in the Helsinki metropolitan area (Keilaniemi/Espoo, Mustikkamaa, Hietaniemi, Lauttasaari). The core offering centers on guided and self-service water activities including wakeboarding (cable systems), kayaking, SUP boarding, floating water parks, and flyboarding. Seasonal offerings include beach games and pedal boats. Ancillary services include year-round sauna experiences with winter swimming, restaurant operations, and environmental initiative Itämeri Plogging. The company also offers gift cards, season passes, and customizable group packages for corporate events, bachelor parties, and team building.

Differentiator

Problem solved

Functional benefit

Brands

• Itämeri Plogging: A Baltic Sea cleanup initiative combining kayaking with environmental conservation. The project involves volunteers collecting marine debris and has expanded across the Finnish coastline.
• Ravintola Blägä

Quantifiable outcome

• 12,000 volunteers participated in Itämeri Plogging, collecting over 10,000 kg of waste from the Baltic Sea
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• City of EspoominorStrategic or Co-development Partner · 1 January 2025City of Espoo partnered with Laguuni and Itämeri Plogging ry in summer 2025 to launch the world's first cleaning rowing boat (Itämeri-soutuvene) for Baltic Sea cleanup. The partnership enables deployment of the cleaning boats and integrates with the city's environmental goals.
• Itämeri Plogging rycoreStrategic or Co-development Partner · 1 January 2019Itämeri Plogging ry is the non-profit organization that runs the Baltic Sea plogging (cleanup kayaking) initiative. Founded at Vesiurheilukeskus Laguuni in 2019, the movement has grown to operate across Finland from Helsinki to Oulu, engaging 12,000 volunteers and collecting over 10,000 kg of waste.
• FortumcoreStrategic or Co-development PartnerFortum is described as 'our friend in the field of green energy' and a co-creator of a cleaner world. Fortum provides Laguuni with green electricity and heating/cooling solutions, supporting Laguuni's 90% solar energy operations. The partnership reinforces Laguuni's environmental positioning and is featured on Laguuni's website as a key supporting partner.
• John Nurmisen Säätiö (John Nurminen Foundation)coreStrategic or Co-development PartnerJohn Nurmisen Säätiö is the beneficiary of Laguuni's Itämeri Plogging program. Laguuni donates 50% of each Itämeri Plogging trip's proceeds to the Foundation's Baltic Sea environmental work. The Foundation's Baltic Sea Day is the culminating event for the volunteer plogging initiative.
• Loisto Catering / Restaurant BlägäcoreChannel Partner/ Reseller/ DistributorRestaurant Blägä operates the restaurant and bar on Laguuni Keilaniemi's pier, providing food and beverage services to all visitors. Loisto Catering provides catering packages for group events at Laguuni locations (Keilis and Hietsu). The partnership enables Laguuni to offer full hospitality without operating its own kitchen.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Allas Sea Pool: Helsinki-based sea-water pool, sauna complex, and activity centre on Katajanokka. Direct peer: same Helsinki waterfront wellness + F&B + activity stack targeting both tourists and locals.
• GoWake: Finnish cable wakeboarding park and wake school. Direct peer for the cable wakeboarding component of Laguuni's offering.
• Löyly: Iconic Helsinki public sauna + restaurant on the waterfront with direct sea swimming. Direct peer: comparable Helsinki-based combination of seaside sauna, F&B, and year-round wellness positioning.

Broad incumbents

• Serena Water Park: Finland's largest indoor/outdoor water park in Espoo. Broader incumbent in the Finnish water-attraction space with overlapping water-park and family-entertainment demand.

Emerging players

• Tahko (Tahko.com): Major Finnish resort area in Nilsiä bundling water sports, spa, and corporate events. Comparable on the activity-plus-accommodation and group-event model, but with different geography.
• HimosLomat: Finnish resort and event venue in Jämsä with summer activities and group experiences. Comparable on the corporate/group-activity and event-package axis, but operating in a different region.

Others

• Wibit Sports: German manufacturer and operator of floating aqua parks globally. Laguuni's floating water parks are likely Wibit systems; Wibit sits in the value chain as a key equipment/IP supplier to this category.
• Unit Parktech: German manufacturer of cable wakeboarding systems. Comparable as a key infrastructure supplier for Laguuni's Easy and Pro cable wake setup.

Regional players

• Naantali Spa: Long-established Finnish spa hotel and conference resort with sauna, wellness, and sea/water components. Comparable on Finnish wellness + group-event positioning; serves a different geography.
• Lapin Safarit: Lapland-based adventure and outdoor-activity operator running safaris and equipment-based experiences. Comparable as a Finnish adventure-recreation operator targeting tourists and corporate groups, but serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laguuniin
• YouTubeyoutube.com/user/laguuniin
• Facebookfacebook.com/laguuniin
• LinkedInlinkedin.com/company/laguuni
• Instagraminstagram.com/laguuniin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguuni